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Haircare in Hong Kong - Market Forecast & Consumer Demographics
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Databook 92 seiten | |||||||||||
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Synopsis
Haircare in Hong Kong – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics.....
Synopsis Haircare in Hong Kong – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the haircare industry in Hong Kong. Introduction Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Hong Kong haircare products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009. Scope • The haircare market consists of the sale of conditioner, hair colorants, perms and relaxers, shampoo and styling agents. • Market overview & forecast – overall Hong Kong haircare market value and volume data split by category • Market shares –company share, brand share and distribution share for the haircare market in Hong Kong • Haircare consumption and usage demographics –analysis of Consumer Demographics in the Hong Kong haircare market Highlights • Consumers in the 35-44 age group used 22.3% of the total haircare products sold in Hong Kong in 2008. • Female consumers used 62.3% of the total haircare products sold in Hong Kong in 2008. • Consumers in the 25-34 age group used 22.4% of the total hair conditioners sold in Hong Kong in 2008. Reasons to Purchase • Develop business strategies by understanding the quantitative trends within the haircare market in Hong kong • Design effective marketing and sales strategies by identifying consumption and usage demographics for Hong Kong haircare products • Identify key players within the market to plan lucrative M&A, partnerships and agreements [Studien Infos ausblenden] |
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TABLE OF CONTENTS OVERVIEW 1 Catalyst 1 Summary 1 Chapter 1 INTRODUCTION 2 What is this report about? 2 Market definition 3 LIST OF FIGURES 9 LIST OF TABLES 11 Chapter 2 HONG KONG HAIRCARE MARKET OVERVIEW & FORECAST 15 Value analysis (Hong Kong Dollar), 2004?09 15 Value analysis (Hong Kong Dollar), 2009?14 16 Value analysis (US dollars), 2004?09 18 Value analysis (US dollars), 2009?14 19 Volume analysis, 2004?09 21 Volume analysis, 2009?14 22 Chapter 3 HONG KONG HAIRCARE MARKET SHARES 24 Company and brand share analysis 24 Distribution analysis 31 Chapter 4 HONG KONG HAIRCARE MARKET – CONSUMPTION & USAGE DEMOGRAPHICS 33 Haircare–consumer graphics 33 Conditioner–consumer graphics 42 Hair colorants–consumer graphics 51 Perms & relaxers–consumer graphics 60 Shampoo–consumer graphics 69 Styling agents–consumer graphics 78 Chapter 5 RESEARCH METHODOLOGY 87 Methodology overview 87 Secondary research 88 Market modeling 89 Creating an initial data model 89 Revising the initial data model 89 Creating a final estimate 90 Creating demographic value splits 90 Primary research 90 Data finalization 91 Ongoing research 91 Chapter 6 APPENDIX 92 Future readings 92 How to contact experts in your industry 92 Disclaimer 92 LIST OF FIGURES Figure 1: Haircare, Hong Kong, value by category (HK$m), 2004?14 17 Figure 2: Haircare, Hong Kong, category growth comparison, by value, 2004?14 20 Figure 3: Haircare, Hong Kong, volume by category (units, million), 2004?14 23 Figure 4: Haircare, Hong Kong, category growth comparison, by volume, 2004?14 23 Figure 5: Haircare, Hong Kong, company share by value (%), 2008?09 28 Figure 6: Haircare, Hong Kong, distribution channels by value (%), 2008?09 32 Figure 7: Haircare, Hong Kong, consumption by age group, % of total market value ($m), 2008 33 Figure 8: Haircare, Hong Kong, consumption by gender, % of total market value ($m), 2008 35 Figure 9: Haircare, Hong Kong, consumption by income, % of total market value ($m), 2008 37 Figure 10: Haircare, Hong Kong, consumption by status, % of total market value ($m), 2008 40 Figure 11: Conditioner, Hong Kong, consumption by age group, % of total market value ($m), 2008 42 Figure 12: Conditioner, Hong Kong, consumption by gender, % of total market value ($m), 2008 44 Figure 13: Conditioner, Hong Kong, consumption by income, % of