Haircare in Mexico to 2012

This databook is a detailed information resource covering all the key data points on Haircare in Mexico. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Report Highlights
The market for Haircare in Mexico increased between 2002-2007, growing at an average annual rate of 6.9%.

The leading company in the market in 2007 was Procter & Gamble Company, The. The second-largest player was L'Oreal S.A. with Colgate-Palmolive Company in third place.
[Studien Infos ausblenden]

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Haircare 2
Summary category level - Conditioner 3
Summary category level - Shampoo 4
Summary category level - Perms & relaxers 5
Summary category level - Styling agents 6
Summary category level - Hair colorants 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 25
Value Analysis, 2002-2007 25
Value Analysis, 2007-2012 26
Value Analysis, US$ 2002-2007 28
Value Analysis, US$ 2007-2012 29
Volume Analysis, 2002-2007 31
Volume Analysis, 2007-2012 32
Company and Brand Share Analysis 35
Distribution Analysis 40
Expenditure & consumption per capita 42
Chapter 4 LEADING COMPANY PROFILES 46
Procter & Gamble Company, The 46
L'Oreal S.A 49
Chapter 5 CATEGORY ANALYSIS - CONDITIONER 52
Value Analysis, 2002-2007 52
Value Analysis, 2007-2012 53
Value Analysis, US$ 2002-2007 55
Value Analysis, US$ 2007-2012 55
Volume Analysis, 2002-2007 57
Volume Analysis, 2007-2012 58
Company and Brand Share Analysis 61
Distribution Analysis 64
Expenditure & consumption per capita 66
Chapter 6 CATEGORY ANALYSIS - SHAMPOO 69
Value Analysis, 2002-2007 69
Value Analysis, 2007-2012 70
Value Analysis, US$ 2002-2007 72
Value Analysis, US$ 2007-2012 73
Volume Analysis, 2002-2007 75
Volume Analysis, 2007-2012 76
Company and Brand Share Analysis 79
Distribution Analysis 83
Expenditure & consumption per capita 85
Chapter 7 CATEGORY ANALYSIS - PERMS & RELAXERS 88
Value Analysis, 2002-2007 88
Value Analysis, 2007-2012 89
Value Analysis, US$ 2002-2007 91
Value Analysis, US$ 2007-2012 91
Volume Analysis, 2002-2007 93
Volume Analysis, 2007-2012 94
Company and Brand Share Analysis 97
Distribution Analysis 100
Expenditure & consumption per capita 102
Chapter 8 CATEGORY ANALYSIS - STYLING AGENTS 105
Value Analysis, 2002-2007 105
Value Analysis, 2007-2012 106
Value Analysis, US$ 2002-2007 108
Value Analysis, US$ 2007-2012 109
Volume Analysis, 2002-2007 111
Volume Analysis, 2007-2012 112
Company and Brand Share Analysis 115
Distribution Analysis 119
Expenditure & consumption per capita 121
Chapter 9 CATEGORY ANALYSIS - HAIR COLORANTS 127
Value Analysis, 2002-2007 127
Value Analysis, 2007-2012 128
Value Analysis, US$ 2002-2007 130
Value Analysis, US$ 2007-2012 131
Volume Analysis, 2002-2007 133
Volume Analysis, 2007-2012 134
Company and Brand Share Analysis 137
Distribution Analysis 140
Expenditure & consumption per capita 142
Chapter 10 COUNTRY COMPARISON 148
Value 148
Volume 153
Market Share 158
Chapter 11 NEW PRODUCT DEVELOPMENT 159
Product launches over time 159
Recent product launches 161
Chapter 12 MEXICO SOCIOECONOMIC PROFILE 162
Country Overview 162
Key Facts 163
Political Overview 164
Mexico Economic Overview 165
Chapter 13 MEXICO MACROECONOMIC PROFILE 166
Macroeconomic Indicators 166
Chapter 14 RESEARCH METHODOLOGY 171
Methodology overview 171
Secondary research 172
Market modeling 173
Primary research 174
Data finalization 175
Ongoing research 175
Chapter 15 APPENDIX 176
Future readings 176
How to contact experts in your industry 176
