Haircare in Japan to 2012

This databook is a detailed information resource covering all the key data points on Haircare in Japan. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Report Highlights
The market for Haircare in Japan increased between 2002-2007, at an average annual rate of 1.2%.

The leading company in the market in 2007 was Kao Corporation. The second-largest player was Shiseido Company, Limited with Procter & Gamble Company, The in third place.
[Studien Infos ausblenden]

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Haircare 2
Summary category level - Conditioner 3
Summary category level - Shampoo 4
Summary category level - Perms & relaxers 5
Summary category level - Styling agents 6
Summary category level - Hair colorants 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 25
Value Analysis, 2002-2007 25
Value Analysis, 2007-2012 26
Value Analysis, US$ 2002-2007 28
Value Analysis, US$ 2007-2012 29
Volume Analysis, 2002-2007 31
Volume Analysis, 2007-2012 32
Company and Brand Share Analysis 35
Distribution Analysis 42
Expenditure & consumption per capita 44
Chapter 4 LEADING COMPANY PROFILES 48
Kao Corporation 48
Shiseido Company, Limited 50
Chapter 5 CATEGORY ANALYSIS - CONDITIONER 52
Value Analysis, 2002-2007 52
Value Analysis, 2007-2012 53
Value Analysis, US$ 2002-2007 55
Value Analysis, US$ 2007-2012 55
Volume Analysis, 2002-2007 57
Volume Analysis, 2007-2012 58
Company and Brand Share Analysis 61
Distribution Analysis 65
Expenditure & consumption per capita 67
Chapter 6 CATEGORY ANALYSIS - SHAMPOO 70
Value Analysis, 2002-2007 70
Value Analysis, 2007-2012 71
Value Analysis, US$ 2002-2007 73
Value Analysis, US$ 2007-2012 74
Volume Analysis, 2002-2007 76
Volume Analysis, 2007-2012 77
Company and Brand Share Analysis 80
Distribution Analysis 84
Expenditure & consumption per capita 86
Chapter 7 CATEGORY ANALYSIS - PERMS & RELAXERS 89
Value Analysis, 2002-2007 89
Value Analysis, 2007-2012 90
Value Analysis, US$ 2002-2007 92
Value Analysis, US$ 2007-2012 92
Volume Analysis, 2002-2007 94
Volume Analysis, 2007-2012 95
Company and Brand Share Analysis 98
Distribution Analysis 101
Expenditure & consumption per capita 103
Chapter 8 CATEGORY ANALYSIS - STYLING AGENTS 106
Value Analysis, 2002-2007 106
Value Analysis, 2007-2012 107
Value Analysis, US$ 2002-2007 109
Value Analysis, US$ 2007-2012 110
Volume Analysis, 2002-2007 112
Volume Analysis, 2007-2012 113
Company and Brand Share Analysis 116
Distribution Analysis 120
Expenditure & consumption per capita 122
Chapter 9 CATEGORY ANALYSIS - HAIR COLORANTS 128
Value Analysis, 2002-2007 128
Value Analysis, 2007-2012 129
Value Analysis, US$ 2002-2007 131
Value Analysis, US$ 2007-2012 132
Volume Analysis, 2002-2007 134
Volume Analysis, 2007-2012 135
Company and Brand Share Analysis 138
Distribution Analysis 142
Expenditure & consumption per capita 144
Chapter 10 COUNTRY COMPARISON 150
Value 150
Volume 155
Market Share 160
Chapter 11 NEW PRODUCT DEVELOPMENT 161
Product launches over time 161
Recent product launches 163
Chapter 12 JAPAN SOCIOECONOMIC PROFILE 164
Country Overview 164
Key Facts 165
Political Overview 166
Japan Economic Overview 167
Chapter 13 JAPAN MACROECONOMIC PROFILE 169
Macroeconomic Indicators 169
Chapter 14 RESEARCH METHODOLOGY 174
Methodology overview 174
Secondary research 175
Market modeling 176
Primary research 177
Data finalization 178
Ongoing research 178
Chapter 15 APPENDIX 179
Future readings 179
