Haircare in Poland to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: haircare 2
Summary category level: conditioner 3
Summary category level: hair colorants 4
Summary category level: perms and relaxers 5
Summary category level: shampoo 6
Summary category level: styling agents 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 25
Value analysis (Polish Zloty), 2004?09 25
Value analysis (Polish Zloty), 2009?14 26
Value analysis (US dollars), 2004?09 28
Value analysis (US dollars), 2009?14 29
Volume analysis, 2004?09 31
Volume analysis, 2009?14 32
Company and brand share analysis 35
Distribution analysis 42
Expenditure and consumption per capita 44
Chapter 4 Leading Company Profiles 48
Procter & Gamble Company, The 48
Henkel KGaA 50
Chapter 5 Category Analysis: Conditioner 52
Value analysis (Polish Zloty), 2004?09 52
Value analysis (Polish Zloty), 2009?14 53
Value analysis (US dollars), 2004?09 55
Value analysis (US dollars), 2009?14 55
Volume analysis, 2004?09 57
Volume analysis, 2009?14 58
Company and brand share analysis 60
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 6 Category Analysis: Hair Colorants 69
Value analysis (Polish Zloty), 2004?09 69
Value analysis (Polish Zloty), 2009?14 70
Value analysis (US dollars), 2004?09 72
Value analysis (US dollars), 2009?14 73
Volume analysis, 2004?09 75
Volume analysis, 2009?14 76
Company and brand share analysis 79
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 7 Category Analysis: Perms and Relaxers 91
Value analysis (Polish Zloty), 2004?09 91
Value analysis (Polish Zloty), 2009?14 92
Value analysis (US dollars), 2004?09 94
Value analysis (US dollars), 2009?14 94
Volume analysis, 2004?09 96
Volume analysis, 2009?14 97
Company and brand share analysis 99
Distribution analysis 102
Expenditure and consumption per capita 104
Chapter 8 Category Analysis: Shampoo 107
Value analysis (Polish Zloty), 2004?09 107
Value analysis (Polish Zloty), 2009?14 108
Value analysis (US dollars), 2004?09 110
Value analysis (US dollars), 2009?14 111
Volume analysis, 2004?09 113
Volume analysis, 2009?14 114
Company and brand share analysis 116
Distribution analysis 121
Expenditure and consumption per capita 123
Chapter 9 Category Analysis: Styling Agents 127
Value analysis (Polish Zloty), 2004?09 127
Value analysis (Polish Zloty), 2009?14 128
Value analysis (US dollars), 2004?09 130
Value analysis (US dollars), 2009?14 131
Volume analysis, 2004?09 133
Volume analysis, 2009?14 134
Company and brand share analysis 136
Distribution analysis 139
Expenditure and consumption per capita 141
Chapter 10 Country Comparison 147
Value 147
Volume 151
Market share 155
Chapter 11 PESTLE Analysis 156
Summary 156
Political analysis 157
Economic analysis 160
Social analysis 163
Technological analysis 166
Legal analysis 169
Environmental analysis 172
Chapter 12 New Product Development 176
Product launches over time 176
Recent product launches 178
Chapter 13 Macroeconomic Profile 179
Macroeconomic Indicators 179
Chapter 14 Research Methodology 184
Methodology overview 184
Secondary research 185
Market modeling 186
Creating an initial data model 186
Revising the initial data model 186
Creating a final estimate 187
Creating demographic value splits 187
Primary research 187
Data finalization 188
Ongoing research 188
Chapter 15 Appendix 189
Future readings 189
How to contact experts in your industry 189
Disclaimer 189

LIST OF FIGURES
Figure 1: Haircare, Poland, value by category (PLNm), 2004?14 27
Figure 2: Haircare, Poland, category growth comparison, by value, 2004?14 30
Figure 3: Haircare, Poland, volume by category (units, million), 2004?14 33
Figure 4: Haircare, Poland, category growth comparison, by volume, 2004?14 34
Figure 5: Haircare, Poland, company share by value (%), 2008?09 39
Figure 6: Haircare, Poland, distribution channels by value (%), 2008?09 43
Figure 7: Conditioner, Poland, value by segment (PLNm), 2004?14 54
Figure 8: Conditioner, Poland, category growth comparison, by value, 2004?14 56
Figure 9: Conditioner, Poland, volume by segment (units, million), 2004?14 59
Figure 10: Conditioner, Poland, category growth comparison, by volume, 2004?14 59
Figure 11: Conditioner, Poland, company share by value (%), 2008?09 62
