Haircare in Italy to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: haircare 2
Summary category level: conditioner 3
Summary category level: hair colorants 4
Summary category level: perms and relaxers 5
Summary category level: shampoo 6
Summary category level: styling agents 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 25
Value analysis (Euro), 2004?09 25
Value analysis (Euro), 2009?14 26
Value analysis (US dollars), 2004?09 28
Value analysis (US dollars), 2009?14 29
Volume analysis, 2004?09 31
Volume analysis, 2009?14 32
Company and brand share analysis 34
Distribution analysis 41
Expenditure and consumption per capita 43
Chapter 4 Leading Company Profiles 47
L'Oreal S.A. 47
The Procter & Gamble Company 50
Chapter 5 Category Analysis: Conditioner 52
Value analysis (Euro), 2004?09 52
Value analysis (Euro), 2009?14 53
Value analysis (US dollars), 2004?09 55
Value analysis (US dollars), 2009?14 55
Volume analysis, 2004?09 57
Volume analysis, 2009?14 58
Company and brand share analysis 60
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 6 Category Analysis: Hair Colorants 69
Value analysis (Euro), 2004?09 69
Value analysis (Euro), 2009?14 70
Value analysis (US dollars), 2004?09 72
Value analysis (US dollars), 2009?14 73
Volume analysis, 2004?09 75
Volume analysis, 2009?14 76
Company and brand share analysis 78
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 7 Category Analysis: Perms and Relaxers 90
Value analysis (Euro), 2004?09 90
Value analysis (Euro), 2009?14 91
Value analysis (US dollars), 2004?09 93
Value analysis (US dollars), 2009?14 93
Volume analysis, 2004?09 95
Volume analysis, 2009?14 96
Company and brand share analysis 98
Distribution analysis 101
Expenditure and consumption per capita 103
Chapter 8 Category Analysis: Shampoo 106
Value analysis (Euro), 2004?09 106
Value analysis (Euro), 2009?14 107
Value analysis (US dollars), 2004?09 109
Value analysis (US dollars), 2009?14 110
Volume analysis, 2004?09 112
Volume analysis, 2009?14 113
Company and brand share analysis 115
Distribution analysis 119
Expenditure and consumption per capita 121
Chapter 9 Category Analysis: Styling Agents 124
Value analysis (Euro), 2004?09 124
Value analysis (Euro), 2009?14 125
Value analysis (US dollars), 2004?09 127
Value analysis (US dollars), 2009?14 128
Volume analysis, 2004?09 130
Volume analysis, 2009?14 131
Company and brand share analysis 133
Distribution analysis 137
Expenditure and consumption per capita 139
Chapter 10 Country Comparison 145
Value 145
Volume 149
Market share 153
Chapter 11 PESTLE Analysis 154
Summary 154
Political analysis 155
Economic analysis 158
Social analysis 162
Technological analysis 165
Legal analysis 169
Environmental analysis 172
Chapter 12 New Product Development 175
Product launches over time 175
Recent product launches 177
Chapter 13 Macroeconomic Profile 178
Macroeconomic Indicators 178
Chapter 14 Research Methodology 183
Methodology overview 183
Secondary research 184
Market modeling 185
Creating an initial data model 185
Revising the initial data model 185
Creating a final estimate 186
Creating demographic value splits 186
Primary research 186
Data finalization 187
Ongoing research 187
Chapter 15 Appendix 188
Future readings 188
How to contact experts in your industry 188
Disclaimer 188

LIST OF FIGURES
Figure 1: Haircare, Italy, value by category (€m), 2004?14 27
Figure 2: Haircare, Italy, category growth comparison, by value, 2004?14 30
Figure 3: Haircare, Italy, volume by category (units, million), 2004?14 33
Figure 4: Haircare, Italy, category growth comparison, by volume, 2004?14 33
Figure 5: Haircare, Italy, company share by value (%), 2008?09 38
Figure 6: Haircare, Italy, distribution channels by value (%), 2008?09 42
Figure 7: Conditioner, Italy, value by segment (€m), 2004?14 54
Figure 8: Conditioner, Italy, category growth comparison, by value, 2004?14 56
Figure 9: Conditioner, Italy, volume by segment (units, million), 2004?14 59
Figure 10: Conditioner, Italy, category growth comparison, by volume, 2004?14 59
Figure 11: Conditioner, Italy, company share by value (%), 2008?09 62
Figure 12: Conditioner, Italy, distribution channels by value (%), 2008?09 65
