Haircare in Norway to 2012

This databook is a detailed information resource covering all the key data points on Haircare in Norway. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Report Highlights
The market for Haircare in Norway increased between 2002-2007, growing at an average annual rate of 3.7%.

The leading company in the market in 2007 was Procter & Gamble Company, The. The second-largest player was L'Oreal S.A. with Unilever in third place.
[Studien Infos ausblenden]

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Haircare 2
Summary category level - Conditioner 3
Summary category level - Shampoo 4
Summary category level - Perms & relaxers 5
Summary category level - Styling agents 6
Summary category level - Hair colorants 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 25
Value Analysis, 2002-2007 25
Value Analysis, 2007-2012 26
Value Analysis, US$ 2002-2007 29
Value Analysis, US$ 2007-2012 30
Volume Analysis, 2002-2007 32
Volume Analysis, 2007-2012 34
Company and Brand Share Analysis 37
Distribution Analysis 42
Expenditure & consumption per capita 44
Chapter 4 LEADING COMPANY PROFILES 48
Procter & Gamble Company, The 48
L'Oreal S.A. 51
Chapter 5 CATEGORY ANALYSIS - CONDITIONER 54
Value Analysis, 2002-2007 54
Value Analysis, 2007-2012 55
Value Analysis, US$ 2002-2007 57
Value Analysis, US$ 2007-2012 57
Volume Analysis, 2002-2007 59
Volume Analysis, 2007-2012 60
Company and Brand Share Analysis 63
Distribution Analysis 67
Expenditure & consumption per capita 69
Chapter 6 CATEGORY ANALYSIS - SHAMPOO 72
Value Analysis, 2002-2007 72
Value Analysis, 2007-2012 73
Value Analysis, US$ 2002-2007 75
Value Analysis, US$ 2007-2012 76
Volume Analysis, 2002-2007 78
Volume Analysis, 2007-2012 79
Company and Brand Share Analysis 82
Distribution Analysis 86
Expenditure & consumption per capita 88
Chapter 7 CATEGORY ANALYSIS - PERMS & RELAXERS 92
Value Analysis, 2002-2007 92
Value Analysis, 2007-2012 93
Value Analysis, US$ 2002-2007 95
Value Analysis, US$ 2007-2012 95
Volume Analysis, 2002-2007 97
Volume Analysis, 2007-2012 98
Company and Brand Share Analysis 101
Distribution Analysis 104
Expenditure & consumption per capita 106
Chapter 8 CATEGORY ANALYSIS - STYLING AGENTS 109
Value Analysis, 2002-2007 109
Value Analysis, 2007-2012 110
Value Analysis, US$ 2002-2007 112
Value Analysis, US$ 2007-2012 113
Volume Analysis, 2002-2007 115
Volume Analysis, 2007-2012 116
Company and Brand Share Analysis 119
Distribution Analysis 122
Expenditure & consumption per capita 124
Chapter 9 CATEGORY ANALYSIS - HAIR COLORANTS 130
Value Analysis, 2002-2007 130
Value Analysis, 2007-2012 131
Value Analysis, US$ 2002-2007 133
Value Analysis, US$ 2007-2012 134
Volume Analysis, 2002-2007 136
Volume Analysis, 2007-2012 137
Company and Brand Share Analysis 140
Distribution Analysis 144
Expenditure & consumption per capita 146
Chapter 10 COUNTRY COMPARISON 152
Value 152
Volume 157
Market Share 162
Chapter 11 NEW PRODUCT DEVELOPMENT 163
Product launches over time 163
Recent product launches 165
Chapter 12 NORWAY SOCIOECONOMIC PROFILE 166
Country Overview 166
Key Facts 167
Political Overview 168
Norway Economic Overview 169
Chapter 13 NORWAY MACROECONOMIC PROFILE 170
Macroeconomic Indicators 170
Chapter 14 RESEARCH METHODOLOGY 175
Methodology overview 175
Secondary research 176
Market modeling 177
Primary research 178
Data finalization 179
Ongoing research 179
Chapter 15 APPENDIX 180
Future readings 180
How to contact experts in your industry 180
