Haircare in Middle East and Africa to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: haircare 2
Summary category level: conditioner 3
Summary category level: hair colorants 4
Summary category level: perms and relaxers 5
Summary category level: shampoo 6
Summary category level: styling agents 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Overview 22
Value Analysis 22
Volume Analysis 23
Chapter 4 Middle East and Africa Haircare: Market Overview 24
Value analysis (US Dollars), 2004?09 24
Value analysis (US Dollars), 2009?14 25
Volume analysis, 2004?09 27
Volume analysis, 2009?14 28
Company share analysis 30
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 5 Leading Company Profiles 38
The Procter & Gamble Company 38
L'Oreal S.A. 40
Chapter 6 Category Analysis: Conditioner 43
Value analysis (US Dollars), 2004?09 43
Value analysis (US Dollars), 2009?14 44
Volume analysis, 2004?09 46
Volume analysis, 2009?14 47
Company share analysis 49
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 7 Category Analysis: Hair Colorants 56
Value analysis (US Dollars), 2004?09 56
Value analysis (US Dollars), 2009?14 57
Volume analysis, 2004?09 59
Volume analysis, 2009?14 60
Company share analysis 62
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 8 Category Analysis: Perms and Relaxers 71
Value analysis (US Dollars), 2004?09 71
Value analysis (US Dollars), 2009?14 72
Volume analysis, 2004?09 74
Volume analysis, 2009?14 75
Company share analysis 77
Distribution analysis 80
Expenditure and consumption per capita 82
Chapter 9 Category Analysis: Shampoo 84
Value analysis (US Dollars), 2004?09 84
Value analysis (US Dollars), 2009?14 85
Volume analysis, 2004?09 87
Volume analysis, 2009?14 88
Company share analysis 90
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 10 Category Analysis: Styling Agents 97
Value analysis (US Dollars), 2004?09 97
Value analysis (US Dollars), 2009?14 98
Volume analysis, 2004?09 100
Volume analysis, 2009?14 101
Company share analysis 103
Distribution analysis 106
Expenditure and consumption per capita 108
Chapter 11 Research Methodology 112
Methodology overview 112
Secondary research 113
Market modeling 114
Creating an initial data model 114
Revising the initial data model 114
Creating a final estimate 115
Creating demographic value splits 115
Primary research 115
Data finalization 116
Ongoing research 116
Chapter 12 Appendix 117
Future readings 117
How to contact experts in your industry 117
Disclaimer 117

LIST OF FIGURES
Figure 1: Haircare, Middle East and Africa, value by category ($m), 2004?14 26
Figure 2: Haircare, Middle East and Africa, category growth comparison, by value, 2004?14 26
Figure 3: Haircare, Middle East and Africa, volume by category (units, million), 2004?14 29
Figure 4: Haircare, Middle East and Africa, category growth comparison, by volume, 2004?14 29
Figure 5: Haircare, Middle East and Africa, company share (top five companies) by value (%), 2008?09 32
Figure 6: Haircare, Middle East and Africa, distribution channels by value (%), 2008?09 34
Figure 7: Conditioner, Middle East and Africa, value by segment ($m), 2004?14 45
Figure 8: Conditioner, Middle East and Africa, category growth comparison, by value, 2004?14 45
Figure 9: Conditioner, Middle East and Africa, volume by segment (units, million), 2004?14 48
Figure 10: Conditioner, Middle East and Africa, category growth comparison, by volume, 2004?14 48
Figure 11: Conditioner, Middle East and Africa, company share (top five companies) by value (%), 2008?09 51
Figure 12: Conditioner, Middle East and Africa, distribution channels by value (%), 2008?09 53
Figure 13: Hair colorants, Middle East and Africa, value by segment ($m), 2004?14 58
Figure 14: Hair colorants, Middle East and Africa, category growth comparison, by value, 2004?14 58
Figure 15: Hair colorants, Middle East and Africa, volume by segment (units, million), 2004?14 61
Figure 16: Hair colorants, Middle East and Africa, category growth comparison, by volume, 2004?14 61
Figure 17: Hair colorants, Middle East and Africa, company share (top five companies) by value (%), 2008?09 64
Figure 18: Hair colorants, Middle East and Africa, distribution channels by value (%), 2008?09 66
Figure 19: Perms and relaxers, Middle East and Africa, value by segment ($m), 2004?14 73
Figure 20: Perms and relaxers, Middle East and Africa, category growth comparison, by value, 2004?14 73