Figure 13: Hair colorants, Italy, value by segment (€m), 2004?14 71
Figure 14: Hair colorants, Italy, category growth comparison, by value, 2004?14 74
Figure 15: Hair colorants, Italy, volume by segment (units, million), 2004?14 77
Figure 16: Hair colorants, Italy, category growth comparison, by volume, 2004?14 77
Figure 17: Hair colorants, Italy, company share by value (%), 2008?09 80
Figure 18: Hair colorants, Italy, distribution channels by value (%), 2008?09 83
Figure 19: Perms and relaxers, Italy, value by segment (€m), 2004?14 92
Figure 20: Perms and relaxers, Italy, category growth comparison, by value, 2004?14 94
Figure 21: Perms and relaxers, Italy, volume by segment (units, million), 2004?14 97
Figure 22: Perms and relaxers, Italy, category growth comparison, by volume, 2004?14 97
Figure 23: Perms and relaxers, Italy, company share by value (%), 2008?09 99
Figure 24: Perms and relaxers, Italy, distribution channels by value (%), 2008?09 102
Figure 25: Shampoo, Italy, value by segment (€m), 2004?14 108
Figure 26: Shampoo, Italy, category growth comparison, by value, 2004?14 111
Figure 27: Shampoo, Italy, volume by segment (units, million), 2004?14 114
Figure 28: Shampoo, Italy, category growth comparison, by volume, 2004?14 114
Figure 29: Shampoo, Italy, company share by value (%), 2008?09 117
Figure 30: Shampoo, Italy, distribution channels by value (%), 2008?09 120
Figure 31: Styling agents, Italy, value by segment (€m), 2004?14 126
Figure 32: Styling agents, Italy, category growth comparison, by value, 2004?14 129
Figure 33: Styling agents, Italy, volume by segment (units, million), 2004?14 132
Figure 34: Styling agents, Italy, category growth comparison, by volume, 2004?14 132
Figure 35: Styling agents, Italy, company share by value (%), 2008?09 135
Figure 36: Styling agents, Italy, distribution channels by value (%), 2008?09 138
Figure 37: Global haircare market split (value terms, 2009), top five countries 146
Figure 38: Global haircare market value, 2004–09, top five countries 148
Figure 39: Global haircare market split (volume terms, 2009), top five countries 150
Figure 40: Global haircare market volume, 2004–09, top five countries 152
Figure 41: Annual data review process 184

LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Haircare, Italy, value by category (€m), 2004?09 25
Table 4: Haircare, Italy, value forecast by category (€m), 2009?14 26
Table 5: Haircare, Italy, value by category ($m), 2004?09 28
Table 6: Haircare, Italy, value forecast by category ($m), 2009?14 29
Table 7: Haircare, Italy, volume by category (units, million), 2004?09 31
Table 8: Haircare, Italy, volume forecast by category (units, million), 2009?14 32
Table 9: Haircare, Italy, brand share by value (%), 2008?09 34
Table 10: Haircare, Italy, value by brand (€m), 2008?09 36
Table 11: Haircare, Italy, company share by value (%), 2008?09 39
Table 12: Haircare, Italy, value by company (€m), 2008?09 40
Table 13: Haircare, Italy, distribution channels by value (%), 2008?09 41
Table 14: Haircare, Italy, value by distribution channel (€m), 2008?09 41
Table 15: Haircare, Italy, expenditure per capita (€), 2004?09 43
Table 16: Haircare, Italy, forecast expenditure per capita (€), 2009?14 44
Table 17: Haircare, Italy, expenditure per capita ($), 2004?09 44
Table 18: Haircare, Italy, forecast expenditure per capita ($), 2009?14 45
Table 19: Haircare, Italy, consumption per capita (units), 2004?09 45
Table 20: Haircare, Italy, forecast consumption per capita (units), 2009?14 46
Table 21: L'Oreal S.A. key facts 47
Table 22: The Procter & Gamble Company key facts 50
Table 23: Conditioner, Italy, value by segment (€m), 2004?09 52
Table 24: Conditioner, Italy, value forecast by segment (€m), 2009?14 53
Table 25: Conditioner, Italy, value by segment ($m), 2004?09 55
Table 26: Conditioner, Italy, value forecast by segment ($m), 2009?14 55
Table 27: Conditioner, Italy, volume by segment (units, million), 2004?09 57
Table 28: Conditioner, Italy, volume forecast by segment (units, million), 2009?14 58
Table 29: Conditioner, Italy, brand share by value (%), 2008?09 60
