Haircare market in Japan - Product Launch Almanac 2010

Introduction

Datamonitor’s Haircare market in Japan – Product Launch Almanac 2010 provides a complete guide to new product launches in Japanese Haircare market since October 2009, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the Haircare market in the US, with data from 2004 to 2009 and forecasts to 2014.

Scope

• Haircare market in Japan - New product SKUs by category
• Haircare market in Japan - New product SKUs by manufacturer
• Haircare market in Japan - New product by pack type and materials
• Haircare market in Japan – New Product descriptions

Highlights

• 339 product SKUs launched in Japanese haircare market
• Hair Colorants is the leading category in Japanese haircare market
• Kao is the leading manufacturer of new haircare products in Japan

Reasons to Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the Japan Haircare market
Analyze trends in product development over time
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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
339 product SKUs launched in Japanese haircare market 2
Hair Colorants is the leading category in Japanese haircare market 2
Kao is the leading manufacturer of new haircare products in Japan 2
Bottles was the dominant packing type among the new products launched in Japanese haircare market 2
Majority of the products launched in the haircare market used plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
HAIRCARE MARKET OVERVIEW 15
Market value, 2004–09 15
Market value forecast to 2014 17
HAIRCARE PRODUCT ANALYSIS 19
New product SKUs by category 19
New product SKUs by manufacturer 20
New products by package type 22
New product by package material 23
DETAILED PRODUCT DESCRIPTIONS 24
APPENDIX 170
Datamonitor consulting 170
How to contact experts in your industry 170

LIST OF FIGURES
Figure 1: Haircare, Japan, market value by category ($m), 2004–09 15
Figure 2: Haircare, Japan, market value by category ($m), 2009–14 17
Figure 3: Haircare, Japan, new product SKUs by category, Oct 2009 – Sep 2010 19
Figure 4: Haircare, Japan, new product SKUs by manufacturer, Oct 2009 – Sep 2010 20
Figure 5: Haircare, Japan, new product by package type, Oct 2009 – Sep 2010 22
Figure 6: Haircare, Japan, new product by package material, Oct 2009 – Sep 2010 23

