Haircare in Hungary to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: haircare 2
Summary category level: conditioner 3
Summary category level: hair colorants 4
Summary category level: perms and relaxers 5
Summary category level: shampoo 6
Summary category level: styling agents 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 25
Value analysis (Hungarian Forint), 2004?09 25
Value analysis (Hungarian Forint), 2009?14 26
Value analysis (US dollars), 2004?09 28
Value analysis (US dollars), 2009?14 29
Volume analysis, 2004?09 31
Volume analysis, 2009?14 32
Company and brand share analysis 34
Distribution analysis 39
Expenditure and consumption per capita 41
Chapter 4 Leading Company Profiles 45
The Procter & Gamble Company 45
Henkel AG & Co. KGaA 47
Chapter 5 Category Analysis: Conditioner 49
Value analysis (Hungarian Forint), 2004?09 49
Value analysis (Hungarian Forint), 2009?14 50
Value analysis (US dollars), 2004?09 52
Value analysis (US dollars), 2009?14 52
Volume analysis, 2004?09 54
Volume analysis, 2009?14 55
Company and brand share analysis 57
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 6 Category Analysis: Hair Colorants 66
Value analysis (Hungarian Forint), 2004?09 66
Value analysis (Hungarian Forint), 2009?14 67
Value analysis (US dollars), 2004?09 69
Value analysis (US dollars), 2009?14 70
Volume analysis, 2004?09 72
Volume analysis, 2009?14 73
Company and brand share analysis 75
Distribution analysis 78
Expenditure and consumption per capita 80
Chapter 7 Category Analysis: Perms and Relaxers 86
Value analysis (Hungarian Forint), 2004?09 86
Value analysis (Hungarian Forint), 2009?14 87
Value analysis (US dollars), 2004?09 89
Value analysis (US dollars), 2009?14 89
Volume analysis, 2004?09 91
Volume analysis, 2009?14 92
Company and brand share analysis 94
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 8 Category Analysis: Shampoo 102
Value analysis (Hungarian Forint), 2004?09 102
Value analysis (Hungarian Forint), 2009?14 103
Value analysis (US dollars), 2004?09 105
Value analysis (US dollars), 2009?14 106
Volume analysis, 2004?09 108
Volume analysis, 2009?14 109
Company and brand share analysis 111
Distribution analysis 115
Expenditure and consumption per capita 117
Chapter 9 Category Analysis: Styling Agents 121
Value analysis (Hungarian Forint), 2004?09 121
Value analysis (Hungarian Forint), 2009?14 122
Value analysis (US dollars), 2004?09 124
Value analysis (US dollars), 2009?14 125
Volume analysis, 2004?09 127
Volume analysis, 2009?14 128
Company and brand share analysis 130
Distribution analysis 134
Expenditure and consumption per capita 136
Chapter 10 Country Comparison 142
Value 142
Volume 146
Market share 150
Chapter 11 PESTLE Analysis 151
Summary 151
Political analysis 152
Economic analysis 154
Social analysis 157
Technological analysis 160
Legal analysis 163
Environmental analysis 166
Chapter 12 New Product Development 169
Product launches over time 169
Recent product launches 171
Chapter 13 Macroeconomic Profile 172
Macroeconomic Indicators 172
Chapter 14 Research Methodology 177
Methodology overview 177
Secondary research 178
Market modeling 179
Creating an initial data model 179
Revising the initial data model 179
Creating a final estimate 180
Creating demographic value splits 180
Primary research 180
Data finalization 181
Ongoing research 181
Chapter 15 Appendix 182
Future readings 182
How to contact experts in your industry 182
Disclaimer 182

LIST OF FIGURES
Figure 1: Haircare, Hungary, value by category (HUFm), 2004?14 27
Figure 2: Haircare, Hungary, category growth comparison, by value, 2004?14 30
Figure 3: Haircare, Hungary, volume by category (units, million), 2004?14 33
Figure 4: Haircare, Hungary, category growth comparison, by volume, 2004?14 33
Figure 5: Haircare, Hungary, company share by value (%), 2008?09 37
Figure 6: Haircare, Hungary, distribution channels by value (%), 2008?09 40
Figure 7: Conditioner, Hungary, value by segment (HUFm), 2004?14 51
Figure 8: Conditioner, Hungary, category growth comparison, by value, 2004?14 53
Figure 9: Conditioner, Hungary, volume by segment (units, million), 2004?14 56
Figure 10: Conditioner, Hungary, category growth comparison, by volume, 2004?14 56
Figure 11: Conditioner, Hungary, company share by value (%), 2008?09 59
