Haircare in Latin America to 2014

Typ der Studie:	Marktstudie
Jahrgang:	04/2010
Herausgeber:	Datamonitor
Sprachversion:	Englisch
Verfügbarkeit:	Lieferbar

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117 seiten

Inhalt der Studie:

Introduction

This databook provides key data and information on the haircare market covering eight countries in Latin America. This report is a comprehensive resource for market, cat.....

Mehr über diese Studie

Introduction

This databook provides key data and information on the haircare market covering eight countries in Latin America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

Contains information on five categories: shampoo, conditioner, hair colorants, styling agents, and perms and relaxers

Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

Category level company share as well as distribution share information for 2008 and 2009

Review of the top two companies within the haircare market, including company overview, key facts and business description

Highlights

The market for haircare in Latin America increased at a compound annual growth rate of 8.4% between 2004 and 2009.

The shampoo category led the haircare market in Latin America, accounting for a share of 39.8%.

The leading players in the Latin American haircare market include Procter & Gamble Company, The, L'Oreal S.A. and Unilever.

Reasons to Purchase

Develop business strategies by understanding the quantitative trends within the haircare market in Latin America

Design effective marketing and sales strategies by identifying key market categories and segments

Identify key players within the market to plan lucrative M&A, partnerships and agreements

Report Highlights

[Studien Infos ausblenden]

Inhaltsverzeichnis

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: haircare 2
Summary category level: conditioner 3
Summary category level: hair colorants 4
Summary category level: perms and relaxers 5
Summary category level: shampoo 6
Summary category level: styling agents 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Overview 22
Value Analysis 22
Volume Analysis 23
Chapter 4 Latin America Haircare: Market Overview 24
Value analysis (US Dollars), 2004?09 24
Value analysis (US Dollars), 2009?14 25
Volume analysis, 2004?09 27
Volume analysis, 2009?14 28
Company share analysis 30
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 5 Leading Company Profiles 38
The Procter & Gamble Company 38
L'Oreal S.A. 40
Chapter 6 Category Analysis: Conditioner 43
Value analysis (US Dollars), 2004?09 43
Value analysis (US Dollars), 2009?14 44
Volume analysis, 2004?09 46
Volume analysis, 2009?14 47
Company share analysis 49
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 7 Category Analysis: Hair Colorants 56
Value analysis (US Dollars), 2004?09 56
Value analysis (US Dollars), 2009?14 57
Volume analysis, 2004?09 59
Volume analysis, 2009?14 60
Company share analysis 62
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 8 Category Analysis: Perms and Relaxers 71
Value analysis (US Dollars), 2004?09 71
Value analysis (US Dollars), 2009?14 72
Volume analysis, 2004?09 74
Volume analysis, 2009?14 75
Company share analysis 77
Distribution analysis 80
Expenditure and consumption per capita 82
Chapter 9 Category Analysis: Shampoo 84
Value analysis (US Dollars), 2004?09 84
Value analysis (US Dollars), 2009?14 85
Volume analysis, 2004?09 87
Volume analysis, 2009?14 88
Company share analysis 90
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 10 Category Analysis: Styling Agents 97
Value analysis (US Dollars), 2004?09 97
Value analysis (US Dollars), 2009?14 98
Volume analysis, 2004?09 100
Volume analysis, 2009?14 101
Company share analysis 103
Distribution analysis 106
Expenditure and consumption per capita 108
Chapter 11 Research Methodology 112
Methodology overview 112
Secondary research 113
Market modeling 114
Creating an initial data model 114
Revising the initial data model 114
Creating a final estimate 115
Creating demographic value splits 115
Primary research 115
Data finalization 116
Ongoing research 116
Chapter 12 Appendix 117
Future readings 117
How to contact experts in your industry 117
Disclaimer 117

