Haircare in India to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: haircare 2
Summary category level: conditioner 3
Summary category level: hair colorants 4
Summary category level: perms and relaxers 5
Summary category level: shampoo 6
Summary category level: styling agents 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 25
Value analysis (Indian Rupee), 2004?09 25
Value analysis (Indian Rupee), 2009?14 26
Value analysis (US dollars), 2004?09 28
Value analysis (US dollars), 2009?14 29
Volume analysis, 2004?09 31
Volume analysis, 2009?14 32
Company and brand share analysis 34
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profiles 44
Marico Limited 44
Unilever 46
Chapter 5 Category Analysis: Conditioner 48
Value analysis (Indian Rupee), 2004?09 48
Value analysis (Indian Rupee), 2009?14 49
Value analysis (US dollars), 2004?09 51
Value analysis (US dollars), 2009?14 51
Volume analysis, 2004?09 53
Volume analysis, 2009?14 54
Company and brand share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 6 Category Analysis: Hair Colorants 64
Value analysis (Indian Rupee), 2004?09 64
Value analysis (Indian Rupee), 2009?14 65
Value analysis (US dollars), 2004?09 67
Value analysis (US dollars), 2009?14 68
Volume analysis, 2004?09 70
Volume analysis, 2009?14 71
Company and brand share analysis 73
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 7 Category Analysis: Perms and Relaxers 84
Value analysis (Indian Rupee), 2004?09 84
Value analysis (Indian Rupee), 2009?14 85
Value analysis (US dollars), 2004?09 87
Value analysis (US dollars), 2009?14 87
Volume analysis, 2004?09 89
Volume analysis, 2009?14 90
Company and brand share analysis 92
Distribution analysis 95
Expenditure and consumption per capita 97
Chapter 8 Category Analysis: Shampoo 100
Value analysis (Indian Rupee), 2004?09 100
Value analysis (Indian Rupee), 2009?14 101
Value analysis (US dollars), 2004?09 103
Value analysis (US dollars), 2009?14 104
Volume analysis, 2004?09 106
Volume analysis, 2009?14 107
Company and brand share analysis 109
Distribution analysis 113
Expenditure and consumption per capita 115
Chapter 9 Category Analysis: Styling Agents 118
Value analysis (Indian Rupee), 2004?09 118
Value analysis (Indian Rupee), 2009?14 119
Value analysis (US dollars), 2004?09 121
Value analysis (US dollars), 2009?14 122
Volume analysis, 2004?09 124
Volume analysis, 2009?14 125
Company and brand share analysis 127
Distribution analysis 130
Expenditure and consumption per capita 132
Chapter 10 Country Comparison 138
Value 138
Volume 142
Market share 146
Chapter 11 PESTLE Analysis 147
Summary 147
Political analysis 148
Economic analysis 153
Social analysis 163
Technological analysis 170
Legal analysis 177
Environmental analysis 184
Chapter 12 New Product Development 189
Product launches over time 189
Recent product launches 191
Chapter 13 Macroeconomic Profile 192
Macroeconomic Indicators 192
Chapter 14 Research Methodology 197
Methodology overview 197
Secondary research 198
Market modeling 199
Creating an initial data model 199
Revising the initial data model 199
Creating a final estimate 200
Creating demographic value splits 200
Primary research 200
Data finalization 201
Ongoing research 201
Chapter 15 Appendix 202
Future readings 202
How to contact experts in your industry 202
Disclaimer 202

LIST OF FIGURES
Figure 1: Haircare, India, value by category (INRm), 2004?14 27
Figure 2: Haircare, India, category growth comparison, by value, 2004?14 30
Figure 3: Haircare, India, volume by category (units, million), 2004?14 33
Figure 4: Haircare, India, category growth comparison, by volume, 2004?14 33
Figure 5: Haircare, India, company share by value (%), 2008?09 36
Figure 6: Haircare, India, distribution channels by value (%), 2008?09 39
Figure 7: Conditioner, India, value by segment (INRm), 2004?14 50
Figure 8: Conditioner, India, category growth comparison, by value, 2004?14 52
Figure 9: Conditioner, India, volume by segment (units, million), 2004?14 55
Figure 10: Conditioner, India, category growth comparison, by volume, 2004?14 55
Figure 11: Conditioner, India, company share by value (%), 2008?09 57
Figure 12: Conditioner, India, distribution channels by value (%), 2008?09 60
Figure 13: Hair colorants, India, value by segment (INRm), 2004?14 66
Figure 14: Hair colorants, India, category growth comparison, by value, 2004?14 69
Figure 15: Hair colorants, India, volume by segment (units, million), 2004?14 72