How to contact experts in your industry 179
[Inhaltsverzeichnis ausblenden]

Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Japan Haircare value, 2002-2007 (JPY m, nominal prices) 25
Table 4: Japan Haircare value forecast, 2007-2012 (JPY m, nominal prices) 26
Table 5: Japan Haircare value, 2002-2007 (US$ m nominal prices) 28
Table 6: Japan Haircare value forecast, 2007-2012 (US$ m nominal prices) 29
Table 7: Japan Haircare volume, 2002-2007 (Units m) 31
Table 8: Japan Haircare volume forecast, 2007-2012 (Units m) 32
Table 9: Japan Haircare brand share, by value, 2006-2007 (%) 35
Table 10: Japan Haircare value, by brand 2006-2007 (JPY m nominal prices) 37
Table 11: Japan Haircare company share by value, 2006-2007 (%) 40
Table 12: Japan Haircare value, by company, 2006-2007 (JPY m nominal prices) 41
Table 13: Japan Haircare distribution channels, by value, 2006-2007 (%) 42
Table 14: Japan Haircare value, by distribution channel, 2006-2007 (JPY m nominal prices) 42
Table 15: Japan Haircare expenditure per capita, 2002-2007 (JPY, nominal prices) 44
Table 16: Japan Haircare forecast expenditure per capita, 2007-2012 (JPY, nominal prices) 45
Table 17: Japan Haircare expenditure per capita, 2002-2007 (US$ nominal prices) 45
Table 18: Japan Haircare forecast expenditure per capita, 2007-2012 (US$ nominal prices) 46
Table 19: Japan Haircare consumption per capita, 2002-2007 (Units) 46
Table 20: Japan Haircare forecast consumption per capita, 2007-2012 (Units) 47
Table 21: Kao Corporation Key Facts 48
Table 22: Shiseido Company, Limited Key Facts 50
Table 23: Japan Conditioner value, 2002-2007 (JPY m, nominal prices) 52
Table 24: Japan Conditioner value forecast, 2007-2012 (JPY m, nominal prices) 53
Table 25: Japan Conditioner value, 2002-2007 (US$ m nominal prices) 55
Table 26: Japan Conditioner value forecast, 2007-2012 (US$ m nominal prices) 55
Table 27: Japan Conditioner volume, 2002-2007 (Units m) 57
Table 28: Japan Conditioner volume forecast, 2007-2012 (Units m) 58
Table 29: Japan Conditioner brand share, by value, 2006-2007 (%) 61
Table 30: Japan Conditioner value, by brand 2006-2007 (JPY m nominal prices) 62
Table 31: Japan Conditioner company share by value, 2006-2007 (%) 64
Table 32: Japan Conditioner value, by company, 2006-2007 (JPY m nominal prices) 64
Table 33: Japan Conditioner distribution channels, by value, 2006-2007 (%) 65
Table 34: Japan Conditioner value, by distribution channel, 2006-2007 (JPY m nominal prices) 65
Table 35: Japan Conditioner expenditure per capita, 2002-2007 (JPY, nominal prices) 67
Table 36: Japan Conditioner forecast expenditure per capita, 2007-2012 (JPY, nominal prices) 67
Table 37: Japan Conditioner expenditure per capita, 2002-2007 (US$ nominal prices) 68
Table 38: Japan Conditioner forecast expenditure per capita, 2007-2012 (US$ nominal prices) 68
Table 39: Japan Conditioner consumption per capita, 2002-2007 (Units) 69
Table 40: Japan Conditioner forecast consumption per capita, 2007-2012 (Units) 69
Table 41: Japan Shampoo value, 2002-2007 (JPY m, nominal prices) 70
Table 42: Japan Shampoo value forecast, 2007-2012 (JPY m, nominal prices) 71
Table 43: Japan Shampoo value, 2002-2007 (US$ m nominal prices) 73
Table 44: Japan Shampoo value forecast, 2007-2012 (US$ m nominal prices) 74
Table 45: Japan Shampoo volume, 2002-2007 (Units m) 76
Table 46: Japan Shampoo volume forecast, 2007-2012 (Units m) 77
Table 47: Japan Shampoo brand share, by value, 2006-2007 (%) 80