Table 30: Conditioner, Italy, value by brand (€m), 2008?09 61
Table 31: Conditioner, Italy, company share by value (%), 2008?09 63
Table 32: Conditioner, Italy, value by company (€m), 2008?09 63
Table 33: Conditioner, Italy, distribution channels by value (%), 2008?09 64
Table 34: Conditioner, Italy, value by distribution channel (€m), 2008?09 64
Table 35: Conditioner, Italy, expenditure per capita (€), 2004?09 66
Table 36: Conditioner, Italy, forecast expenditure per capita (€), 2009?14 66
Table 37: Conditioner, Italy, expenditure per capita ($), 2004?09 67
Table 38: Conditioner, Italy, forecast expenditure per capita ($), 2009?14 67
Table 39: Conditioner, Italy, consumption per capita (units), 2004?09 68
Table 40: Conditioner, Italy, forecast consumption per capita (units), 2009?14 68
Table 41: Hair colorants, Italy, value by segment (€m), 2004?09 69
Table 42: Hair colorants, Italy, value forecast by segment (€m), 2009?14 70
Table 43: Hair colorants, Italy, value by segment ($m), 2004?09 72
Table 44: Hair colorants, Italy, value forecast by segment ($m), 2009?14 73
Table 45: Hair colorants, Italy, volume by segment (units, million), 2004?09 75
Table 46: Hair colorants, Italy, volume forecast by segment (units, million), 2009?14 76
Table 47: Hair colorants, Italy, brand share by value (%), 2008?09 78
Table 48: Hair colorants, Italy, value by brand (€m), 2008?09 79
Table 49: Hair colorants, Italy, company share by value (%), 2008?09 81
Table 50: Hair colorants, Italy, value by company (€m), 2008?09 81
Table 51: Hair colorants, Italy, distribution channels by value (%), 2008?09 82
Table 52: Hair colorants, Italy, value by distribution channel (€m), 2008?09 82
Table 53: Hair colorants, Italy, expenditure per capita (€), 2004?09 84
Table 54: Hair colorants, Italy, forecast expenditure per capita (€), 2009?14 85
Table 55: Hair colorants, Italy, expenditure per capita ($), 2004?09 86
Table 56: Hair colorants, Italy, forecast expenditure per capita ($), 2009?14 87
Table 57: Hair colorants, Italy, consumption per capita (units), 2004?09 88
Table 58: Hair colorants, Italy, forecast consumption per capita (units), 2009?14 89
Table 59: Perms and relaxers, Italy, value by segment (€m), 2004?09 90
Table 60: Perms and relaxers, Italy, value forecast by segment (€m), 2009?14 91
Table 61: Perms and relaxers, Italy, value by segment ($m), 2004?09 93
Table 62: Perms and relaxers, Italy, value forecast by segment ($m), 2009?14 93
Table 63: Perms and relaxers, Italy, volume by segment (units, million), 2004?09 95
Table 64: Perms and relaxers, Italy, volume forecast by segment (units, million), 2009?14 96
Table 65: Perms and relaxers, Italy, brand share by value (%), 2008?09 98
Table 66: Perms and relaxers, Italy, value by brand (€m), 2008?09 98
Table 67: Perms and relaxers, Italy, company share by value (%), 2008?09 100
Table 68: Perms and relaxers, Italy, value by company (€m), 2008?09 100
Table 69: Perms and relaxers, Italy, distribution channels by value (%), 2008?09 101
Table 70: Perms and relaxers, Italy, value by distribution channel (€m), 2008?09 101
Table 71: Perms and relaxers, Italy, expenditure per capita (€), 2004?09 103
Table 72: Perms and relaxers, Italy, forecast expenditure per capita (€), 2009?14 103
Table 73: Perms and relaxers, Italy, expenditure per capita ($), 2004?09 104
Table 74: Perms and relaxers, Italy, forecast expenditure per capita ($), 2009?14 104
Table 75: Perms and relaxers, Italy, consumption per capita (units), 2004?09 105
Table 76: Perms and relaxers, Italy, forecast consumption per capita (units), 2009?14 105
Table 77: Shampoo, Italy, value by segment (€m), 2004?09 106
Table 78: Shampoo, Italy, value forecast by segment (€m), 2009?14 107
Table 79: Shampoo, Italy, value by segment ($m), 2004?09 109
Table 80: Shampoo, Italy, value forecast by segment ($m), 2009?14 110
Table 81: Shampoo, Italy, volume by segment (units, million), 2004?09 112
Table 82: Shampoo, Italy, volume forecast by segment (units, million), 2009?14 113
Table 83: Shampoo, Italy, brand share by value (%), 2008?09 115
Table 84: Shampoo, Italy, value by brand (€m), 2008?09 116
Table 85: Shampoo, Italy, company share by value (%), 2008?09 118