[Inhaltsverzeichnis ausblenden]

Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Mexico Haircare value, 2002-2007 (MXN m, nominal prices) 25
Table 4: Mexico Haircare value forecast, 2007-2012 (MXN m, nominal prices) 26
Table 5: Mexico Haircare value, 2002-2007 (US$ m nominal prices) 28
Table 6: Mexico Haircare value forecast, 2007-2012 (US$ m nominal prices) 29
Table 7: Mexico Haircare volume, 2002-2007 (Units m) 31
Table 8: Mexico Haircare volume forecast, 2007-2012 (Units m) 32
Table 9: Mexico Haircare brand share, by value, 2006-2007 (%) 35
Table 10: Mexico Haircare value, by brand 2006-2007 (MXN m nominal prices) 36
Table 11: Mexico Haircare company share by value, 2006-2007 (%) 38
Table 12: Mexico Haircare value, by company, 2006-2007 (MXN m nominal prices) 39
Table 13: Mexico Haircare distribution channels, by value, 2006-2007 (%) 40
Table 14: Mexico Haircare value, by distribution channel, 2006-2007 (MXN m nominal prices) 40
Table 15: Mexico Haircare expenditure per capita, 2002-2007 (MXN, nominal prices) 42
Table 16: Mexico Haircare forecast expenditure per capita, 2007-2012 (MXN, nominal prices) 43
Table 17: Mexico Haircare expenditure per capita, 2002-2007 (US$ nominal prices) 43
Table 18: Mexico Haircare forecast expenditure per capita, 2007-2012 (US$ nominal prices) 44
Table 19: Mexico Haircare consumption per capita, 2002-2007 (Units) 44
Table 20: Mexico Haircare forecast consumption per capita, 2007-2012 (Units) 45
Table 21: Procter & Gamble Company, The Key Facts 46
Table 22: L'Oreal S.A Key Facts 49
Table 23: Mexico Conditioner value, 2002-2007 (MXN m, nominal prices) 52
Table 24: Mexico Conditioner value forecast, 2007-2012 (MXN m, nominal prices) 53
Table 25: Mexico Conditioner value, 2002-2007 (US$ m nominal prices) 55
Table 26: Mexico Conditioner value forecast, 2007-2012 (US$ m nominal prices) 55
Table 27: Mexico Conditioner volume, 2002-2007 (Units m) 57
Table 28: Mexico Conditioner volume forecast, 2007-2012 (Units m) 58
Table 29: Mexico Conditioner brand share, by value, 2006-2007 (%) 61
Table 30: Mexico Conditioner value, by brand 2006-2007 (MXN m nominal prices) 61
Table 31: Mexico Conditioner company share by value, 2006-2007 (%) 63
Table 32: Mexico Conditioner value, by company, 2006-2007 (MXN m nominal prices) 63
Table 33: Mexico Conditioner distribution channels, by value, 2006-2007 (%) 64
Table 34: Mexico Conditioner value, by distribution channel, 2006-2007 (MXN m nominal prices) 64
Table 35: Mexico Conditioner expenditure per capita, 2002-2007 (MXN, nominal prices) 66
Table 36: Mexico Conditioner forecast expenditure per capita, 2007-2012 (MXN, nominal prices) 66
Table 37: Mexico Conditioner expenditure per capita, 2002-2007 (US$ nominal prices) 67
Table 38: Mexico Conditioner forecast expenditure per capita, 2007-2012 (US$ nominal prices) 67
Table 39: Mexico Conditioner consumption per capita, 2002-2007 (Units) 68
Table 40: Mexico Conditioner forecast consumption per capita, 2007-2012 (Units) 68
Table 41: Mexico Shampoo value, 2002-2007 (MXN m, nominal prices) 69
Table 42: Mexico Shampoo value forecast, 2007-2012 (MXN m, nominal prices) 70
Table 43: Mexico Shampoo value, 2002-2007 (US$ m nominal prices) 72
Table 44: Mexico Shampoo value forecast, 2007-2012 (US$ m nominal prices) 73
Table 45: Mexico Shampoo volume, 2002-2007 (Units m) 75
Table 46: Mexico Shampoo volume forecast, 2007-2012 (Units m) 76
Table 47: Mexico Shampoo brand share, by value, 2006-2007 (%) 79