Table 48: Japan Shampoo value, by brand 2006-2007 (JPY m nominal prices) 81
Table 49: Japan Shampoo company share by value, 2006-2007 (%) 83
Table 50: Japan Shampoo value, by company, 2006-2007 (JPY m nominal prices) 83
Table 51: Japan Shampoo distribution channels, by value, 2006-2007 (%) 84
Table 52: Japan Shampoo value, by distribution channel, 2006-2007 (JPY m nominal prices) 84
Table 53: Japan Shampoo expenditure per capita, 2002-2007 (JPY, nominal prices) 86
Table 54: Japan Shampoo forecast expenditure per capita, 2007-2012 (JPY, nominal prices) 86
Table 55: Japan Shampoo expenditure per capita, 2002-2007 (US$ nominal prices) 87
Table 56: Japan Shampoo forecast expenditure per capita, 2007-2012 (US$ nominal prices) 87
Table 57: Japan Shampoo consumption per capita, 2002-2007 (Units) 88
Table 58: Japan Shampoo forecast consumption per capita, 2007-2012 (Units) 88
Table 59: Japan Perms & relaxers value, 2002-2007 (JPY m, nominal prices) 89
Table 60: Japan Perms & relaxers value forecast, 2007-2012 (JPY m, nominal prices) 90
Table 61: Japan Perms & relaxers value, 2002-2007 (US$ m nominal prices) 92
Table 62: Japan Perms & relaxers value forecast, 2007-2012 (US$ m nominal prices) 92
Table 63: Japan Perms & relaxers volume, 2002-2007 (Units m) 94
Table 64: Japan Perms & relaxers volume forecast, 2007-2012 (Units m) 95
Table 65: Japan Perms & relaxers brand share, by value, 2006-2007 (%) 98
Table 66: Japan Perms & relaxers value, by brand 2006-2007 (JPY m nominal prices) 98
Table 67: Japan Perms & relaxers company share by value, 2006-2007 (%) 100
Table 68: Japan Perms & relaxers value, by company, 2006-2007 (JPY m nominal prices) 100
Table 69: Japan Perms & relaxers distribution channels, by value, 2006-2007 (%) 101
Table 70: Japan Perms & relaxers value, by distribution channel, 2006-2007 (JPY m nominal prices) 101
Table 71: Japan Perms & relaxers expenditure per capita, 2002-2007 (JPY, nominal prices) 103
Table 72: Japan Perms & relaxers forecast expenditure per capita, 2007-2012 (JPY, nominal prices) 103
Table 73: Japan Perms & relaxers expenditure per capita, 2002-2007 (US$ nominal prices) 104
Table 74: Japan Perms & relaxers forecast expenditure per capita, 2007-2012 (US$ nominal prices) 104
Table 75: Japan Perms & relaxers consumption per capita, 2002-2007 (Units) 105
Table 76: Japan Perms & relaxers forecast consumption per capita, 2007-2012 (Units) 105
Table 77: Japan Styling agents value, 2002-2007 (JPY m, nominal prices) 106
Table 78: Japan Styling agents value forecast, 2007-2012 (JPY m, nominal prices) 107
Table 79: Japan Styling agents value, 2002-2007 (US$ m nominal prices) 109
Table 80: Japan Styling agents value forecast, 2007-2012 (US$ m nominal prices) 110
Table 81: Japan Styling agents volume, 2007-2012 (Units m) 112
Table 82: Japan Styling agents volume forecast, 2007-2012 (Units m) 113
Table 83: Japan Styling agents brand share, by value, 2006-2007 (%) 116
Table 84: Japan Styling agents value, by brand 2006-2007 (JPY m nominal prices) 117
Table 85: Japan Styling agents company share by value, 2006-2007 (%) 119
Table 86: Japan Styling agents value, by company, 2006-2007 (JPY m nominal prices) 119
Table 87: Japan Styling agents distribution channels, by value, 2006-2007 (%) 120
Table 88: Japan Styling agents value, by distribution channel, 2006-2007 (JPY m nominal prices) 120
Table 89: Japan Styling agents expenditure per capita, 2002-2007 (JPY, nominal prices) 122