Figure 12: Conditioner, Hungary, distribution channels by value (%), 2008?09 62
Figure 13: Hair colorants, Hungary, value by segment (HUFm), 2004?14 68
Figure 14: Hair colorants, Hungary, category growth comparison, by value, 2004?14 71
Figure 15: Hair colorants, Hungary, volume by segment (units, million), 2004?14 74
Figure 16: Hair colorants, Hungary, category growth comparison, by volume, 2004?14 74
Figure 17: Hair colorants, Hungary, company share by value (%), 2008?09 76
Figure 18: Hair colorants, Hungary, distribution channels by value (%), 2008?09 79
Figure 19: Perms and relaxers, Hungary, value by segment (HUFm), 2004?14 88
Figure 20: Perms and relaxers, Hungary, category growth comparison, by value, 2004?14 90
Figure 21: Perms and relaxers, Hungary, volume by segment (units, million), 2004?14 92
Figure 22: Perms and relaxers, Hungary, category growth comparison, by volume, 2004?14 93
Figure 23: Perms and relaxers, Hungary, company share by value (%), 2008?09 95
Figure 24: Perms and relaxers, Hungary, distribution channels by value (%), 2008?09 98
Figure 25: Shampoo, Hungary, value by segment (HUFm), 2004?14 104
Figure 26: Shampoo, Hungary, category growth comparison, by value, 2004?14 107
Figure 27: Shampoo, Hungary, volume by segment (units, million), 2004?14 110
Figure 28: Shampoo, Hungary, category growth comparison, by volume, 2004?14 110
Figure 29: Shampoo, Hungary, company share by value (%), 2008?09 113
Figure 30: Shampoo, Hungary, distribution channels by value (%), 2008?09 116
Figure 31: Styling agents, Hungary, value by segment (HUFm), 2004?14 123
Figure 32: Styling agents, Hungary, category growth comparison, by value, 2004?14 126
Figure 33: Styling agents, Hungary, volume by segment (units, million), 2004?14 129
Figure 34: Styling agents, Hungary, category growth comparison, by volume, 2004?14 129
Figure 35: Styling agents, Hungary, company share by value (%), 2008?09 132
Figure 36: Styling agents, Hungary, distribution channels by value (%), 2008?09 135
Figure 37: Global haircare market split (value terms, 2009), top five countries 143
Figure 38: Global haircare market value, 2004–09, top five countries 145
Figure 39: Global haircare market split (volume terms, 2009), top five countries 147
Figure 40: Global haircare market volume, 2004–09, top five countries 149
Figure 41: Annual data review process 178

LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Haircare, Hungary, value by category (HUFm), 2004?09 25
Table 4: Haircare, Hungary, value forecast by category (HUFm), 2009?14 26
Table 5: Haircare, Hungary, value by category ($m), 2004?09 28
Table 6: Haircare, Hungary, value forecast by category ($m), 2009?14 29
Table 7: Haircare, Hungary, volume by category (units, million), 2004?09 31
Table 8: Haircare, Hungary, volume forecast by category (units, million), 2009?14 32
Table 9: Haircare, Hungary, brand share by value (%), 2008?09 34
Table 10: Haircare, Hungary, value by brand (HUFm), 2008?09 36
Table 11: Haircare, Hungary, company share by value (%), 2008?09 38
Table 12: Haircare, Hungary, value by company (HUFm), 2008?09 38
Table 13: Haircare, Hungary, distribution channels by value (%), 2008?09 39
Table 14: Haircare, Hungary, value by distribution channel (HUFm), 2008?09 39
Table 15: Haircare, Hungary, expenditure per capita (HUF), 2004?09 41
Table 16: Haircare, Hungary, forecast expenditure per capita (HUF), 2009?14 42
Table 17: Haircare, Hungary, expenditure per capita ($), 2004?09 42
Table 18: Haircare, Hungary, forecast expenditure per capita ($), 2009?14 43
Table 19: Haircare, Hungary, consumption per capita (units), 2004?09 43
Table 20: Haircare, Hungary, forecast consumption per capita (units), 2009?14 44
Table 21: The Procter & Gamble Company key facts 45
Table 22: Henkel AG & Co. KGaA key facts 47
Table 23: Conditioner, Hungary, value by segment (HUFm), 2004?09 49
Table 24: Conditioner, Hungary, value forecast by segment (HUFm), 2009?14 50
Table 25: Conditioner, Hungary, value by segment ($m), 2004?09 52
Table 26: Conditioner, Hungary, value forecast by segment ($m), 2009?14 52
Table 27: Conditioner, Hungary, volume by segment (units, million), 2004?09 54
Table 28: Conditioner, Hungary, volume forecast by segment (units, million), 2009?14 55
Table 29: Conditioner, Hungary, brand share by value (%), 2008?09 57