LIST OF TABLES
Table 1: Haircare category definitions 4
Table 2: Haircare, Japan, market value by category ($m), 2004–09 16
Table 3: Haircare, Japan, market value by category ($m), 2009–14 18
Table 4: Haircare, Japan, new product SKUs by category, Oct 2009 – Sep 2010 19
Table 5: Haircare, Japan, new product SKUs by manufacturer, Oct 2009 – Sep 2010 21
Table 6: Haircare, Japan, new product by package type, Oct 2009 – Sep 2010 22
Table 7: Haircare, Japan, new product by package material, Oct 2009 – Sep 2010 23
Table 8: Shiseido Uno Fog Bar - Hair Styling Agent - Banno Strong 24
Table 9: Nature & Co - Honey Blended Shampoo 25
Table 10: Nature & Co - Honey Blended Hair Treatment 26
Table 11: Nature & Co - Honey Blended Smooth Hair Mist 27
Table 12: Blaune Awa Color - Hair Colorant - 0SP Sparkling Brown; 1AH Ash Beige; 1CL Clear Brown; 1JR Jewelry Brown; 1PK Pinkish Brown; 2AH Ash Brown; 2MD Medium Brown; 2OR Orange Chiffon; 2PL Pearl Brown 28
Table 13: Pola Aroma Ess. - Shampoo 29
Table 14: Pola Aroma Ess. - Hair Conditioner 30
Table 15: Liese - Hair Refresher Spray - Apple Peach no Kaori; Ice Mint no Kaori 31
Table 16: Liese - Night Care Whip Hair Foam - Kami Funwari; Kami Ochitsuku 32
Table 17: Gatsby - Water Wax - Quick Moving Lotion Airy Lock; Quick Moving Lotion Arrange Mania 33
Table 18: Gatsby - Quick Moving Hair Mist - Cool Motion; Crush Move; Swing Master 34
Table 19: Lucide-L Designing Pump - Hair Jelly - Airy Keep; Swing Keep 35
Table 20: Resurgo - Natural Cleanse Shampoo 36
Table 21: Shiseido Ma Cherie - Curl Set Lotion 37
Table 22: Resurgo - Natural Repairing Conditioner 38
Table 23: Cape Free Arrange - Hair Styling Spray - Bikosei; Mukoryo 39
Table 24: Fresh Light - Awa Type Hair Color - Berry Ash; Caramel Brown; Honey Blond; Juicy Apricot; Lemon Blond; Maple Brown; Melty Cherry; Sugar Ash; Sweet Mocha; Vanilla Beige 40
Table 25: Kracie Ichikami - Hair Styling Gel - Sarasara Straight Waso Jelly; Yuruyaka Wave Waso Jelly 41
Table 26: Sala - Hair Mist - Matomaru Straight Hair Water Blow Yo; Uchimaki Curl Water Blow Yo 42
Table 27: Sala - Hair Mist - Funwari Perm Hair Water; Makigami Curler Water; Matomegami Make Water 43
Table 28: Sala - Hair Spray - Funwari Arrange Finish 44
Table 29: Lux - Biyoeki Souffle - Funwari Wave; Uruoi Straight 45
Table 30: Shiseido Ma Cherie - Hair Gelee - Tsuru Tsuru Straight; Yawaraka Nuance; Yuru Fuwa Wave 46
Table 31: Shiseido Ma Cherie - Decoration Keep Spray 47
Table 32: Shiseido Ma Cherie - Aqua Dew Energy Ex Hair Treatment; Hair Oil 48
Table 33: Shiseido Ma Cherie - Perfect Shower Lotion for Hair - Sara Sara; Sittori; Wave 49
Table 34: Danshall - Liquid Hair Tonic 50
Table 35: Aveda Sun Care - Protective Hair Veil Non-Rinse Treatment 51
Table 36: Aveda Sun Care - After-Sun Hair Masque 52
Table 37: Aveda Sun Care - Hair and Body Cleanser 53
Table 38: Aveda Light Elements - Hair Styling Wax - Shaping Wax; Texturizing Creme 54
Table 39: Danshall - Hair Styling Water 55
Table 40: Kracie Fuwarie - Hair Styling Mist Spray - Iron Shikkari; Iron Straight; Iron Yurumaki 56
Table 41: Kracie Fuwarie - Hairspray - Airy Curl Keeper; Up-Style Keeper 57
Table 42: Prettia Men's Awa Color - Hair Colorant - Aqua Caramel; Ash Beige; Cool Sliver; Natural Black; Royal Mocha; Stylish Rose 58
Table 43: Prettia Men's Awa Bleach - Hair Bleacher - Hi Bleach 59
Table 44: Hair Medical Scalp-D - Shampoo - Dry; Oily 60
Table 45: Pola Kaena - Hair Treatment; Shampoo; Styling Agent 61
Table 46: Logona Naturkosmetik - Shampoo - Age Energy-Organic Caffeine & Coji Berry; Sensitive-Organic Acacia 62
Table 47: Logona Naturkosmetik Daily Care - Conditioner - Organic Aloe+Verbena 63
Table 48: Logona Naturkosmetik Daily Care - Shampoo - Aloe+Verbena 64