[Inhaltsverzeichnis ausblenden]

Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Norway Haircare value, 2002-2007 (NOK m, nominal prices) 25
Table 4: Norway Haircare value forecast, 2007-2012 (NOK m, nominal prices) 27
Table 5: Norway Haircare value, 2002-2007 (US$ m nominal prices) 29
Table 6: Norway Haircare value forecast, 2007-2012 (US$ m nominal prices) 30
Table 7: Norway Haircare volume, 2002-2007 (Units m) 33
Table 8: Norway Haircare volume forecast, 2007-2012 (Units m) 34
Table 9: Norway Haircare brand share, by value, 2006-2007 (%) 37
Table 10: Norway Haircare value, by brand 2006-2007 (NOK m nominal prices) 39
Table 11: Norway Haircare company share by value, 2006-2007 (%) 41
Table 12: Norway Haircare value, by company, 2006-2007 (NOK m nominal prices) 41
Table 13: Norway Haircare distribution channels, by value, 2006-2007 (%) 42
Table 14: Norway Haircare value, by distribution channel, 2006-2007 (NOK m nominal prices) 42
Table 15: Norway Haircare expenditure per capita, 2002-2007 (NOK, nominal prices) 44
Table 16: Norway Haircare forecast expenditure per capita, 2007-2012 (NOK, nominal prices) 45
Table 17: Norway Haircare expenditure per capita, 2002-2007 (US$ nominal prices) 45
Table 18: Norway Haircare forecast expenditure per capita, 2007-2012 (US$ nominal prices) 46
Table 19: Norway Haircare consumption per capita, 2002-2007 (Units) 46
Table 20: Norway Haircare forecast consumption per capita, 2007-2012 (Units) 47
Table 21: Procter & Gamble Company, The Key Facts 48
Table 22: L'Oreal S.A Key Facts 51
Table 23: Norway Conditioner value, 2002-2007 (NOK m, nominal prices) 54
Table 24: Norway Conditioner value forecast, 2007-2012 (NOK m, nominal prices) 55
Table 25: Norway Conditioner value, 2002-2007 (US$ m nominal prices) 57
Table 26: Norway Conditioner value forecast, 2007-2012 (US$ m nominal prices) 57
Table 27: Norway Conditioner volume, 2002-2007 (Units m) 59
Table 28: Norway Conditioner volume forecast, 2007-2012 (Units m) 60
Table 29: Norway Conditioner brand share, by value, 2006-2007 (%) 63
Table 30: Norway Conditioner value, by brand 2006-2007 (NOK m nominal prices) 64
Table 31: Norway Conditioner company share by value, 2006-2007 (%) 66
Table 32: Norway Conditioner value, by company, 2006-2007 (NOK m nominal prices) 66
Table 33: Norway Conditioner distribution channels, by value, 2006-2007 (%) 67
Table 34: Norway Conditioner value, by distribution channel, 2006-2007 (NOK m nominal prices) 67
Table 35: Norway Conditioner expenditure per capita, 2002-2007 (NOK, nominal prices) 69
Table 36: Norway Conditioner forecast expenditure per capita, 2007-2012 (NOK, nominal prices) 69
Table 37: Norway Conditioner expenditure per capita, 2002-2007 (US$ nominal prices) 70
Table 38: Norway Conditioner forecast expenditure per capita, 2007-2012 (US$ nominal prices) 70
Table 39: Norway Conditioner consumption per capita, 2002-2007 (Units) 71
Table 40: Norway Conditioner forecast consumption per capita, 2007-2012 (Units) 71
Table 41: Norway Shampoo value, 2002-2007 (NOK m, nominal prices) 72
Table 42: Norway Shampoo value forecast, 2007-2012 (NOK m, nominal prices) 73
Table 43: Norway Shampoo value, 2002-2007 (US$ m nominal prices) 75
Table 44: Norway Shampoo value forecast, 2007-2012 (US$ m nominal prices) 76
Table 45: Norway Shampoo volume, 2002-2007 (Units m) 78
Table 46: Norway Shampoo volume forecast, 2007-2012 (Units m) 79
Table 47: Norway Shampoo brand share, by value, 2006-2007 (%) 82