Table 90: Japan Styling agents forecast expenditure per capita, 2007-2012 (JPY, nominal prices) 123
Table 91: Japan Styling agents expenditure per capita, 2002-2007 (US$ nominal prices) 124
Table 92: Japan Styling agents forecast expenditure per capita, 2007-2012 (US$ nominal prices) 125
Table 93: Japan Styling agents consumption per capita, 2002-2007 (Units) 126
Table 94: Japan Styling agents forecast consumption per capita, 2007-2012 (Units) 127
Table 95: Japan Hair colorants value, 2002-2007 (JPY m, nominal prices) 128
Table 96: Japan Hair colorants value forecast, 2007-2012 (JPY m, nominal prices) 129
Table 97: Japan Hair colorants value, 2002-2007 (US$ m nominal prices) 131
Table 98: Japan Hair colorants value forecast, 2007-2012 (US$ m nominal prices) 132
Table 99: Japan Hair colorants volume, 2002-2007 (Units m) 134
Table 100: Japan Hair colorants volume forecast, 2007-2012 (Units m) 135
Table 101: Japan Hair colorants brand share, by value, 2006-2007 (%) 138
Table 102: Japan Hair colorants value, by brand 2006-2007 (JPY m nominal prices) 139
Table 103: Japan Hair colorants company share by value, 2006-2007 (%) 141
Table 104: Japan Hair colorants value, by company, 2006-2007 (JPY m nominal prices) 141
Table 105: Japan Hair colorants distribution channels, by value, 2006-2007 (%) 142
Table 106: Japan Hair colorants value, by distribution channel, 2006-2007 (JPY m nominal prices) 142
Table 107: Japan Hair colorants expenditure per capita, 2002-2007 (JPY, nominal prices) 144
Table 108: Japan Hair colorants forecast expenditure per capita, 2007-2012 (JPY, nominal prices) 145
Table 109: Japan Hair colorants expenditure per capita, 2002-2007 (US$ nominal prices) 146
Table 110: Japan Hair colorants forecast expenditure per capita, 2007-2012 (US$ nominal prices) 147
Table 111: Japan Hair colorants consumption per capita, 2002-2007 (Units) 148
Table 112: Japan Hair colorants forecast consumption per capita, 2007-2012 (Units) 149
Table 113: Global Haircare market value, 2007 150
Table 114: Global Haircare market split (value terms (US$ m), 2007) – Top 5 countries 153
Table 115: Global Haircare market volume, 2007 155
Table 116: Global Haircare market split (volume terms, 2007) – Top 5 countries 158
Table 117: Leading players - Top 5 countries 160
Table 118: Japan Haircare new product launches (reports) and SKUs, by company (Top 5 companies), 2007 161
Table 119: Japan Haircare new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 162
Table 120: Japan Haircare new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 162
Table 121: Japan Haircare new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 163
Table 122: Japan Haircare new product launches (reports) - Recent 5 launches 163
Table 123: Japan Key Facts 165
Table 124: Japan population, by age group, 2002-2007 (millions) 169
Table 125: Japan population forecast, by age group, 2007-2012 (millions) 170
Table 126: Japan population, by gender, 2002-2007 (millions) 170
Table 127: Japan population forecast, by gender, 2007-2012 (millions) 171
Table 128: Japan nominal GDP, 2002-2007 (JPY bn, 2000 prices) 171
Table 129: Japan nominal GDP forecast, 2007-2012 (JPY bn, 2000 prices) 171
Table 130: Japan real GDP, 2002-2007 (JPY bn, nominal prices) 172
Table 131: Japan real GDP forecast, 2007-2012 (JPY bn, nominal prices) 172
Table 132: Japan real GDP, 2002-2007 (US$ bn, 2000 prices) 172
Table 133: Japan real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 173
