Haircare in Hong Kong to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: haircare 2
Summary category level: conditioner 3
Summary category level: hair colorants 4
Summary category level: perms and relaxers 5
Summary category level: shampoo 6
Summary category level: styling agents 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 25
Value analysis (Hong Kong Dollar), 2004?09 25
Value analysis (Hong Kong Dollar), 2009?14 26
Value analysis (US dollars), 2004?09 28
Value analysis (US dollars), 2009?14 29
Volume analysis, 2004?09 31
Volume analysis, 2009?14 32
Company and brand share analysis 34
Distribution analysis 41
Expenditure and consumption per capita 43
Chapter 4 Leading Company Profiles 47
Procter & Gamble Company, The 47
L'Oreal S.A. 49
Chapter 5 Category Analysis: Conditioner 51
Value analysis (Hong Kong Dollar), 2004?09 51
Value analysis (Hong Kong Dollar), 2009?14 52
Value analysis (US dollars), 2004?09 54
Value analysis (US dollars), 2009?14 54
Volume analysis, 2004?09 56
Volume analysis, 2009?14 57
Company and brand share analysis 59
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 6 Category Analysis: Hair Colorants 69
Value analysis (Hong Kong Dollar), 2004?09 69
Value analysis (Hong Kong Dollar), 2009?14 70
Value analysis (US dollars), 2004?09 72
Value analysis (US dollars), 2009?14 73
Volume analysis, 2004?09 75
Volume analysis, 2009?14 76
Company and brand share analysis 78
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 7 Category Analysis: Perms and Relaxers 90
Value analysis (Hong Kong Dollar), 2004?09 90
Value analysis (Hong Kong Dollar), 2009?14 91
Value analysis (US dollars), 2004?09 93
Value analysis (US dollars), 2009?14 93
Volume analysis, 2004?09 95
Volume analysis, 2009?14 96
Company and brand share analysis 98
Distribution analysis 100
Expenditure and consumption per capita 102
Chapter 8 Category Analysis: Shampoo 105
Value analysis (Hong Kong Dollar), 2004?09 105
Value analysis (Hong Kong Dollar), 2009?14 106
Value analysis (US dollars), 2004?09 108
Value analysis (US dollars), 2009?14 109
Volume analysis, 2004?09 111
Volume analysis, 2009?14 112
Company and brand share analysis 114
Distribution analysis 118
Expenditure and consumption per capita 120
Chapter 9 Category Analysis: Styling Agents 124
Value analysis (Hong Kong Dollar), 2004?09 124
Value analysis (Hong Kong Dollar), 2009?14 125
Value analysis (US dollars), 2004?09 127
Value analysis (US dollars), 2009?14 128
Volume analysis, 2004?09 130
Volume analysis, 2009?14 131
Company and brand share analysis 133
Distribution analysis 137
Expenditure and consumption per capita 139
Chapter 10 Country Comparison 145
Value 145
Volume 149
Market share 153
Chapter 11 PESTLE analysis 154
Summary 154
Political analysis 155
Economic analysis 158
Social analysis 161
Technology analysis 165
Legal analysis 169
Environmental analysis 172
Chapter 12 New Product Development 175
Product launches over time 175
Recent product launches 177
Chapter 13 Macroeconomic Profile 178
Macroeconomic Indicators 178
Chapter 14 Research Methodology 183
Methodology overview 183
Secondary research 184
Market modeling 185
Creating an initial data model 185
Revising the initial data model 185
Creating a final estimate 186
Creating demographic value splits 186
Primary research 186
Data finalization 187
Ongoing research 187
Chapter 15 Appendix 188
Future readings 188
How to contact experts in your industry 188
Disclaimer 188

LIST OF FIGURES
Figure 1: Haircare, Hong Kong, value by category (HK$m), 2004?14 27
Figure 2: Haircare, Hong Kong, category growth comparison, by value, 2004?14 30
Figure 3: Haircare, Hong Kong, volume by category (units, million), 2004?14 33
Figure 4: Haircare, Hong Kong, category growth comparison, by volume, 2004?14 33
Figure 5: Haircare, Hong Kong, company share by value (%), 2008?09 38
Figure 6: Haircare, Hong Kong, distribution channels by value (%), 2008?09 42
Figure 7: Conditioner, Hong Kong, value by segment (HK$m), 2004?14 53
Figure 8: Conditioner, Hong Kong, category growth comparison, by value, 2004?14 55
Figure 9: Conditioner, Hong Kong, volume by segment (units, million), 2004?14 58
Figure 10: Conditioner, Hong Kong, category growth comparison, by volume, 2004?14 58
Figure 11: Conditioner, Hong Kong, company share by value (%), 2008?09 61
