Haircare in Russia to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: haircare 2
Summary category level: conditioner 3
Summary category level: hair colorants 4
Summary category level: perms and relaxers 5
Summary category level: shampoo 6
Summary category level: styling agents 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 25
Value analysis (Russian Ruble), 2004?09 25
Value analysis (Russian Ruble), 2009?14 26
Value analysis (US dollars), 2004?09 28
Value analysis (US dollars), 2009?14 29
Volume analysis, 2004?09 31
Volume analysis, 2009?14 32
Company and brand share analysis 34
Distribution analysis 40
Expenditure and consumption per capita 42
Chapter 4 Leading Company Profiles 46
Procter & Gamble Company, The 46
L'Oreal S.A. 48
Chapter 5 Category Analysis: Conditioner 51
Value analysis (Russian Ruble), 2004?09 51
Value analysis (Russian Ruble), 2009?14 52
Value analysis (US dollars), 2004?09 54
Value analysis (US dollars), 2009?14 54
Volume analysis, 2004?09 56
Volume analysis, 2009?14 57
Company and brand share analysis 59
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 6 Category Analysis: Hair Colorants 68
Value analysis (Russian Ruble), 2004?09 68
Value analysis (Russian Ruble), 2009?14 69
Value analysis (US dollars), 2004?09 71
Value analysis (US dollars), 2009?14 72
Volume analysis, 2004?09 74
Volume analysis, 2009?14 75
Company and brand share analysis 77
Distribution analysis 80
Expenditure and consumption per capita 82
Chapter 7 Category Analysis: Perms and Relaxers 88
Value analysis (Russian Ruble), 2004?09 88
Value analysis (Russian Ruble), 2009?14 89
Value analysis (US dollars), 2004?09 91
Value analysis (US dollars), 2009?14 91
Volume analysis, 2004?09 93
Volume analysis, 2009?14 94
Company and brand share analysis 96
Distribution analysis 99
Expenditure and consumption per capita 101
Chapter 8 Category Analysis: Shampoo 104
Value analysis (Russian Ruble), 2004?09 104
Value analysis (Russian Ruble), 2009?14 105
Value analysis (US dollars), 2004?09 107
Value analysis (US dollars), 2009?14 108
Volume analysis, 2004?09 110
Volume analysis, 2009?14 111
Company and brand share analysis 113
Distribution analysis 116
Expenditure and consumption per capita 118
Chapter 9 Category Analysis: Styling Agents 122
Value analysis (Russian Ruble), 2004?09 122
Value analysis (Russian Ruble), 2009?14 123
Value analysis (US dollars), 2004?09 125
Value analysis (US dollars), 2009?14 126
Volume analysis, 2004?09 128
Volume analysis, 2009?14 129
Company and brand share analysis 131
Distribution analysis 135
Expenditure and consumption per capita 137
Chapter 10 Country Comparison 143
Value 143
Volume 147
Market share 151
Chapter 11 PESTLE Analysis 152
Summary 152
Political analysis 153
Economic analysis 156
Social analysis 160
Technological analysis 163
Legal analysis 166
Environmental analysis 169
Chapter 12 New Product Development 173
Product launches over time 173
Recent product launches 175
Chapter 13 Macroeconomic Profile 176
Macroeconomic indicators 176
Chapter 14 Research Methodology 181
Methodology overview 181
Secondary research 182
Market modeling 183
Creating an initial data model 183
Revising the initial data model 183
Creating a final estimate 184
Creating demographic value splits 184
Primary research 184
Data finalization 185
Ongoing research 185
Chapter 15 Appendix 186
Future readings 186
How to contact experts in your industry 186
Disclaimer 186

LIST OF FIGURES
Figure 1: Haircare, Russia, value by category (RUBm), 2004?14 27
Figure 2: Haircare, Russia, category growth comparison, by value, 2004?14 30
Figure 3: Haircare, Russia, volume by category (units, million), 2004?14 33
Figure 4: Haircare, Russia, category growth comparison, by volume, 2004?14 33
Figure 5: Haircare, Russia, company share by value (%), 2008?09 38
Figure 6: Haircare, Russia, distribution channels by value (%), 2008?09 41
Figure 7: Conditioner, Russia, value by segment (RUBm), 2004?14 53
Figure 8: Conditioner, Russia, category growth comparison, by value, 2004?14 55
Figure 9: Conditioner, Russia, volume by segment (units, million), 2004?14 58
Figure 10: Conditioner, Russia, category growth comparison, by volume, 2004?14 58
Figure 11: Conditioner, Russia, company share by value (%), 2008?09 61
