Haircare in Romania to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: haircare 2
Summary category level: conditioner 3
Summary category level: hair colorants 4
Summary category level: perms and relaxers 5
Summary category level: shampoo 6
Summary category level: styling agents 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 25
Value analysis (Romanian New Leu), 2004?09 25
Value analysis (Romanian New Leu), 2009?14 26
Value analysis (US dollars), 2004?09 28
Value analysis (US dollars), 2009?14 29
Volume analysis, 2004?09 31
Volume analysis, 2009?14 32
Company and brand share analysis 34
Distribution analysis 41
Expenditure and consumption per capita 43
Chapter 4 Leading Company Profiles 47
Procter & Gamble Company, The 47
Unilever 49
Chapter 5 Category Analysis: Conditioner 51
Value analysis (Romanian New Leu), 2004?09 51
Value analysis (Romanian New Leu), 2009?14 52
Value analysis (US dollars), 2004?09 54
Value analysis (US dollars), 2009?14 54
Volume analysis, 2004?09 56
Volume analysis, 2009?14 57
Company and brand share analysis 59
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 6 Category Analysis: Hair Colorants 68
Value analysis (Romanian New Leu), 2004?09 68
Value analysis (Romanian New Leu), 2009?14 69
Value analysis (US dollars), 2004?09 71
Value analysis (US dollars), 2009?14 72
Volume analysis, 2004?09 74
Volume analysis, 2009?14 75
Company and brand share analysis 77
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 7 Category Analysis: Perms and Relaxers 89
Value analysis (Romanian New Leu), 2004?09 89
Value analysis (Romanian New Leu), 2009?14 90
Value analysis (US dollars), 2004?09 92
Value analysis (US dollars), 2009?14 92
Volume analysis, 2004?09 94
Volume analysis, 2009?14 95
Company and brand share analysis 97
Distribution analysis 100
Expenditure and consumption per capita 102
Chapter 8 Category Analysis: Shampoo 105
Value analysis (Romanian New Leu), 2004?09 105
Value analysis (Romanian New Leu), 2009?14 106
Value analysis (US dollars), 2004?09 108
Value analysis (US dollars), 2009?14 109
Volume analysis, 2004?09 111
Volume analysis, 2009?14 112
Company and brand share analysis 114
Distribution analysis 118
Expenditure and consumption per capita 120
Chapter 9 Category Analysis: Styling Agents 124
Value analysis (Romanian New Leu), 2004?09 124
Value analysis (Romanian New Leu), 2009?14 125
Value analysis (US dollars), 2004?09 127
Value analysis (US dollars), 2009?14 128
Volume analysis, 2004?09 130
Volume analysis, 2009?14 131
Company and brand share analysis 133
Distribution analysis 137
Expenditure and consumption per capita 139
Chapter 10 Country Comparison 145
Value 145
Volume 149
Market share 153
Chapter 11 Socioeconomic profile 154
Country overview 154
Key facts 156
Political overview 157
Economic overview 158
Chapter 12 New Product Development 159
Product launches over time 159
Recent product launches 161
Chapter 13 Macroeconomic Profile 162
Macroeconomic indicators 162
Chapter 14 Research Methodology 167
Methodology overview 167
Secondary research 168
Market modeling 169
Creating an initial data model 169
Revising the initial data model 169
Creating a final estimate 170
Creating demographic value splits 170
Primary research 170
Data finalization 171
Ongoing research 171
Chapter 15 Appendix 172
Future readings 172
How to contact experts in your industry 172
Disclaimer 172

LIST OF FIGURES
Figure 1: Haircare, Romania, value by category (RONm), 2004?14 27
Figure 2: Haircare, Romania, category growth comparison, by value, 2004?14 30
Figure 3: Haircare, Romania, volume by category (units, million), 2004?14 33
Figure 4: Haircare, Romania, category growth comparison, by volume, 2004?14 33
Figure 5: Haircare, Romania, company share by value (%), 2008?09 38
Figure 6: Haircare, Romania, distribution channels by value (%), 2008?09 42
Figure 7: Conditioner, Romania, value by segment (RONm), 2004?14 53
Figure 8: Conditioner, Romania, category growth comparison, by value, 2004?14 55
Figure 9: Conditioner, Romania, volume by segment (units, million), 2004?14 58
Figure 10: Conditioner, Romania, category growth comparison, by volume, 2004?14 58
Figure 11: Conditioner, Romania, company share by value (%), 2008?09 61