Table 48: Norway Shampoo value, by brand 2006-2007 (NOK m nominal prices) 83
Table 49: Norway Shampoo company share by value, 2006-2007 (%) 85
Table 50: Norway Shampoo value, by company, 2006-2007 (NOK m nominal prices) 85
Table 51: Norway Shampoo distribution channels, by value, 2006-2007 (%) 86
Table 52: Norway Shampoo value, by distribution channel, 2006-2007 (NOK m nominal prices) 86
Table 53: Norway Shampoo expenditure per capita, 2002-2007 (NOK, nominal prices) 88
Table 54: Norway Shampoo forecast expenditure per capita, 2007-2012 (NOK, nominal prices) 89
Table 55: Norway Shampoo expenditure per capita, 2002-2007 (US$ nominal prices) 89
Table 56: Norway Shampoo forecast expenditure per capita, 2007-2012 (US$ nominal prices) 90
Table 57: Norway Shampoo consumption per capita, 2002-2007 (Units) 90
Table 58: Norway Shampoo forecast consumption per capita, 2007-2012 (Units) 91
Table 59: Norway Perms & relaxers value, 2002-2007 (NOK m, nominal prices) 92
Table 60: Norway Perms & relaxers value forecast, 2007-2012 (NOK m, nominal prices) 93
Table 61: Norway Perms & relaxers value, 2002-2007 (US$ m nominal prices) 95
Table 62: Norway Perms & relaxers value forecast, 2007-2012 (US$ m nominal prices) 95
Table 63: Norway Perms & relaxers volume, 2002-2007 (Units m) 97
Table 64: Norway Perms & relaxers volume forecast, 2007-2012 (Units m) 98
Table 65: Norway Perms & relaxers brand share, by value, 2006-2007 (%) 101
Table 66: Norway Perms & relaxers value, by brand 2006-2007 (NOK m nominal prices) 101
Table 67: Norway Perms & relaxers company share by value, 2006-2007 (%) 103
Table 68: Norway Perms & relaxers value, by company, 2006-2007 (NOK m nominal prices) 103
Table 69: Norway Perms & relaxers distribution channels, by value, 2006-2007 (%) 104
Table 70: Norway Perms & relaxers value, by distribution channel, 2006-2007 (NOK m nominal prices) 104
Table 71: Norway Perms & relaxers expenditure per capita, 2002-2007 (NOK, nominal prices) 106
Table 72: Norway Perms & relaxers forecast expenditure per capita, 2007-2012 (NOK, nominal prices) 106
Table 73: Norway Perms & relaxers expenditure per capita, 2002-2007 (US$ nominal prices) 107
Table 74: Norway Perms & relaxers forecast expenditure per capita, 2007-2012 (US$ nominal prices) 107
Table 75: Norway Perms & relaxers consumption per capita, 2002-2007 (Units) 108
Table 76: Norway Perms & relaxers forecast consumption per capita, 2007-2012 (Units) 108
Table 77: Norway Styling agents value, 2002-2007 (NOK m, nominal prices) 109
Table 78: Norway Styling agents value forecast, 2007-2012 (NOK m, nominal prices) 110
Table 79: Norway Styling agents value, 2002-2007 (US$ m nominal prices) 112
Table 80: Norway Styling agents value forecast, 2007-2012 (US$ m nominal prices) 113
Table 81: Norway Styling agents volume, 2002-2007 (Units m) 115
Table 82: Norway Styling agents volume forecast, 2007-2012 (Units m) 116
Table 83: Norway Styling agents brand share, by value, 2006-2007 (%) 119
Table 84: Norway Styling agents value, by brand 2006-2007 (NOK m nominal prices) 119
Table 85: Norway Styling agents company share by value, 2006-2007 (%) 121
Table 86: Norway Styling agents value, by company, 2006-2007 (NOK m nominal prices) 121
Table 87: Norway Styling agents distribution channels, by value, 2006-2007 (%) 122
Table 88: Norway Styling agents value, by distribution channel, 2006-2007 (NOK m nominal prices) 122
Table 89: Norway Styling agents expenditure per capita, 2002-2007 (NOK, nominal prices) 124
