Haircare in South Africa to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: haircare 2
Summary category level: conditioner 3
Summary category level: hair colorants 4
Summary category level: perms and relaxers 5
Summary category level: shampoo 6
Summary category level: styling agents 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 25
Value analysis (South African Rand), 2004?09 25
Value analysis (South African Rand), 2009?14 26
Value analysis (US dollars), 2004?09 28
Value analysis (US dollars), 2009?14 29
Volume analysis, 2004?09 31
Volume analysis, 2009?14 32
Company and brand share analysis 34
Distribution analysis 41
Expenditure and consumption per capita 43
Chapter 4 Leading Company Profiles 47
Procter & Gamble Company, The 47
L'Oreal S.A. 49
Chapter 5 Category Analysis: Conditioner 52
Value analysis (South African Rand), 2004?09 52
Value analysis (South African Rand), 2009?14 53
Value analysis (US dollars), 2004?09 55
Value analysis (US dollars), 2009?14 55
Volume analysis, 2004?09 57
Volume analysis, 2009?14 58
Company and brand share analysis 60
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 6 Category Analysis: Hair Colorants 69
Value analysis (South African Rand), 2004?09 69
Value analysis (South African Rand), 2009?14 70
Value analysis (US dollars), 2004?09 72
Value analysis (US dollars), 2009?14 73
Volume analysis, 2004?09 75
Volume analysis, 2009?14 76
Company and brand share analysis 78
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 7 Category Analysis: Perms and Relaxers 90
Value analysis (South African Rand), 2004?09 90
Value analysis (South African Rand), 2009?14 91
Value analysis (US dollars), 2004?09 93
Value analysis (US dollars), 2009?14 93
Volume analysis, 2004?09 95
Volume analysis, 2009?14 96
Company and brand share analysis 98
Distribution analysis 101
Expenditure and consumption per capita 103
Chapter 8 Category Analysis: Shampoo 106
Value analysis (South African Rand), 2004?09 106
Value analysis (South African Rand), 2009?14 107
Value analysis (US dollars), 2004?09 109
Value analysis (US dollars), 2009?14 110
Volume analysis, 2004?09 112
Volume analysis, 2009?14 113
Company and brand share analysis 115
Distribution analysis 120
Expenditure and consumption per capita 122
Chapter 9 Category Analysis: Styling Agents 125
Value analysis (South African Rand), 2004?09 125
Value analysis (South African Rand), 2009?14 126
Value analysis (US dollars), 2004?09 128
Value analysis (US dollars), 2009?14 129
Volume analysis, 2004?09 131
Volume analysis, 2009?14 132
Company and brand share analysis 134
Distribution analysis 138
Expenditure and consumption per capita 140
Chapter 10 Country Comparison 146
Value 146
Volume 150
Market share 154
Chapter 11 PESTLE Analysis 155
Summary 155
Political analysis 156
Economic analysis 159
Social analysis 162
Technology analysis 165
Legal analysis 168
Environmental analysis 171
Chapter 12 New Product Development 174
Product launches over time 174
Recent product launches 176
Chapter 13 Macroeconomic Profile 177
Macroeconomic indicators 177
Chapter 14 Research Methodology 182
Methodology overview 182
Secondary research 183
Market modeling 184
Creating an initial data model 184
Revising the initial data model 184
Creating a final estimate 185
Creating demographic value splits 185
Primary research 185
Data finalization 186
Ongoing research 186
Chapter 15 Appendix 187
Future readings 187
How to contact experts in your industry 187
Disclaimer 187

LIST OF FIGURES
Figure 1: Haircare, South Africa, value by category (ZARm), 2004?14 27
Figure 2: Haircare, South Africa, category growth comparison, by value, 2004?14 30
Figure 3: Haircare, South Africa, volume by category (units, million), 2004?14 33
Figure 4: Haircare, South Africa, category growth comparison, by volume, 2004?14 33
Figure 5: Haircare, South Africa, company share by value (%), 2008?09 38
Figure 6: Haircare, South Africa, distribution channels by value (%), 2008?09 42
Figure 7: Conditioner, South Africa, value by segment (ZARm), 2004?14 54
Figure 8: Conditioner, South Africa, category growth comparison, by value, 2004?14 56
Figure 9: Conditioner, South Africa, volume by segment (units, million), 2004?14 59
Figure 10: Conditioner, South Africa, category growth comparison, by volume, 2004?14 59
Figure 11: Conditioner, South Africa, company share by value (%), 2008?09 62
Figure 12: Conditioner, South Africa, distribution channels by value (%), 2008?09 65
Figure 13: Hair colorants, South Africa, value by segment (ZARm), 2004?14 71
Figure 14: Hair colorants, South Africa, category growth comparison, by value, 2004?14 74
Figure 15: Hair colorants, South Africa, volume by segment (units, million), 2004?14 77
Figure 16: Hair colorants, South Africa, category growth comparison, by volume, 2004?14 77
Figure 17: Hair colorants, South Africa, company share by value (%), 2008?09 80