Figure 21: Perms and relaxers, Middle East and Africa, volume by segment (units, million), 2004?14 76
Figure 22: Perms and relaxers, Middle East and Africa, category growth comparison, by volume, 2004?14 76
Figure 23: Perms and relaxers, Middle East and Africa, company share (top five companies) by value (%), 2008?09 79
Figure 24: Perms and relaxers, Middle East and Africa, distribution channels by value (%), 2008?09 81
Figure 25: Shampoo, Middle East and Africa, value by segment ($m), 2004?14 86
Figure 26: Shampoo, Middle East and Africa, category growth comparison, by value, 2004?14 86
Figure 27: Shampoo, Middle East and Africa, volume by segment (units, million), 2004?14 89
Figure 28: Shampoo, Middle East and Africa, category growth comparison, by volume, 2004?14 89
Figure 29: Shampoo, Middle East and Africa, company share (top five companies) by value (%), 2008?09 92
Figure 30: Shampoo, Middle East and Africa, distribution channels by value (%), 2008?09 94
Figure 31: Styling agents, Middle East and Africa, value by segment ($m), 2004?14 99
Figure 32: Styling agents, Middle East and Africa, category growth comparison, by value, 2004?14 99
Figure 33: Styling agents, Middle East and Africa, volume by segment (units, million), 2004?14 102
Figure 34: Styling agents, Middle East and Africa, category growth comparison, by volume, 2004?14 102
Figure 35: Styling agents, Middle East and Africa, company share (top five companies) by value (%), 2008?09 105
Figure 36: Styling agents, Middle East and Africa, distribution channels by value (%), 2008?09 107
Figure 37: Annual data review process 113

LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Haircare, Middle East and Africa, value (country-wise), 2004?09 ($m) 22
Table 4: Haircare, Middle East and Africa, value (country-wise) forecast, 2009?14 ($m) 22
Table 5: Haircare, Middle East and Africa, volume (country-wise), 2004?09 (units, million) 23
Table 6: Haircare, Middle East and Africa, volume (country-wise) forecast, 2009?14 (units, million) 23
Table 7: Haircare, Middle East and Africa, value by category ($m), 2004?09 24
Table 8: Haircare, Middle East and Africa, value forecast by category ($m), 2009?14 25
Table 9: Haircare, Middle East and Africa, volume by category (units, million), 2004?09 27
Table 10: Haircare, Middle East and Africa, volume forecast by category (units, million), 2009?14 28
Table 11: Haircare, Middle East and Africa, company share (top 20 companies) by value (%), 2008?09 30
Table 12: Haircare, Middle East and Africa, value by company ($m), 2008?09 31
Table 13: Haircare, Middle East and Africa, distribution channels by value (%), 2008?09 33
Table 14: Haircare, Middle East and Africa, value by distribution channel ($m), 2008?09 33
Table 15: Haircare, Middle East and Africa, expenditure per capita ($), 2004?09 35
Table 16: Haircare, Middle East and Africa, forecast expenditure per capita ($), 2009?14 36
Table 17: Haircare, Middle East and Africa, consumption per capita (units), 2004?09 36
Table 18: Haircare, Middle East and Africa, forecast consumption per capita (units), 2009?14 37
Table 19: The Procter & Gamble Company key facts 38
Table 20: L'Oreal S.A. key facts 40
Table 21: Conditioner, Middle East and Africa, value by segment ($m), 2004?09 43
Table 22: Conditioner, Middle East and Africa, value forecast by segment ($m), 2009?14 44
Table 23: Conditioner, Middle East and Africa, volume by segment (units, million), 2004?09 46
Table 24: Conditioner, Middle East and Africa, volume forecast by segment (units, million), 2009?14 47
Table 25: Conditioner, Middle East and Africa, company share by value (%), 2008?09 49
Table 26: Conditioner, Middle East and Africa, value by company ($m), 2008?09 50
Table 27: Conditioner, Middle East and Africa, distribution channels by value (%), 2008?09 52
Table 28: Conditioner, Middle East and Africa, value by distribution channel ($m), 2008?09 52
Table 29: Conditioner, Middle East and Africa, expenditure per capita ($), 2004?09 54
Table 30: Conditioner, Middle East and Africa, forecast expenditure per capita ($), 2009?14 54
Table 31: Conditioner, Middle East and Africa, consumption per capita (units), 2004?09 55
Table 32: Conditioner, Middle East and Africa, forecast consumption per capita (units), 2009?14 55
Table 33: Hair colorants, Middle East and Africa, value by segment ($m), 2004?09 56
Table 34: Hair colorants, Middle East and Africa, value forecast by segment ($m), 2009?14 57