Table 49: Burt's Bees - Shampoo - Grapefruit & Sugar Beet; Green Tea & Fennel Seed; Pomegranate & Soy; Raspberry & Brazil Nut, 65
Table 50: Burt's Bees - Conditioner - Grapefruit & Sugar Beet; Green Tea & Fennel Seed; Pomegranate & Soy; Raspberry & Brazil Nut 66
Table 51: Burt's Bees - Repair Shea & Grapefruit Deep Conditioner 67
Table 52: Burt's Bees - Avocado Butter Pre-Shampoo Hair Treatment 68
Table 53: Beautylabo - Furi Furi Whip Hair Colour - Bitter Chocolate; Candy Pink; Caramel Custard; Classical Berry; Classical Honey 69
Table 54: Sexy Girl - Treatment Wax - Design; Nuance 70
Table 55: Hair Medical Scalp-D - Hair & Scalp Treatment - Smooth Mist 71
Table 56: Paon Diosa - Shiraga Zome Milky Type - 4P Sweet Brown 72
Table 57: Happy Bath Day Precious Rose - Repair Rose Hair Mist - Morning 73
Table 58: Happy Bath Day Precious Rose - Repair Rose Hair Serum - Night 74
Table 59: Fresh Light - Hair Color - Champagne Pink; Premium Beige 75
Table 60: Paon Diosa - Shiraga Zome Cream - 4P Sweet Brown 76
Table 61: Tsumura Molty - Ikumo Zai - Ikumo Essence; Ikumo Lotion; Tohi no Ikumo Keshosui 77
Table 62: Schwarzkopf Igora Royal Color 10 - Hair Coloring Agent - B4X; B6X; Be4X; Be6X; O6X; P6X; R6X 78
Table 63: Asience Customized Treatment - Non-Rinse Hair Treatment - Kojun Hoshitsu Mist; Kojun Hoshitsu Oil; Netsu Shinto Rich Milk; Netsu Shinto Shake Mist 79
Table 64: Kracie Epilat Men's Esthe - Dasshoku Cream Speedy 80
Table 65: Kracie Umi no Uruoiso - Talasso Biyo Hair Pack 81
Table 66: Bigaku - Black Force Shampoo 82
Table 67: H&S Head Spa Refresh - Shampoo 83
Table 68: H&S Head Spa Refresh - Conditioner 84
Table 69: H&S Head Spa Refresh - Treatment 85
Table 70: Pantene Pro-v - Noko Treatment Programme 86
Table 71: Rose Quartz - Hair Emulsion 87
Table 72: Hiroshi Beverly Hills - Conditioner; Shampoo 88
Table 73: Venus Spa - Fragrance Hair Oil - Floral; Fruity 89
Table 74: Dariya Men's Palty - Hair Treatment Bleach 90
Table 75: Venezel - Straightening Perm Lotion - Long Hair; Short Hair 91
Table 76: Dariya Men's Palty - Hair Color Wax - Caramel Clear; Mocha Ash; Silver Ash 92
Table 77: Kao Success - Yakuyo Shampoo - Extra Cool 93
Table 78: Pigeon - Baby Shampoo - Kaori Tsuki Awa Type 94
Table 79: Prexceed - Apilo Ultra Hard Gel - Big Size 95
Table 80: Sala - Hair Essence - Curl & Wave Hair Yo; Straight Hair Yo; Hair Oil - Curl & Wave Hair Yo; Straight Hair Yo 96
Table 81: Liese - Iron Make Collection for Hair - Multi Arrange; Rich Curl; Rich Straight 97
Table 82: Kao Merit - Shampoo - Pump; Regular; Tsumekae Yo 98
Table 83: Kao Merit - Hair Rinse - Pump; Regular; Tsumekae Yo 99
Table 84: Kao Merit - Rinse no Iranai Shampoo - Mini; Pump; Regular; Tsumekae Yo 100
Table 85: Adidas - Refreshing Scalp Tonic 101
Table 86: Imagine Hair - Design Sheets 102
Table 87: Lux Biyoeki Styling - Styling Agent - Loose Wave; Shiny Straight 103
Table 88: Suuen Carrer 22 - Oriental Smooth Webar; Scalp Shampoo 104
Table 89: Mod's Hair - Airy Spray Wax - Level One; Level Three; Level Two 105
Table 90: Essential Damage Care - Hair Treatment - for Blow Dried Hair; for Permed Hair; for Wavy Styles 106
Table 91: Yanagiya Anzuyu - Hair Gloss Enhancing Oil 107
Table 92: Dariya Men's Palty - Hair Color Wax - Amber Brown; Moving Mauve 108
Table 93: Salon de Pro - Unscented Men's Hair Color - Ash 109
Table 94: Prexceed - Kami no Hachimitsu Biyoeki 110
Table 95: Prexceed Jennos - Hair Cream - Rose 111
Table 96: Yanagiya Honten - Anzu Yu Kami no Kesho Sui - Anzu no Kaori 112
Table 97: Shiseido Tsubaki Head Spa - Extra Cleansing Shampoo; Shampoo 113
Table 98: Shiseido Tsubaki Head Spa - Hair Conditioner 114
Table 99: Shiseido Tsubaki Head Spa - Hair Treatment Mask 115
Table 100: Shiseido Ma Cherie Air Feel - Shampoo 116