Figure 12: Conditioner, Romania, distribution channels by value (%), 2008?09 64
Figure 13: Hair colorants, Romania, value by segment (RONm), 2004?14 70
Figure 14: Hair colorants, Romania, category growth comparison, by value, 2004?14 73
Figure 15: Hair colorants, Romania, volume by segment (units, million), 2004?14 76
Figure 16: Hair colorants, Romania, category growth comparison, by volume, 2004?14 76
Figure 17: Hair colorants, Romania, company share by value (%), 2008?09 79
Figure 18: Hair colorants, Romania, distribution channels by value (%), 2008?09 82
Figure 19: Perms and relaxers, Romania, value by segment (RONm), 2004?14 91
Figure 20: Perms and relaxers, Romania, category growth comparison, by value, 2004?14 93
Figure 21: Perms and relaxers, Romania, volume by segment (units, million), 2004?14 96
Figure 22: Perms and relaxers, Romania, category growth comparison, by volume, 2004?14 96
Figure 23: Perms and relaxers, Romania, company share by value (%), 2008?09 98
Figure 24: Perms and relaxers, Romania, distribution channels by value (%), 2008?09 101
Figure 25: Shampoo, Romania, value by segment (RONm), 2004?14 107
Figure 26: Shampoo, Romania, category growth comparison, by value, 2004?14 110
Figure 27: Shampoo, Romania, volume by segment (units, million), 2004?14 113
Figure 28: Shampoo, Romania, category growth comparison, by volume, 2004?14 113
Figure 29: Shampoo, Romania, company share by value (%), 2008?09 116
Figure 30: Shampoo, Romania, distribution channels by value (%), 2008?09 119
Figure 31: Styling agents, Romania, value by segment (RONm), 2004?14 126
Figure 32: Styling agents, Romania, category growth comparison, by value, 2004?14 129
Figure 33: Styling agents, Romania, volume by segment (units, million), 2004?14 132
Figure 34: Styling agents, Romania, category growth comparison, by volume, 2004?14 132
Figure 35: Styling agents, Romania, company share by value (%), 2008?09 135
Figure 36: Styling agents, Romania, distribution channels by value (%), 2008?09 138
Figure 37: Global haircare market split (value terms, 2009), top five countries 146
Figure 38: Global haircare market value, 2004–09, top five countries 148
Figure 39: Global haircare market split (volume terms, 2009), top five countries 150
Figure 40: Global haircare market volume, 2004–09, top five countries 152
Figure 41: Map of Romania 156
Figure 42: Annual data review process 168

LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Haircare, Romania, value by category (RONm), 2004?09 25
Table 4: Haircare, Romania, value forecast by category (RONm), 2009?14 26
Table 5: Haircare, Romania, value by category ($m), 2004?09 28
Table 6: Haircare, Romania, value forecast by category ($m), 2009?14 29
Table 7: Haircare, Romania, volume by category (units, million), 2004?09 31
Table 8: Haircare, Romania, volume forecast by category (units, million), 2009?14 32
Table 9: Haircare, Romania, brand share by value (%), 2008?09 34
Table 10: Haircare, Romania, value by brand (RONm), 2008?09 36
Table 11: Haircare, Romania, company share by value (%), 2008?09 39
Table 12: Haircare, Romania, value by company (RONm), 2008?09 40
Table 13: Haircare, Romania, distribution channels by value (%), 2008?09 41
Table 14: Haircare, Romania, value by distribution channel (RONm), 2008?09 41
Table 15: Haircare, Romania, expenditure per capita (RON), 2004?09 43
Table 16: Haircare, Romania, forecast expenditure per capita (RON), 2009?14 44
Table 17: Haircare, Romania, expenditure per capita ($), 2004?09 44
Table 18: Haircare, Romania, forecast expenditure per capita ($), 2009?14 45
Table 19: Haircare, Romania, consumption per capita (units), 2004?09 46
Table 20: Haircare, Romania, forecast consumption per capita (units), 2009?14 46
Table 21: Procter & Gamble Company, The key facts 47
Table 22: Unilever key facts 49
Table 23: Conditioner, Romania, value by segment (RONm), 2004?09 51
Table 24: Conditioner, Romania, value forecast by segment (RONm), 2009?14 52
Table 25: Conditioner, Romania, value by segment ($m), 2004?09 54
Table 26: Conditioner, Romania, value forecast by segment ($m), 2009?14 54
Table 27: Conditioner, Romania, volume by segment (units, million), 2004?09 56