Figure 12: Conditioner, Poland, distribution channels by value (%), 2008?09 65
Figure 13: Hair colorants, Poland, value by segment (PLNm), 2004?14 71
Figure 14: Hair colorants, Poland, category growth comparison, by value, 2004?14 74
Figure 15: Hair colorants, Poland, volume by segment (units, million), 2004?14 77
Figure 16: Hair colorants, Poland, category growth comparison, by volume, 2004?14 78
Figure 17: Hair colorants, Poland, company share by value (%), 2008?09 81
Figure 18: Hair colorants, Poland, distribution channels by value (%), 2008?09 84
Figure 19: Perms and relaxers, Poland, value by segment (PLNm), 2004?14 93
Figure 20: Perms and relaxers, Poland, category growth comparison, by value, 2004?14 95
Figure 21: Perms and relaxers, Poland, volume by segment (units, million), 2004?14 97
Figure 22: Perms and relaxers, Poland, category growth comparison, by volume, 2004?14 98
Figure 23: Perms and relaxers, Poland, company share by value (%), 2008?09 100
Figure 24: Perms and relaxers, Poland, distribution channels by value (%), 2008?09 103
Figure 25: Shampoo, Poland, value by segment (PLNm), 2004?14 109
Figure 26: Shampoo, Poland, category growth comparison, by value, 2004?14 112
Figure 27: Shampoo, Poland, volume by segment (units, million), 2004?14 115
Figure 28: Shampoo, Poland, category growth comparison, by volume, 2004?14 115
Figure 29: Shampoo, Poland, company share by value (%), 2008?09 118
Figure 30: Shampoo, Poland, distribution channels by value (%), 2008?09 122
Figure 31: Styling agents, Poland, value by segment (PLNm), 2004?14 129
Figure 32: Styling agents, Poland, category growth comparison, by value, 2004?14 132
Figure 33: Styling agents, Poland, volume by segment (units, million), 2004?14 135
Figure 34: Styling agents, Poland, category growth comparison, by volume, 2004?14 135
Figure 35: Styling agents, Poland, company share by value (%), 2008?09 137
Figure 36: Styling agents, Poland, distribution channels by value (%), 2008?09 140
Figure 37: Global haircare market split (value terms, 2009), top five countries 148
Figure 38: Global haircare market value, 2004–09, top five countries 150
Figure 39: Global haircare market split (volume terms, 2009), top five countries 152
Figure 40: Global haircare market volume, 2004–09, top five countries 154
Figure 41: Annual data review process 185

LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Haircare, Poland, value by category (PLNm), 2004?09 25
Table 4: Haircare, Poland, value forecast by category (PLNm), 2009?14 26
Table 5: Haircare, Poland, value by category ($m), 2004?09 28
Table 6: Haircare, Poland, value forecast by category ($m), 2009?14 29
Table 7: Haircare, Poland, volume by category (units, million), 2004?09 31
Table 8: Haircare, Poland, volume forecast by category (units, million), 2009?14 32
Table 9: Haircare, Poland, brand share by value (%), 2008?09 35
Table 10: Haircare, Poland, value by brand (PLNm), 2008?09 37
Table 11: Haircare, Poland, company share by value (%), 2008?09 40
Table 12: Haircare, Poland, value by company (PLNm), 2008?09 41
Table 13: Haircare, Poland, distribution channels by value (%), 2008?09 42
Table 14: Haircare, Poland, value by distribution channel (PLNm), 2008?09 42
Table 15: Haircare, Poland, expenditure per capita (PLN), 2004?09 44
Table 16: Haircare, Poland, forecast expenditure per capita (PLN), 2009?14 45
Table 17: Haircare, Poland, expenditure per capita ($), 2004?09 45
Table 18: Haircare, Poland, forecast expenditure per capita ($), 2009?14 46
Table 19: Haircare, Poland, consumption per capita (units), 2004?09 46
Table 20: Haircare, Poland, forecast consumption per capita (units), 2009?14 47
Table 21: Procter & Gamble Company, The key facts 48
Table 22: Henkel KGaA key facts 50
Table 23: Conditioner, Poland, value by segment (PLNm), 2004?09 52
Table 24: Conditioner, Poland, value forecast by segment (PLNm), 2009?14 53
Table 25: Conditioner, Poland, value by segment ($m), 2004?09 55
Table 26: Conditioner, Poland, value forecast by segment ($m), 2009?14 55
Table 27: Conditioner, Poland, volume by segment (units, million), 2004?09 57
Table 28: Conditioner, Poland, volume forecast by segment (units, million), 2009?14 58
Table 29: Conditioner, Poland, brand share by value (%), 2008?09 60
