Haircare in Latin America - Product Launch Quarterly

Introduction
Datamonitor’s Haircare in Latin America – Product Launch Quarterly provides a complete guide to new product launches in the Latin America haircare market in Q2 2010. This report provides product information in terms of # SKUs, and includes detailed data on Package Type, Package Material, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the haircare market in the Latin America, with data from 2004 to 2009 and forecasts to 2014.

Scope

• Haircare in Latin America - New product SKUs by country and category
• Haircare in Latin America - New product SKUs by manufacturer
• Haircare in Latin America - New product by pack type and materials
• Haircare in Latin America – New Product descriptions

Highlights

• 265 product SKUs launched in the Latin America haircare market
• Hair Colorants is the leading category in Latin America haircare market
• IMS Comercial e Industrial Ltda is the leading manufacturer of new haircare products SKUs in Latin America

Reasons to Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the Latin America Haircare market
Analyze trends in product development over time
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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
265 product SKUs launched in the Latin America haircare market 2
Hair Colorants is the leading category in Latin America haircare market 2
IMS Comercial e Industrial Ltda is the leading manufacturer of new haircare products SKUs in Latin America 2
Bottles dominated the packing type in the Latin America haircare market 2
Majority of the products launched in the haircare market used plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
HAIRCARE MARKET OVERVIEW 13
Market value, 2004–09 13
Market value forecast to 2014 14
HAIRCARE PRODUCT ANALYSIS 15
New product SKUs by country 15
New product SKUs by category 16
New product SKUs by manufacturer 17
New products by package type 19
New product by package material 20
DETAILED PRODUCT DESCRIPTIONS 21
APPENDIX 108
Further reading 108
Country Groupings 108
Datamonitor consulting 108
How to contact experts in your industry 108

LIST OF FIGURES
Figure 1: Haircare, Latin America, market value by category ($m), 2004–09 13
Figure 2: Haircare, Latin America, market value by category ($m), 2009–14 14
Figure 4: Haircare, Latin America, new product SKUs by top five countries, Q2 2010 15
Figure 5: Haircare, Latin America, new product SKUs by category, Q2 2010 16
Figure 6: Haircare, Latin America, new product SKUs by manufacturer, Q2 2010 17
Figure 7: Haircare, Latin America, new product by package type, Q2 2010 19
Figure 8: Haircare, Latin America, new product by package material, Q2 2010 20