Figure 16: Hair colorants, India, category growth comparison, by volume, 2004?14 72
Figure 17: Hair colorants, India, company share by value (%), 2008?09 74
Figure 18: Hair colorants, India, distribution channels by value (%), 2008?09 77
Figure 19: Perms and relaxers, India, value by segment (INRm), 2004?14 86
Figure 20: Perms and relaxers, India, category growth comparison, by value, 2004?14 88
Figure 21: Perms and relaxers, India, volume by segment (units, million), 2004?14 91
Figure 22: Perms and relaxers, India, category growth comparison, by volume, 2004?14 91
Figure 23: Perms and relaxers, India, company share by value (%), 2008?09 93
Figure 24: Perms and relaxers, India, distribution channels by value (%), 2008?09 96
Figure 25: Shampoo, India, value by segment (INRm), 2004?14 102
Figure 26: Shampoo, India, category growth comparison, by value, 2004?14 105
Figure 27: Shampoo, India, volume by segment (units, million), 2004?14 108
Figure 28: Shampoo, India, category growth comparison, by volume, 2004?14 108
Figure 29: Shampoo, India, company share by value (%), 2008?09 111
Figure 30: Shampoo, India, distribution channels by value (%), 2008?09 114
Figure 31: Styling agents, India, value by segment (INRm), 2004?14 120
Figure 32: Styling agents, India, category growth comparison, by value, 2004?14 123
Figure 33: Styling agents, India, volume by segment (units, million), 2004?14 126
Figure 34: Styling agents, India, category growth comparison, by volume, 2004?14 126
Figure 35: Styling agents, India, company share by value (%), 2008?09 128
Figure 36: Styling agents, India, distribution channels by value (%), 2008?09 131
Figure 37: Global haircare market split (value terms, 2009), top five countries 139
Figure 38: Global haircare market value, 2004–09, top five countries 141
Figure 39: Global haircare market split (volume terms, 2009), top five countries 143
Figure 40: Global haircare market volume, 2004–09, top five countries 145
Figure 41: Conflicts of high intensity (2007) 150
Figure 42: GDP growth fluctuates with the monsoons 155
Figure 43: Infrastructure investment commitments – India (2005–08) 157
Figure 44: Distribution of household income – 2005–25 158
Figure 45: Sex-ratio in India – 1990–2009 164
Figure 46: Annual additions to the stock of science and engineering graduates 171
Figure 47: Patent applications filed and patents granted in India (2002–06) 175
Figure 48: Patent applications filed and patents granted in other BRIC countries (2002–06) 176
Figure 49: Annual data review process 198

LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Haircare, India, value by category (INRm), 2004?09 25
Table 4: Haircare, India, value forecast by category (INRm), 2009?14 26
Table 5: Haircare, India, value by category ($m), 2004?09 28
Table 6: Haircare, India, value forecast by category ($m), 2009?14 29
Table 7: Haircare, India, volume by category (units, million), 2004?09 31
Table 8: Haircare, India, volume forecast by category (units, million), 2009?14 32
Table 9: Haircare, India, brand share by value (%), 2008?09 34
Table 10: Haircare, India, value by brand (INRm), 2008?09 35
Table 11: Haircare, India, company share by value (%), 2008?09 37
Table 12: Haircare, India, value by company (INRm), 2008?09 37
Table 13: Haircare, India, distribution channels by value (%), 2008?09 38
Table 14: Haircare, India, value by distribution channel (INRm), 2008?09 38
Table 15: Haircare, India, expenditure per capita (INR), 2004?09 40
Table 16: Haircare, India, forecast expenditure per capita (INR), 2009?14 41
Table 17: Haircare, India, expenditure per capita ($), 2004?09 41
Table 18: Haircare, India, forecast expenditure per capita ($), 2009?14 42
Table 19: Haircare, India, consumption per capita (units), 2004?09 42
Table 20: Haircare, India, forecast consumption per capita (units), 2009?14 43
Table 21: Marico Limited key facts 44
Table 22: Unilever key facts 46
Table 23: Conditioner, India, value by segment (INRm), 2004?09 48
Table 24: Conditioner, India, value forecast by segment (INRm), 2009?14 49
Table 25: Conditioner, India, value by segment ($m), 2004?09 51
Table 26: Conditioner, India, value forecast by segment ($m), 2009?14 51
Table 27: Conditioner, India, volume by segment (units, million), 2004?09 53
Table 28: Conditioner, India, volume forecast by segment (units, million), 2009?14 54