Figure 12: Conditioner, Hong Kong, distribution channels by value (%), 2008?09 65
Figure 13: Hair colorants, Hong Kong, value by segment (HK$m), 2004?14 71
Figure 14: Hair colorants, Hong Kong, category growth comparison, by value, 2004?14 74
Figure 15: Hair colorants, Hong Kong, volume by segment (units, million), 2004?14 77
Figure 16: Hair colorants, Hong Kong, category growth comparison, by volume, 2004?14 77
Figure 17: Hair colorants, Hong Kong, company share by value (%), 2008?09 80
Figure 18: Hair colorants, Hong Kong, distribution channels by value (%), 2008?09 83
Figure 19: Perms and relaxers, Hong Kong, value by segment (HK$m), 2004?14 92
Figure 20: Perms and relaxers, Hong Kong, category growth comparison, by value, 2004?14 94
Figure 21: Perms and relaxers, Hong Kong, volume by segment (units, million), 2004?14 96
Figure 22: Perms and relaxers, Hong Kong, category growth comparison, by volume, 2004?14 97
Figure 23: Perms and relaxers, Hong Kong, distribution channels by value (%), 2008?09 101
Figure 24: Shampoo, Hong Kong, value by segment (HK$m), 2004?14 107
Figure 25: Shampoo, Hong Kong, category growth comparison, by value, 2004?14 110
Figure 26: Shampoo, Hong Kong, volume by segment (units, million), 2004?14 113
Figure 27: Shampoo, Hong Kong, category growth comparison, by volume, 2004?14 113
Figure 28: Shampoo, Hong Kong, company share by value (%), 2008?09 116
Figure 29: Shampoo, Hong Kong, distribution channels by value (%), 2008?09 119
Figure 30: Styling agents, Hong Kong, value by segment (HK$m), 2004?14 126
Figure 31: Styling agents, Hong Kong, category growth comparison, by value, 2004?14 129
Figure 32: Styling agents, Hong Kong, volume by segment (units, million), 2004?14 132
Figure 33: Styling agents, Hong Kong, category growth comparison, by volume, 2004?14 132
Figure 34: Styling agents, Hong Kong, company share by value (%), 2008?09 135
Figure 35: Styling agents, Hong Kong, distribution channels by value (%), 2008?09 138
Figure 36: Global haircare market split (value terms, 2009), top five countries 146
Figure 37: Global haircare market value, 2004–09, top five countries 148
Figure 38: Global haircare market split (volume terms, 2009), top five countries 150
Figure 39: Global haircare market volume, 2004–09, top five countries 152
Figure 40: Annual data review process 184

LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Haircare, Hong Kong, value by category (HK$m), 2004?09 25
Table 4: Haircare, Hong Kong, value forecast by category (HK$m), 2009?14 26
Table 5: Haircare, Hong Kong, value by category ($m), 2004?09 28
Table 6: Haircare, Hong Kong, value forecast by category ($m), 2009?14 29
Table 7: Haircare, Hong Kong, volume by category (units, million), 2004?09 31
Table 8: Haircare, Hong Kong, volume forecast by category (units, million), 2009?14 32
Table 9: Haircare, Hong Kong, brand share by value (%), 2008?09 34
Table 10: Haircare, Hong Kong, value by brand (HK$m), 2008?09 36
Table 11: Haircare, Hong Kong, company share by value (%), 2008?09 39
Table 12: Haircare, Hong Kong, value by company (HK$m), 2008?09 40
Table 13: Haircare, Hong Kong, distribution channels by value (%), 2008?09 41
Table 14: Haircare, Hong Kong, value by distribution channel (HK$m), 2008?09 41
Table 15: Haircare, Hong Kong, expenditure per capita (HK$), 2004?09 43
Table 16: Haircare, Hong Kong, forecast expenditure per capita (HK$), 2009?14 44
Table 17: Haircare, Hong Kong, expenditure per capita ($), 2004?09 44
Table 18: Haircare, Hong Kong, forecast expenditure per capita ($), 2009?14 45
Table 19: Haircare, Hong Kong, consumption per capita (units), 2004?09 45
Table 20: Haircare, Hong Kong, forecast consumption per capita (units), 2009?14 46
Table 21: Procter & Gamble Company, The key facts 47
Table 22: L'Oreal S.A. key facts 49
Table 23: Conditioner, Hong Kong, value by segment (HK$m), 2004?09 51
Table 24: Conditioner, Hong Kong, value forecast by segment (HK$m), 2009?14 52
Table 25: Conditioner, Hong Kong, value by segment ($m), 2004?09 54
Table 26: Conditioner, Hong Kong, value forecast by segment ($m), 2009?14 54
Table 27: Conditioner, Hong Kong, volume by segment (units, million), 2004?09 56
Table 28: Conditioner, Hong Kong, volume forecast by segment (units, million), 2009?14 57
Table 29: Conditioner, Hong Kong, brand share by value (%), 2008?09 59
