Haircare in Saudi Arabia - Market Forecast & Consumer Demographics

Synopsis
Haircare in Saudi Arabia – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the haircare industry in Saudi Arabia.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Saudi Arabian haircare products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The haircare market consists of the sale of conditioner, hair colorants, perms and relaxers, shampoo and styling agents.
• Market overview & forecast – overall Saudi Arabia haircare market value and volume data split by category
• Market shares –company share, brand share and distribution share for the haircare market in Saudi Arabia
• Haircare consumption and usage demographics –analysis of Consumer Demographics in the Saudi Arabian haircare market

Highlights
• Consumers in the 15-24 age group used 27% of the total haircare products sold in Saudi Arabia in 2008.
• Urban consumers used 89.9% of the total haircare products sold in Saudi Arabia in 2008.
• Consumers in the 15-24 age group used 28.3% of the total hair conditioners sold in Saudi Arabia in 2008.

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the haircare market in Saudi Arabia
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Saudi Arabian haircare products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
Chapter 1 INTRODUCTION 2
What is this report about? 2
Market definition 3
LIST OF FIGURES 9
LIST OF TABLES 11
Chapter 2 SAUDI ARABIAN HAIRCARE MARKET OVERVIEW & FORECAST 15
Value analysis (Saudi Riyal), 2004?09 15
Value Analysis (Saudi Riyal), 2009?14 16
Value analysis (US dollars), 2004?09 18
Value analysis (US dollars), 2009?14 19
Volume analysis, 2004?09 21
Volume analysis, 2009?14 22
Chapter 3 SAUDI ARABIAN HAIRCARE MARKET SHARES 24
Company and brand share analysis 24
Distribution analysis 29
Chapter 4 SAUDI ARABIAN HAIRCARE MARKET – CONSUMPTION & USAGE DEMOGRAPHICS 31
Haircare–consumer graphics 31
Conditioner–consumer graphics 41
Hair colorants–consumer graphics 51
Perms & relaxers–consumer graphics 61
Shampoo–consumer graphics 71
Styling agents–consumer graphics 81
Chapter 5 RESEARCH METHODOLOGY 91
Methodology overview 91
Secondary research 92
Market modeling 93
Creating an initial data model 93
Revising the initial data model 93
Creating a final estimate 94
Creating demographic value splits 94
Primary research 94
Data finalization 95
Ongoing research 95
Chapter 6 APPENDIX 96
Future readings 96
How to contact experts in your industry 96
Disclaimer 96


LIST OF FIGURES
Figure 1: Haircare, Saudi Arabia, value by category (SARm), 2004?14 17
Figure 2: Haircare, Saudi Arabia, category growth comparison, by value, 2004?14 20
Figure 3: Haircare, Saudi Arabia, volume by category (units, million), 2004?14 23
Figure 4: Haircare, Saudi Arabia, category growth comparison, by volume, 2004?14 23
Figure 5: Haircare, Saudi Arabia, company share by value (%), 2008?09 27
Figure 6: Haircare, Saudi Arabia, distribution channels by value (%), 2008?09 30
Figure 7: Haircare, Saudi Arabia, consumption by age group, % of total market value ($m), 2008 31
Figure 8: Haircare, Saudi Arabia, consumption by gender, % of total market value ($m), 2008 33
Figure 9: Haircare, Saudi Arabia, consumption by income, % of total market value ($m), 2008 35
Figure 10: Haircare, Saudi Arabia, consumption by urban/rural, % of total market value ($m), 2008 37
Figure 11: Haircare, Saudi Arabia, consumption by status, % of total market value ($m), 2008 39
Figure 12: Conditioner, Saudi Arabia, consumption by age group, % of total market value ($m), 2008 41
Figure 13: Conditioner, Saudi Arabia, consumption by gender, % of total market value ($m), 2008 43
Figure 14: Conditioner, Saudi Arabia, consumption by income, % of total market value ($m), 2008 45
Figure 15: Conditioner, Saudi Arabia, consumption by urban/rural, % of total market value ($m), 2008 47
Figure 16: Conditioner, Saudi Arabia, consumption by status, % of total market value ($m), 2008 49
Figure 17: Hair colorants, Saudi Arabia, consumption by age group, % of total market value ($m), 2008 51
Figure 18: Hair colorants, Saudi Arabia, consumption by gender, % of total market value ($m), 2008 53
Figure 19: Hair colorants, Saudi Arabia, consumption by income, % of total market value ($m), 2008 55
Figure 20: Hair colorants, Saudi Arabia, consumption by urban/rural, % of total market value ($m), 2008 57
Figure 21: Hair colorants, Saudi Arabia, consumption by status, % of total market value ($m), 2008 59
Figure 22: Perms & relaxers, Saudi Arabia, consumption by age group, % of total market value ($m), 2008 61
Figure 23: Perms & relaxers, Saudi Arabia, consumption by gender, % of total market value ($m), 2008 63
Figure 24: Perms & relaxers, Saudi Arabia, consumption by income, % of total market value ($m), 2008 65
Figure 25: Perms & relaxers, Saudi Arabia, consumption by urban/rural, % of total market value ($m), 2008 67
Figure 26: Perms & relaxers, Saudi Arabia, consumption by status, % of total market value ($m), 2008 69
Figure 27: Shampoo, Saudi Arabia, consumption by age group, % of total market value ($m), 2008 71
Figure 28: Shampoo, Saudi Arabia, consumption by gender, % of total market value ($m), 2008 73
Figure 29: Shampoo, Saudi Arabia, consumption by income, % of total market value ($m), 2008 75
Figure 30: Shampoo, Saudi Arabia, consumption by urban/rural, % of total market value ($m), 2008 77
Figure 31: Shampoo, Saudi Arabia, consumption by status, % of total market value ($m), 2008 79
Figure 32: Styling agents, Saudi Arabia, consumption by age group, % of total market value ($m), 2008 81
Figure 33: Styling agents, Saudi Arabia, consumption by gender, % of total market value ($m), 2008 83
Figure 34: Styling agents, Saudi Arabia, consumption by income, % of total market value ($m), 2008 85
Figure 35: Styling agents, Saudi Arabia, consumption by urban/rural, % of total market value ($m), 2008 87
Figure 36: Styling agents, Saudi Arabia, consumption by status, % of total market value ($m), 2008 89
Figure 37: Annual data review process 92