Table 29: Conditioner, India, brand share by value (%), 2008?09 56
Table 30: Conditioner, India, value by brand (INRm), 2008?09 56
Table 31: Conditioner, India, company share by value (%), 2008?09 58
Table 32: Conditioner, India, value by company (INRm), 2008?09 58
Table 33: Conditioner, India, distribution channels by value (%), 2008?09 59
Table 34: Conditioner, India, value by distribution channel (INRm), 2008?09 59
Table 35: Conditioner, India, expenditure per capita (INR), 2004?09 61
Table 36: Conditioner, India, forecast expenditure per capita (INR), 2009?14 61
Table 37: Conditioner, India, expenditure per capita ($), 2004?09 62
Table 38: Conditioner, India, forecast expenditure per capita ($), 2009?14 62
Table 39: Conditioner, India, consumption per capita (units), 2004?09 63
Table 40: Conditioner, India, forecast consumption per capita (units), 2009?14 63
Table 41: Hair colorants, India, value by segment (INRm), 2004?09 64
Table 42: Hair colorants, India, value forecast by segment (INRm), 2009?14 65
Table 43: Hair colorants, India, value by segment ($m), 2004?09 67
Table 44: Hair colorants, India, value forecast by segment ($m), 2009?14 68
Table 45: Hair colorants, India, volume by segment (units, million), 2004?09 70
Table 46: Hair colorants, India, volume forecast by segment (units, million), 2009?14 71
Table 47: Hair colorants, India, brand share by value (%), 2008?09 73
Table 48: Hair colorants, India, value by brand (INRm), 2008?09 73
Table 49: Hair colorants, India, company share by value (%), 2008?09 75
Table 50: Hair colorants, India, value by company (INRm), 2008?09 75
Table 51: Hair colorants, India, distribution channels by value (%), 2008?09 76
Table 52: Hair colorants, India, value by distribution channel (INRm), 2008?09 76
Table 53: Hair colorants, India, expenditure per capita (INR), 2004?09 78
Table 54: Hair colorants, India, forecast expenditure per capita (INR), 2009?14 79
Table 55: Hair colorants, India, expenditure per capita ($), 2004?09 80
Table 56: Hair colorants, India, forecast expenditure per capita ($), 2009?14 81
Table 57: Hair colorants, India, consumption per capita (units), 2004?09 82
Table 58: Hair colorants, India, forecast consumption per capita (units), 2009?14 83
Table 59: Perms and relaxers, India, value by segment (INRm), 2004?09 84
Table 60: Perms and relaxers, India, value forecast by segment (INRm), 2009?14 85
Table 61: Perms and relaxers, India, value by segment ($m), 2004?09 87
Table 62: Perms and relaxers, India, value forecast by segment ($m), 2009?14 87
Table 63: Perms and relaxers, India, volume by segment (units, million), 2004?09 89
Table 64: Perms and relaxers, India, volume forecast by segment (units, million), 2009?14 90
Table 65: Perms and relaxers, India, brand share by value (%), 2008?09 92
Table 66: Perms and relaxers, India, value by brand (INRm), 2008?09 92
Table 67: Perms and relaxers, India, company share by value (%), 2008?09 94
Table 68: Perms and relaxers, India, value by company (INRm), 2008?09 94
Table 69: Perms and relaxers, India, distribution channels by value (%), 2008?09 95
Table 70: Perms and relaxers, India, value by distribution channel (INRm), 2008?09 95
Table 71: Perms and relaxers, India, expenditure per capita (INR), 2004?09 97
Table 72: Perms and relaxers, India, forecast expenditure per capita (INR), 2009?14 97
Table 73: Perms and relaxers, India, expenditure per capita ($), 2004?09 98
Table 74: Perms and relaxers, India, forecast expenditure per capita ($), 2009?14 98
Table 75: Perms and relaxers, India, consumption per capita (units), 2004?09 99
Table 76: Perms and relaxers, India, forecast consumption per capita (units), 2009?14 99
Table 77: Shampoo, India, value by segment (INRm), 2004?09 100
Table 78: Shampoo, India, value forecast by segment (INRm), 2009?14 101
Table 79: Shampoo, India, value by segment ($m), 2004?09 103
Table 80: Shampoo, India, value forecast by segment ($m), 2009?14 104
Table 81: Shampoo, India, volume by segment (units, million), 2004?09 106
Table 82: Shampoo, India, volume forecast by segment (units, million), 2009?14 107
Table 83: Shampoo, India, brand share by value (%), 2008?09 109
Table 84: Shampoo, India, value by brand (INRm), 2008?09 110
Table 85: Shampoo, India, company share by value (%), 2008?09 112
Table 86: Shampoo, India, value by company (INRm), 2008?09 112
Table 87: Shampoo, India, distribution channels by value (%), 2008?09 113
