Haircare in UAE - Market Forecast & Consumer Demographics

Synopsis
Haircare in UAE – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the haircare industry in UAE.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for UAE haircare products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The haircare market consists of the sale of conditioner, hair colorants, perms and relaxers, shampoo and styling agents.
• Market overview & forecast – overall UAE haircare market value and volume data split by category
• Market shares –company share, brand share and distribution share for the haircare market in UAE
• Haircare consumption and usage demographics –analysis of Consumer Demographics in the UAE haircare market

Highlights
• Consumers in the 15-24 age group used 31.1% of the total haircare products sold in United Arab Emirates in 2008.
• Urban consumers used 87.2% of the total haircare products sold in United Arab Emirates in 2008.
• Consumers in the 15-24 age group used 31.6% of the total hair conditioners sold in United Arab Emirates in 2008.

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the haircare market in UAE
• Design effective marketing and sales strategies by identifying consumption and usage demographics for UAE haircare products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
Chapter 1 INTRODUCTION 2
What is this report about? 2
Market definition 3
LIST OF FIGURES 9
LIST OF TABLES 12
Chapter 2 UNITED ARAB EMIRATES HAIRCARE MARKET OVERVIEW & FORECAST 16
Value analysis (UAE Dirham), 2004?09 16
Value analysis (UAE Dirham), 2009?14 17
Value analysis (US dollars), 2004?09 19
Value analysis (US dollars), 2009?14 20
Volume analysis, 2004?09 22
Volume analysis, 2009?14 23
Chapter 3 UNITED ARAB EMIRATES HAIRCARE MARKET SHARES 25
Company and brand share analysis 25
Distribution analysis 32
Chapter 4 UNITED ARAB EMIRATES HAIRCARE MARKET – CONSUMPTION & USAGE DEMOGRAPHICS 34
Haircare–consumer demographics 34
Conditioner–consumer demographics 44
Hair colorants–consumer demographics 54
Perms & relaxers–consumer demographics 64
Shampoo–consumer demographics 74
Styling agents–consumer demographics 84
Chapter 5 RESEARCH METHODOLOGY 95
Methodology overview 95
Secondary research 96
Market modeling 97
Creating an initial data model 97
Revising the initial data model 97
Creating a final estimate 98
Creating demographic value splits 98
Primary research 98
Data finalization 99
Ongoing research 99
Chapter 6 APPENDIX 100
Future readings 100
How to contact experts in your industry 100
Disclaimer 100

LIST OF FIGURES
Figure 1: Haircare, United Arab Emirates, value by category (AEDm), 2004?14 18
Figure 2: Haircare, United Arab Emirates, category growth comparison, by value, 2004?14 21
Figure 3: Haircare, United Arab Emirates, volume by category (units, million), 2004?14 24
Figure 4: Haircare, United Arab Emirates, category growth comparison, by volume, 2004?14 24
Figure 5: Haircare, United Arab Emirates, company share by value (%), 2008?09 29
Figure 6: Haircare, United Arab Emirates, distribution channels by value (%), 2008?09 33
Figure 7: Haircare, United Arab Emirates, consumption by age group, % of total market value ($m), 2008 34
Figure 8: Haircare, United Arab Emirates, consumption by gender, % of total market value ($m), 2008 36
Figure 9: Haircare, United Arab Emirates, consumption by income, % of total market value ($m), 2008 38
Figure 10: Haircare, United Arab Emirates, consumption by urban/rural, % of total market value ($m), 2008 40
Figure 11: Haircare, United Arab Emirates, consumption by status, % of total market value ($m), 2008 42
Figure 12: Conditioner, United Arab Emirates, consumption by age group, % of total market value ($m), 2008 44
Figure 13: Conditioner, United Arab Emirates, consumption by gender, % of total market value ($m), 2008 46
Figure 14: Conditioner, United Arab Emirates, consumption by income, % of total market value ($m), 2008 48
Figure 15: Conditioner, United Arab Emirates, consumption by urban/rural, % of total market value ($m), 2008 50
Figure 16: Conditioner, United Arab Emirates, consumption by status, % of total market value ($m), 2008 52
Figure 17: Hair colorants, United Arab Emirates, consumption by age group, % of total market value ($m), 2008 54
Figure 18: Hair colorants, United Arab Emirates, consumption by gender, % of total market value ($m), 2008 56
Figure 19: Hair colorants, United Arab Emirates, consumption by income, % of total market value ($m), 2008 58
Figure 20: Hair colorants, United Arab Emirates, consumption by urban/rural, % of total market value ($m), 2008 60
Figure 21: Hair colorants, United Arab Emirates, consumption by status, % of total market value ($m), 2008 62
Figure 22: Perms & relaxers, United Arab Emirates, consumption by age group, % of total market value ($m), 2008 64
Figure 23: Perms & relaxers, United Arab Emirates, consumption by gender, % of total market value ($m), 2008 66
Figure 24: Perms & relaxers, United Arab Emirates, consumption by income, % of total market value ($m), 2008 68
Figure 25: Perms & relaxers, United Arab Emirates, consumption by urban/rural, % of total market value ($m), 2008 70
Figure 26: Perms & relaxers, United Arab Emirates, consumption by status, % of total market value ($m), 2008 72
Figure 27: Shampoo, United Arab Emirates, consumption by age group, % of total market value ($m), 2008 74
Figure 28: Shampoo, United Arab Emirates, consumption by age group, % of total market value ($m), 2008 76
Figure 29: Shampoo, United Arab Emirates, consumption by income, % of total market value ($m), 2008 78
Figure 30: Shampoo, United Arab Emirates, consumption by urban/rural, % of total market value ($m), 2008 80
Figure 31: Shampoo, United Arab Emirates, consumption by status, % of total market value ($m), 2008 82
Figure 32: Styling agents, United Arab Emirates, consumption by age group, % of total market value ($m), 2008 84
Figure 33: Styling agents, United Arab Emirates, consumption by gender, % of total market value ($m), 2008 86
Figure 34: Styling agents, United Arab Emirates, consumption by income, % of total market value ($m), 2008 88
Figure 35: Styling agents, United Arab Emirates, consumption by urban/rural, % of total market value ($m), 2008 90
Figure 36: Styling agents, United Arab Emirates, consumption by status, % of total market value ($m), 2008 92
Figure 37: Annual data review process 96