Table 30: Conditioner, Poland, value by brand (PLNm), 2008?09 61
Table 31: Conditioner, Poland, company share by value (%), 2008?09 63
Table 32: Conditioner, Poland, value by company (PLNm), 2008?09 63
Table 33: Conditioner, Poland, distribution channels by value (%), 2008?09 64
Table 34: Conditioner, Poland, value by distribution channel (PLNm), 2008?09 64
Table 35: Conditioner, Poland, expenditure per capita (PLN), 2004?09 66
Table 36: Conditioner, Poland, forecast expenditure per capita (PLN), 2009?14 66
Table 37: Conditioner, Poland, expenditure per capita ($), 2004?09 67
Table 38: Conditioner, Poland, forecast expenditure per capita ($), 2009?14 67
Table 39: Conditioner, Poland, consumption per capita (units), 2004?09 68
Table 40: Conditioner, Poland, forecast consumption per capita (units), 2009?14 68
Table 41: Hair colorants, Poland, value by segment (PLNm), 2004?09 69
Table 42: Hair colorants, Poland, value forecast by segment (PLNm), 2009?14 70
Table 43: Hair colorants, Poland, value by segment ($m), 2004?09 72
Table 44: Hair colorants, Poland, value forecast by segment ($m), 2009?14 73
Table 45: Hair colorants, Poland, volume by segment (units, million), 2004?09 75
Table 46: Hair colorants, Poland, volume forecast by segment (units, million), 2009?14 76
Table 47: Hair colorants, Poland, brand share by value (%), 2008?09 79
Table 48: Hair colorants, Poland, value by brand (PLNm), 2008?09 80
Table 49: Hair colorants, Poland, company share by value (%), 2008?09 82
Table 50: Hair colorants, Poland, value by company (PLNm), 2008?09 82
Table 51: Hair colorants, Poland, distribution channels by value (%), 2008?09 83
Table 52: Hair colorants, Poland, value by distribution channel (PLNm), 2008?09 83
Table 53: Hair colorants, Poland, expenditure per capita (PLN), 2004?09 85
Table 54: Hair colorants, Poland, forecast expenditure per capita (PLN), 2009?14 86
Table 55: Hair colorants, Poland, expenditure per capita ($), 2004?09 87
Table 56: Hair colorants, Poland, forecast expenditure per capita ($), 2009?14 88
Table 57: Hair colorants, Poland, consumption per capita (units), 2004?09 89
Table 58: Hair colorants, Poland, forecast consumption per capita (units), 2009?14 90
Table 59: Perms and relaxers, Poland, value by segment (PLNm), 2004?09 91
Table 60: Perms and relaxers, Poland, value forecast by segment (PLNm), 2009?14 92
Table 61: Perms and relaxers, Poland, value by segment ($m), 2004?09 94
Table 62: Perms and relaxers, Poland, value forecast by segment ($m), 2009?14 94
Table 63: Perms and relaxers, Poland, volume by segment (units, million), 2004?09 96
Table 64: Perms and relaxers, Poland, volume forecast by segment (units, million), 2009?14 97
Table 65: Perms and relaxers, Poland, brand share by value (%), 2008?09 99
Table 66: Perms and relaxers, Poland, value by brand (PLNm), 2008?09 99
Table 67: Perms and relaxers, Poland, company share by value (%), 2008?09 101
Table 68: Perms and relaxers, Poland, value by company (PLNm), 2008?09 101
Table 69: Perms and relaxers, Poland, distribution channels by value (%), 2008?09 102
Table 70: Perms and relaxers, Poland, value by distribution channel (PLNm), 2008?09 102
Table 71: Perms and relaxers, Poland, expenditure per capita (PLN), 2004?09 104
Table 72: Perms and relaxers, Poland, forecast expenditure per capita (PLN), 2009?14 104
Table 73: Perms and relaxers, Poland, expenditure per capita ($), 2004?09 105
Table 74: Perms and relaxers, Poland, forecast expenditure per capita ($), 2009?14 105
Table 75: Perms and relaxers, Poland, consumption per capita (units), 2004?09 106
Table 76: Perms and relaxers, Poland, forecast consumption per capita (units), 2009?14 106
Table 77: Shampoo, Poland, value by segment (PLNm), 2004?09 107
Table 78: Shampoo, Poland, value forecast by segment (PLNm), 2009?14 108
Table 79: Shampoo, Poland, value by segment ($m), 2004?09 110
Table 80: Shampoo, Poland, value forecast by segment ($m), 2009?14 111
Table 81: Shampoo, Poland, volume by segment (units, million), 2004?09 113
Table 82: Shampoo, Poland, volume forecast by segment (units, million), 2009?14 114
Table 83: Shampoo, Poland, brand share by value (%), 2008?09 116
Table 84: Shampoo, Poland, value by brand (PLNm), 2008?09 117