total market value ($m), 2008 46 Figure 14: Conditioner, Hong Kong, consumption by status, % of total market value ($m), 2008 49 Figure 15: Hair colorants, Hong Kong, consumption by age group, % of total market value ($m), 2008 51 Figure 16: Hair colorants, Hong Kong, consumption by gender, % of total market value ($m), 2008 53 Figure 17: Hair colorants, Hong Kong, consumption by income, % of total market value ($m), 2008 55 Figure 18: Hair colorants, Hong Kong, consumption by status, % of total market value ($m), 2008 58 Figure 19: Perms & relaxers, Hong Kong, consumption by age group, % of total market value ($m), 2008 60 Figure 20: Perms & relaxers, Hong Kong, consumption by gender, % of total market value ($m), 2008 62 Figure 21: Perms & relaxers, Hong Kong, consumption by income, % of total market value ($m), 2008 64 Figure 22: Perms & relaxers, Hong Kong, consumption by status, % of total market value ($m), 2008 67 Figure 23: Shampoo, Hong Kong, consumption by age group, % of total market value ($m), 2008 69 Figure 24: Shampoo, Hong Kong, consumption by gender, % of total market value ($m), 2008 71 Figure 25: Shampoo, Hong Kong, consumption by income, % of total market value ($m), 2008 73 Figure 26: Shampoo, Hong Kong, consumption by status, % of total market value ($m), 2008 76 Figure 27: Styling agents, Hong Kong, consumption by age group, % of total market value ($m), 2008 78 Figure 28: Styling agents, Hong Kong, consumption by gender, % of total market value ($m), 2008 80 Figure 29: Styling agents, Hong Kong, consumption by income, % of total market value ($m), 2008 82 Figure 30: Styling agents, Hong Kong, consumption by status, % of total market value ($m), 2008 85 Figure 31: Annual data review process 88 LIST OF TABLES Table 1: Haircare category definitions 4 Table 2: Haircare distribution channels 6 Table 3: Haircare, Hong Kong, value by category (HK$m), 2004?09 15 Table 4: Haircare, Hong Kong, value forecast by category (HK$m), 2009?14 16 Table 5: Haircare, Hong Kong, value by category ($m), 2004?09 18 Table 6: Haircare, Hong Kong, value forecast by category ($m), 2009?14 19 Table 7: Haircare, Hong Kong, volume by category (units, million), 2004?09 21 Table 8: Haircare, Hong Kong, volume forecast by category (units, million), 2009?14 22 Table 9: Haircare, Hong Kong, brand share by value (%), 2008?09 24 Table 10: Haircare, Hong Kong, value by brand (HK$m), 2008?09 26 Table 11: Haircare, Hong Kong, company share by value (%), 2008?09 29 Table 12: Haircare, Hong Kong, value by company (HK$m), 2008?09 30 Table 13: Haircare, Hong Kong, distribution channels by value (%), 2008?09 31 Table 14: Haircare, Hong Kong, value by distribution channel (HK$m), 2008?09 31 Table 15: Haircare, Hong Kong, consumption by age group, value ($m), 2004?08 34 Table 16: Haircare, Hong Kong, consumption by age group, % of total market value ($m), 2004?08 34 Table 17: Haircare, Hong Kong, consumption by gender, value ($m), 2004–08 36 Table 18: Haircare, Hong Kong, consumption by gender, % of total market value ($m), 2004–08 36 Table 19: Haircare, Hong Kong, consumption by income, value ($m), 2004–08 38 Table 20: Haircare, Hong Kong, consumption by income, % of total market value ($m), 2004–08 38 Table 21: Haircare, Hong Kong, consumption by urban/rural, value ($m), 2004–08 39 Table 22: Haircare, Hong Kong, consumption by urban/rural, % of total market value ($m), 2004–08 39 Table 23: Haircare, Hong Kong, consumption by status, value ($m), 2004–08 41 Table 24: Haircare, Hong Kong, consumption by status, % of total market value ($m), 2004–08 41 Table 25: Conditioner, Hong Kong, consumption by age group, value ($m), 2004?08 43 Table 26: Conditioner, Hong Kong, consumption by age group, % of total market value ($m), 2004?08 43 Table 27: Conditioner, Hong Kong, consumption by gender, value ($m), 2004–08 45 Table 28: Conditioner, Hong Kong, consumption by gender, % of total market value ($m), 2004–08 45 Table 29: Conditioner, Hong Kong, consumption by income, value ($m), 2004–08 47 Table 30: Conditioner, Hong Kong, consumption by income, % of total market value ($m), 2004–08 47 Table 