TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
126 product SKUs launched in German haircare market 2
Conditioner is the leading category in German haircare market 2
L'Oreal Deutschland GmbH is the leading manufacturer of new haircare products in Germany 2
Bottles was the dominant packing type among the new products launched in German haircare market 2
Majority of the products launched in the haircare market used plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
HAIRCARE MARKET OVERVIEW 12
Market value, 2004–09 12
Market value forecast to 2014 14
HAIRCARE PRODUCT ANALYSIS 16
New product SKUs by category 16
New product SKUs by manufacturer 17
New products by package type 19
New product by package material 20
DETAILED PRODUCT DESCRIPTIONS 21
APPENDIX 96
Further reading 96
Datamonitor consulting 96
How to contact experts in your industry 96
LIST OF FIGURES
Figure 1: Haircare, Germany, market value by category ($m), 2004–09 12
Figure 2: Haircare, Germany, market value by category ($m), 2009–14 14
Figure 3: Haircare, Germany, new product SKUs by category, Oct 2009 – Sep 2010 16
Figure 4: Haircare, Germany, new product SKUs by manufacturer, Oct 2009 – Sep 2010 17
Figure 5: Haircare, Germany, new product by package type, Oct 2009 – Sep 2010 19
Figure 6: Haircare, Germany, new product by package material, Oct 2009 – Sep 2010 20
LIST OF TABLES
Table 1: Haircare category definitions 4
Table 2: Haircare, Germany, market value by category ($m), 2004–09 13
Table 3: Haircare, Germany, market value by category ($m), 2009–14 15
Table 4: Haircare, Germany, new product SKUs by category, Oct 2009 – Sep 2010 16
Table 5: Haircare, Germany, new product SKUs by manufacturer, Oct 2009 – Sep 2010 18
Table 6: Haircare, Germany, new product by package type, Oct 2009 – Sep 2010 19
Table 7: Haircare, Germany, new product by package material, Oct 2009 – Sep 2010 20
Table 8: Schwarzkopf Got2b Steh Auf Kleber - Styling Gel 21
Table 9: Schwarzkopf Brillance Cool Blondes - Intensiv Color Creme - 818 Nordic Perlmutt; 819 Crystal Champagne; 820 Cool White Gold 22
Table 10: Herbal Essences - Licht Reflekierendes Serum - Glanz & Glimmer 23
Table 11: Nivea For Men Style Freeze - Elasto Power Styling Gel 24
Table 12: Golden Rose - Gray Hair Touch-Up Stick - Black; Brown; Light Brown; Medium Brown; Red Brown 25
Table 13: Nivea For Men Style Freeze - Extreme Styling Glue 26
Table 14: L'Oreal Paris Elvital - Aufpolsterndes Pflege Shampoo - Volume Collagen 27
Table 15: L'Oreal Paris Elvital - Aufpolsternde Pflege Spuelung - Volume Collagen 28
Table 16: L'Oreal Paris Elvital - Ansatz Push Up Spray - Volume Collagen 29
Table 17: Franck Provost Coiffeur De Paris - Professionelle Pflegemaske - Color Expert; Repair Expert 30
Table 18: Franck Provost Coiffeur De Paris Volume Expert - Professionelles Haarfuelle Shampoo 31
Table 19: Franck Provost Coiffeur De Paris Protection Expert - Professionelles Hitzeschutz Spray 32
Table 20: Guhl Prachtvoll Lang - Shampoo 33
Table 21: Guhl Prachtvoll Lang - Balsam Spuelung 34
Table 22: Guhl Prachtvoll Lang - Haarmilch Spray 35
Table 23: Alva - Koffein Aufbau Shampoo 36
Table 24: Alva - Koffein Aufbau Spuelung 37
Table 25: Pantene Pro-V Aqua Light - Extra Leichtes 2 Phasen Pflegespray 38
Table 26: Garnier Fructis Style - Ultra Starkes Gel - Igel Look 39
Table 27: Herbal Essences Spitzen Star - Anti-Spliss Shampoo 40
Table 28: Herbal Essences Spitzen Star - Anti-Spliss Pflegespuelung 41
Table 29: Herbal Essences Spitzen Star - Intensivmaske 42
Table 30: Herbal Essences Spitzen Star - Anti-Spliss Intensivmaske 43
Table 31: Herbal Essences Spitzen Star - Schuetzender Haarbalm 44
Table 32: Wella Shockwaves Shine - Anti Frizz Serum 45
Table 33: Pantene Pro-V Aqua Light - Shampoo 46
Table 34: Pantene Pro-V Aqua Light - Pflegespuelung 47
Table 35: Pantene Pro-V Aqua Light - 2 Minuten Intensiv-Kur 48
Table 36: Herbal Essences Glanz & Glimmer - Glanz Boost Produkte - Lichtreflektierende Intensivmaske; Lichtreflektierendes Leave-In-Serum 49