Table 30: Conditioner, Hong Kong, value by brand (HK$m), 2008?09 60
Table 31: Conditioner, Hong Kong, company share by value (%), 2008?09 62
Table 32: Conditioner, Hong Kong, value by company (HK$m), 2008?09 63
Table 33: Conditioner, Hong Kong, distribution channels by value (%), 2008?09 64
Table 34: Conditioner, Hong Kong, value by distribution channel (HK$m), 2008?09 64
Table 35: Conditioner, Hong Kong, expenditure per capita (HK$), 2004?09 66
Table 36: Conditioner, Hong Kong, forecast expenditure per capita (HK$), 2009?14 66
Table 37: Conditioner, Hong Kong, expenditure per capita ($), 2004?09 67
Table 38: Conditioner, Hong Kong, forecast expenditure per capita ($), 2009?14 67
Table 39: Conditioner, Hong Kong, consumption per capita (units), 2004?09 68
Table 40: Conditioner, Hong Kong, forecast consumption per capita (units), 2009?14 68
Table 41: Hair colorants, Hong Kong, value by segment (HK$m), 2004?09 69
Table 42: Hair colorants, Hong Kong, value forecast by segment (HK$m), 2009?14 70
Table 43: Hair colorants, Hong Kong, value by segment ($m), 2004?09 72
Table 44: Hair colorants, Hong Kong, value forecast by segment ($m), 2009?14 73
Table 45: Hair colorants, Hong Kong, volume by segment (units, million), 2004?09 75
Table 46: Hair colorants, Hong Kong, volume forecast by segment (units, million), 2009?14 76
Table 47: Hair colorants, Hong Kong, brand share by value (%), 2008?09 78
Table 48: Hair colorants, Hong Kong, value by brand (HK$m), 2008?09 79
Table 49: Hair colorants, Hong Kong, company share by value (%), 2008?09 81
Table 50: Hair colorants, Hong Kong, value by company (HK$m), 2008?09 81
Table 51: Hair colorants, Hong Kong, distribution channels by value (%), 2008?09 82
Table 52: Hair colorants, Hong Kong, value by distribution channel (HK$m), 2008?09 82
Table 53: Hair colorants, Hong Kong, expenditure per capita (HK$), 2004?09 84
Table 54: Hair colorants, Hong Kong, forecast expenditure per capita (HK$), 2009?14 85
Table 55: Hair colorants, Hong Kong, expenditure per capita ($), 2004?09 86
Table 56: Hair colorants, Hong Kong, forecast expenditure per capita ($), 2009?14 87
Table 57: Hair colorants, Hong Kong, consumption per capita (units), 2004?09 88
Table 58: Hair colorants, Hong Kong, forecast consumption per capita (units), 2009?14 89
Table 59: Perms and relaxers, Hong Kong, value by segment (HK$m), 2004?09 90
Table 60: Perms and relaxers, Hong Kong, value forecast by segment (HK$m), 2009?14 91
Table 61: Perms and relaxers, Hong Kong, value by segment ($m), 2004?09 93
Table 62: Perms and relaxers, Hong Kong, value forecast by segment ($m), 2009?14 93
Table 63: Perms and relaxers, Hong Kong, volume by segment (units, million), 2004?09 95
Table 64: Perms and relaxers, Hong Kong, volume forecast by segment (units, million), 2009?14 96
Table 65: Perms and relaxers, Hong Kong, brand share by value (%), 2008?09 98
Table 66: Perms and relaxers, Hong Kong, value by brand (HK$m), 2008?09 98
Table 67: Perms and relaxers, Hong Kong, company share by value (%), 2008?09 99
Table 68: Perms and relaxers, Hong Kong, value by company (HK$m), 2008?09 99
Table 69: Perms and relaxers, Hong Kong, distribution channels by value (%), 2008?09 100
Table 70: Perms and relaxers, Hong Kong, value by distribution channel (HK$m), 2008?09 100
Table 71: Perms and relaxers, Hong Kong, expenditure per capita (HK$), 2004?09 102
Table 72: Perms and relaxers, Hong Kong, forecast expenditure per capita (HK$), 2009?14 102
Table 73: Perms and relaxers, Hong Kong, expenditure per capita ($), 2004?09 103
Table 74: Perms and relaxers, Hong Kong, forecast expenditure per capita ($), 2009?14 103
Table 75: Perms and relaxers, Hong Kong, consumption per capita (units), 2004?09 104
Table 76: Perms and relaxers, Hong Kong, forecast consumption per capita (units), 2009?14 104
Table 77: Shampoo, Hong Kong, value by segment (HK$m), 2004?09 105
Table 78: Shampoo, Hong Kong, value forecast by segment (HK$m), 2009?14 106
Table 79: Shampoo, Hong Kong, value by segment ($m), 2004?09 108
Table 80: Shampoo, Hong Kong, value forecast by segment ($m), 2009?14 109
Table 81: Shampoo, Hong Kong, volume by segment (units, million), 2004?09 111
Table 82: Shampoo, Hong Kong, volume forecast by segment (units, million), 2009?14 112
Table 83: Shampoo, Hong Kong, brand share by value (%), 2008?09 114
Table 84: Shampoo, Hong Kong, value by brand (HK$m), 2008?09 115
