TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
144 product SKUs launched in Mexican haircare market 2
Shampoo is the leading category in Mexican haircare market 2
L'Oreal is the leading manufacturer of new haircare products in Mexico 2
Bottles was the dominant packing type among the new products launched in Mexican haircare market 2
Majority of the products launched in the haircare market used plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
HAIRCARE MARKET OVERVIEW 12
Market value, 2004–09 12
Market value forecast to 2014 14
HAIRCARE PRODUCT ANALYSIS 16
New product SKUs by category 16
New product SKUs by manufacturer 17
New products by package type 19
New product by package material 20
DETAILED PRODUCT DESCRIPTIONS 21
APPENDIX 83
Further reading 83
Datamonitor consulting 83
How to contact experts in your industry 83
LIST OF FIGURES
Figure 1: Haircare, Mexico, market value by category ($m), 2004–09 12
Figure 2: Haircare, Mexico, market value by category ($m), 2009–14 14
Figure 3: Haircare, Mexico, new product SKUs by category, Oct 2009 – Sep 2010 16
Figure 4: Haircare, Mexico, new product SKUs by manufacturer, Oct 2009 – Sep 2010 17
Figure 5: Haircare, Mexico, new product by package type, Oct 2009 – Sep 2010 19
Figure 6: Haircare, Mexico, new product by package material, Oct 2009 – Sep 2010 20
LIST OF TABLES
Table 1: Haircare category definitions 4
Table 2: Haircare, Mexico, market value by category ($m), 2004–09 13
Table 3: Haircare, Mexico, market value by category ($m), 2009–14 15
Table 4: Haircare, Mexico, new product SKUs by category, Oct 2009 – Sep 2010 16
Table 5: Haircare, Mexico, new product SKUs by manufacturer, Oct 2009 – Sep 2010 18
Table 6: Haircare, Mexico, new product by package type, Oct 2009 – Sep 2010 19
Table 7: Haircare, Mexico, new product by package material, Oct 2009 – Sep 2010 20
Table 8: AAA - Gel Fijador - Dr. Wagner Jr.; La Parka 21
Table 9: Palmolive Caprice Especialidades - Spray Fijador - Granada + Filtro UV 22
Table 10: Palmolive Optims - Acondicionador - Fuerza Reparadora 23
Table 11: Manzanilla Grisi Kids - Locion Desenredante - Arandano; Fresa 24
Table 12: L'Oreal Paris Elvive - Acondicionador - Rizos Hidratados; Shampoo - Rizos Hidratados 25
Table 13: L'Oreal Paris Elvive - Crema para Peinar - Rizos Hidratados; Spray Revivador 26
Table 14: L'Oreal Paris Elvive - Crema Tratamiento - Rizos Hidratados 27
Table 15: Garnier Fructis - Acondicionador - Stop Caida; Crema para Peinar - Stop Caida; Shampoo - Stop Caida; Shampoo 2 en 1 - Stop Caida 28
Table 16: Garnier Fructis - Balsamo Capilar Fortificante - Stop Caida; Fluido para Peinar - Stop Caida 29
Table 17: Ricitos de Oro - Shampoo - Miel 30
Table 18: California - Hair Gel - Kitty 31
Table 19: Happy - Hair Gel - Extreme Fix 32
Table 20: Vanart - Shampoo - Flor de Jamaica; Hierbabuena y Manzanilla 33
Table 21: Vitacilina Bebe - Shampoo - Relajante 34
Table 22: Johnson's Hidratacion Intensiva - Baby Combing Cream; Baby Conditioner; Baby Shampoo 35
Table 23: Vanart - Enjuague de Crema - 70 Anos Edicion Especial 36
Table 24: Vanart - Shampoo - Miel y Germen de Trigo 37
Table 25: Palmolive Caprice Especialidades - Acondicionador con Tratamiento - Hidratacion Intensiva; Maxi-Gloss; Resistencia y Brillo; Rizos 38
Table 26: Pert - Shampoo - Brillo Radiante 39
Table 27: Punky Junky - Cera Gel - Aspecto Humedo; Aspecto Normal 40
Table 28: Herbal Essences - Acondicionador - ProLongalo; Shampoo - ProLongalo 41