LIST OF TABLES
Table 1: Haircare category definitions 4
Table 2: Haircare distribution channels 6
Table 3: Haircare, Saudi Arabia, value by category (SARm), 2004?09 15
Table 4: Haircare, Saudi Arabia, value forecast by category (SARm), 2009?14 16
Table 5: Haircare, Saudi Arabia, value by category ($m), 2004?09 18
Table 6: Haircare, Saudi Arabia, value forecast by category ($m), 2009?14 19
Table 7: Haircare, Saudi Arabia, volume by category (units, million), 2004?09 21
Table 8: Haircare, Saudi Arabia, volume forecast by category (units, million), 2009?14 22
Table 9: Haircare, Saudi Arabia, brand share by value (%), 2008?09 24
Table 10: Haircare, Saudi Arabia, value by brand (SARm), 2008?09 25
Table 11: Haircare, Saudi Arabia, company share by value (%), 2008?09 28
Table 12: Haircare, Saudi Arabia, value by company (SARm), 2008?09 28
Table 13: Haircare, Saudi Arabia, distribution channels by value (%), 2008?09 29
Table 14: Haircare, Saudi Arabia, value by distribution channel (SARm), 2008?09 29
Table 15: Haircare, Saudi Arabia, consumption by age group, value ($m), 2004?08 32
Table 16: Haircare, Saudi Arabia, consumption by age group, % of total market value ($m), 2004?08 32
Table 17: Haircare, Saudi Arabia, consumption by gender, value ($m), 2004–08 34
Table 18: Haircare, Saudi Arabia, consumption by gender, % of total market value ($m), 2004–08 34
Table 19: Haircare, Saudi Arabia, consumption by income, value ($m), 2004–08 36
Table 20: Haircare, Saudi Arabia, consumption by income, % of total market value ($m), 2004–08 36
Table 21: Haircare, Saudi Arabia, consumption by urban/rural, value ($m), 2004–08 38
Table 22: Haircare, Saudi Arabia, consumption by urban/rural, % of total market value ($m), 2004–08 38
Table 23: Haircare, Saudi Arabia, consumption by status, value ($m), 2004–08 40
Table 24: Haircare, Saudi Arabia, consumption by status, % of total market value ($m), 2004–08 40
Table 25: Conditioner, Saudi Arabia, consumption by age group, value ($m), 2004?08 42
Table 26: Conditioner, Saudi Arabia, consumption by age group, % of total market value ($m), 2004?08 42
Table 27: Conditioner, Saudi Arabia, consumption by gender, value ($m), 2004–08 44
Table 28: Conditioner, Saudi Arabia, consumption by gender, % of total market value ($m), 2004–08 44
Table 29: Conditioner, Saudi Arabia, consumption by income, value ($m), 2004–08 46
Table 30: Conditioner, Saudi Arabia, consumption by income, % of total market value ($m), 2004–08 46
Table 31: Conditioner, Saudi Arabia, consumption by urban/rural, value ($m), 2004–08 48
Table 32: Conditioner, Saudi Arabia, consumption by urban/rural, % of total market value ($m), 2004–08 48
Table 33: Conditioner, Saudi Arabia, consumption by status, value ($m), 2004–08 50
Table 34: Conditioner, Saudi Arabia, consumption by status, % of total market value ($m), 2004–08 50
Table 35: Hair colorants, Saudi Arabia, consumption by age group, value ($m), 2004?08 52
Table 36: Hair colorants, Saudi Arabia, consumption by age group, % of total market value ($m), 2004?08 52
Table 37: Hair colorants, Saudi Arabia, consumption by gender, value ($m), 2004–08 54
Table 38: Hair colorants, Saudi Arabia, consumption by gender, % of total market value ($m), 2004–08 54
Table 39: Hair colorants, Saudi Arabia, consumption by income, value ($m), 2004–08 56