Figure 12: Conditioner, Russia, distribution channels by value (%), 2008?09 64
Figure 13: Hair colorants, Russia, value by segment (RUBm), 2004?14 70
Figure 14: Hair colorants, Russia, category growth comparison, by value, 2004?14 73
Figure 15: Hair colorants, Russia, volume by segment (units, million), 2004?14 76
Figure 16: Hair colorants, Russia, category growth comparison, by volume, 2004?14 76
Figure 17: Hair colorants, Russia, company share by value (%), 2008?09 78
Figure 18: Hair colorants, Russia, distribution channels by value (%), 2008?09 81
Figure 19: Perms and relaxers, Russia, value by segment (RUBm), 2004?14 90
Figure 20: Perms and relaxers, Russia, category growth comparison, by value, 2004?14 92
Figure 21: Perms and relaxers, Russia, volume by segment (units, million), 2004?14 94
Figure 22: Perms and relaxers, Russia, category growth comparison, by volume, 2004?14 95
Figure 23: Perms and relaxers, Russia, company share by value (%), 2008?09 97
Figure 24: Perms and relaxers, Russia, distribution channels by value (%), 2008?09 100
Figure 25: Shampoo, Russia, value by segment (RUBm), 2004?14 106
Figure 26: Shampoo, Russia, category growth comparison, by value, 2004?14 109
Figure 27: Shampoo, Russia, volume by segment (units, million), 2004?14 112
Figure 28: Shampoo, Russia, category growth comparison, by volume, 2004?14 112
Figure 29: Shampoo, Russia, company share by value (%), 2008?09 114
Figure 30: Shampoo, Russia, distribution channels by value (%), 2008?09 117
Figure 31: Styling agents, Russia, value by segment (RUBm), 2004?14 124
Figure 32: Styling agents, Russia, category growth comparison, by value, 2004?14 127
Figure 33: Styling agents, Russia, volume by segment (units, million), 2004?14 130
Figure 34: Styling agents, Russia, category growth comparison, by volume, 2004?14 130
Figure 35: Styling agents, Russia, company share by value (%), 2008?09 133
Figure 36: Styling agents, Russia, distribution channels by value (%), 2008?09 136
Figure 37: Global haircare market split (value terms, 2009), top five countries 144
Figure 38: Global haircare market value, 2004–09, top five countries 146
Figure 39: Global haircare market split (volume terms, 2009), top five countries 148
Figure 40: Global haircare market volume, 2004–09, top five countries 150
Figure 41: Annual data review process 182

LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Haircare, Russia, value by category (RUBm), 2004?09 25
Table 4: Haircare, Russia, value forecast by category (RUBm), 2009?14 26
Table 5: Haircare, Russia, value by category ($m), 2004?09 28
Table 6: Haircare, Russia, value forecast by category ($m), 2009?14 29
Table 7: Haircare, Russia, volume by category (units, million), 2004?09 31
Table 8: Haircare, Russia, volume forecast by category (units, million), 2009?14 32
Table 9: Haircare, Russia, brand share by value (%), 2008?09 34
Table 10: Haircare, Russia, value by brand (RUBm), 2008?09 36
Table 11: Haircare, Russia, company share by value (%), 2008?09 39
Table 12: Haircare, Russia, value by company (RUBm), 2008?09 39
Table 13: Haircare, Russia, distribution channels by value (%), 2008?09 40
Table 14: Haircare, Russia, value by distribution channel (RUBm), 2008?09 40
Table 15: Haircare, Russia, expenditure per capita (RUB), 2004?09 42
Table 16: Haircare, Russia, forecast expenditure per capita (RUB), 2009?14 43
Table 17: Haircare, Russia, expenditure per capita ($), 2004?09 43
Table 18: Haircare, Russia, forecast expenditure per capita ($), 2009?14 44
Table 19: Haircare,Russia, consumption per capita (units), 2004?09 44
Table 20: Haircare, Russia, forecast consumption per capita (units), 2009?14 45
Table 21: Procter & Gamble Company, The key facts 46
Table 22: L'Oreal S.A. key facts 48
Table 23: Conditioner, Russia, value by segment (RUBm), 2004?09 51
Table 24: Conditioner, Russia, value forecast by segment (RUBm), 2009?14 52
Table 25: Conditioner, Russia, value by segment ($m), 2004?09 54
Table 26: Conditioner, Russia, value forecast by segment ($m), 2009?14 54
Table 27: Conditioner, Russia, volume by segment (units, million), 2004?09 56
Table 28: Conditioner, Russia, volume forecast by segment (units, million), 2009?14 57