Table 30: Conditioner, Hungary, value by brand (HUFm), 2008?09 58
Table 31: Conditioner, Hungary, company share by value (%), 2008?09 60
Table 32: Conditioner, Hungary, value by company (HUFm), 2008?09 60
Table 33: Conditioner, Hungary, distribution channels by value (%), 2008?09 61
Table 34: Conditioner, Hungary, value by distribution channel (HUFm), 2008?09 61
Table 35: Conditioner, Hungary, expenditure per capita (HUF), 2004?09 63
Table 36: Conditioner, Hungary, forecast expenditure per capita (HUF), 2009?14 63
Table 37: Conditioner, Hungary, expenditure per capita ($), 2004?09 64
Table 38: Conditioner, Hungary, forecast expenditure per capita ($), 2009?14 64
Table 39: Conditioner, Hungary, consumption per capita (units), 2004?09 65
Table 40: Conditioner, Hungary, forecast consumption per capita (units), 2009?14 65
Table 41: Hair colorants, Hungary, value by segment (HUFm), 2004?09 66
Table 42: Hair colorants, Hungary, value forecast by segment (HUFm), 2009?14 67
Table 43: Hair colorants, Hungary, value by segment ($m), 2004?09 69
Table 44: Hair colorants, Hungary, value forecast by segment ($m), 2009?14 70
Table 45: Hair colorants, Hungary, volume by segment (units, million), 2004?09 72
Table 46: Hair colorants, Hungary, volume forecast by segment (units, million), 2009?14 73
Table 47: Hair colorants, Hungary, brand share by value (%), 2008?09 75
Table 48: Hair colorants, Hungary, value by brand (HUFm), 2008?09 75
Table 49: Hair colorants, Hungary, company share by value (%), 2008?09 77
Table 50: Hair colorants, Hungary, value by company (HUFm), 2008?09 77
Table 51: Hair colorants, Hungary, distribution channels by value (%), 2008?09 78
Table 52: Hair colorants, Hungary, value by distribution channel (HUFm), 2008?09 78
Table 53: Hair colorants, Hungary, expenditure per capita (HUF), 2004?09 80
Table 54: Hair colorants, Hungary, forecast expenditure per capita (HUF), 2009?14 81
Table 55: Hair colorants, Hungary, expenditure per capita ($), 2004?09 82
Table 56: Hair colorants, Hungary, forecast expenditure per capita ($), 2009?14 83
Table 57: Hair colorants, Hungary, consumption per capita (units), 2004?09 84
Table 58: Hair colorants, Hungary, forecast consumption per capita (units), 2009?14 85
Table 59: Perms and relaxers, Hungary, value by segment (HUFm), 2004?09 86
Table 60: Perms and relaxers, Hungary, value forecast by segment (HUFm), 2009?14 87
Table 61: Perms and relaxers, Hungary, value by segment ($m), 2004?09 89
Table 62: Perms and relaxers, Hungary, value forecast by segment ($m), 2009?14 89
Table 63: Perms and relaxers, Hungary, volume by segment (units, million), 2004?09 91
Table 64: Perms and relaxers, Hungary, volume forecast by segment (units, million), 2009?14 92
Table 65: Perms and relaxers, Hungary, brand share by value (%), 2008?09 94
Table 66: Perms and relaxers, Hungary, value by brand (HUFm), 2008?09 94
Table 67: Perms and relaxers, Hungary, company share by value (%), 2008?09 96
Table 68: Perms and relaxers, Hungary, value by company (HUFm), 2008?09 96
Table 69: Perms and relaxers, Hungary, distribution channels by value (%), 2008?09 97
Table 70: Perms and relaxers, Hungary, value by distribution channel (HUFm), 2008?09 97
Table 71: Perms and relaxers, Hungary, expenditure per capita (HUF), 2004?09 99
Table 72: Perms and relaxers, Hungary, forecast expenditure per capita (HUF), 2009?14 99
Table 73: Perms and relaxers, Hungary, expenditure per capita ($), 2004?09 100
Table 74: Perms and relaxers, Hungary, forecast expenditure per capita ($), 2009?14 100
Table 75: Perms and relaxers, Hungary, consumption per capita (units), 2004?09 101
Table 76: Perms and relaxers, Hungary, forecast consumption per capita (units), 2009?14 101
Table 77: Shampoo, Hungary, value by segment (HUFm), 2004?09 102
Table 78: Shampoo, Hungary, value forecast by segment (HUFm), 2009?14 103
Table 79: Shampoo, Hungary, value by segment ($m), 2004?09 105
Table 80: Shampoo, Hungary, value forecast by segment ($m), 2009?14 106
Table 81: Shampoo, Hungary, volume by segment (units, million), 2004?09 108
Table 82: Shampoo, Hungary, volume forecast by segment (units, million), 2009?14 109
Table 83: Shampoo, Hungary, brand share by value (%), 2008?09 111
Table 84: Shampoo, Hungary, value by brand (HUFm), 2008?09 112
Table 85: Shampoo, Hungary, company share by value (%), 2008?09 114