Table 28: Conditioner, Romania, volume forecast by segment (units, million), 2009?14 57
Table 29: Conditioner, Romania, brand share by value (%), 2008?09 59
Table 30: Conditioner, Romania, value by brand (RONm), 2008?09 60
Table 31: Conditioner, Romania, company share by value (%), 2008?09 62
Table 32: Conditioner, Romania, value by company (RONm), 2008?09 62
Table 33: Conditioner, Romania, distribution channels by value (%), 2008?09 63
Table 34: Conditioner, Romania, value by distribution channel (RONm), 2008?09 63
Table 35: Conditioner, Romania, expenditure per capita (RON), 2004?09 65
Table 36: Conditioner, Romania, forecast expenditure per capita (RON), 2009?14 65
Table 37: Conditioner, Romania, expenditure per capita ($), 2004?09 66
Table 38: Conditioner, Romania, forecast expenditure per capita ($), 2009?14 66
Table 39: Conditioner, Romania, consumption per capita (units), 2004?09 67
Table 40: Conditioner, Romania, forecast consumption per capita (units), 2009?14 67
Table 41: Hair colorants, Romania, value by segment (RONm), 2004?09 68
Table 42: Hair colorants, Romania, value forecast by segment (RONm), 2009?14 69
Table 43: Hair colorants, Romania, value by segment ($m), 2004?09 71
Table 44: Hair colorants, Romania, value forecast by segment ($m), 2009?14 72
Table 45: Hair colorants, Romania, volume by segment (units, million), 2004?09 74
Table 46: Hair colorants, Romania, volume forecast by segment (units, million), 2009?14 75
Table 47: Hair colorants, Romania, brand share by value (%), 2008?09 77
Table 48: Hair colorants, Romania, value by brand (RONm), 2008?09 78
Table 49: Hair colorants, Romania, company share by value (%), 2008?09 80
Table 50: Hair colorants, Romania, value by company (RONm), 2008?09 80
Table 51: Hair colorants, Romania, distribution channels by value (%), 2008?09 81
Table 52: Hair colorants, Romania, value by distribution channel (RONm), 2008?09 81
Table 53: Hair colorants, Romania, expenditure per capita (RON), 2004?09 83
Table 54: Hair colorants, Romania, forecast expenditure per capita (RON), 2009?14 84
Table 55: Hair colorants, Romania, expenditure per capita ($), 2004?09 85
Table 56: Hair colorants, Romania, forecast expenditure per capita ($), 2009?14 86
Table 57: Hair colorants, Romania, consumption per capita (units), 2004?09 87
Table 58: Hair colorants, Romania, forecast consumption per capita (units), 2009?14 88
Table 59: Perms and relaxers, Romania, value by segment (RONm), 2004?09 89
Table 60: Perms and relaxers, Romania, value forecast by segment (RONm), 2009?14 90
Table 61: Perms and relaxers, Romania, value by segment ($m), 2004?09 92
Table 62: Perms and relaxers, Romania, value forecast by segment ($m), 2009?14 92
Table 63: Perms and relaxers, Romania, volume by segment (units, million), 2004?09 94
Table 64: Perms and relaxers, Romania, volume forecast by segment (units, million), 2009?14 95
Table 65: Perms and relaxers, Romania, brand share by value (%), 2008?09 97
Table 66: Perms and relaxers, Romania, value by brand (RONm), 2008?09 97
Table 67: Perms and relaxers, Romania, company share by value (%), 2008?09 99
Table 68: Perms and relaxers, Romania, value by company (RONm), 2008?09 99
Table 69: Perms and relaxers, Romania, distribution channels by value (%), 2008?09 100
Table 70: Perms and relaxers, Romania, value by distribution channel (RONm), 2008?09 100
Table 71: Perms and relaxers, Romania, expenditure per capita (RON), 2004?09 102
Table 72: Perms and relaxers, Romania, forecast expenditure per capita (RON), 2009?14 102
Table 73: Perms and relaxers, Romania, expenditure per capita ($), 2004?09 103
Table 74: Perms and relaxers, Romania, forecast expenditure per capita ($), 2009?14 103
Table 75: Perms and relaxers, Romania, consumption per capita (units), 2004?09 104
Table 76: Perms and relaxers, Romania, forecast consumption per capita (units), 2009?14 104
Table 77: Shampoo, Romania, value by segment (RONm), 2004?09 105
Table 78: Shampoo, Romania, value forecast by segment (RONm), 2009?14 106
Table 79: Shampoo, Romania, value by segment ($m), 2004?09 108
Table 80: Shampoo, Romania, value forecast by segment ($m), 2009?14 109
Table 81: Shampoo, Romania, volume by segment (units, million), 2004?09 111