LIST OF TABLES
Table 1: Haircare category definitions 4
Table 2: Haircare distribution channels 6
Table 3: Haircare, United Arab Emirates, value by category (AEDm), 2004?09 16
Table 4: Haircare, United Arab Emirates, value forecast by category (AEDm), 2009?14 17
Table 5: Haircare, United Arab Emirates, value by category ($m), 2004?09 19
Table 6: Haircare, United Arab Emirates, value forecast by category ($m), 2009?14 20
Table 7: Haircare, United Arab Emirates, volume by category (units, million), 2004?09 22
Table 8: Haircare, United Arab Emirates, volume forecast by category (units, million), 2009?14 23
Table 9: Haircare, United Arab Emirates, brand share by value (%), 2008?09 25
Table 10: Haircare, United Arab Emirates, value by brand (AEDm), 2008?09 27
Table 11: Haircare, United Arab Emirates, company share by value (%), 2008?09 30
Table 12: Haircare, United Arab Emirates, value by company (AEDm), 2008?09 31
Table 13: Haircare, United Arab Emirates, distribution channels by value (%), 2008?09 32
Table 14: Haircare, United Arab Emirates, value by distribution channel (AEDm), 2008?09 32
Table 15: Haircare, United Arab Emirates, consumption by age group, value ($m), 2004?08 35
Table 16: Haircare, United Arab Emirates, consumption by age group, % of total market value ($m), 2004?08 35
Table 17: Haircare, United Arab Emirates, consumption by gender, value ($m), 2004–08 37
Table 18: Haircare, United Arab Emirates, consumption by gender, % of total market value ($m), 2004–08 37
Table 19: Haircare, United Arab Emirates, consumption by income, value ($m), 2004–08 39
Table 20: Haircare, United Arab Emirates, consumption by income, % of total market value ($m), 2004–08 39
Table 21: Haircare, United Arab Emirates, consumption by urban/rural, value ($m), 2004–08 41
Table 22: Haircare, United Arab Emirates, consumption by urban/rural, % of total market value ($m), 2004–08 41
Table 23: Haircare, United Arab Emirates, consumption by status, value ($m), 2004–08 43
Table 24: Haircare, United Arab Emirates, consumption by status, % of total market value ($m), 2004–08 43
Table 25: Conditioner, United Arab Emirates, consumption by age group, value ($m), 2004?08 45
Table 26: Conditioner, United Arab Emirates, consumption by age group, % of total market value ($m), 2004?08 45
Table 27: Conditioner, United Arab Emirates, consumption by gender, value ($m), 2004–08 47
Table 28: Conditioner, United Arab Emirates, consumption by gender, % of total market value ($m), 2004–08 47
Table 29: Conditioner, United Arab Emirates, consumption by income, value ($m), 2004–08 49
Table 30: Conditioner, United Arab Emirates, consumption by income, % of total market value ($m), 2004–08 49
Table 31: Conditioner, United Arab Emirates, consumption by urban/rural, value ($m), 2004–08 51
Table 32: Conditioner, United Arab Emirates, consumption by urban/rural, % of total market value ($m), 2004–08 51
Table 33: Conditioner, United Arab Emirates, consumption by status, value ($m), 2004–08 53
Table 34: Conditioner, United Arab Emirates, consumption by status, % of total market value ($m), 2004–08 53
Table 35: Hair colorants, United Arab Emirates, consumption by age group, value ($m), 2004?08 55
Table 36: Hair colorants, United Arab Emirates, consumption by age group, % of total market value ($m), 2004?08 55
Table 37: Hair colorants, United Arab Emirates, consumption by gender, value ($m), 2004–08 57
Table 38: Hair colorants, United Arab Emirates, consumption by gender, % of total market value ($m), 2004–08 57
Table 39: Hair colorants, United Arab Emirates, consumption by income, value ($m), 2004–08 59