Table 86: Shampoo, Hungary, value by company (HUFm), 2008?09 114
Table 87: Shampoo, Hungary, distribution channels by value (%), 2008?09 115
Table 88: Shampoo, Hungary, value by distribution channel (HUFm), 2008?09 115
Table 89: Shampoo, Hungary, expenditure per capita (HUF), 2004?09 117
Table 90: Shampoo, Hungary, forecast expenditure per capita (HUF), 2009?14 118
Table 91: Shampoo, Hungary, expenditure per capita ($), 2004?09 118
Table 92: Shampoo, Hungary, forecast expenditure per capita ($), 2009?14 119
Table 93: Shampoo, Hungary, consumption per capita (units), 2004?09 119
Table 94: Shampoo, Hungary, forecast consumption per capita (units), 2009?14 120
Table 95: Styling agents, Hungary, value by segment (HUFm), 2004?09 121
Table 96: Styling agents, Hungary, value forecast by segment (HUFm), 2009?14 122
Table 97: Styling agents, Hungary, value by segment ($m), 2004?09 124
Table 98: Styling agents, Hungary, value forecast by segment ($m), 2009?14 125
Table 99: Styling agents, Hungary, volume by segment (units, million), 2004?09 127
Table 100: Styling agents, Hungary, volume forecast by segment (units, million), 2009?14 128
Table 101: Styling agents, Hungary, brand share by value (%), 2008?09 130
Table 102: Styling agents, Hungary, value by brand (HUFm), 2008?09 131
Table 103: Styling agents, Hungary, company share by value (%), 2008?09 133
Table 104: Styling agents, Hungary, value by company (HUFm), 2008?09 133
Table 105: Styling agents, Hungary, distribution channels by value (%), 2008?09 134
Table 106: Styling agents, Hungary, value by distribution channel (HUFm), 2008?09 134
Table 107: Styling agents, Hungary, expenditure per capita (HUF), 2004?09 136
Table 108: Styling agents, Hungary, forecast expenditure per capita (HUF), 2009?14 137
Table 109: Styling agents, Hungary, expenditure per capita ($), 2004?09 138
Table 110: Styling agents, Hungary, forecast expenditure per capita ($), 2009?14 139
Table 111: Styling agents, Hungary, consumption per capita (units), 2004?09 140
Table 112: Styling agents, Hungary, forecast consumption per capita (units), 2009?14 141
Table 113: Global haircare market value, 2009 142
Table 114: Global haircare market split (value terms ($m), 2009), top five countries 145
Table 115: Global haircare market volume, 2009 146
Table 116: Global haircare market split (volume terms, 2009), top five countries 149
Table 117: Leading players, top five countries 150
Table 118: Analysis of Hungary’s political landscape 152
Table 119: Analysis of Hungary’s economy 154
Table 120: Analysis of Hungary’s social system 157
Table 121: Analysis of Hungary’s technological landscape 160
Table 122: Patents granted by USPTO to Hungary and other nations, 2002–06 161
Table 123: Analysis of Hungary’s legal landscape 163
Table 124: Analysis of Hungary’s environmental landscape 166
Table 125: Hungary haircare new product launches reports, by company (top five companies), 2009 169
Table 126: Hungary haircare new product launches SKUs, by company (top five companies), 2009 169
Table 127: Hungary haircare new product launches (reports), by flavor and fragrances 2009 170
Table 128: Hungary haircare new product launches (reports), by ingredients (top 10 ingredients), 2009 170
Table 129: Hungary haircare new product launches (reports), by package tags or claims 2009 171
Table 130: Hungary haircare new product launches - recent five launches (2009) 171
Table 131: Hungary population, by age group, 2004?09 (millions) 172
Table 132: Hungary population forecast, by age group, 2009?14 (millions) 173
Table 133: Hungary population, by gender, 2004?09 (millions) 173
Table 134: Hungary population forecast, by gender, 2009?14 (millions) 174
Table 135: Hungary nominal GDP, 2004?09 (HUFbn, nominal prices) 174
Table 136: Hungary nominal GDP forecast, 2009?14 (HUFbn, nominal prices) 174
Table 137: Hungary real GDP, 2004?09 (HUFbn, 2000 prices) 175
Table 138: Hungary real GDP forecast, 2009?14 (HUFbn, 2000 prices) 175
Table 139: Hungary real GDP, 2004?09 ($bn, 2000 prices) 175
Table 140: Hungary real GDP forecast, 2009?14 ($bn, 2000 prices) 176
Table 141: Hungary consumer price index, 2004?09 (2000=100) 176
Table 142: Hungary consumer price index, 2009?14 (2000=100) 176


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