Table 37: Head & Shoulders - Anti Schuppen Shampoo - Milde Pflege Bei Juckender Kopfhaut; Milde Pflege Bei Trockener Kopfhaut; Sensitive Bei Empfindlicher Kopfhaut 50
Table 38: Head & Shoulders - Anti Schuppen Pflegespuelung - Bei Trockener Kopfhaut 51
Table 39: Balea men - Stylinggel - Power Flex 52
Table 40: Extase Latin Fever Man - Body & Hair Shampoo 53
Table 41: Wella Shockwaves Shine - Hold Spray 54
Table 42: Wella Shockwaves Shine - Body Mousse 55
Table 43: Wella Shockwaves Re Create - Hair Styling Product - Paste; Wax 56
Table 44: Speick Natural Akitv Hair - Shampoo - Balance & Frische; Glanz & Volumen; Regeneration & Pflege 57
Table 45: Speick Natural - Aktiv Hair Conditioner 58
Table 46: Logona Naturkosmetik Daily Care - Shampoo - Aloe+Verbena 59
Table 47: Topfer Babycare - Shampoo - With Organic Wheat Bran & Organic Olive Oil 60
Table 48: Logona Naturkosmetik - Shampoo - Age Energy-Organic Caffeine & Coji Berry; Sensitive-Organic Acacia 61
Table 49: Logona Naturkosmetik Daily Care - Conditioner - Organic Aloe+Verbena 62
Table 50: L'Occitane En Provence - Sun Hair Care Product - Gel Mask Conditioner; Protection Sun Mist 63
Table 51: L'Oreal Professionnel Play Ball Beach Fizz - Haarspray 64
Table 52: Eliah Sahil - Shampoo Natural 65
Table 53: Schwarzkopf Palette - Permanent Sensitive Hair Color - Blonde; Dark Chestnut; Dark Red; Red 66
Table 54: Nivea Hair Care Intense Repair - Nacht Aufbau Spruehkur 67
Table 55: Wellaflex Men - Mild & Pur Styling Gel 68
Table 56: L'Oreal Elvital - Taegliches Pflegespray - Anti Schaedigung; Color Glanz; Glatt Seidig; Nutri Gloss; Re Nutrition 69
Table 57: L'Oreal Elvital - Reparierende Spuelung - Anti Schaedigung 70
Table 58: L'Oreal Elvital - Reparierendes Shampoo - Anti Schaedigung 71
Table 59: L'Oreal Elvital Nutrition Highlights - Straehnchen Tiefen Repair Kur 72
Table 60: Syoss Professional Performance - Anti Schuppen Shampoo - Anti Dandruff Control 73
Table 61: Garnier Fructis Color Schutz - Kraeftigendes Farbschutz Shampoo 74
Table 62: Garnier Fructis Color Schutz - Spuelung - Duo Effekt Pflege; Kraeftigende Farbschutz Spuelung; Tiefen Aufbau Farbschutz Kur 75
Table 63: Garnier Fructis Color Schutz - Farbschuetzende Spuelkur 76
Table 64: Schwarzkopf Gliss Kur - Haarspray - Halt + Repair 77
Table 65: Nivea - Styling Mousse - Diamond Gloss; Flexible Curls 78
Table 66: Garnier HerbaShine - Coloration - 300 Dunkelbraun; 323 Dunkles Schokobraun; 435 Mahagoni Goldbraun; 535 Schokobraun 79
Table 67: Garnier Nutrisse Strahlendes Blond - Hair Color - 10.13 Sehr Helles Aschblond; 8.13 Goldenes Aschblond; 9.03 Helles Naturblond 80
Table 68: L'Oreal Elvital - Anti Schuppen Shampoo - Anti Haarbruch; Color Glanz; Nutri Gloss; Reparatur & Fuelle 81
Table 69: Swiss O Par - Haarkur - Amino Protect; Bio Polymer; Nutrimel Repair 82
Table 70: Balea Professional - Glatt Intensiv Kur 83
Table 71: Alverde Naturkosmetik - Shampoo - Blond Shampoo; Braun Shampoo; Coffein Shampoo; Repair Shampoo 84
Table 72: Alverde Naturkosmetik - Spuelung - Blond; Braun; Coffein; Glanz; Repair 85
Table 73: L'Oreal Paris Studio L Seide & Glanz - Haarspray - Fixier; Volumen 86
Table 74: L'Oreal Paris Studio L Seide & Glanz - Haarmousse - Fixier; Volumen 87
Table 75: Swiss O Par Frottee - Trocken Shampoo Puder 88
Table 76: Schwarzkopf Brillance - Intensiv Color Creme - Noble Amber 827 Goldenes Bernsteinblond; Noble Amber 829 Elegantes Bernsteinbraun; Noble Amber 830 Royales Goldbraun 89
Table 77: Wellaflex Heat Creations - Haarstylingserie - Haarspray 90
Table 78: Wellaflex Heat Creations - Haarstylingserie - Schaumfestiger 91
Table 79: Wellaflex Heat Creations - Haarstylingserie - Glaettungsbalm 92
Table 80: Aveda - Smooth Infusion Glossing Straightener 93
Table 81: Garnier Fructis Style - Schaumfestiger - Color Schutz Power; Locken & Glanz Power; Volumen Re Struktur Power; XXL Volumen Power 94
Table 82: Gard Men - Extreme Styling Gel 95
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