Table 29: Conditioner, Russia, brand share by value (%), 2008?09 59
Table 30: Conditioner, Russia, value by brand (RUBm), 2008?09 60
Table 31: Conditioner, Russia, company share by value (%), 2008?09 62
Table 32: Conditioner, Russia, value by company (RUBm), 2008?09 62
Table 33: Conditioner, Russia, distribution channels by value (%), 2008?09 63
Table 34: Conditioner, Russia, value by distribution channel (RUBm), 2008?09 63
Table 35: Conditioner, Russia, expenditure per capita (RUB), 2004?09 65
Table 36: Conditioner, Russia, forecast expenditure per capita (RUB), 2009?14 65
Table 37: Conditioner, Russia, expenditure per capita ($), 2004?09 66
Table 38: Conditioner, Russia, forecast expenditure per capita ($), 2009?14 66
Table 39: Conditioner, Russia, consumption per capita (units), 2004?09 67
Table 40: Conditioner, Russia, forecast consumption per capita (units), 2009?14 67
Table 41: Hair colorants, Russia, value by segment (RUBm), 2004?09 68
Table 42: Hair colorants, Russia, value forecast by segment (RUBm), 2009?14 69
Table 43: Hair colorants, Russia, value by segment ($m), 2004?09 71
Table 44: Hair colorants, Russia, value forecast by segment ($m), 2009?14 72
Table 45: Hair colorants, Russia, volume by segment (units, million), 2004?09 74
Table 46: Hair colorants, Russia, volume forecast by segment (units, million), 2009?14 75
Table 47: Hair colorants, Russia, brand share by value (%), 2008?09 77
Table 48: Hair colorants, Russia, value by brand (RUBm), 2008?09 77
Table 49: Hair colorants, Russia, company share by value (%), 2008?09 79
Table 50: Hair colorants, Russia, value by company (RUBm), 2008?09 79
Table 51: Hair colorants, Russia, distribution channels by value (%), 2008?09 80
Table 52: Hair colorants, Russia, value by distribution channel (RUBm), 2008?09 80
Table 53: Hair colorants, Russia, expenditure per capita (RUB), 2004?09 82
Table 54: Hair colorants, Russia, forecast expenditure per capita (RUB), 2009?14 83
Table 55: Hair colorants, Russia, expenditure per capita ($), 2004?09 84
Table 56: Hair colorants, Russia, forecast expenditure per capita ($), 2009?14 85
Table 57: Hair colorants, Russia, consumption per capita (units), 2004?09 86
Table 58: Hair colorants, Russia, forecast consumption per capita (units), 2009?14 87
Table 59: Perms and relaxers, Russia, value by segment (RUBm), 2004?09 88
Table 60: Perms and relaxers, Russia, value forecast by segment (RUBm), 2009?14 89
Table 61: Perms and relaxers, Russia, value by segment ($m), 2004?09 91
Table 62: Perms and relaxers, Russia, value forecast by segment ($m), 2009?14 91
Table 63: Perms and relaxers, Russia, volume by segment (units, million), 2004?09 93
Table 64: Perms and relaxers, Russia, volume forecast by segment (units, million), 2009?14 94
Table 65: Perms and relaxers, Russia, brand share by value (%), 2008?09 96
Table 66: Perms and relaxers, Russia, value by brand (RUBm), 2008?09 96
Table 67: Perms and relaxers, Russia, company share by value (%), 2008?09 98
Table 68: Perms and relaxers, Russia, value by company (RUBm), 2008?09 98
Table 69: Perms and relaxers, Russia, distribution channels by value (%), 2008?09 99
Table 70: Perms and relaxers, Russia, value by distribution channel (RUBm), 2008?09 99
Table 71: Perms and relaxers, Russia, expenditure per capita (RUB), 2004?09 101
Table 72: Perms and relaxers, Russia, forecast expenditure per capita (RUB), 2009?14 101
Table 73: Perms and relaxers, Russia, expenditure per capita ($), 2004?09 102
Table 74: Perms and relaxers, Russia, forecast expenditure per capita ($), 2009?14 102
Table 75: Perms and relaxers, Russia, consumption per capita (units), 2004?09 103
Table 76: Perms and relaxers, Russia, forecast consumption per capita (units), 2009?14 103
Table 77: Shampoo, Russia, value by segment (RUBm), 2004?09 104
Table 78: Shampoo, Russia, value forecast by segment (RUBm), 2009?14 105
Table 79: Shampoo, Russia, value by segment ($m), 2004?09 107
Table 80: Shampoo, Russia, value forecast by segment ($m), 2009?14 108
Table 81: Shampoo, Russia, volume by segment (units, million), 2004?09 110
Table 82: Shampoo, Russia, volume forecast by segment (units, million), 2009?14 111
Table 83: Shampoo, Russia, brand share by value (%), 2008?09 113
Table 84: Shampoo, Russia, value by brand (RUBm), 2008?09 113
