TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
177 product SKUs launched in Taiwanese haircare market 2
Shampoo is the leading category in Taiwanese haircare market 2
Kao is the leading manufacturer of new haircare products in Taiwan 2
Bottles was the dominant packing type among the new products launched in Taiwanese haircare market 2
Majority of the products launched in the haircare market used plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
HAIRCARE MARKET OVERVIEW 11
Market value, 2004–09 11
Market value forecast to 2014 13
HAIRCARE PRODUCT ANALYSIS 15
New product SKUs by category 15
New product SKUs by manufacturer 16
New products by package type 18
New product by package material 19
DETAILED PRODUCT DESCRIPTIONS 20
APPENDIX 67
Further reading 67
Datamonitor consulting 67
How to contact experts in your industry 67
LIST OF FIGURES
Figure 1: Haircare, Taiwan, market value by category ($m), 2004–09 11
Figure 2: Haircare, Taiwan, market value by category ($m), 2009–14 13
Figure 3: Haircare, Taiwan, new product SKUs by category, Oct 2009 – Sep 2010 15
Figure 4: Haircare, Taiwan, new product SKUs by manufacturer, Oct 2009 – Sep 2010 16
Figure 5: Haircare, Taiwan, new product by package type, Oct 2009 – Sep 2010 18
Figure 6: Haircare, Taiwan, new product by package material, Oct 2009 – Sep 2010 19
LIST OF TABLES
Table 1: Haircare category definitions 4
Table 2: Haircare, Taiwan, market value by category ($m), 2004–09 12
Table 3: Haircare, Taiwan, market value by category ($m), 2009–14 14
Table 4: Haircare, Taiwan, new product SKUs by category, Oct 2009 – Sep 2010 15
Table 5: Haircare, Taiwan, new product SKUs by manufacturer, Oct 2009 – Sep 2010 17
Table 6: Haircare, Taiwan, new product by package type, Oct 2009 – Sep 2010 18
Table 7: Haircare, Taiwan, new product by package material, Oct 2009 – Sep 2010 19
Table 8: Tsubaki Head Spa - Extra Cleansing Shampoo 20
Table 9: Avalon Organic - Shampoo - Clarifying Lemon; Nourishing Lavender; Revitalizing Peppermint; Scalp Treatment Tea Tree; Volumizing Rosemary 21
Table 10: Essential Ultra Honey & Shea Butter - Hair Mask - Nourishing; Nuance Airy 22
Table 11: Lux - Super Rich Shine Conditioner 23
Table 12: Lux - Super Rich Shine Shampoo 24
Table 13: Liese - Hair Cocktail - Fresh Cool; Moisture 25
Table 14: Gatsby - Perfect Clear Shampoo 26
Table 15: Nature’s Gate - Shampoo - Aloe Vera Moisturizing; Biotin Strengthening; Chamomile Replenishing; Hemp Nourishing; Henna Shine Enhancing; Herbal Daily Cleansing; Jojoba Revitalizing; Rainwater Clarifying; Tea Tree Calming 27
Table 16: Mod’s Hair - Air Fluffy - Conditioner; Heat Salon Esthetic - Conditioner 28
Table 17: Ma Cherie - Gloss Charge Essence Conditioner; Hair Repairing Milk Essence Conditioner 29
Table 18: Aquair Deep Moist - Damage Repair Essence; Hair Treatment Cream; Nano Repair Treatment 30
Table 19: Shiseido Chikara - Super Mild Shampoo 31
Table 20: Vidal Sassoon Academy - Elastic Wave Mousse; Light Wave Mousse; Moisture Shine Water; Strong Typing Mousse 32
Table 21: Lux - Shampoo - Bright Visible Result; Deep Nourishing; Herbal Bright; Silk Smoothing; Totale Nourishing 33
Table 22: DHC - Hair Wax - Curl; Milky 34
Table 23: Chinoshiosya - Short Hairstyle Shampoo for Men 35
Table 24: Liese - Designing Jelly 36
Table 25: Punky - Shampoo - Herbal Fresh; Rose Moisturizing Repair; Yoghurt Moisturizing 37
Table 26: Mod’s Hair - Shampoo - Moisturizing Softening; Salon; Volume Up 38
Table 27: Shiseido Uno - Fog Bar Hair Spray 39
Table 28: Head & Shoulders - Anti-dandruff Shampoo Lemon Grass; Mint Cooling Shampoo; Moisturizing Shampoo; Nourishing Shampoo; Ocean Energy Shampoo; Sensitive Comforting Shampoo; Soft & Smoothing Shampoo 40
Table 29: DHC - Baby Hair Shampoo 41
Table 30: Seemoli - Herbal Shampoo - Bergamot; Chamomile; Eucalyptus; Lavender; Mint; Rose; Tea Tree 42
Table 31: Lux - Conditioner - Glowing Radiance; Herbal Formula; Intensive Repairing; Silky Smooth 43
Table 32: Asience - Shampoo - Inner Rich; Nature Smooth; Shine Therapy 44
Table 33: Celeb - Hair Pack Conditioner 45
Table 34: Head & Shoulders - Anti-Dandruff Shampoo 46
Table 35: Magic Shop - Shampoo - Desire Forbidden; Flower Fragrant 47
Table 36: Gin Ger - Moisturizing Conditioner 48
Table 37: Lucido-L - Hair Spray - Airy Arrange 49
Table 38: Lux - Reborn Hair Repair Shampoo 50
Table 39: Asience - Shine Therapy Shampoo - Moisturizing; Nourishing; Repairing 51
Table 40: Kanebo Kracie - Resche Hair Series - Conditioner; Repair Cream; Repair Cream EX; Shampoo 52
Table 41: Lucido-L - Hair Styling Series - Basement Styling Water; Curl Mousse; Designing Tube Hair Cream (Moist); Perm Mousse; Perm Rollers Basement Styling Water 53
Table 42: Sala - Premium Conditioner - Brighten; Moisture; Smooth; Premium Shampoo - Brighten; Moisture; Smooth 54
Table 43: Sofei - Permanent Hair Colorant With Special Ingredients 55
Table 44: Etude House - Hair Care Series - Aqua Hair Lotion; Double Repair Hair Essence; Moist Hair Mist; Moisture Hair Care Hologram Serum 56
Table 45: Pharmaact Zero - Additive Free Shampoo 57
Table 46: Pantene Pro-V - Shampoo - Deep Repair; Elastic & Puffing; Silky Smooth; Straight & Smooth; Strengthen Against Hair Breakage; Water Repair 58
Table 47: Sifone Hair Beautifying - Natural Wax 59
Table 48: Dove - Shampoo - Anti-Dandruff; Deep Repair; Dry Repair; Everyday Repair; Strengthening 60
Table 49: Asience - Hair Care - Conditioner; Mask; Repair Emulsifier; Repair Lotion 61
Table 50: Ming Fa 566 - Hair Care - Hair Conditioner; Nutrient Solution; Revitalizing; Smoothening 62
Table 51: Pregaine - Gel Shampoo - Clear For Old & Neutral Hair; Moisturizing For Neutral Hair 63
Table 52: Sofei - Hair Care Shampoo - Repair; Repair Essence 64
Table 53: Happy Bath Day - Precious Rose Hair Series - Conditioner; Shampoo 65
Table 54: Mete - Cinnamon Anti-dandruff Shampoo 66
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