Table 134: Japan consumer price index, 2002-2007 (2003=100) 173
Table 135: Japan consumer price index, 2007-2012 (2003=100) 173
Figure 1: Japan Haircare value & value forecast, 2002-2012 (JPY m, nominal prices) 27
Figure 2: Japan Haircare category growth comparison, by value, 2002-2012 30
Figure 3: Japan Haircare volume & volume forecast, 2002-2012 (Units m) 33
Figure 4: Japan Haircare category growth comparison, by volume, 2002-2012 34
Figure 5: Japan Haircare company share, by value, 2006-2007 (%) 39
Figure 6: Japan Haircare distribution channels, by value, 2006-2007(%) 43
Figure 7: Japan Conditioner value & value forecast, 2002-2012 (JPY m, nominal prices) 54
Figure 8: Japan Conditioner category growth comparison, by value, 2002-2012 56
Figure 9: Japan Conditioner volume & volume forecast, 2002-2012 (Units m) 59
Figure 10: Japan Conditioner category growth comparison, by volume, 2002-2012 60
Figure 11: Japan Conditioner company share, by value, 2006-2007 (%) 63
Figure 12: Japan Conditioner distribution channels, by value, 2006-2007(%) 66
Figure 13: Japan Shampoo value & value forecast, 2002-2012 (JPY m, nominal prices) 72
Figure 14: Japan Shampoo category growth comparison, by value, 2002-2012 75
Figure 15: Japan Shampoo volume & volume forecast, 2002-2012 (Units m) 78
Figure 16: Japan Shampoo category growth comparison, by volume, 2002-2012 79
Figure 17: Japan Shampoo company share, by value, 2006-2007 (%) 82
Figure 18: Japan Shampoo distribution channels, by value, 2006-2007(%) 85
Figure 19: Japan Perms & relaxers value & value forecast, 2002-2012 (JPY m, nominal prices) 91
Figure 20: Japan Perms & relaxers category growth comparison, by value, 2002-2012 93
Figure 21: Japan Perms & relaxers volume & volume forecast, 2002-2012 (Units m) 96
Figure 22: Japan Perms & relaxers category growth comparison, by volume, 2002-2012 97
Figure 23: Japan Perms & relaxers company share, by value, 2006-2007 (%) 99
Figure 24: Japan Perms & relaxers distribution channels, by value, 2006-2007(%) 102
Figure 25: Japan Styling agents value & value forecast, 2002-2012 (JPY m, nominal prices) 108
Figure 26: Japan Styling agents category growth comparison, by value, 2002-2012 111
Figure 27: Japan Styling agents volume & volume forecast, 2002-2012 (Units m) 114
Figure 28: Japan Styling agents category growth comparison, by volume, 2002-2012 115
Figure 29: Japan Styling agents company share, by value, 2006-2007 (%) 118
Figure 30: Japan Styling agents distribution channels, by value, 2006-2007(%) 121
Figure 31: Japan Hair colorants value & value forecast, 2002-2012 (JPY m, nominal prices) 130
Figure 32: Japan Hair colorants category growth comparison, by value, 2002-2012 133
Figure 33: Japan Hair colorants volume & volume forecast, 2002-2012 (Units m) 136
Figure 34: Japan Hair colorants category growth comparison, by volume, 2002-2012 137
Figure 35: Japan Hair colorants company share, by value, 2006-2007 (%) 140
Figure 36: Japan Hair colorants distribution channels, by value, 2006-2007(%) 143
Figure 37: Global Haircare market split (value terms, 2007) – Top 5 countries 151
Figure 38: Global Haircare market value, 2002 – 2007 (Top 5 countries) 154
Figure 39: Global Haircare market split (volume terms, 2007) – Top 5 countries 156
Figure 40: Global Haircare market volume, 2002 – 2007 (Top 5 countries) 159
Figure 41: Map of Japan 165
Figure 42: Annual data review process 175
[Tabellenverzeichnis ausblenden]