Table 82: Shampoo, Romania, volume forecast by segment (units, million), 2009?14 112
Table 83: Shampoo, Romania, brand share by value (%), 2008?09 114
Table 84: Shampoo, Romania, value by brand (RONm), 2008?09 115
Table 85: Shampoo, Romania, company share by value (%), 2008?09 117
Table 86: Shampoo, Romania, value by company (RONm), 2008?09 117
Table 87: Shampoo, Romania, distribution channels by value (%), 2008?09 118
Table 88: Shampoo, Romania, value by distribution channel (RONm), 2008?09 118
Table 89: Shampoo, Romania, expenditure per capita (RON), 2004?09 120
Table 90: Shampoo, Romania, forecast expenditure per capita (RON), 2009?14 121
Table 91: Shampoo, Romania, expenditure per capita ($), 2004?09 121
Table 92: Shampoo, Romania, forecast expenditure per capita ($), 2009?14 122
Table 93: Shampoo, Romania, consumption per capita (units), 2004?09 122
Table 94: Shampoo, Romania, forecast consumption per capita (units), 2009?14 123
Table 95: Styling agents, Romania, value by segment (RONm), 2004?09 124
Table 96: Styling agents, Romania, value forecast by segment (RONm), 2009?14 125
Table 97: Styling agents, Romania, value by segment ($m), 2004?09 127
Table 98: Styling agents, Romania, value forecast by segment ($m), 2009?14 128
Table 99: Styling agents, Romania, volume by segment (units, million), 2004?09 130
Table 100: Styling agents, Romania, volume forecast by segment (units, million), 2009?14 131
Table 101: Styling agents, Romania, brand share by value (%), 2008?09 133
Table 102: Styling agents, Romania, value by brand (RONm), 2008?09 134
Table 103: Styling agents, Romania, company share by value (%), 2008?09 136
Table 104: Styling agents, Romania, value by company (RONm), 2008?09 136
Table 105: Styling agents, Romania, distribution channels by value (%), 2008?09 137
Table 106: Styling agents, Romania, value by distribution channel (RONm), 2008?09 137
Table 107: Styling agents, Romania, expenditure per capita (RON), 2004?09 139
Table 108: Styling agents, Romania, forecast expenditure per capita (RON), 2009?14 140
Table 109: Styling agents, Romania, expenditure per capita ($), 2004?09 141
Table 110: Styling agents, Romania, forecast expenditure per capita ($), 2009?14 142
Table 111: Styling agents, Romania, consumption per capita (units), 2004?09 143
Table 112: Styling agents, Romania, forecast consumption per capita (units), 2009?14 144
Table 113: Global haircare market value, 2009 145
Table 114: Global haircare market split (value terms ($m), 2009), top five countries 148
Table 115: Global haircare market volume, 2009 149
Table 116: Global haircare market split (volume terms, 2009), top five countries 152
Table 117: Leading players, top five countries 153
Table 118: Romania key facts 156
Table 119: Romania haircare new product launches reports, by company (top five companies), 2009 159
Table 120: Romania haircare new product launches SKUs, by company (top five companies), 2009 159
Table 121: Romania haircare new product launches (reports), by flavor and fragrances 2009 160
Table 122: Romania haircare new product launches (reports), by ingredients (top 10 ingredients), 2009 160
Table 123: Romania haircare new product launches (reports), by package tags or claims 2009 161
Table 124: Romania haircare new product launches - recent five launches (2009) 161
Table 125: Romania population, by age group, 2004?09 (millions) 162
Table 126: Romania population forecast, by age group, 2009?14 (millions) 163
Table 127: Romania population, by gender, 2004?09 (millions) 163
Table 128: Romania population forecast, by gender, 2009?14 (millions) 164
Table 129: Romania nominal GDP, 2004?09 (RONbn, nominal prices) 164
Table 130: Romania nominal GDP forecast, 2009?14 (RONbn, nominal prices) 164
Table 131: Romania real GDP, 2004?09 (RONbn, 2000 prices) 165
Table 132: Romania real GDP forecast, 2009?14 (RONbn, 2000 prices) 165
Table 133: Romania real GDP, 2004?09 ($bn, 2000 prices) 165
Table 134: Romania real GDP forecast, 2009?14 ($bn, 2000 prices) 166
Table 135: Romania consumer price index, 2004?09 (2000=100) 166
Table 136: Romania consumer price index, 2009?14 (2000=100) 166



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