TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
L'Oreal S.A. 21
Procter & Gamble Company, The 26
Unilever 31
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
MACROECONOMIC INDICATORS 38
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43
LIST OF TABLES
Table 1: Italy haircare market value: $ million, 2005–09 10
Table 2: Italy haircare market volume: million units, 2005–09 11
Table 3: Italy haircare market segmentation I:% share, by value, 2009 12
Table 4: Italy haircare market segmentation II: % share, by value, 2009 13
Table 5: Italy haircare market share: % share, by value, 2009 14
Table 6: L'Oreal S.A.: key facts 21
Table 7: L'Oreal S.A.: key financials ($) 23
Table 8: L'Oreal S.A.: key financials (€) 24
Table 9: L'Oreal S.A.: key financial ratios 24
Table 10: Procter & Gamble Company, The: key facts 26
Table 11: Procter & Gamble Company, The: key financials ($) 29
Table 12: Procter & Gamble Company, The: key financial ratios 29
Table 13: Unilever: key facts 31
Table 14: Unilever: key financials ($) 33
Table 15: Unilever: key financials (€) 33
Table 16: Unilever: key financial ratios 33
Table 17: Italy haircare market distribution: % share, by value, 2009 35
Table 18: Italy haircare market value forecast: $ million, 2009–14 36
Table 19: Italy haircare market volume forecast: million units, 2009–14 37
Table 20: Italy size of population (million), 2005–09 38
Table 21: Italy gdp (constant 2000 prices, $ billion), 2005–09 38
Table 22: Italy gdp (current prices, $ billion), 2005–09 38
Table 23: Italy inflation, 2005–09 39
Table 24: Italy consumer price index (absolute), 2005–09 39
Table 25: Italy exchange rate, 2005–09 39
LIST OF FIGURES
Figure 1: Italy haircare market value: $ million, 2005–09 10
Figure 2: Italy haircare market volume: million units, 2005–09 11
Figure 3: Italy haircare market segmentation I:% share, by value, 2009 12
Figure 4: Italy haircare market segmentation II: % share, by value, 2009 13
Figure 5: Italy haircare market share: % share, by value, 2009 14
Figure 6: Forces driving competition in the haircare market in Italy, 2009 15
Figure 7: Drivers of buyer power in the haircare market in Italy, 2009 16
Figure 8: Drivers of supplier power in the haircare market in Italy, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the haircare market in Italy, 2009 18
Figure 10: Factors influencing the threat of substitutes in the haircare market in Italy, 2009 19
Figure 11: Drivers of degree of rivalry in the haircare market in Italy, 2009 20
Figure 12: L'Oreal S.A.: revenues & profitability 25
Figure 13: L'Oreal S.A.: assets & liabilities 25
Figure 14: Procter & Gamble Company, The: revenues & profitability 30
Figure 15: Procter & Gamble Company, The: assets & liabilities 30
Figure 16: Unilever: revenues & profitability 34
Figure 17: Unilever: assets & liabilities 34
Figure 18: Italy haircare market distribution: % share, by value, 2009 35
Figure 19: Italy haircare market value forecast: $ million, 2009–14 36
Figure 20: Italy haircare market volume forecast: million units, 2009–14 37
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