LIST OF FIGURES
Figure 1: Haircare, Latin America, value by category ($m), 2004?14 26
Figure 2: Haircare, Latin America, category growth comparison, by value, 2004?14 26
Figure 3: Haircare, Latin America, volume by category (units, million), 2004?14 29
Figure 4: Haircare, Latin America, category growth comparison, by volume, 2004?14 29
Figure 5: Haircare, Latin America, company share (top five companies) by value (%), 2008?09 32
Figure 6: Haircare, Latin America, distribution channels by value (%), 2008?09 34
Figure 7: Conditioner, Latin America, value by segment ($m), 2004?14 45
Figure 8: Conditioner, Latin America, category growth comparison, by value, 2004?14 45
Figure 9: Conditioner, Latin America, volume by segment (units, million), 2004?14 48
Figure 10: Conditioner, Latin America, category growth comparison, by volume, 2004?14 48
Figure 11: Conditioner, Latin America, company share (top five companies) by value (%), 2008?09 51
Figure 12: Conditioner, Latin America, distribution channels by value (%), 2008?09 53
Figure 13: Hair colorants, Latin America, value by segment ($m), 2004?14 58
Figure 14: Hair colorants, Latin America, category growth comparison, by value, 2004?14 58
Figure 15: Hair colorants, Latin America, volume by segment (units, million), 2004?14 61
Figure 16: Hair colorants, Latin America, category growth comparison, by volume, 2004?14 61
Figure 17: Hair colorants, Latin America, company share (top five companies) by value (%), 2008?09 64
Figure 18: Hair colorants, Latin America, distribution channels by value (%), 2008?09 66
Figure 19: Perms and relaxers, Latin America, value by segment ($m), 2004?14 73
Figure 20: Perms and relaxers, Latin America, category growth comparison, by value, 2004?14 73
Figure 21: Perms and relaxers, Latin America, volume by segment (units, million), 2004?14 76
Figure 22: Perms and relaxers, Latin America, category growth comparison, by volume, 2004?14 76
Figure 23: Perms and relaxers, Latin America, company share (top five companies) by value (%), 2008?09 79
Figure 24: Perms and relaxers, Latin America, distribution channels by value (%), 2008?09 81
Figure 25: Shampoo, Latin America, value by segment ($m), 2004?14 86
Figure 26: Shampoo, Latin America, category growth comparison, by value, 2004?14 86
Figure 27: Shampoo, Latin America, volume by segment (units, million), 2004?14 89
Figure 28: Shampoo, Latin America, category growth comparison, by volume, 2004?14 89
Figure 29: Shampoo, Latin America, company share (top five companies) by value (%), 2008?09 92
Figure 30: Shampoo, Latin America, distribution channels by value (%), 2008?09 94
Figure 31: Styling agents, Latin America, value by segment ($m), 2004?14 99
Figure 32: Styling agents, Latin America, category growth comparison, by value, 2004?14 99
Figure 33: Styling agents, Latin America, volume by segment (units, million), 2004?14 102
Figure 34: Styling agents, Latin America, category growth comparison, by volume, 2004?14 102
Figure 35: Styling agents, Latin America, company share (top five companies) by value (%), 2008?09 105
Figure 36: Styling agents, Latin America, distribution channels by value (%), 2008?09 107
Figure 37: Annual data review process 113

LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Haircare, Latin America, value (country-wise), 2004?09 ($m) 22
Table 4: Haircare, Latin America, value (country-wise) forecast, 2009?14 ($m) 22
Table 5: Haircare, Latin America, volume (country-wise), 2004?09 (units, million) 23
Table 6: Haircare, Latin America, volume (country-wise) forecast, 2009?14 (units, million) 23
Table 7: Haircare, Latin America, value by category ($m), 2004?09 24
Table 8: Haircare, Latin America, value forecast by category ($m), 2009?14 25
Table 9: Haircare, Latin America, volume by category (units, million), 2004?09 27
Table 10: Haircare, Latin America, volume forecast by category (units, million), 2009?14 28
Table 11: Haircare, Latin America, company share (top 20 companies) by value (%), 2008?09 30
Table 12: Haircare, Latin America, value by company ($m), 2008?09 31
Table 13: Haircare, Latin America, distribution channels by value (%), 2008?09 33
Table 14: Haircare, Latin America, value by distribution channel ($m), 2008?09 33
Table 15: Haircare, Latin America, expenditure per capita ($), 2004?09 35
Table 16: Haircare, Latin America, forecast expenditure per capita ($), 2009?14 36
Table 17: Haircare, Latin America, consumption per capita (units), 2004?09 36
Table 18: Haircare, Latin America, forecast consumption per capita (units), 2009?14 37
Table 19: The Procter & Gamble Company key facts 38
Table 20: L'Oreal S.A. key facts 40
Table 21: Conditioner, Latin America, value by segment ($m), 2004?09 43
Table 22: Conditioner, Latin America, value forecast by segment ($m), 2009?14 44
Table 23: Conditioner, Latin America, volume by segment (units, million), 2004?09 46
Table 24: Conditioner, Latin America, volume forecast by segment (units, million), 2009?14 47
Table 25: Conditioner, Latin America, company share (top 20 companies) by value (%), 2008?09 49
Table 26: Conditioner, Latin America, value by company ($m), 2008?09 50
Table 27: Conditioner, Latin America, distribution channels by value (%), 2008?09 52
Table 28: Conditioner, Latin America, value by distribution channel ($m), 2008?09 52
Table 29: Conditioner, Latin America, expenditure per capita ($), 2004?09 54
Table 30: Conditioner, Latin America, forecast expenditure per capita ($), 2009?14 54
Table 31: Conditioner, Latin America, consumption per capita (units), 2004?09 55
Table 32: Conditioner, Latin America, forecast consumption per capita (units), 2009?14 55
Table 33: Hair colorants, Latin America, value by segment ($m), 2004?09 56
Table 34: Hair colorants, Latin America, value forecast by segment ($m), 2009?14 57
Table 35: Hair colorants, Latin America, volume by segment (units, million), 2004?09 59
Table 36: Hair colorants, Latin America, volume forecast by segment (units, million), 2009?14 60
Table 37: Hair colorants, Latin America, company share (top 20 companies) by value (%), 2008?09 62
Table 38: Hair colorants, Latin America, value by company ($m), 2008?09 63
Table 39: Hair colorants, Latin America, distribution channels by value (%), 2008?09 65
Table 40: Hair colorants, Latin America, value by distribution channel ($m), 2008?09 65
Table 41: Hair colorants, Latin America, expenditure per capita ($), 2004?09 67
Table 42: Hair colorants, Latin America, forecast expenditure per capita ($), 2009?14 68
Table 43: Hair colorants, Latin America, consumption per capita (units), 2004?09 69
Table 44: Hair colorants, Latin America, forecast consumption per capita (units), 2009?14 70
Table 45: Perms and relaxers, Latin America, value by segment ($m), 2004?09 71
Table 46: Perms and relaxers, Latin America, value forecast by segment ($m), 2009?14 72
Table 47: Perms and relaxers, Latin America, volume by segment (units, million), 2004?09 74
Table 48: Perms and relaxers, Latin America, volume forecast by segment (units, million), 2009?14 75
Table 49: Perms and relaxers, Latin America, company share by value (%), 2008?09 77
Table 50: Perms and relaxers, Latin America, value by company ($m), 2008?09 78
Table 51: Perms and relaxers, Latin America, distribution channels by value (%), 2008?09 80
Table 52: Perms and relaxers, Latin America, value by distribution channel ($m), 2008?09 80
Table 53: Perms and relaxers, Latin America, expenditure per capita ($), 2004?09 82
Table 54: Perms and relaxers, Latin America, forecast expenditure per capita ($), 2009?14 82
Table 55: Perms and relaxers, Latin America, consumption per capita (units), 2004?09 83
Table 56: Perms and relaxers, Latin America, forecast consumption per capita (units), 2009?14 83
Table 57: Shampoo, Latin America, value by segment ($m), 2004?09 84
Table 58: Shampoo, Latin America, value forecast by segment ($m), 2009?14 85
Table 59: Shampoo, Latin America, volume by segment (units, million), 2004?09 87
Table 60: Shampoo, Latin America, volume forecast by segment (units, million), 2009?14 88
Table 61: Shampoo, Latin America, company share (top 20 companies) by value (%), 2008?09 90
Table 62: Shampoo, Latin America, value by company ($m), 2008?09 91
Table 63: Shampoo, Latin America, distribution channels by value (%), 2008?09 93
Table 64: Shampoo, Latin America, value by distribution channel ($m), 2008?09 93
Table 65: Shampoo, Latin America, expenditure per capita ($), 2004?09 95
Table 66: Shampoo, Latin America, forecast expenditure per capita ($), 2009?14 95
Table 67: Shampoo, Latin America, consumption per capita (units), 2004?09 96
Table 68: Shampoo, Latin America, forecast consumption per capita (units), 2009?14 96
Table 69: Styling agents, Latin America, value by segment ($m), 2004?09 97
Table 70: Styling agents, Latin America, value forecast by segment ($m), 2009?14 98
Table 71: Styling agents, Latin America, volume by segment (units, million), 2004?09 100
Table 72: Styling agents, Latin America, volume forecast by segment (units, million), 2009?14 101
Table 73: Styling agents, Latin America, company share (top 20 companies) by value (%), 2008?09 103
Table 74: Styling agents, Latin America, value by company ($m), 2008?09 104
Table 75: Styling agents, Latin America, distribution channels by value (%), 2008?09 106
Table 76: Styling agents, Latin America, value by distribution channel ($m), 2008?09 106
Table 77: Styling agents, Latin America, expenditure per capita ($), 2004?09 108
Table 78: Styling agents, Latin America, forecast expenditure per capita ($), 2009?14 109
Table 79: Styling agents, Latin America, consumption per capita (units), 2004?09 110
Table 80: Styling agents, Latin America, forecast consumption per capita (units), 2009?14 111

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Haircare in Latin America to 2014

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