LIST OF TABLES
Table 1: Haircare category definitions 4
Table 2: Haircare, Latin America, market value by category ($m), 2004–09 13
Table 3: Haircare, Latin America, market value by category ($m), 2009–14 14
Table 4: Haircare, Latin America, new product SKUs by top five countries, Q2 2010 15
Table 5: Haircare, Latin America, new product SKUs by category, Q2 2010 16
Table 6: Haircare, Latin America, product launch SKUs by manufacturer, Q2 2010 18
Table 7: Haircare, Latin America, new product by package type, Q2 2010 19
Table 8: Haircare, Latin America, new product by package material, Q2 2010 20
Table 9: Schwarzkopf Konzil - Shampoo - Liso Asiatico 21
Table 10: Tresemme - Acondicionador - Climate Control 22
Table 11: Capilatis - Shampoo Selectivo - Equilibrio para Pelo Mixto 23
Table 12: Sedal - Acondicionador - S.O.S. Ceramidas 24
Table 13: Pantene Pro-V - Tratamiento Preventivo Pre-Styling para el Cabello - Liso Extremo; Rizos Definidos 25
Table 14: L'Oreal Paris Elvive - Acondicionador Tratamiento - Re-Nutricion 26
Table 15: Pert - Crema para Peinar - Control Caida 27
Table 16: Pert - Shampoo - Anti Caspa 28
Table 17: Pantene Pro-V - Shampoo - Renovacion Profunda 29
Table 18: Herbal Essences - Acondicionador - ProLongalo; Shampoo - ProLongalo 30
Table 19: Karina - Hair Spray - Fixacao Extra Forte 18 Horas; Fixacao Normal Sem Perfume 31
Table 20: Ox Tutano - Creme de Pentear; Leave On Extra Volume; Mascara Capilar 32
Table 21: Vitane - Conditioner - Color Therapy; Shampoo - Color Therapy 33
Table 22: Clairol Herbal Essences - 2 en 1 Shampoo + Acondicionador Hidratante - Adicta al Color; Curvas Peligrosas; Leche de Coco y Orquideas 34
Table 23: Logona Naturkosmetik - Shampoo - Age Energy-Organic Caffeine & Coji Berry; Sensitive-Organic Acacia 35
Table 24: Logona Naturkosmetik Daily Care - Conditioner - Organic Aloe+Verbena 36
Table 25: Logona Naturkosmetik Daily Care - Shampoo - Aloe+Verbena 37
Table 26: Lanosterin Bio-Lan - Mascara Capilar con Aceite de Oliva 38
Table 27: L'Occitane - Healthy Hair Mask with Olive Tree Extracts 39
Table 28: Head & Shoulders DermaSense - Shampoo para el Control de la Caspa - Sensitive con Aloe 40
Table 29: L'Anza Healing Style - Powder Up Texturizer 41
Table 30: Huggies - Nutritiva Shampoo - Mango, Coco y Aloe 42
Table 31: L'Oreal Kids - 3 en 1 Shampoo y Acondicionador + Gel de Bano para Cuerpo - Explosion de Coco 43
Table 32: L'Occitane - Shampoo Diario - Folhas de Oliva 44
Table 33: Wellaton - Permanent Colorant - Acaju; Black; Bluish Black; Chocolate; Dark Blond; Dark Brown; Dark Burgundy; Dark Copper; Dark Golden Brown; Golden Brown; Gray Dark Brown; Grenada Red; Honey Blond; Hot Chocolate; Hot Golden Blond; Hot Golden Brown; Intense Brown; Intense Red; Irresistible Berry; Light Blond; Light Brown; Light Tobacco Blond; Medium Blond; Medium Brown; Provocative Berry; Red Copper; Reddish Brown; Ruby Red; Spicy Chocolate; Sunny Blond; Terra-cotta Red; Violet Brown; Wood Brown 45
Table 34: Julay - Condicionador para Meninas - Cabelos Cacheados; Camomila; Maca Verde; Morango; Neutro 46
Table 35: Julay - Shampoo para Meninas - Cabelos Cacheados; Camomila; Maca Verde; Morango; Neutro 47
Table 36: Fruit Therapy - Shampoo - Kiwi; Melao; Morango; Papaya; Uva 48