Table 48: Mexico Shampoo value, by brand 2006-2007 (MXN m nominal prices) 80
Table 49: Mexico Shampoo company share by value, 2006-2007 (%) 82
Table 50: Mexico Shampoo value, by company, 2006-2007 (MXN m nominal prices) 82
Table 51: Mexico Shampoo distribution channels, by value, 2006-2007 (%) 83
Table 52: Mexico Shampoo value, by distribution channel, 2006-2007 (MXN m nominal prices) 83
Table 53: Mexico Shampoo expenditure per capita, 2002-2007 (MXN, nominal prices) 85
Table 54: Mexico Shampoo forecast expenditure per capita, 2007-2012 (MXN, nominal prices) 85
Table 55: Mexico Shampoo expenditure per capita, 2002-2007 (US$ nominal prices) 86
Table 56: Mexico Shampoo forecast expenditure per capita, 2007-2012 (US$ nominal prices) 86
Table 57: Mexico Shampoo consumption per capita, 2002-2007 (Units) 87
Table 58: Mexico Shampoo forecast consumption per capita, 2007-2012 (Units) 87
Table 59: Mexico Perms & relaxers value, 2002-2007 (MXN m, nominal prices) 88
Table 60: Mexico Perms & relaxers value forecast, 2007-2012 (MXN m, nominal prices) 89
Table 61: Mexico Perms & relaxers value, 2002-2007 (US$ m nominal prices) 91
Table 62: Mexico Perms & relaxers value forecast, 2007-2012 (US$ m nominal prices) 91
Table 63: Mexico Perms & relaxers volume, 2002-2007 (Units m) 93
Table 64: Mexico Perms & relaxers volume forecast, 2007-2012 (Units m) 94
Table 65: Mexico Perms & relaxers brand share, by value, 2006-2007 (%) 97
Table 66: Mexico Perms & relaxers value, by brand 2006-2007 (MXN m nominal prices) 97
Table 67: Mexico Perms & relaxers company share by value, 2006-2007 (%) 99
Table 68: Mexico Perms & relaxers value, by company, 2006-2007 (MXN m nominal prices) 99
Table 69: Mexico Perms & relaxers distribution channels, by value, 2006-2007 (%) 100
Table 70: Mexico Perms & relaxers value, by distribution channel, 2006-2007 (MXN m nominal prices) 100
Table 71: Mexico Perms & relaxers expenditure per capita, 2002-2007 (MXN, nominal prices) 102
Table 72: Mexico Perms & relaxers forecast expenditure per capita, 2007-2012 (MXN, nominal prices) 102
Table 73: Mexico Perms & relaxers expenditure per capita, 2002-2007 (US$ nominal prices) 103
Table 74: Mexico Perms & relaxers forecast expenditure per capita, 2007-2012 (US$ nominal prices) 103
Table 75: Mexico Perms & relaxers consumption per capita, 2002-2007 (Units) 104
Table 76: Mexico Perms & relaxers forecast consumption per capita, 2007-2012 (Units) 104
Table 77: Mexico Styling agents value, 2002-2007 (MXN m, nominal prices) 105
Table 78: Mexico Styling agents value forecast, 2007-2012 (MXN m, nominal prices) 106
Table 79: Mexico Styling agents value, 2002-2007 (US$ m nominal prices) 108
Table 80: Mexico Styling agents value forecast, 2007-2012 (US$ m nominal prices) 109
Table 81: Mexico Styling agents volume, 2002-2007 (Units m) 111
Table 82: Mexico Styling agents volume forecast, 2007-2012 (Units m) 112
Table 83: Mexico Styling agents brand share, by value, 2006-2007 (%) 115
Table 84: Mexico Styling agents value, by brand 2006-2007 (MXN m nominal prices) 116
Table 85: Mexico Styling agents company share by value, 2006-2007 (%) 118
Table 86: Mexico Styling agents value, by company, 2006-2007 (MXN m nominal prices) 118
Table 87: Mexico Styling agents distribution channels, by value, 2006-2007 (%) 119
Table 88: Mexico Styling agents value, by distribution channel, 2006-2007 (MXN m nominal prices) 119
Table 89: Mexico Styling agents expenditure per capita, 2002-2007 (MXN, nominal prices) 121
