TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
135 product SKUs launched in Greek haircare market 2
Shampoo is the leading category in Greek haircare market 2
L'Oreal Hellas S.A. is the leading manufacturer of new haircare products in Greece 2
Bottles was the dominant packing type among the new products launched in Greek haircare market 2
Majority of the products launched in the haircare market used plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
HAIRCARE MARKET OVERVIEW 12
Market value, 2004–09 12
Market value forecast to 2014 14
HAIRCARE PRODUCT ANALYSIS 16
New product SKUs by category 16
New product SKUs by manufacturer 17
New products by package type 19
New product by package material 20
DETAILED PRODUCT DESCRIPTIONS 21
APPENDIX 83
Further reading 83
Datamonitor consulting 83
How to contact experts in your industry 83
LIST OF FIGURES
Figure 1: Haircare, Greece, market value by category ($m), 2004–09 12
Figure 2: Haircare, Greece, market value by category ($m), 2009–14 14
Figure 3: Haircare, Greece, new product SKUs by category, Oct 2009 – Sep 2010 16
Figure 4: Haircare, Greece, new product SKUs by manufacturer, Oct 2009 – Sep 2010 17
Figure 5: Haircare, Greece, new product by package type, Oct 2009 – Sep 2010 19
Figure 6: Haircare, Greece, new product by package material, Oct 2009 – Sep 2010 20 LIST OF TABLES
Table 1: Haircare category definitions 4
Table 2: Haircare, Greece, market value by category ($m), 2004–09 13
Table 3: Haircare, Greece, market value by category ($m), 2009–14 15
Table 4: Haircare, Greece, new product SKUs by category, Oct 2009 – Sep 2010 16
Table 5: Haircare, Greece, new product SKUs by manufacturer, Oct 2009 – Sep 2010 18
Table 6: Haircare, Greece, new product by package type, Oct 2009 – Sep 2010 19
Table 7: Haircare, Greece, new product by package material, Oct 2009 – Sep 2010 20
Table 8: Pantene Pro-V - Krema Mallion - Blonde Loiro Expressions; Sampouan - Blonde Loiro Expressions 21
Table 9: Garnier Naturals - Krema Mallion - Mango kai Anthos Tiare; Sampouan - Mango kai Anthos Tiare 22
Table 10: Timotei - Krema Mallion - Freskada & Dinami; Sampouan - Freskada & Dinami 23
Table 11: Schwarzkopf Palette - Permanent Natural Color - Fisiko Xantho Anoichto; Kastano Anoichto; Kastano Chriso; Kastano Skouro Sokolati; Mauro; Xantho Mesaio; Xantho Skouro Chriso 24
Table 12: New Wave - Styling Plus Conditioning Spray - Gloss Serum 25
Table 13: Pantene Pro-V Style - Hair Wax Mousse 26
Table 14: Pantene Pro-V - Leave-in Spray Conditioner - Aqua Light 27
Table 15: Wella Wellaflex - Afros Ktenismatos - +Heat Creations; Krema Isiomatos - +Heat Creations; Lak Mallion - +Heat Creations 28
Table 16: Timotei - Conditioner - Ekthamvotiki Lampsi; Shampoo - Ekthamvotiki Lampsi 29
Table 17: Garnier Naturals - Krema Mallion - Orchid; Sampouan - Orchid 30
Table 18: Schwarzkopf Kids - Sampouan & Conditioner 2 se 1 - Tropikia Frouta 31
Table 19: Jean Iver Professional - Styling Mousse - Extra Hold 32
Table 20: Barbie - Leave In Hair Conditioner 33
Table 21: Topfer Babycare - Shampoo - With Organic Wheat Bran & Organic Olive Oil 34
Table 22: Logona Naturkosmetik - Shampoo - Age Energy-Organic Caffeine & Coji Berry; Sensitive-Organic Acacia 35
Table 23: Logona Naturkosmetik Daily Care - Conditioner - Organic Aloe+Verbena 36
Table 24: Logona Naturkosmetik Daily Care - Shampoo - Aloe+Verbena 37
Table 25: Eliah Sahil - Shampoo Natural 38
Table 26: Garnier Naturals - Krema Mallion - Elaio Avokado kai Voutiro Karite; Sampouan - Elaio Avokado kai Voutiro Karite 39
Table 27: Syoss Professional Performance - Conditioner - Shine Boost; Shampoo - Shine Boost 40
Table 28: Organics Style - Conditioner - Plousios Ogos; Shampoo - Plousios Ogos 41
Table 29: Garnier Naturals - Krema Mallion - Aloe Vera; Sampouan - Aloe Vera 42
Table 30: Schwarzkopf Kids - Sampouan se Afro - Fraoula; Tropika Frouta 43
Table 31: Teletubbies - Shampooing Doux 44
Table 32: Adelco Kids - Sampouan-Ntous - Sokolata 45