Table 37: Fruit Therapy - Condicionador - Kiwi; Melao; Morango; Papaya; Uva 49
Table 38: VitaA Salvafios Plastica Capilar - Tratamento Intensivo - Cabelos Super Danificados 50
Table 39: Fruit Therapy - Reparador de Pontas - Anti Frizz; Brilho e Nutricao; Devolve o Brilho e a Elasticidade; Hidratacao e Nutricao; Protecao para Cabelos Tingidos 51
Table 40: Incriveis Historias - Shampoo Condicionador - Camomila; Normal 52
Table 41: L'Oreal El Vive - 2en1 Shampoo y Acondicionador - Anticaspa 53
Table 42: Dove - Condicionador Intensivo - Control Queda; Dano Acumulado; Dano Termico 54
Table 43: Clear Cool Mentol - Shampoo Anticaspa - Men; Women 55
Table 44: Squash for Men - Gel Revitalizante - Mega Fuerte 56
Table 45: Sedal Co-Creations - Acondicionador - Brillo Gloss; Liso Perfecto; Miel y Germen de Trigo; Rizos Obedientes; S.O.S. Caida; S.O.S. Ceramidas; S.O.S. Crecimento Fortificado; S.O.S. Reconstruccion Estructural; Shampoo - Brillo Gloss; Liso Perfecto; Miel y Germen de Trigo; Rizos Obedientes; S.O.S. Caida; S.O.S. Ceramidas; S.O.S. Crecimiento Fortificado; S.O.S. Reconstruccion Estructural; Shampoo 2 en 1 - Anti Sponge 57
Table 46: Niely Gold Anti-Stress - Finalizador Revitalizante 58
Table 47: Niely Gold Anti-Stress - Creme Tratamento de Choque 59
Table 48: Phisalia Tra La La Kids - Creme para Pentear - Anti Frizz; Redutor de Volume; Sem Embaraco; Vitaminado 60
Table 49: Leader Price - Gel Fijador Para el Cabello - Extra Strong Clear 61
Table 50: Bozzano - Gel Creme Modelador - Fixacao Media 62
Table 51: Tintura Marcia Max - Colorida Liquida Permanente - 1.0 Preto; 1.1 Preto Azulado; 2.0 Preto Suave; 3.0 Castano Escuro; 3.66 Acaju Purpura; 4.0 Castanho Medio; 4.3 Castanho Medio Dourado; 4.34 Castanho Dourado; 4.42 Cobre Escuro; 4.66 Borgonha; 5.0 Castanho Claro; 5.4 Castanho Claro Acobreado; 5.5 Acaju; 5.66 Vermelho Rubi; 6.0 Louro Escuro; 6.1 Louro Cinza Escuro; 6.2 Louro Mate Escuro; 6.66 Vermelho Intenso; 6.7 Chocolate; 7.0 Louro Medio; 7.1 - Louro Cinza Medio; 7.2 Louro Mate; 7.3 Louro Mel; 7.66 Vermelho Cereja; 7.7 Marrom Dourado; 8.0 Louro Claro; 8.1 - Louro Cinza Claro; 8.2 Louro Mate Claro; 8.31 Louro Bege; 8.7 Louro; 9.0 Louro Clarissimo 63
Table 52: L'Oreal Paris Elvive Reparacion Total 5 - Tratamiento Reparador de Cabello - Nocturno 64
Table 53: Aroma do Campo - Creme para Pentear - Choque de Queratina Potencializado 65
Table 54: Natural Beauty - Reacondicionador - Sabila 66
Table 55: Blondy Baby Line - Shampoo - Neutro 67
Table 56: Monange - Creme para Pentear - Cachos Perfeitos; Lisos Radiantes; Luzes Naturais; Protecao da Cor; Reconstrutor 68
Table 57: Lorys Baby - Shampoo para Bebe - Passiflora 69
Table 58: Lorys Baby - Condicionador 70
Table 59: Imax For Men - Hair Gel - Strong Control 71
Table 60: Lanosterin - Hair Treatment - Gotas de Cristal 72
Table 61: Schwarzkopf Bonawell - Serum Alisador 73
Table 62: Rinogetenero Flow Style - Shampoo - Rey Saliva 74
Table 63: Supermaxi - Shampoo para Ninos - Manzanilla 75
Table 64: Yes Love - Shampoo - Morango 76
Table 65: Yes Love - Condicionador - Morango 77
Table 66: Yes Love - Creme de Pentear - Morango 78
Table 67: Vitane - Acondicionador - Anti-Edad; Shampoo - Anti-Edad 79
Table 68: Vitane - Crema para Peinar; Tratamiento 80