Table 90: Norway Styling agents forecast expenditure per capita, 2007-2012 (NOK, nominal prices) 125
Table 91: Norway Styling agents expenditure per capita, 2002-2007 (US$ nominal prices) 126
Table 92: Norway Styling agents forecast expenditure per capita, 2007-2012 (US$ nominal prices) 127
Table 93: Norway Styling agents consumption per capita, 2002-2007 (Units) 128
Table 94: Norway Styling agents forecast consumption per capita, 2007-2012 (Units) 129
Table 95: Norway Hair colorants value, 2002-2007 (NOK m, nominal prices) 130
Table 96: Norway Hair colorants value forecast, 2007-2012 (NOK m, nominal prices) 131
Table 97: Norway Hair colorants value, 2002-2007 (US$ m nominal prices) 133
Table 98: Norway Hair colorants value forecast, 2007-2012 (US$ m nominal prices) 134
Table 99: Norway Hair colorants volume, 2002-2007 (Units m) 136
Table 100: Norway Hair colorants volume forecast, 2007-2012 (Units m) 137
Table 101: Norway Hair colorants brand share, by value, 2006-2007 (%) 140
Table 102: Norway Hair colorants value, by brand 2006-2007 (NOK m nominal prices) 141
Table 103: Norway Hair colorants company share by value, 2006-2007 (%) 143
Table 104: Norway Hair colorants value, by company, 2006-2007 (NOK m nominal prices) 143
Table 105: Norway Hair colorants distribution channels, by value, 2006-2007 (%) 144
Table 106: Norway Hair colorants value, by distribution channel, 2006-2007 (NOK m nominal prices) 144
Table 107: Norway Hair colorants expenditure per capita, 2002-2007 (NOK, nominal prices) 146
Table 108: Norway Hair colorants forecast expenditure per capita, 2007-2012 (NOK, nominal prices) 147
Table 109: Norway Hair colorants expenditure per capita, 2002-2007 (US$ nominal prices) 148
Table 110: Norway Hair colorants forecast expenditure per capita, 2007-2012 (US$ nominal prices) 149
Table 111: Norway Hair colorants consumption per capita, 2002-2007 (Units) 150
Table 112: Norway Hair colorants forecast consumption per capita, 2007-2012 (Units) 151
Table 113: Global Haircare market value, 2007 152
Table 114: Global Haircare market split (value terms (US$ m), 2007) – Top 5 countries 155
Table 115: Global Haircare market volume, 2007 157
Table 116: Global Haircare market split (volume terms, 2007) – Top 5 countries 160
Table 117: Leading players - Top 5 countries 162
Table 118: Norway Haircare new product launches (reports) and SKUs, by company (Top 5 companies), 2007 163
Table 119: Norway Haircare new product launches (reports), by flavor and fragrances 2007 164
Table 120: Norway Haircare new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 164
Table 121: Norway Haircare new product launches (reports), by Package tags or Claims 2007 165
Table 122: Norway Haircare new product launches (reports) - Recent 5 launches 165
Table 123: Norway Key Facts 167
Table 124: Norway population, by age group, 2002-2007 (millions) 170
Table 125: Norway population forecast, by age group, 2007-2012 (millions) 171
Table 126: Norway population, by gender, 2002-2007 (millions) 171
Table 127: Norway population forecast, by gender, 2007-2012 (millions) 172
Table 128: Norway nominal GDP, 2002-2007 (NOK bn, 2000 prices) 172
Table 129: Norway nominal GDP forecast, 2007-2012 (NOK bn, 2000 prices) 172
Table 130: Norway real GDP, 2002-2007 (NOK bn, nominal prices) 173
Table 131: Norway real GDP forecast, 2007-2012 (NOK bn, nominal prices) 173
Table 132: Norway real GDP, 2002-2007 (US$ bn, 2000 prices) 173
Table 133: Norway real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 174
