TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
114 product SKUs launched in Philippine haircare market 2
Shampoo is the leading category in Philippine haircare market 2
Watsons Personal Care Stores Pte. Ltd. is the leading manufacturer of new haircare products in Philippines 2
Bottles was the dominant packing type among the new products launched in Philippine haircare market 2
Majority of the products launched in the haircare market used plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
HAIRCARE MARKET OVERVIEW 11
Market value, 2004–09 11
Market value forecast to 2014 13
HAIRCARE PRODUCT ANALYSIS 15
New product SKUs by category 15
New product SKUs by manufacturer 16
New products by package type 18
New product by package material 19
DETAILED PRODUCT DESCRIPTIONS 20
APPENDIX 78
Further reading 78
Datamonitor consulting 78
How to contact experts in your industry 78
LIST OF FIGURES
Figure 1: Haircare, Philippines, market value by category ($m), 2004–09 11
Figure 2: Haircare, Philippines, market value by category ($m), 2009–14 13
Figure 3: Haircare, Philippines, new product SKUs by category, Oct 2009 – Sep 2010 15
Figure 4: Haircare, Philippines, new product SKUs by manufacturer, Oct 2009 – Sep 2010 16
Figure 5: Haircare, Philippines, new product by package type, Oct 2009 – Sep 2010 18
Figure 6: Haircare, Philippines, new product by package material, Oct 2009 – Sep 2010 19
LIST OF TABLES
Table 1: Haircare category definitions 4
Table 2: Haircare, Philippines, market value by category ($m), 2004–09 12
Table 3: Haircare, Philippines, market value by category ($m), 2009–14 14
Table 4: Haircare, Philippines, new product SKUs by category, Oct 2009 – Sep 2010 15
Table 5: Haircare, Philippines, new product SKUs by manufacturer, Oct 2009 – Sep 2010 17
Table 6: Haircare, Philippines, new product by package type, Oct 2009 – Sep 2010 18
Table 7: Haircare, Philippines, new product by package material, Oct 2009 – Sep 2010 19
Table 8: Disney Princess Eskulin - Shampoo - Ariel 20
Table 9: Gatsby Hyper Solid - Water Gloss Wet Look Hair Gel 21
Table 10: L'Oreal Paris Total Repair 5 - Hair Repairing Conditioner 22
Table 11: Wish - Lip & Cheek Tint - Magic Red; Plum 23
Table 12: Define Haircare Pro - Style & Protect Styling Gel - Super Hold 24
Table 13: Pantene Pro-V Night Miracle - Leave On Creme Serum 25
Table 14: Pantene Pro-V - Extra Damage Care Deep Repair Hair Mask 26
Table 15: Best-Ever Cream Silk - Reconstruct Conditioner - Damage Control; Dandruff Free; Less Hair Fall; Standout Straight 27
Table 16: Sunsilk Co-Creations - Shampoo - Damage Repair; Smooth & Manageable; Soft & Smooth; Strong & Long 28
Table 17: Young's - Setting Lotion - Clear; Green 29
Table 18: Golden Fabulouz - Hair Spa - Avocado Cucumber 30
Table 19: Hair Treats - Hair Coat - Macadamia; Virgin Coco 31
Table 20: Penshoppe Sculpt - Hair Styling Wax - Maximum; Medium; Strong 32
Table 21: Golden Fabulouz - Coffee Hair Spa 33
Table 22: Babes Hairworks - Setting Lotion - Pink 34
Table 23: Baby Treats - Baby Shampoo - Lavender and Chamomile 35
Table 24: Kolours - Color Recharge Shampoo - Silky Black 36
Table 25: Palmolive Naturals - Shampoo & Conditioner - Sun Protect 37
Table 26: Swallow - Perming Lotion - Super De Luxe; Super Royal Classic 38
Table 27: Opal - One Minute Hair Treatment - Anti-Dandruff; Daily Nourishing; Deep Repairing 39
Table 28: Watsons - Moisturizing Cream Shampoo 40
Table 29: Watsons - Moisturizing Cream Bath 41
Table 30: Clear Men - Anti-Dandruff Shampoo - Cool Sport; Ice Cool 42
Table 31: Nivea Baby - Shampoo - Extra Mild; Silk Shine 43
Table 32: Monea - C.P.R. Hair Revitalizing Spray 44
Table 33: Monea - Hair Relaxing Kit For Men 45
Table 34: Ashley Shine - Deeply Repairing Conditioner; Shampoo - Hydrating; Itch Relieving; Scalp Nourishing 46
Table 35: Lolane Cool & Easy - Permanent Hair Color Cream - Hazelnut; M 10 Medium Brown; Red Copper; Red Mahogany 47
Table 36: Swallow Hair Care Authority Dual Purpose Plus - Hair Darkening Cream; Hair Darkening Lotion 48
Table 37: Pregroe - 4 in One Hair Thickening Gel - Strong Hold 49
Table 38: Babes Hair Works - Setting Lotion - Pink 50
Table 39: Gelee Hair Works - Styling Gel - Green Extra Firm Hold 51
Table 40: Monea Tints - Hair Cellophane - Black 52
Table 41: Sunsilk - Damage Repair Reconstruction Serum 53
Table 42: Wish - Color Hair Spray - Black; Blue; Red 54
Table 43: Neo for Men - Clear Hair Gel - Super Hold 55
Table 44: Splash Control - Setting Lotion - Clear; Green; Yellow 56
Table 45: Himalaya Herbals - Protein Hair Cream 57
Table 46: Master Hybridz - Hair Gel; Hair Wax 58
Table 47: Master Kids - Hair Styling Gel - Hard Batman; Soft Superman 59
Table 48: Master Kids - Shampoo & Conditioner - Batman; Superman 60
Table 49: Watsons - Soft Conditioner - Aloe Vera; Soft Shampoo - Aloe Vera 61
Table 50: Body Herbs - Shampoo with Conditioner - Gugo & Olive Oil 62
Table 51: Swallow Hair Care Authority - Dual Purpose Henna Shampoo; Henna Shampoo 63
Table 52: Monea Salon Professional Series - Curl Defining Milk Hair Lotion 64
Table 53: Monea Salon Professional Series - Power Dose Hair Repair 65
Table 54: Natures Garden - Coconut Milk Shampoo - Hair-Growth Enhancer 66
Table 55: Natures Organics Fruits - Hair Spa Balancing Shampoo - Apple Fresh; Peach Delight; Wild Berry 67
Table 56: Bench Fix - Basic Shampoo - Shine Enhancing 68
Table 57: Bench Fix Colorworks - Shampoo for Color Treated Hair - Normal to Damaged 69
Table 58: Bench Fix Colorworks - Hair Refresher - Azure; Cerise; Citron 70
Table 59: Lab Works - Hair Clay - Grunge Hold; Hair Gum; Hair Wax 71
Table 60: Watsons - Baby Shampoo 72
Table 61: Glam Works - Hair Luxe - Color Treated Hair; Damaged Hair 73
Table 62: Watsons - Treatment Wax - Avocado Extract; Beer; Honey; Repair Extract 74
Table 63: Watsons - Volumizing Treatment Shampoo - Avocado Extract; Beer; Henna; Yoghurt 75
Table 64: Watsons - Olive Conditioner; Olive Shampoo 76
Table 65: Silk Secrets - One Minute Hot Oil Treatment - Aloe Vera; Coconut; Milk; Peppermint; Tea Tree 77
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