Table 85: Shampoo, Poland, company share by value (%), 2008?09 119
Table 86: Shampoo, Poland, value by company (PLNm), 2008?09 120
Table 87: Shampoo, Poland, distribution channels by value (%), 2008?09 121
Table 88: Shampoo, Poland, value by distribution channel (PLNm), 2008?09 121
Table 89: Shampoo, Poland, expenditure per capita (PLN), 2004?09 123
Table 90: Shampoo, Poland, forecast expenditure per capita (PLN), 2009?14 124
Table 91: Shampoo, Poland, expenditure per capita ($), 2004?09 125
Table 92: Shampoo, Poland, forecast expenditure per capita ($), 2009?14 125
Table 93: Shampoo, Poland, consumption per capita (units), 2004?09 126
Table 94: Shampoo, Poland, forecast consumption per capita (units), 2009?14 126
Table 95: Styling agents, Poland, value by segment (PLNm), 2004?09 127
Table 96: Styling agents, Poland, value forecast by segment (PLNm), 2009?14 128
Table 97: Styling agents, Poland, value by segment ($m), 2004?09 130
Table 98: Styling agents, Poland, value forecast by segment ($m), 2009?14 131
Table 99: Styling agents, Poland, volume by segment (units, million), 2004?09 133
Table 100: Styling agents, Poland, volume forecast by segment (units, million), 2009?14 134
Table 101: Styling agents, Poland, brand share by value (%), 2008?09 136
Table 102: Styling agents, Poland, value by brand (PLNm), 2008?09 136
Table 103: Styling agents, Poland, company share by value (%), 2008?09 138
Table 104: Styling agents, Poland, value by company (PLNm), 2008?09 138
Table 105: Styling agents, Poland, distribution channels by value (%), 2008?09 139
Table 106: Styling agents, Poland, value by distribution channel (PLNm), 2008?09 139
Table 107: Styling agents, Poland, expenditure per capita (PLN), 2004?09 141
Table 108: Styling agents, Poland, forecast expenditure per capita (PLN), 2009?14 142
Table 109: Styling agents, Poland, expenditure per capita ($), 2004?09 143
Table 110: Styling agents, Poland, forecast expenditure per capita ($), 2009?14 144
Table 111: Styling agents, Poland, consumption per capita (units), 2004?09 145
Table 112: Styling agents, Poland, forecast consumption per capita (units), 2009?14 146
Table 113: Global haircare market value, 2009 147
Table 114: Global haircare market split (value terms ($m), 2009), top five countries 150
Table 115: Global haircare market volume, 2009 151
Table 116: Global haircare market split (volume terms, 2009), top five countries 154
Table 117: Leading players, top five countries 155
Table 118: Analysis of Poland’s political landscape 157
Table 119: Analysis of Poland’s economy 160
Table 120: Analysis of Poland’s social system 163
Table 121: Analysis of Poland’s technology landscape 166
Table 122: Patents received from USPTO 167
Table 123: Analysis of Poland’s legal landscape 169
Table 124: Analysis of Poland’s environmental landscape 172
Table 125: Poland haircare new product launches reports, by company (top five companies), 2009 176
Table 126: Poland haircare new product launches SKUs, by company (top five companies), 2009 176
Table 127: Poland haircare new product launches (reports), by flavor and fragrances 2009 177
Table 128: Poland haircare new product launches (reports), by ingredients (top 10 ingredients), 2009 177
Table 129: Poland haircare new product launches (reports), by package tags or claims 2009 178
Table 130: Poland haircare new product launches - recent five launches (2009) 178
Table 131: Poland population, by age group, 2004?09 (millions) 179
Table 132: Poland population forecast, by age group, 2009?14 (millions) 180
Table 133: Poland population, by gender, 2004?09 (millions) 180
Table 134: Poland population forecast, by gender, 2009?14 (millions) 181
Table 135: Poland nominal GDP, 2004?09 (PLNbn, nominal prices) 181
Table 136: Poland nominal GDP forecast, 2009?14 (PLNbn, nominal prices) 181
Table 137: Poland real GDP, 2004?09 (PLNbn, 2000 prices) 182
Table 138: Poland real GDP forecast, 2009?14 (PLNbn, 2000 prices) 182
Table 139: Poland real GDP, 2004?09 ($bn, 2000 prices) 182
Table 140: Poland real GDP forecast, 2009?14 ($bn, 2000 prices) 183
Table 141: Poland consumer price index, 2004?09 (2000=100) 183
Table 142: Poland consumer price index, 2009?14 (2000=100) 183


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