Table 90: Mexico Styling agents forecast expenditure per capita, 2007-2012 (MXN, nominal prices) 122
Table 91: Mexico Styling agents expenditure per capita, 2002-2007 (US$ nominal prices) 123
Table 92: Mexico Styling agents forecast expenditure per capita, 2007-2012 (US$ nominal prices) 124
Table 93: Mexico Styling agents consumption per capita, 2002-2007 (Units) 125
Table 94: Mexico Styling agents forecast consumption per capita, 2007-2012 (Units) 126
Table 95: Mexico Hair colorants value, 2002-2007 (MXN m, nominal prices) 127
Table 96: Mexico Hair colorants value forecast, 2007-2012 (MXN m, nominal prices) 128
Table 97: Mexico Hair colorants value, 2002-2007 (US$ m nominal prices) 130
Table 98: Mexico Hair colorants value forecast, 2007-2012 (US$ m nominal prices) 131
Table 99: Mexico Hair colorants volume, 2002-2007 (Units m) 133
Table 100: Mexico Hair colorants volume forecast, 2007-2012 (Units m) 134
Table 101: Mexico Hair colorants brand share, by value, 2006-2007 (%) 137
Table 102: Mexico Hair colorants value, by brand 2006-2007 (MXN m nominal prices) 137
Table 103: Mexico Hair colorants company share by value, 2006-2007 (%) 139
Table 104: Mexico Hair colorants value, by company, 2006-2007 (MXN m nominal prices) 139
Table 105: Mexico Hair colorants distribution channels, by value, 2006-2007 (%) 140
Table 106: Mexico Hair colorants value, by distribution channel, 2006-2007 (MXN m nominal prices) 140
Table 107: Mexico Hair colorants expenditure per capita, 2002-2007 (MXN, nominal prices) 142
Table 108: Mexico Hair colorants forecast expenditure per capita, 2007-2012 (MXN, nominal prices) 143
Table 109: Mexico Hair colorants expenditure per capita, 2002-2007 (US$ nominal prices) 144
Table 110: Mexico Hair colorants forecast expenditure per capita, 2007-2012 (US$ nominal prices) 145
Table 111: Mexico Hair colorants consumption per capita, 2002-2007 (Units) 146
Table 112: Mexico Hair colorants forecast consumption per capita, 2007-2012 (Units) 147
Table 113: Global Haircare market value, 2007 148
Table 114: Global Haircare market split (value terms (US$ m), 2007) – Top 5 countries 151
Table 115: Global Haircare market volume, 2007 153
Table 116: Global Haircare market split (volume terms, 2007) – Top 5 countries 156
Table 117: Leading players - Top 5 countries 158
Table 118: Mexico Haircare new product launches (reports) and SKUs, by company (Top 5 companies), 2007 159
Table 119: Mexico Haircare new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 160
Table 120: Mexico Haircare new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 160
Table 121: Mexico Haircare new product launches (reports), by Package tags or Claims 2007 161
Table 122: Mexico Haircare new product launches (reports) - Recent 5 launches 161
Table 123: Mexico Key Facts 163
Table 124: Mexico population, by age group, 2002-2007 (millions) 166
Table 125: Mexico population forecast, by age group, 2007-2012 (millions) 167
Table 126: Mexico population, by gender, 2002-2007 (millions) 167
Table 127: Mexico population forecast, by gender, 2007-2012 (millions) 168
Table 128: Mexico real GDP, 2002-2007 (MeP bn, 2000 prices) 168
Table 129: Mexico real GDP forecast, 2007-2012 (MeP bn, 2000 prices) 168
Table 130: Mexico nominal GDP, 2002-2007 (MeP bn, nominal prices) 169
Table 131: Mexico nominal GDP forecast, 2007-2012 (MeP bn, nominal prices) 169
Table 132: Mexico real GDP, 2002-2007 (US$ bn, 2000 prices) 169
Table 133: Mexico real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 170