Table 134: Norway consumer price index, 2002-2007 (2003=100) 174
Table 135: Norway consumer price index, 2007-2012 (2003=100) 174
Figure 1: Norway Haircare value & value forecast, 2002-2012 (NOK m, nominal prices) 28
Figure 2: Norway Haircare category growth comparison, by value, 2002-2012 31
Figure 3: Norway Haircare volume & volume forecast, 2002-2012 (Units m) 35
Figure 4: Norway Haircare category growth comparison, by volume, 2002-2012 36
Figure 5: Norway Haircare company share, by value, 2006-2007 (%) 40
Figure 6: Norway Haircare distribution channels, by value, 2006-2007(%) 43
Figure 7: Norway Conditioner value & value forecast, 2002-2012 (NOK m, nominal prices) 56
Figure 8: Norway Conditioner category growth comparison, by value, 2002-2012 58
Figure 9: Norway Conditioner volume & volume forecast, 2002-2012 (Units m) 61
Figure 10: Norway Conditioner category growth comparison, by volume, 2002-2012 62
Figure 11: Norway Conditioner company share, by value, 2006-2007 (%) 65
Figure 12: Norway Conditioner distribution channels, by value, 2006-2007(%) 68
Figure 13: Norway Shampoo value & value forecast, 2002-2012 (NOK m, nominal prices) 74
Figure 14: Norway Shampoo category growth comparison, by value, 2002-2012 77
Figure 15: Norway Shampoo volume & volume forecast, 2002-2012 (Units m) 80
Figure 16: Norway Shampoo category growth comparison, by volume, 2002-2012 81
Figure 17: Norway Shampoo company share, by value, 2006-2007 (%) 84
Figure 18: Norway Shampoo distribution channels, by value, 2006-2007(%) 87
Figure 19: Norway Perms & relaxers value & value forecast, 2002-2012 (NOK m, nominal prices) 94
Figure 20: Norway Perms & relaxers category growth comparison, by value, 2002-2012 96
Figure 21: Norway Perms & relaxers volume & volume forecast, 2002-2012 (Units m) 99
Figure 22: Norway Perms & relaxers category growth comparison, by volume, 2002-2012 100
Figure 23: Norway Perms & relaxers company share, by value, 2006-2007 (%) 102
Figure 24: Norway Perms & relaxers distribution channels, by value, 2006-2007(%) 105
Figure 25: Norway Styling agents value & value forecast, 2002-2012 (NOK m, nominal prices) 111
Figure 26: Norway Styling agents category growth comparison, by value, 2002-2012 114
Figure 27: Norway Styling agents volume & volume forecast, 2002-2012 (Units m) 117
Figure 28: Norway Styling agents category growth comparison, by volume, 2002-2012 118
Figure 29: Norway Styling agents company share, by value, 2006-2007 (%) 120
Figure 30: Norway Styling agents distribution channels, by value, 2006-2007(%) 123
Figure 31: Norway Hair colorants value & value forecast, 2002-2012 (NOK m, nominal prices) 132
Figure 32: Norway Hair colorants category growth comparison, by value, 2002-2012 135
Figure 33: Norway Hair colorants volume & volume forecast, 2002-2012 (Units m) 138
Figure 34: Norway Hair colorants category growth comparison, by volume, 2002-2012 139
Figure 35: Norway Hair colorants company share, by value, 2006-2007 (%) 142
Figure 36: Norway Hair colorants distribution channels, by value, 2006-2007(%) 145
Figure 37: Global Haircare market split (value terms, 2007) – Top 5 countries 153
Figure 38: Global Haircare market value, 2002 – 2007 (Top 5 countries) 156
Figure 39: Global Haircare market split (volume terms, 2007) – Top 5 countries 158
Figure 40: Global Haircare market volume, 2002 – 2007 (Top 5 countries) 161
Figure 41: Map of Norway 167
Figure 42: Annual data review process 176
[Tabellenverzeichnis ausblenden]