Table 85: Shampoo, Hong Kong, company share by value (%), 2008?09 117
Table 86: Shampoo, Hong Kong, value by company (HK$m), 2008?09 117
Table 87: Shampoo, Hong Kong, distribution channels by value (%), 2008?09 118
Table 88: Shampoo, Hong Kong, value by distribution channel (HK$m), 2008?09 118
Table 89: Shampoo, Hong Kong, expenditure per capita (HK$), 2004?09 120
Table 90: Shampoo, Hong Kong, forecast expenditure per capita (HK$), 2009?14 121
Table 91: Shampoo, Hong Kong, expenditure per capita ($), 2004?09 121
Table 92: Shampoo, Hong Kong, forecast expenditure per capita ($), 2009?14 122
Table 93: Shampoo, Hong Kong, consumption per capita (units), 2004?09 122
Table 94: Shampoo, Hong Kong, forecast consumption per capita (units), 2009?14 123
Table 95: Styling agents, Hong Kong, value by segment (HK$m), 2004?09 124
Table 96: Styling agents, Hong Kong, value forecast by segment (HK$m), 2009?14 125
Table 97: Styling agents, Hong Kong, value by segment ($m), 2004?09 127
Table 98: Styling agents, Hong Kong, value forecast by segment ($m), 2009?14 128
Table 99: Styling agents, Hong Kong, volume by segment (units, million), 2004?09 130
Table 100: Styling agents, Hong Kong, volume forecast by segment (units, million), 2009?14 131
Table 101: Styling agents, Hong Kong, brand share by value (%), 2008?09 133
Table 102: Styling agents, Hong Kong, value by brand (HK$m), 2008?09 134
Table 103: Styling agents, Hong Kong, company share by value (%), 2008?09 136
Table 104: Styling agents, Hong Kong, value by company (HK$m), 2008?09 136
Table 105: Styling agents, Hong Kong, distribution channels by value (%), 2008?09 137
Table 106: Styling agents, Hong Kong, value by distribution channel (HK$m), 2008?09 137
Table 107: Styling agents, Hong Kong, expenditure per capita (HK$), 2004?09 139
Table 108: Styling agents, Hong Kong, forecast expenditure per capita (HK$), 2009?14 140
Table 109: Styling agents, Hong Kong, expenditure per capita ($), 2004?09 141
Table 110: Styling agents, Hong Kong, forecast expenditure per capita ($), 2009?14 142
Table 111: Styling agents, Hong Kong, consumption per capita (units), 2004?09 143
Table 112: Styling agents, Hong Kong, forecast consumption per capita (units), 2009?14 144
Table 113: Global haircare market value, 2009 145
Table 114: Global haircare market split (value terms ($m), 2009), top five countries 148
Table 115: Global haircare market volume, 2009 149
Table 116: Global haircare market split (volume terms, 2009), top five countries 152
Table 117: Leading players, top five countries 153
Table 118: Analysis of Hong Kong’s political landscape 155
Table 119: Analysis of the economy of Hong Kong 158
Table 120: Analysis of Hong Kong’s social system 161
Table 121: Analysis of Hong Kong’s technology landscape 165
Table 122: Analysis of Hong Kong’s legal landscape 169
Table 123: Analysis of Hong Kong’s environmental landscape 172
Table 124: Hong Kong haircare new product launches reports, by company 2009 175
Table 125: Hong Kong haircare new product launches SKUs, by company 2009 175
Table 126: Hong Kong haircare new product launches (reports), by flavor and fragrances 2009 176
Table 127: Hong Kong haircare new product launches (reports), by ingredients (top 10 ingredients), 2009 176
Table 128: Hong Kong haircare new product launches (reports), by package tags or claims 2009 177
Table 129: Hong Kong haircare new product launches - recent five launches (2009) 177
Table 130: Hong Kong population, by age group, 2004?09 (millions) 178
Table 131: Hong Kong population forecast, by age group, 2009?14 (millions) 179
Table 132: Hong Kong population, by gender, 2004?09 (millions) 179
Table 133: Hong Kong population forecast, by gender, 2009?14 (millions) 180
Table 134: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 180
Table 135: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 180
Table 136: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 181
Table 137: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 181
Table 138: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 181
Table 139: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 182
Table 140: Hong Kong consumer price index, 2004?09 (2000=100) 182
Table 141: Hong Kong consumer price index, 2009?14 (2000=100) 182


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