Table 101: Shiseido Ma Cherie Air Feel - Conditioner 117
Table 102: Shiseido Ma Cherie Air Feel - Hair Treatment 118
Table 103: Shiseido Ma Cherie Moisture - Shampoo 119
Table 104: Shiseido Ma Cherie Moisture - Conditioner 120
Table 105: Shiseido Ma Cherie Moisture - Hair Treatment 121
Table 106: Honey Labo - Hair Care Series - Beauty Serum; Shampoo; Treatment 122
Table 107: Anna Donna Every - Hair Oil - Foam; Paste 123
Table 108: Hair Beate - Hair Mascara Treatment 124
Table 109: Salon de Pro - Awa No Hair Colour 125
Table 110: Beautylabo - Dark Tone Hair Color - Classical Brown; Deep Rose; Velvet Brown; Hair Color - Cassis Chocolate; Marshmallow Beige; Venus Brown 126
Table 111: Monea Program - Shampoo; Treatment 127
Table 112: Bell Miel - Daily conditioner; Daily Shampoo 128
Table 113: La Sana - Hair Treatment - Seaweed Essence 129
Table 114: Wen by Chaz Dean - Trial Set 130
Table 115: Noevir Gomore - Gel 131
Table 116: Every Hair Colour - Hair Color 132
Table 117: Benefique - Quick Hair Concealer - Dark Brown; Natural Black; Natural Brown 133
Table 118: Shiseido Uno Fog Bar - Seihatsuryo - Funwari Mash; Gacchiri Active; Shikkari Design 134
Table 119: Soft In 1 Shampoo Silkie - Treatment Shampoo; Treatment Shampoo - Tsumekae Yo 135
Table 120: Essential Damage Care - Hair Treatment - Nameraka Wave; Sarasara Natural; Yawaraka Makigami 136
Table 121: Beauteen - Hair Color - Chiffon Pink; Sweet Milk Tea 137
Table 122: Men's Beauteen - Hair Color - Wild Mocha 138
Table 123: Bigen Kaori no Hair Color - Hair Color - 5CA Fukai Cafe Brown Cream Type; 5CA Fukai Cafe Brown Nyueki Type 139
Table 124: Muga Freeze Hard Wax - Hair Wax 140
Table 125: Prexceed Tsubaki-Chan No - Kami Totemo Cho Shittori Noko Hoshitsu Cream 141
Table 126: Prexceed - Collagen Kami no Hoshitsu Biyoeki 142
Table 127: Yanagiya Honten Anzu Yu - Hair Oil 143
Table 128: Yanagiya - Ladies Top Shade Spray Wig - Shizen ni Najimu Kasshoku; Shizen ni Najimu Kuri Iro 144
Table 129: Bigen Speedy Color - Hair Colorant - 4NP Naturally Brown Cream Type; 4NP Naturally Brown Ekijo Jell Type 145
Table 130: Beautylabo - Biyoeki for Hair - Tsumekae Tsuyatsuya Totemo Shittori 146
Table 131: Cielo - Clear Hair Color Cream - 4P Pure Brown 147
Table 132: Tsumura Hatsuhime - Hair Growth Serum 148
Table 133: Tsumura Mouga L - Yakuyo Tohi Sukoyaka Shampoo 149
Table 134: Tsumura Mouga L - Yakuyo Kami Itawari Treatment 150
Table 135: Prettia Funwari Awa Color - Hair Coloring - Cassis Berry; Chiffon Beige 151
Table 136: Caudalie - Gentle Conditioning Shampoo 152
Table 137: RiUP - Hair Growth Product - X5 153
Table 138: Hair Medical Scalp-D Ladies - Shampoo 154
Table 139: Hair Medical Scalp-D Ladies - Treatment 155
Table 140: Segreta Jihada Esthe - Scalp Treatment 156
Table 141: Success - Foam Type Hair Color - Step Color 157
Table 142: Asience - Nomitsu Hair Mask - Inner Rich; Nature Smooth 158
Table 143: Asience - Customized Treatment - Katai Kami Yo; Yawarakai Kami Yo; Yowatta Kesaki Yo 159
Table 144: Cape Keep & Reset - Hair Styling Spray - Bikosei; Mukoryo 160
Table 145: Blaune Awa Color - Foaming Hair Color - 4P Pure Brown 161
Table 146: Blaune Nemoto Color - Hair Color - Dark Brown; Light Brown; Natural Brown 162
Table 147: Vidal Sassoon - Curl Shine Water; Mid Fibre Wax; Moisture Shower; Moisture Shower - Refill 163
Table 148: Hot 999 - Hair Treatment 164
Table 149: Moga Minagi - Hair Tonic for Men 165
Table 150: Keiko Kioku - Miwaku No Megami 166
Table 151: La Sana Medicated Whitening - Beauty Lotion; Eau de Cologne; Milky Lotion 167
Table 152: Essential Damage Care - Hair Pack - Nuance Airy; Rich Premier 168
Table 153: Liese - Hair Treatment Mist - Smooth Hair Cocktail 169


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