Table 88: Shampoo, India, value by distribution channel (INRm), 2008?09 113
Table 89: Shampoo, India, expenditure per capita (INR), 2004?09 115
Table 90: Shampoo, India, forecast expenditure per capita (INR), 2009?14 115
Table 91: Shampoo, India, expenditure per capita ($), 2004?09 116
Table 92: Shampoo, India, forecast expenditure per capita ($), 2009?14 116
Table 93: Shampoo, India, consumption per capita (units), 2004?09 117
Table 94: Shampoo, India, forecast consumption per capita (units), 2009?14 117
Table 95: Styling agents, India, value by segment (INRm), 2004?09 118
Table 96: Styling agents, India, value forecast by segment (INRm), 2009?14 119
Table 97: Styling agents, India, value by segment ($m), 2004?09 121
Table 98: Styling agents, India, value forecast by segment ($m), 2009?14 122
Table 99: Styling agents, India, volume by segment (units, million), 2004?09 124
Table 100: Styling agents, India, volume forecast by segment (units, million), 2009?14 125
Table 101: Styling agents, India, brand share by value (%), 2008?09 127
Table 102: Styling agents, India, value by brand (INRm), 2008?09 127
Table 103: Styling agents, India, company share by value (%), 2008?09 129
Table 104: Styling agents, India, value by company (INRm), 2008?09 129
Table 105: Styling agents, India, distribution channels by value (%), 2008?09 130
Table 106: Styling agents, India, value by distribution channel (INRm), 2008?09 130
Table 107: Styling agents, India, expenditure per capita (INR), 2004?09 132
Table 108: Styling agents, India, forecast expenditure per capita (INR), 2009?14 133
Table 109: Styling agents, India, expenditure per capita ($), 2004?09 134
Table 110: Styling agents, India, forecast expenditure per capita ($), 2009?14 135
Table 111: Styling agents, India, consumption per capita (units), 2004?09 136
Table 112: Styling agents, India, forecast consumption per capita (units), 2009?14 137
Table 113: Global haircare market value, 2009 138
Table 114: Global haircare market split (value terms ($m), 2009), top five countries 141
Table 115: Global haircare market volume, 2009 142
Table 116: Global haircare market split (volume terms, 2009), top five countries 145
Table 117: Leading players, top five countries 146
Table 118: Analysis of the Indian political landscape 148
Table 119: Analysis of the Indian economy 153
Table 120: Global working age population (15–59 years) 154
Table 121: Untapped market potential in India across select consumer goods 159
Table 122: Investment performance of India’s lagging states 162
Table 123: Analysis of the Indian social system 163
Table 124: Mid-year population by age (millions) in 2006 165
Table 125: Life expectancy at birth in India, 2000–10 168
Table 126: Analysis of the Indian technological landscape 170
Table 127: Average annual salaries for researchers across countries 172
Table 128: R&D incentives provided by the Indian government 173
Table 129: Analysis of the Indian legal landscape 177
Table 130: Analysis of Indian environmental landscape 184
Table 131: India haircare new product launches reports, by company (top five companies), 2009 189
Table 132: India haircare new product launches SKUs, by company (top five companies), 2009 189
Table 133: India haircare new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 190
Table 134: India haircare new product launches (reports), by ingredients (top 10 ingredients), 2009 190
Table 135: India haircare new product launches (reports), by package tags or claims (top 10 claims), 2009 191
Table 136: India haircare new product launches - recent five launches (2009) 191
Table 137: India population, by age group, 2003?08 (millions) 192
Table 138: India population forecast, by age group, 2008?13 (millions) 193
Table 139: India population, by gender, 2003?08 (millions) 193
Table 140: India population forecast, by gender, 2008?13 (millions) 194
Table 141: India nominal GDP, 2003?08 (INRbn, nominal prices) 194
Table 142: India nominal GDP forecast, 2008?13 (INRbn, nominal prices) 194
Table 143: India real GDP, 2003?08 (INRbn, 2000 prices) 195
Table 144: India real GDP forecast, 2008?13 (INRbn, 2000 prices) 195
Table 145: India real GDP, 2003?08 ($bn, 2000 prices) 195
Table 146: India real GDP forecast, 2008?13 ($bn, 2000 prices) 196
Table 147: India consumer price index, 2003?08 (2000=100) 196
Table 148: India consumer price index, 2008?13 (2000=100) 196



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