Table 29: Sedal Co-Creations - Acondicionador - Brillo Gloss; Liso Perfecto; Miel y Germen de Trigo; Rizos Obedientes; S.O.S. Caida; S.O.S. Ceramidas; S.O.S. Crecimento Fortificado; S.O.S. Reconstruccion Estructural; Shampoo - Brillo Gloss; Liso Perfecto; Miel y Germen de Trigo; Rizos Obedientes; S.O.S. Caida; S.O.S. Ceramidas; S.O.S. Crecimiento Fortificado; S.O.S. Reconstruccion Estructural; Shampoo 2 en 1 - Anti Sponge 42
Table 30: Pantene Pro-V - 2-in-1 Shampoo - Hydration 43
Table 31: Ferali - Shampoo - Vitaminado 44
Table 32: Ferali - Hair Gel 45
Table 33: Nino Doctor - Hair Gel 46
Table 34: Folicure Extra - Gel 47
Table 35: Folicure Extra - 2-in-1 Shampoo; Conditioner; Shampoo 48
Table 36: Fermodyl - Shampoo - Deep Rehydration; Deep Shine; Internal Nutrition; Volume 49
Table 37: Atrevete a Sonar - Shampoo - Frutal 50
Table 38: Gusanito - 2-in-1 Shampoo - Apple Pear; Banana; Coconut; Grape; Strawberry 51
Table 39: John Frieda Collection Frizz-Ease - Flawless Finishing Cream - Secret Weapon 52
Table 40: D de la Vega - Blue Bleach Powder for Hair 53
Table 41: Primer Pulver Loquay - Hair Lightener Powder 54
Table 42: Sensaval Styling - Crema para Peinar - Ondas 55
Table 43: Loquay - Creme Developer 56
Table 44: Primer Pulver Loquay - Facial, Body Hair & Skin Lightening Kit 57
Table 45: Loquay Anti-Edad - Tinte Colorante Permanente en Crema - Castano 4; Chocolate 6.45; Negro 1; Rojo 6.66; Rubio 8 58
Table 46: Wet Line Xtreme Professional - Styling Gel - Anti Caida 59
Table 47: Wet Line Xtreme Professional - Styling Gel - Esencia Attraction 60
Table 48: L'Oreal Paris Studio Line - Gel Modelador - Ultim Fix 61
Table 49: Manzanilla Grisi Kids Alvin y las Ardillas 2 - Locion Desenredante - Fresa; Goma 62
Table 50: Equate - Spray Desenredante de Cabello Mojado a Seco 63
Table 51: L'Oreal Kids - Crema para Peinar - Fresa; Manzanilla 64
Table 52: Atm! - Gel Professional - Power 65
Table 53: Garnier Fructis - Acondicionador Fortificante - Liso Absoluto; Shampoo Fortificante - Liso Absoluto 66
Table 54: Spider Sense Spider-Man - 2-in-1 Spider Web Shampoo 67
Table 55: Amazing Spider-Man - Gel para el Cabello 68
Table 56: Atm! - Gel para el Cabello - Tuttifruti 69
Table 57: Super Wet - Maximum Hold Styling Gel - Jojoba 70
Table 58: L'Oreal Paris Excell 10' - Tinte Capilar Permanente - Avellana; Castano; Castano Ambar; Castano Caoba Profundo; Castano Claro; Castano Claro Dorado; Castano Muy Claro Dorado; Castano Oscuro; Chocolate; Chocolate Amargo; Chocolate Cereza; Rubio Oscuro Escarchado 71
Table 59: Sedal S.O.S. - Acondicionador - Reconstruccion Estructural; Shampoo - Reconstruccion Estructural 72
Table 60: Sedal S.O.S. - Crema de Tratamiento - Reconstruccion Estructural; Crema para Peinar - Reconstruccion Estructural; Tratamiento Nocturno - Reconstruccion Estructural 73
Table 61: Pantene Pro-V Restauracion - Tratamiento Nocturno 74
Table 62: TRESemme Flawless Curls - Lotion Creme - Curl Hydration; Shampoo - Curl Hydration 75
Table 63: TRESemme Flawless Curls - Mousse - Curl Hydration 76
Table 64: Biosett - Gel Estilizador - Mayor Fijacion 77
Table 65: FixaGel - Styling Gel - Maximum Hold 78
Table 66: Palmolive Caprice Especialidades - Acondicionador - Reparacion Completa; Shampoo - Reparacion Completa 79
Table 67: Palmolive Caprice Especialidades - Acondicionador - Control Quiebre; Shampoo - Control Quiebre 80
Table 68: Soriana Kid's - 2 en 1 Shampoo - Mora Azul 81
Table 69: Soriana - Shampoo - Mora Azul 82
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