Table 69: 1 - Shampoo - Uso Frecuente 81
Table 70: Antidoto Rosas Com Vinho - Shampoo 82
Table 71: Aspa Around the Clock - Hairspray - 12H - Fixacao Forte; 18H - Fixacao Ultra Forte; 24H - Fixacao Mega Forte 83
Table 72: Chicco - Champu para Ninos - Manzanilla; Miel 84
Table 73: Living - Gel Capilar for Men - Slight Plus 85
Table 74: Seda - Condicionador - Liso Perfeito 86
Table 75: Aroma do Campo Bioton Extreme - Coloracao sem Amonia - 1.0 Preto; 3.0 Castanho Escuro; 4.0 Castanho Natural; 4.52 Acaju Purpura; 4.66 Castanho Avermelhado; 5.0 Castanho Claro; 5.66 Castanho Claro Vermelho Intenso; 6.0 Louro Escuro; 6.35 Marrom Glace; 6.66 Vermelho Intenso; 7.0 Louro Natural; 7.1 Louro Acinzentado; 7.3 Louro Dourado; 7.32 Caramelo Glace; 7.35 Chocolate Quente; 7.66 Vermelho Rubio; 8.0 Louro Claro; 8.31 Louro Bege 87
Table 76: Nazca Sfera - Creme Alisante - Manteiga de Karite e Queratina; Defrisante Modelador - Chocolate e Queratina; Manteiga de Karite e Queratina; Queratina Liquida - Chocolate 88
Table 77: Pantene Pro V - Shampoo - Restauracao Profunda 89
Table 78: Pantene Pro V - Condicionador - Restauracao Profunda 90
Table 79: Syoss Professional Performance - Acondicionador - Brillo Potencializador; Color Proteccion; Reparacion Terapia; Shampoo - Brillo Potencializador; Color Proteccion; Reparacion Terapia 91
Table 80: Syoss Professional Performance - Tratamiento en Crema - Color Proteccion; Reparacion Terapia; Tratamiento en Spray Instantaneo - Brillo Potencializador 92
Table 81: Neutrox - Condicionador Concentrado - Liso Deslumbrante 93
Table 82: Neutrox - Creme para Pentear - Liso Deslumbrante 94
Table 83: Neutrox - Shampoo - Liso Deslumbrante 95
Table 84: Ox - Condicionador Hidratante - Tutano Vegetal 96
Table 85: Ox - Shampoo Hidratante 97
Table 86: Natura Nature - Shampoo - Lalala 98
Table 87: Natura Nature - Condicionador - Bambamba 99
Table 88: Luminous 10 Minutos Aroma do Campo - Coloracao Creme - 1.0 Preto Onix; 10.0 Louro Clarissimo; 2.1 Preto Azulado; 3.0 Castanho Intenso; 3.66 Castanho Purpura; 4.0 Castanho Natural; 4.4 Capuccino; 5.0 Castanho Claro; 5.37 Marrom Dourado; 5.5 Acaju Claro; 6.0 Louro Escuro; 6.37 Chocolate Dourado; 6.41 Marrom Bronzeado; 7.0 Louro Natural; 7.1 Louro Medio Cinza; 7.33 Louro Mel Intenso; 8.0 Louro Claro; 8.3 Louro Real; 8.34 Chocolate Real; 9.0 Louro Muito Claro 100
Table 89: Aroma do Campo Fios e Pontas - Hair Mask - Recuperacao Profunda 101
Table 90: Niely Gold - Protetor Termico; Silicone Reparador de Pontas - Filtro UV 102
Table 91: Niely Gold - Creme de Hidratacao Maxima 103
Table 92: Dove - Acondicionador - Reparacion Superior Dano Termico Therapy; Shampoo - Reparacion Superior Dano Termico Therapy 104
Table 93: Helene Curtis Suave Intense - Acondicionador - Brillo Activo Proteina Hidrolizada de Seda; Control Caida; Liso Insenso; Reparacion Profunda; Rulos & Ondas Definidos; Shampoo - Brillo Activo Proteina Hidrolizada de Seda; Control Caida; Liso Insenso; Reparacion Profunda; Rulos & Ondas Definidos 105
Table 94: i (heart) 47 Street! - Crema Para Peinar - Rulos Obedientes Anti Frizz 106
Table 95: Plusbelle - Crema Para Peinar - Reparacion y Fuerza por Cabello Danado Plus Colageno + Elastina 107


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