Table 40: Hair colorants, United Arab Emirates, consumption by income, % of total market value ($m), 2004–08 59
Table 41: Hair colorants, United Arab Emirates, consumption by urban/rural, value ($m), 2004–08 61
Table 42: Hair colorants, United Arab Emirates, consumption by urban/rural, % of total market value ($m), 2004–08 61
Table 43: Hair colorants, United Arab Emirates, consumption by status, value ($m), 2004–08 63
Table 44: Hair colorants, United Arab Emirates, consumption by status, % of total market value ($m), 2004–08 63
Table 45: Perms & relaxers, United Arab Emirates, consumption by age group, value ($m), 2004?08 65
Table 46: Perms & relaxers, United Arab Emirates, consumption by age group, % of total market value ($m), 2004?08 65
Table 47: Perms & relaxers, United Arab Emirates, consumption by gender, value ($m), 2004–08 67
Table 48: Perms & relaxers, United Arab Emirates, consumption by gender, % of total market value ($m), 2004–08 67
Table 49: Perms & relaxers, United Arab Emirates, consumption by income, value ($m), 2004–08 69
Table 50: Perms & relaxers, United Arab Emirates, consumption by income, % of total market value ($m), 2004–08 69
Table 51: Perms & relaxers, United Arab Emirates, consumption by urban/rural, value ($m), 2004–08 71
Table 52: Perms & relaxers, United Arab Emirates, consumption by urban/rural, % of total market value ($m), 2004–08 71
Table 53: Perms & relaxers, United Arab Emirates, consumption by status, value ($m), 2004–08 73
Table 54: Perms & relaxers, United Arab Emirates, consumption by status, % of total market value ($m), 2004–08 73
Table 55: Shampoo, United Arab Emirates, consumption by age group, value ($m), 2004?08 75
Table 56: Shampoo, United Arab Emirates, consumption by age group, % of total market value ($m), 2004?08 75
Table 57: Shampoo, United Arab Emirates, consumption by gender, value ($m), 2004–08 77
Table 58: Shampoo, United Arab Emirates, consumption by gender, % of total market value ($m), 2004–08 77
Table 59: Shampoo, United Arab Emirates, consumption by income, value ($m), 2004–08 79
Table 60: Shampoo, United Arab Emirates, consumption by income, % of total market value ($m), 2004–08 79
Table 61: Shampoo, United Arab Emirates, consumption by urban/rural, value ($m), 2004–08 81
Table 62: Shampoo, United Arab Emirates, consumption by urban/rural, % of total market value ($m), 2004–08 81
Table 63: Shampoo, United Arab Emirates, consumption by status, value ($m), 2004–08 83
Table 64: Shampoo, United Arab Emirates, consumption by status, % of total market value ($m), 2004–08 83
Table 65: Styling agents, United Arab Emirates, consumption by age group, value ($m), 2004?08 85
Table 66: Styling agents, United Arab Emirates, consumption by age group, % of total market value ($m), 2004?08 85
Table 67: Styling agents, United Arab Emirates, consumption by gender, value ($m), 2004–08 87
Table 68: Styling agents, United Arab Emirates, consumption by gender, % of total market value ($m), 2004–08 87
Table 69: Styling agents, United Arab Emirates, consumption by income, value ($m), 2004–08 89
Table 70: Styling agents, United Arab Emirates, consumption by income, % of total market value ($m), 2004–08 89
Table 71: Styling agents, United Arab Emirates, consumption by urban/rural, value ($m), 2004–08 91
Table 72: Styling agents, United Arab Emirates, consumption by urban/rural, % of total market value ($m), 2004–08 91
Table 73: Styling agents, United Arab Emirates, consumption by status, value ($m), 2004–08 93
Table 74: Styling agents, United Arab Emirates, consumption by status, % of total market value ($m), 2004–08 93


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