31: Conditioner, Hong Kong, consumption by urban/rural, value ($m), 2004–08 48 Table 32: Conditioner, Hong Kong, consumption by urban/rural, % of total market value ($m), 2004–08 48 Table 33: Conditioner, Hong Kong, consumption by status, value ($m), 2004–08 50 Table 34: Conditioner, Hong Kong, consumption by status, % of total market value ($m), 2004–08 50 Table 35: Hair colorants, Hong Kong, consumption by age group, value ($m), 2004?08 52 Table 36: Hair colorants, Hong Kong, consumption by age group, % of total market value ($m), 2004?08 52 Table 37: Hair colorants, Hong Kong, consumption by gender, value ($m), 2004–08 54 Table 38: Hair colorants, Hong Kong, consumption by gender, % of total market value ($m), 2004–08 54 Table 39: Hair colorants, Hong Kong, consumption by income, value ($m), 2004–08 56 Table 40: Hair colorants, Hong Kong, consumption by income, % of total market value ($m), 2004–08 56 Table 41: Hair colorants, Hong Kong, consumption by urban/rural, value ($m), 2004–08 57 Table 42: Hair colorants, Hong Kong, consumption by urban/rural, % of total market value ($m), 2004–08 57 Table 43: Hair colorants, Hong Kong, consumption by status, value ($m), 2004–08 59 Table 44: Hair colorants, Hong Kong, consumption by status, % of total market value ($m), 2004–08 59 Table 45: Perms & relaxers, Hong Kong, consumption by age group, value ($m), 2004?08 61 Table 46: Perms & relaxers, Hong Kong, consumption by age group, % of total market value ($m), 2004?08 61 Table 47: Perms & relaxers, Hong Kong, consumption by gender, value ($m), 2004–08 63 Table 48: Perms & relaxers, Hong Kong, consumption by gender, % of total market value ($m), 2004–08 63 Table 49: Perms & relaxers, Hong Kong, consumption by income, value ($m), 2004–08 65 Table 50: Perms & relaxers, Hong Kong, consumption by income, % of total market value ($m), 2004–08 65 Table 51: Perms & relaxers, Hong Kong, consumption by urban/rural, value ($m), 2004–08 66 Table 52: Perms & relaxers, Hong Kong, consumption by urban/rural, % of total market value ($m), 2004–08 66 Table 53: Perms & relaxers, Hong Kong, consumption by status, value ($m), 2004–08 68 Table 54: Perms & relaxers, Hong Kong, consumption by status, % of total market value ($m), 2004–08 68 Table 55: Shampoo, Hong Kong, consumption by age group, value ($m), 2004?08 70 Table 56: Shampoo, Hong Kong, consumption by age group, % of total market value ($m), 2004?08 70 Table 57: Shampoo, Hong Kong, consumption by gender, value ($m), 2004–08 72 Table 58: Shampoo, Hong Kong, consumption by gender, % of total market value ($m), 2004–08 72 Table 59: Shampoo, Hong Kong, consumption by income, value ($m), 2004–08 74 Table 60: Shampoo, Hong Kong, consumption by income, % of total market value ($m), 2004–08 74 Table 61: Shampoo, Hong Kong, consumption by urban/rural, value ($m), 2004–08 75 Table 62: Shampoo, Hong Kong, consumption by urban/rural, % of total market value ($m), 2004–08 75 Table 63: Shampoo, Hong Kong, consumption by status, value ($m), 2004–08 77 Table 64: Shampoo, Hong Kong, consumption by status, % of total market value ($m), 2004–08 77 Table 65: Styling agents, Hong Kong, consumption by age group, value ($m), 2004?08 79 Table 66: Styling agents, Hong Kong, consumption by age group, % of total market value ($m), 2004?08 79 Table 67: Styling agents, Hong Kong, consumption by gender, value ($m), 2004–08 81 Table 68: Styling agents, Hong Kong, consumption by gender, % of total market value ($m), 2004–08 81 Table 69: Styling agents, Hong Kong, consumption by income, value ($m), 2004–08 83 Table 70: Styling agents, Hong Kong, consumption by income, % of total market value ($m), 2004–08 83 Table 71: Styling agents, Hong Kong, consumption by urban/rural, value ($m), 2004–08 84 Table 72: Styling agents, Hong Kong, consumption by urban/rural, % of total market value ($m), 2004–08 84 Table 73: Styling agents, Hong Kong, consumption by status, value ($m), 2004–08 86 Table 74: Styling agents, Hong Kong, consumption by status, % of total market value ($m), 2004–08 86 [Inhaltsverzeichnis ausblenden] |
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