TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SHARE 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Procter & Gamble Company, The 20
L'Oreal S.A. 25
Kao Corporation 30
MARKET DISTRIBUTION 34
MARKET FORECASTS 35
Market value forecast 35
Market volume forecast 36
MACROECONOMIC INDICATORS 37
APPENDIX 39
Methodology 39
Industry associations 40
Related Datamonitor research 40
Disclaimer 41
ABOUT DATAMONITOR 42
Premium Reports 42
Summary Reports 42
Datamonitor consulting 42
LIST OF TABLES
Table 1: Hong Kong haircare market value: $ million, 2005–09 10
Table 2: Hong Kong haircare market volume: million units, 2005–09 11
Table 3: Hong Kong haircare market segmentation I:% share, by value, 2009 12
Table 4: Hong Kong haircare market share: % share, by value, 2009 13
Table 5: Procter & Gamble Company, The: key facts 20
Table 6: Procter & Gamble Company, The: key financials ($) 23
Table 7: Procter & Gamble Company, The: key financial ratios 23
Table 8: L'Oreal S.A.: key facts 25
Table 9: L'Oreal S.A.: key financials ($) 27
Table 10: L'Oreal S.A.: key financials (€) 27
Table 11: L'Oreal S.A.: key financial ratios 28
Table 12: Kao Corporation: key facts 30
Table 13: Kao Corporation: key financials ($) 32
Table 14: Kao Corporation: key financials (JPY) 32
Table 15: Kao Corporation: key financial ratios 32
Table 16: Hong Kong haircare market distribution: % share, by value, 2009 34
Table 17: Hong Kong haircare market value forecast: $ million, 2009–14 35
Table 18: Hong Kong haircare market volume forecast: million units, 2009–14 36
Table 19: Hong Kong size of population (million), 2005–09 37
Table 20: Hong Kong gdp (constant 2000 prices, $ billion), 2005–09 37
Table 21: Hong Kong gdp (current prices, $ billion), 2005–09 37
Table 22: Hong Kong inflation, 2005–09 38
Table 23: Hong Kong consumer price index (absolute), 2005–09 38
Table 24: Hong Kong exchange rate, 2005–09 38
LIST OF FIGURES
Figure 1: Hong Kong haircare market value: $ million, 2005–09 10
Figure 2: Hong Kong haircare market volume: million units, 2005–09 11
Figure 3: Hong Kong haircare market segmentation I:% share, by value, 2009 12
Figure 4: Hong Kong haircare market share: % share, by value, 2009 13
Figure 5: Forces driving competition in the haircare market in Hong Kong, 2009 14
Figure 6: Drivers of buyer power in the haircare market in Hong Kong, 2009 15
Figure 7: Drivers of supplier power in the haircare market in Hong Kong, 2009 16
Figure 8: Factors influencing the likelihood of new entrants in the haircare market in Hong Kong, 2009 17
Figure 9: Factors influencing the threat of substitutes in the haircare market in Hong Kong, 2009 18
Figure 10: Drivers of degree of rivalry in the haircare market in Hong Kong, 2009 19
Figure 11: Procter & Gamble Company, The: revenues & profitability 24
Figure 12: Procter & Gamble Company, The: assets & liabilities 24
Figure 13: L'Oreal S.A.: revenues & profitability 28
Figure 14: L'Oreal S.A.: assets & liabilities 29
Figure 15: Kao Corporation: revenues & profitability 33
Figure 16: Kao Corporation: assets & liabilities 33
Figure 17: Hong Kong haircare market distribution: % share, by value, 2009 34
Figure 18: Hong Kong haircare market value forecast: $ million, 2009–14 35
Figure 19: Hong Kong haircare market volume forecast: million units, 2009–14 36
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