Table 35: Hair colorants, Middle East and Africa, volume by segment (units, million), 2004?09 59
Table 36: Hair colorants, Middle East and Africa, volume forecast by segment (units, million), 2009?14 60
Table 37: Hair colorants, Middle East and Africa, company share by value (%), 2008?09 62
Table 38: Hair colorants, Middle East and Africa, value by company ($m), 2008?09 63
Table 39: Hair colorants, Middle East and Africa, distribution channels by value (%), 2008?09 65
Table 40: Hair colorants, Middle East and Africa, value by distribution channel ($m), 2008?09 65
Table 41: Hair colorants, Middle East and Africa, expenditure per capita ($), 2004?09 67
Table 42: Hair colorants, Middle East and Africa, forecast expenditure per capita ($), 2009?14 68
Table 43: Hair colorants, Middle East and Africa, consumption per capita (units), 2004?09 69
Table 44: Hair colorants, Middle East and Africa, forecast consumption per capita (units), 2009?14 70
Table 45: Perms and relaxers, Middle East and Africa, value by segment ($m), 2004?09 71
Table 46: Perms and relaxers, Middle East and Africa, value forecast by segment ($m), 2009?14 72
Table 47: Perms and relaxers, Middle East and Africa, volume by segment (units, million), 2004?09 74
Table 48: Perms and relaxers, Middle East and Africa, volume forecast by segment (units, million), 2009?14 75
Table 49: Perms and relaxers, Middle East and Africa, company share by value (%), 2008?09 77
Table 50: Perms and relaxers, Middle East and Africa, value by company ($m), 2008?09 78
Table 51: Perms and relaxers, Middle East and Africa, distribution channels by value (%), 2008?09 80
Table 52: Perms and relaxers, Middle East and Africa, value by distribution channel ($m), 2008?09 80
Table 53: Perms and relaxers, Middle East and Africa, expenditure per capita ($), 2004?09 82
Table 54: Perms and relaxers, Middle East and Africa, forecast expenditure per capita ($), 2009?14 82
Table 55: Perms and relaxers, Middle East and Africa, consumption per capita (units), 2004?09 83
Table 56: Perms and relaxers, Middle East and Africa, forecast consumption per capita (units), 2009?14 83
Table 57: Shampoo, Middle East and Africa, value by segment ($m), 2004?09 84
Table 58: Shampoo, Middle East and Africa, value forecast by segment ($m), 2009?14 85
Table 59: Shampoo, Middle East and Africa, volume by segment (units, million), 2004?09 87
Table 60: Shampoo, Middle East and Africa, volume forecast by segment (units, million), 2009?14 88
Table 61: Shampoo, Middle East and Africa, company share (top 20 companies) by value (%), 2008?09 90
Table 62: Shampoo, Middle East and Africa, value by company ($m), 2008?09 91
Table 63: Shampoo, Middle East and Africa, distribution channels by value (%), 2008?09 93
Table 64: Shampoo, Middle East and Africa, value by distribution channel ($m), 2008?09 93
Table 65: Shampoo, Middle East and Africa, expenditure per capita ($), 2004?09 95
Table 66: Shampoo, Middle East and Africa, forecast expenditure per capita ($), 2009?14 95
Table 67: Shampoo, Middle East and Africa, consumption per capita (units), 2004?09 96
Table 68: Shampoo, Middle East and Africa, forecast consumption per capita (units), 2009?14 96
Table 69: Styling agents, Middle East and Africa, value by segment ($m), 2004?09 97
Table 70: Styling agents, Middle East and Africa, value forecast by segment ($m), 2009?14 98
Table 71: Styling agents, Middle East and Africa, volume by segment (units, million), 2004?09 100
Table 72: Styling agents, Middle East and Africa, volume forecast by segment (units, million), 2009?14 101
Table 73: Styling agents, Middle East and Africa, company share (top 20 companies) by value (%), 2008?09 103
Table 74: Styling agents, Middle East and Africa, value by company ($m), 2008?09 104
Table 75: Styling agents, Middle East and Africa, distribution channels by value (%), 2008?09 106
Table 76: Styling agents, Middle East and Africa, value by distribution channel ($m), 2008?09 106
Table 77: Styling agents, Middle East and Africa, expenditure per capita ($), 2004?09 108
Table 78: Styling agents, Middle East and Africa, forecast expenditure per capita ($), 2009?14 109
Table 79: Styling agents, Middle East and Africa, consumption per capita (units), 2004?09 110
Table 80: Styling agents, Middle East and Africa, forecast consumption per capita (units), 2009?14 111


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