Table 134: Mexico consumer price index, 2002-2007 (2003=100) 170
Table 135: Mexico consumer price index, 2007-2012 (2003=100) 170
Figure 1: Mexico Haircare value & value forecast, 2002-2012 (MXN m, nominal prices) 27
Figure 2: Mexico Haircare category growth comparison, by value, 2002-2012 30
Figure 3: Mexico Haircare volume & volume forecast, 2002-2012 (Units m) 33
Figure 4: Mexico Haircare category growth comparison, by volume, 2002-2012 34
Figure 5: Mexico Haircare company share, by value, 2006-2007 (%) 37
Figure 6: Mexico Haircare distribution channels, by value, 2006-2007(%) 41
Figure 7: Mexico Conditioner value & value forecast, 2002-2012 (MXN m, nominal prices) 54
Figure 8: Mexico Conditioner category growth comparison, by value, 2002-2012 56
Figure 9: Mexico Conditioner volume & volume forecast, 2002-2012 (Units m) 59
Figure 10: Mexico Conditioner category growth comparison, by volume, 2002-2012 60
Figure 11: Mexico Conditioner company share, by value, 2006-2007 (%) 62
Figure 12: Mexico Conditioner distribution channels, by value, 2006-2007(%) 65
Figure 13: Mexico Shampoo value & value forecast, 2002-2012 (MXN m, nominal prices) 71
Figure 14: Mexico Shampoo category growth comparison, by value, 2002-2012 74
Figure 15: Mexico Shampoo volume & volume forecast, 2002-2012 (Units m) 77
Figure 16: Mexico Shampoo category growth comparison, by volume, 2002-2012 78
Figure 17: Mexico Shampoo company share, by value, 2006-2007 (%) 81
Figure 18: Mexico Shampoo distribution channels, by value, 2006-2007(%) 84
Figure 19: Mexico Perms & relaxers value & value forecast, 2002-2012 (MXN m, nominal prices) 90
Figure 20: Mexico Perms & relaxers category growth comparison, by value, 2002-2012 92
Figure 21: Mexico Perms & relaxers volume & volume forecast, 2002-2012 (Units m) 95
Figure 22: Mexico Perms & relaxers category growth comparison, by volume, 2002-2012 96
Figure 23: Mexico Perms & relaxers company share, by value, 2006-2007 (%) 98
Figure 24: Mexico Perms & relaxers distribution channels, by value, 2006-2007(%) 101
Figure 25: Mexico Styling agents value & value forecast, 2002-2012 (MXN m, nominal prices) 107
Figure 26: Mexico Styling agents category growth comparison, by value, 2002-2012 110
Figure 27: Mexico Styling agents volume & volume forecast, 2002-2012 (Units m) 113
Figure 28: Mexico Styling agents category growth comparison, by volume, 2002-2012 114
Figure 29: Mexico Styling agents company share, by value, 2006-2007 (%) 117
Figure 30: Mexico Styling agents distribution channels, by value, 2006-2007(%) 120
Figure 31: Mexico Hair colorants value & value forecast, 2002-2012 (MXN m, nominal prices) 129
Figure 32: Mexico Hair colorants category growth comparison, by value, 2002-2012 132
Figure 33: Mexico Hair colorants volume & volume forecast, 2002-2012 (Units m) 135
Figure 34: Mexico Hair colorants category growth comparison, by volume, 2002-2012 136
Figure 35: Mexico Hair colorants company share, by value, 2006-2007 (%) 138
Figure 36: Mexico Hair colorants distribution channels, by value, 2006-2007(%) 141
Figure 37: Global Haircare market split (value terms, 2007) – Top 5 countries 149
Figure 38: Global Haircare market value, 2002 – 2007 (Top 5 countries) 152
Figure 39: Global Haircare market split (volume terms, 2007) – Top 5 countries 154
Figure 40: Global Haircare market volume, 2002 – 2007 (Top 5 countries) 157
Figure 41: Map of Mexico 163
Figure 42: Annual data review process 172
[Tabellenverzeichnis ausblenden]