Table 40: Hair colorants, Saudi Arabia, consumption by income, % of total market value ($m), 2004–08 56
Table 41: Hair colorants, Saudi Arabia, consumption by urban/rural, value ($m), 2004–08 58
Table 42: Hair colorants, Saudi Arabia, consumption by urban/rural, % of total market value ($m), 2004–08 58
Table 43: Hair colorants, Saudi Arabia, consumption by status, value ($m), 2004–08 60
Table 44: Hair colorants, Saudi Arabia, consumption by status, % of total market value ($m), 2004–08 60
Table 45: Perms & relaxers, Saudi Arabia, consumption by age group, value ($m), 2004?08 62
Table 46: Perms & relaxers, Saudi Arabia, consumption by age group, % of total market value ($m), 2004?08 62
Table 47: Perms & relaxers, Saudi Arabia, consumption by gender, value ($m), 2004–08 64
Table 48: Perms & relaxers, Saudi Arabia, consumption by gender, % of total market value ($m), 2004–08 64
Table 49: Perms & relaxers, Saudi Arabia, consumption by income, value ($m), 2004–08 66
Table 50: Perms & relaxers, Saudi Arabia, consumption by income, % of total market value ($m), 2004–08 66
Table 51: Perms & relaxers, Saudi Arabia, consumption by urban/rural, value ($m), 2004–08 68
Table 52: Perms & relaxers, Saudi Arabia, consumption by urban/rural, % of total market value ($m), 2004–08 68
Table 53: Perms & relaxers, Saudi Arabia, consumption by status, value ($m), 2004–08 70
Table 54: Perms & relaxers, Saudi Arabia, consumption by status, % of total market value ($m), 2004–08 70
Table 55: Shampoo, Saudi Arabia, consumption by age group, value ($m), 2004?08 72
Table 56: Shampoo, Saudi Arabia, consumption by age group, % of total market value ($m), 2004?08 72
Table 57: Shampoo, Saudi Arabia, consumption by gender, value ($m), 2004–08 74
Table 58: Shampoo, Saudi Arabia, consumption by gender, % of total market value ($m), 2004–08 74
Table 59: Shampoo, Saudi Arabia, consumption by income, value ($m), 2004–08 76
Table 60: Shampoo, Saudi Arabia, consumption by income, % of total market value ($m), 2004–08 76
Table 61: Shampoo, Saudi Arabia, consumption by urban/rural, value ($m), 2004–08 78
Table 62: Shampoo, Saudi Arabia, consumption by urban/rural, % of total market value ($m), 2004–08 78
Table 63: Shampoo, Saudi Arabia, consumption by status, value ($m), 2004–08 80
Table 64: Shampoo, Saudi Arabia, consumption by status, % of total market value ($m), 2004–08 80
Table 65: Styling agents, Saudi Arabia, consumption by age group, value ($m), 2004?08 82
Table 66: Styling agents, Saudi Arabia, consumption by age group, % of total market value ($m), 2004?08 82
Table 67: Styling agents, Saudi Arabia, consumption by gender, value ($m), 2004–08 84
Table 68: Styling agents, Saudi Arabia, consumption by gender, % of total market value ($m), 2004–08 84
Table 69: Styling agents, Saudi Arabia, consumption by income, value ($m), 2004–08 86
Table 70: Styling agents, Saudi Arabia, consumption by income, % of total market value ($m), 2004–08 86
Table 71: Styling agents, Saudi Arabia, consumption by urban/rural, value ($m), 2004–08 88
Table 72: Styling agents, Saudi Arabia, consumption by urban/rural, % of total market value ($m), 2004–08 88
Table 73: Styling agents, Saudi Arabia, consumption by status, value ($m), 2004–08 90
Table 74: Styling agents, Saudi Arabia, consumption by status, % of total market value ($m), 2004–08 90


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