TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Henkel KGaA 21
L'Oreal S.A. 25
Procter & Gamble Company, The 30
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
MACROECONOMIC INDICATORS 38
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43
LIST OF TABLES
Table 1: Germany haircare market value: $ million, 2005–09 10
Table 2: Germany haircare market volume: million units, 2005–09 11
Table 3: Germany haircare market segmentation I:% share, by value, 2009 12
Table 4: Germany haircare market segmentation II: % share, by value, 2009 13
Table 5: Germany haircare market share: % share, by value, 2009 14
Table 6: Henkel KGaA: key facts 21
Table 7: Henkel KGaA: key financials ($) 23
Table 8: Henkel KGaA: key financials (€) 23
Table 9: Henkel KGaA: key financial ratios 23
Table 10: L'Oreal S.A.: key facts 25
Table 11: L'Oreal S.A.: key financials ($) 27
Table 12: L'Oreal S.A.: key financials (€) 27
Table 13: L'Oreal S.A.: key financial ratios 28
Table 14: Procter & Gamble Company, The: key facts 30
Table 15: Procter & Gamble Company, The: key financials ($) 33
Table 16: Procter & Gamble Company, The: key financial ratios 33
Table 17: Germany haircare market distribution: % share, by value, 2009 35
Table 18: Germany haircare market value forecast: $ million, 2009–14 36
Table 19: Germany haircare market volume forecast: million units, 2009–14 37
Table 20: Germany size of population (million), 2005–09 38
Table 21: Germany gdp (constant 2000 prices, $ billion), 2005–09 38
Table 22: Germany gdp (current prices, $ billion), 2005–09 38
Table 23: Germany inflation, 2005–09 39
Table 24: Germany consumer price index (absolute), 2005–09 39
Table 25: Germany exchange rate, 2005–09 39
LIST OF FIGURES
Figure 1: Germany haircare market value: $ million, 2005–09 10
Figure 2: Germany haircare market volume: million units, 2005–09 11
Figure 3: Germany haircare market segmentation I:% share, by value, 2009 12
Figure 4: Germany haircare market segmentation II: % share, by value, 2009 13
Figure 5: Germany haircare market share: % share, by value, 2009 14
Figure 6: Forces driving competition in the haircare market in Germany, 2009 15
Figure 7: Drivers of buyer power in the haircare market in Germany, 2009 16
Figure 8: Drivers of supplier power in the haircare market in Germany, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the haircare market in Germany, 2009 18
Figure 10: Factors influencing the threat of substitutes in the haircare market in Germany, 2009 19
Figure 11: Drivers of degree of rivalry in the haircare market in Germany, 2009 20
Figure 12: Henkel KGaA: revenues & profitability 24
Figure 13: Henkel KGaA: assets & liabilities 24
Figure 14: L'Oreal S.A.: revenues & profitability 28
Figure 15: L'Oreal S.A.: assets & liabilities 29
Figure 16: Procter & Gamble Company, The: revenues & profitability 34
Figure 17: Procter & Gamble Company, The: assets & liabilities 34
Figure 18: Germany haircare market distribution: % share, by value, 2009 35
Figure 19: Germany haircare market value forecast: $ million, 2009–14 36
Figure 20: Germany haircare market volume forecast: million units, 2009–14 37
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