Table 86: Shampoo, Italy, value by company (€m), 2008?09 118
Table 87: Shampoo, Italy, distribution channels by value (%), 2008?09 119
Table 88: Shampoo, Italy, value by distribution channel (€m), 2008?09 119
Table 89: Shampoo, Italy, expenditure per capita (€), 2004?09 121
Table 90: Shampoo, Italy, forecast expenditure per capita (€), 2009?14 121
Table 91: Shampoo, Italy, expenditure per capita ($), 2004?09 122
Table 92: Shampoo, Italy, forecast expenditure per capita ($), 2009?14 122
Table 93: Shampoo, Italy, consumption per capita (units), 2004?09 123
Table 94: Shampoo, Italy, forecast consumption per capita (units), 2009?14 123
Table 95: Styling agents, Italy, value by segment (€m), 2004?09 124
Table 96: Styling agents, Italy, value forecast by segment (€m), 2009?14 125
Table 97: Styling agents, Italy, value by segment ($m), 2004?09 127
Table 98: Styling agents, Italy, value forecast by segment ($m), 2009?14 128
Table 99: Styling agents, Italy, volume by segment (units, million), 2004?09 130
Table 100: Styling agents, Italy, volume forecast by segment (units, million), 2009?14 131
Table 101: Styling agents, Italy, brand share by value (%), 2008?09 133
Table 102: Styling agents, Italy, value by brand (€m), 2008?09 134
Table 103: Styling agents, Italy, company share by value (%), 2008?09 136
Table 104: Styling agents, Italy, value by company (€m), 2008?09 136
Table 105: Styling agents, Italy, distribution channels by value (%), 2008?09 137
Table 106: Styling agents, Italy, value by distribution channel (€m), 2008?09 137
Table 107: Styling agents, Italy, expenditure per capita (€), 2004?09 139
Table 108: Styling agents, Italy, forecast expenditure per capita (€), 2009?14 140
Table 109: Styling agents, Italy, expenditure per capita ($), 2004?09 141
Table 110: Styling agents, Italy, forecast expenditure per capita ($), 2009?14 142
Table 111: Styling agents, Italy, consumption per capita (units), 2004?09 143
Table 112: Styling agents, Italy, forecast consumption per capita (units), 2009?14 144
Table 113: Global haircare market value, 2009 145
Table 114: Global haircare market split (value terms ($m), 2009), top five countries 148
Table 115: Global haircare market volume, 2009 149
Table 116: Global haircare market split (volume terms, 2009), top five countries 152
Table 117: Leading players, top five countries 153
Table 118: Analysis of Italy’s political landscape 155
Table 119: Analysis of Italy’s economy 158
Table 120: Analysis of Italy’s social system 162
Table 121: Analysis of Italy’s technology landscape 165
Table 122: Hourly labor cost in EU countries (in euros) 166
Table 123: Patents received from USPTO 168
Table 124: Analysis of Italy’s legal landscape 169
Table 125: Analysis of Italy’s environmental landscape 172
Table 126: Italy haircare new product launches reports, by company (top five companies), 2009 175
Table 127: Italy haircare new product launches SKUs, by company (top five companies), 2009 175
Table 128: Italy haircare new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 176
Table 129: Italy haircare new product launches (reports), by ingredients (top 10 ingredients), 2009 176
Table 130: Italy haircare new product launches (reports), by package tags or claims 2009 177
Table 131: Italy haircare new product launches - recent five launches (2009) 177
Table 132: Italy population, by age group, 2004?09 (millions) 178
Table 133: Italy population forecast, by age group, 2009?14 (millions) 179
Table 134: Italy population, by gender, 2004?09 (millions) 179
Table 135: Italy population forecast, by gender, 2009?14 (millions) 180
Table 136: Italy nominal GDP, 2004?09 (€bn, nominal prices) 180
Table 137: Italy nominal GDP forecast, 2009?14 (€bn, nominal prices) 180
Table 138: Italy real GDP, 2004?09 (€bn, 2000 prices) 181
Table 139: Italy real GDP forecast, 2009?14 (€bn, 2000 prices) 181
Table 140: Italy real GDP, 2004?09 ($bn, 2000 prices) 181
Table 141: Italy real GDP forecast, 2009?14 ($bn, 2000 prices) 182
Table 142: Italy consumer price index, 2004?09 (2000=100) 182
Table 143: Italy consumer price index, 2009?14 (2000=100) 182


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