Table 33: Adelco Kids - Gel Chtenismatos 46
Table 34: Pantene Pro-V - Malaktiki - Aqua Light; Sampouan - Aqua Light 47
Table 35: Jean Iver Professional - Conditioner - Reflection; Shampoo - Reflection 48
Table 36: Jean Iver Professional - Hair Spray - Extra Hold 49
Table 37: Wash & Go - 2 in 1 Shampoo & Conditioner - Any Time 50
Table 38: Schwarzkopf Activ M Dr. Hoting - Shampoo 51
Table 39: Jean Iver Professional - Hair Wax 52
Table 40: Carrefour Discount - Lacque - Forte; Normale 53
Table 41: Garnier Naturals - Malaktiki Krema - Elaio Argan kai Cranberry; Sampouan - Elaio Argan kai Cranberry 54
Table 42: Syoss - Conditioner - Repair Therapy; Shampoo - Repair Therapy 55
Table 43: Schwarzkopf Palette - Sampouan - Anti-dandruff; Oil Intense; Poly Kur; Repair & Care 56
Table 44: Garnier Fructis - Maska Stigmiaias Threpsis - Nutri-Repair 57
Table 45: Carrefour Kids - Shampoo for Children - Peche 58
Table 46: Pantene Pro-V Nature Fusion - Conditioner - Smooth Vitality; Leave-In Conditioner - Smooth Vitaliy; Shampoo - Smooth Vitality 59
Table 47: L'Oreal Paris Elvive - Krema Peripoiisis & Epanasistasis - Oliki Anadomisi 5; Maska Epanasistasis - Oliki Anadomisi 5; Sampouan Epanasistasis - Oliki Anadomisi 5 60
Table 48: Schwarzkopf Gliss - Hair Repair Anti-Frizz Serum - Asia Straight; Hair Repair Balm - Asia Straight 61
Table 49: Orzene Extracts - Conditioner - Volume Boost; Shampoo - Volume Boost 62
Table 50: Le Petit Marseillais - Shampooing - Extraits de Pomme et de Feuilles de Olivier 63
Table 51: Hair Culture - Hairspray - Color Shine Styling; Ultra Strong Modern Styling; Volume Flexible Styling 64
Table 52: Schwarzkopf Gliss Hair Repair - Conditioner - Total Repair; Hair Mask - Total Repair; Leave-in Conditioner - Total Repair; Shampoo - Total Repair 65
Table 53: Organics Style - Mallaktiki Krema - Entiposiakes Mpoukles; Sampouan - Entiposiakes Mpoukles; Xwris Xebgalma Krema - Entiposiakes Mpoukles 66
Table 54: Pantene Pro-V - Conditioner - Nature Fusion; Leave On Conditioner - Nature Fusion; Shampoo - Nature Fusion 67
Table 55: Wash & Go - 2 in 1 Shampoo & Conditioner - Light Clean 68
Table 56: Orzene Extracts - Masque for Weak Hair; Shampoo for Weak Hair 69
Table 57: L'Oreal Elvive Homme - Champu Vitalizante Re-Corporizante 70
Table 58: Orzene Extracts - Conditioner; Masque; Shampoo 71
Table 59: Malizia Bon Bons - Shampoo & Body Wash - Frutti Rossi; Latte Pesca; Mandarino Zucchero 72
Table 60: Clairol Herbal Essences - Conditioner - Rapid Repair; Masque - Rapid Repair; Shampoo - Rapid Repair 73
Table 61: L'Oreal Elvive Enantia sto Spasimo - Krema Peripoiisis & Epanorthosis; Maska Entatikis Epanorthosis; Sampouan Epanorthosis 74
Table 62: Garnier Fructis - Dinamotiki Krema Mallion - Tripli Threpsi; Dinamotiko Sampouan - Tripli Threpsi; Maska Stigmiaias Anadomisis - Tripli Threpsi 75
Table 63: Schwarzkopf Gliss - Conditioner - Oil Nutritive; Repair Butter - Oil Nutritive; Shampoo - Oil Nutritive 76
Table 64: Schwarzkopf Gliss - Epanorthotiki Tzel Maska - Nutri Protect; Malaktiki Krema - Nutri Protect; Sampouan - Nutri Protect; Serum Antithermikis Prostasias - Nutri Protect 77
Table 65: Garnier Fructis - Dinamotiki Krema Mallion - Lampera Xantha; Dinamotiko Sampouan - Lampera Xantha; Maska Stigmiaias Threpsis - Lampera Xantha 78
Table 66: Organics Style - Mallaktiki Krema - Metaxenia Leiansi; Sampouan - Metaxenia Leiansi; Xwris Xebgalma Krema - Metaxenia Leiansi 79
Table 67: Clairol Herbal Essences - 2 in 1 Shampoo - Malli Lampse; Conditioner - Malli Lampse; Shampoo - Malli Lampse 80
Table 68: Dove Therapy - Krema Mallion - Balance; Heat Defence; Maska - Heat Defense; Sampouan - Balance; Heat Defence; Serum - Heat Defense 81
Table 69: Le Petit Marseillais - Conditioner - a l'Extrait de Lin at a l'Amande Douce; Mask - a l'Extrait de Lin at a l'Amande Douce; Shampoo - a l'Extrait de Lin at a l'Amande Douce 82
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