Table 85: Shampoo, Russia, company share by value (%), 2008?09 115
Table 86: Shampoo, Russia, value by company (RUBm), 2008?09 115
Table 87: Shampoo, Russia, distribution channels by value (%), 2008?09 116
Table 88: Shampoo, Russia, value by distribution channel (RUBm), 2008?09 116
Table 89: Shampoo, Russia, expenditure per capita (RUB), 2004?09 118
Table 90: Shampoo, Russia, forecast expenditure per capita (RUB), 2009?14 119
Table 91: Shampoo, Russia, expenditure per capita ($), 2004?09 119
Table 92: Shampoo, Russia, forecast expenditure per capita ($), 2009?14 120
Table 93: Shampoo, Russia, consumption per capita (units), 2004?09 120
Table 94: Shampoo, Russia, forecast consumption per capita (units), 2009?14 121
Table 95: Styling agents, Russia, value by segment (RUBm), 2004?09 122
Table 96: Styling agents, Russia, value forecast by segment (RUBm), 2009?14 123
Table 97: Styling agents, Russia, value by segment ($m), 2004?09 125
Table 98: Styling agents, Russia, value forecast by segment ($m), 2009?14 126
Table 99: Styling agents, Russia, volume by segment (units, million), 2004?09 128
Table 100: Styling agents, Russia, volume forecast by segment (units, million), 2009?14 129
Table 101: Styling agents, Russia, brand share by value (%), 2008?09 131
Table 102: Styling agents, Russia, value by brand (RUBm), 2008?09 132
Table 103: Styling agents, Russia, company share by value (%), 2008?09 134
Table 104: Styling agents, Russia, value by company (RUBm), 2008?09 134
Table 105: Styling agents, Russia, distribution channels by value (%), 2008?09 135
Table 106: Styling agents, Russia, value by distribution channel (RUBm), 2008?09 135
Table 107: Styling agents, Russia, expenditure per capita (RUB), 2004?09 137
Table 108: Styling agents, Russia, forecast expenditure per capita (RUB), 2009?14 138
Table 109: Styling agents, Russia, expenditure per capita ($), 2004?09 139
Table 110: Styling agents, Russia, forecast expenditure per capita ($), 2009?14 140
Table 111: Styling agents, Russia, consumption per capita (units), 2004?09 141
Table 112: Styling agents, Russia, forecast consumption per capita (units), 2009?14 142
Table 113: Global haircare market value, 2009 143
Table 114: Global haircare market split (value terms ($m), 2009), top five countries 146
Table 115: Global haircare market volume, 2009 147
Table 116: Global haircare market split (volume terms, 2009), top five countries 150
Table 117: Leading players, top five countries 151
Table 118: Analysis ofRussia’s political landscape 153
Table 119: Analysis ofRussia’s economic landscape 156
Table 120: Analysis ofRussia’s social landscape 160
Table 121: Analysis of Russia’s technology landscape 163
Table 122: Analysis ofRussia’s legal landscape 166
Table 123: Analysis of Russia’s environmental landscape 169
Table 124: Russia haircare new product launches reports, by company (top five companies), 2009 173
Table 125: Russia haircare new product launches SKUs, by company (top five companies), 2009 173
Table 126: Russia haircare new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 174
Table 127: Russia haircare new product launches (reports), by ingredients (top 10 ingredients), 2009 174
Table 128: Russia haircare new product launches (reports), by package tags or claims (top 10 claims), 2009 175
Table 129: Russia haircare new product launches - recent five launches (2009) 175
Table 130: Russia population, by age group, 2004?09 (millions) 176
Table 131: Russia population forecast, by age group, 2009?14 (millions) 177
Table 132: Russia population, by gender, 2004?09 (millions) 177
Table 133: Russia population forecast, by gender, 2009?14 (millions) 178
Table 134: Russia nominal GDP, 2004?09 (RUBbn, nominal prices) 178
Table 135: Russia nominal GDP forecast, 2009?14 (RUBbn, nominal prices) 178
Table 136: Russia real GDP, 2004?09 (RUBbn, 2000 prices) 179
Table 137: Russia real GDP forecast, 2009?14 (RUBbn, 2000 prices) 179
Table 138: Russia real GDP, 2004?09 ($bn, 2000 prices) 179
Table 139: Russia real GDP forecast, 2009?14 ($bn, 2000 prices) 180
Table 140: Russia consumer price index, 2004?09 (2000=100) 180
Table 141: Russia consumer price index, 2009?14 (2000=100) 180


[Inhaltsverzeichnis ausblenden]