TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
106 product SKUs launched in the Middle East and Africa haircare market 2
Shampoo is the leading category in the Middle East and Africa haircare market 2
Tresemme is the leading manufacturer of new haircare products in Middle East and Africa 2
Bottle was the dominant packing type among the new products launched in the Middle East and Africa haircare market 2
Majority of the products launched in the haircare market used plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
HAIRCARE MARKET OVERVIEW 10
Market value, 2004–09 10
Market value forecast to 2014 11
HAIRCARE PRODUCT ANALYSIS 12
New product SKUs by country 12
New product SKUs by category 13
New product SKUs by manufacturer 14
New product SKUs by package type 16
New product by package material 17
DETAILED PRODUCT DESCRIPTIONS 18
APPENDIX 52
Further reading 52
Country Groupings 52
Datamonitor consulting 52
How to contact experts in your industry 52
LIST OF FIGURES
Figure 1: Haircare, Middle East and Africa, market value by category ($m), 2004–09 10
Figure 2: Haircare, Middle East and Africa, market value by category ($m), 2009–14 11
Figure 3: Haircare, Middle East and Africa, new product SKUs by country, Q2 2010 12
Figure 4: Haircare, Middle East and Africa, new product SKUs by category, Q2 2010 13
Figure 5: Haircare, Middle East and Africa, new product SKUs by manufacturer, Q2 2010 14
Figure 6: Haircare, Middle East and Africa, new product by package type, Q2 2010 16
Figure 7: Haircare, Middle East and Africa, new product by package material, Q2 2010 17
LIST OF TABLES
Table 1: Haircare category definitions 4
Table 2: Haircare, Middle East and Africa, market value by category ($m), 2004–09 10
Table 3: Haircare, Middle East and Africa, market value by category ($m), 2009–14 11
Table 4: Haircare, Middle East and Africa, new product SKUs by country, Q2 2010 12
Table 5: Haircare, Middle East and Africa, new product SKUs by category, Q2 2010 13
Table 6: Haircare, Middle East and Africa, product launch SKUs by manufacturer, Q2 2010 15
Table 7: Haircare, Middle East and Africa, new product by package type, Q2 2010 16
Table 8: Haircare, Middle East and Africa, new product by package material, Q2 2010 17
Table 9: Style Aromatherapy PRO HairCare - Natural Anti-Aging Shampoo - Intensive Repair 18
Table 10: Rainbow - Organic Herbal Shampoo for Kids - Original; Unscented 19
Table 11: Natures Fruit - Conditioner - Apple Fresh; Grape Burst; Peach Delight; Wild Berry; Shampoo - Apple Fresh; Grape Burst; Peach Delight; Wild Berry 20
Table 12: Soft & Beautiful Just for Me! - Scalp Conditioner & Hairdress 21
Table 13: Jhonson's - Double Moisturising Baby Shampoo 22
Table 14: Shine - Natural Shampoo - Golden Hair; Greasy Hair; Regular Hair 23
Table 15: Imaj Fix & Shine - Hair Wax - Silky Mat; Soft; Strong; Ultra Gloss; Wet 24
Table 16: Nivea Cacao Explosion - Brown Hair Conditioner 25
Table 17: Pro-Vitene - Shampoo - Strength & Repair 26
Table 18: Clicks - Hairspray 27
Table 19: Dabur Vatika Naturals - Enriched Coconut Hair Oil - with Henna, Amla & Lemon 28
Table 20: Nyle Herbal - Moisturising Shine Shampoo - Amla, Tulsi, Aloe Vera & Green Tea; Reetha, Chamomile & Lemon Grass; Shikakai & Apricot 29
Table 21: Finesse - Mousse - Extra Hold; Maximum Hold; Silk & Soy 30
Table 22: Schwarzkopf Men Perfect - Hair Color Gel - Black Brown; Dark Blond; Light Brown; Medium Brown; Natural Black; Natural Dark Brown 31
Table 23: Alberto VO5 Extreme Style - Hair Grooming Creme 32
Table 24: Alberto VO5 - Hair Styling Gel - Firm Hold; Mega Hold; Wet Cool 33
Table 25: L'Oreal Paris Elvive Re-Nutrition - Nourishing Creme Conditioner 34
Table 26: Mumtaz Dynamic Styling - Salon Care Hair Gel - Anti Dandruff; Moisturizing & Caring; Nourishing & Caring; Repair & Caring Gel 35
Table 27: Head Care - Heena Shampoo 36
Table 28: Clairol Herbel Essences - Styling Spray - Style Refreshing Mist 37
Table 29: Alter Ego Italy Cream Special - Oil Bath Mask - Keratin; Mallow; Silk; Snake Oil 38
Table 30: Energy Cosmetics - Snake Oil Hair Serum 39
Table 31: Soft & Light - Hair Henna - Black; Brown 40
Table 32: TRESemme - Conditioner - Anti Hair Fall; Colour Revelatising; Heat Defence Protect; Moisture Rich; Smooth Salon Silk 41
Table 33: TRESemme - Smooth Shampoo - Anti Hair Fall; Colour Revelatising; Moisture Rich; Smooth Salon Silk 42
Table 34: Garnier Fructis Style - Ultra Fixing Hair Spray - Hard; Strength & Shine 43
Table 35: Halos n Horns Kids Bathtime - Shampoo & Conditioner - Mango-Melon Mayhem 44
Table 36: Life ProShine - Shampoo - Colored hair; Curly Hair; Dry Hair; Regular 45
Table 37: Style Aromatherapy - Intensive Repair Conditioner 46
Table 38: Dove - Hair Conditioner - Daily Moisture; Intense Damage Therapy 47
Table 39: Ipek - Shampoo Fine & Lifeless Hair - Chamomile Flowers and Lemon; Orchid; Violet 48
Table 40: Schwarzkopf Bonawell - Hair Cream Treatment 49
Table 41: Schwarzkopf Gliss - Conditioner - Liquid Silk Gloss; Oil Nutritive; Total Repair; Shampoo - Liquid Silk Gloss; Oil Nutritive; Total Repair 50
Table 42: Pureskin - Hair Gel - Hardest; Normal; Normal (Orange) 51
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