Figure 18: Hair colorants, South Africa, distribution channels by value (%), 2008?09 83
Figure 19: Perms and relaxers, South Africa, value by segment (ZARm), 2004?14 92
Figure 20: Perms and relaxers, South Africa, category growth comparison, by value, 2004?14 94
Figure 21: Perms and relaxers, South Africa, volume by segment (units, million), 2004?14 97
Figure 22: Perms and relaxers, South Africa, category growth comparison, by volume, 2004?14 97
Figure 23: Perms and relaxers, South Africa, company share by value (%), 2008?09 99
Figure 24: Perms and relaxers, South Africa, distribution channels by value (%), 2008?09 102
Figure 25: Shampoo, South Africa, value by segment (ZARm), 2004?14 108
Figure 26: Shampoo, South Africa, category growth comparison, by value, 2004?14 111
Figure 27: Shampoo, South Africa, volume by segment (units, million), 2004?14 114
Figure 28: Shampoo, South Africa, category growth comparison, by volume, 2004?14 114
Figure 29: Shampoo, South Africa, company share by value (%), 2008?09 117
Figure 30: Shampoo, South Africa, distribution channels by value (%), 2008?09 121
Figure 31: Styling agents, South Africa, value by segment (ZARm), 2004?14 127
Figure 32: Styling agents, South Africa, category growth comparison, by value, 2004?14 130
Figure 33: Styling agents, South Africa, volume by segment (units, million), 2004?14 133
Figure 34: Styling agents, South Africa, category growth comparison, by volume, 2004?14 133
Figure 35: Styling agents, South Africa, company share by value (%), 2008?09 136
Figure 36: Styling agents, South Africa, distribution channels by value (%), 2008?09 139
Figure 37: Global haircare market split (value terms, 2009), top five countries 147
Figure 38: Global haircare market value, 2004–09, top five countries 149
Figure 39: Global haircare market split (volume terms, 2009), top five countries 151
Figure 40: Global haircare market volume, 2004–09, top five countries 153
Figure 41: Annual data review process 183

LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Haircare, South Africa, value by category (ZARm), 2004?09 25
Table 4: Haircare, South Africa, value forecast by category (ZARm), 2009?14 26
Table 5: Haircare, South Africa, value by category ($m), 2004?09 28
Table 6: Haircare, South Africa, value forecast by category ($m), 2009?14 29
Table 7: Haircare, South Africa, volume by category (units, million), 2004?09 31
Table 8: Haircare, South Africa, volume forecast by category (units, million), 2009?14 32
Table 9: Haircare, South Africa, brand share by value (%), 2008?09 34
Table 10: Haircare, South Africa, value by brand (ZARm), 2008?09 36
Table 11: Haircare, South Africa, company share by value (%), 2008?09 39
Table 12: Haircare, South Africa, value by company (ZARm), 2008?09 40
Table 13: Haircare, South Africa, distribution channels by value (%), 2008?09 41
Table 14: Haircare, South Africa, value by distribution channel (ZARm), 2008?09 41
Table 15: Haircare, South Africa, expenditure per capita (ZAR), 2004?09 43
Table 16: Haircare, South Africa, forecast expenditure per capita (ZAR), 2009?14 44
Table 17: Haircare, South Africa, expenditure per capita ($), 2004?09 44
Table 18: Haircare, South Africa, forecast expenditure per capita ($), 2009?14 45
Table 19: Haircare, South Africa, consumption per capita (units), 2004?09 45
Table 20: Haircare, South Africa, forecast consumption per capita (units), 2009?14 46
Table 21: Procter & Gamble Company, The key facts 47
Table 22: L'Oreal S.A. key facts 49
Table 23: Conditioner, South Africa, value by segment (ZARm), 2004?09 52
Table 24: Conditioner, South Africa, value forecast by segment (ZARm), 2009?14 53
Table 25: Conditioner, South Africa, value by segment ($m), 2004?09 55
Table 26: Conditioner, South Africa, value forecast by segment ($m), 2009?14 55
Table 27: Conditioner, South Africa, volume by segment (units, million), 2004?09 57
Table 28: Conditioner, South Africa, volume forecast by segment (units, million), 2009?14 58
Table 29: Conditioner, South Africa, brand share by value (%), 2008?09 60
Table 30: Conditioner, South Africa, value by brand (ZARm), 2008?09 61
Table 31: Conditioner, South Africa, company share by value (%), 2008?09 63
Table 32: Conditioner, South Africa, value by company (ZARm), 2008?09 63
Table 33: Conditioner, South Africa, distribution channels by value (%), 2008?09 64
Table 34: Conditioner, South Africa, value by distribution channel (ZARm), 2008?09 64
Table 35: Conditioner, South Africa, expenditure per capita (ZAR), 2004?09 66
Table 36: Conditioner, South Africa, forecast expenditure per capita (ZAR), 2009?14 66
Table 37: Conditioner, South Africa, expenditure per capita ($), 2004?09 67
Table 38: Conditioner, South Africa, forecast expenditure per capita ($), 2009?14 67
Table 39: Conditioner, South Africa, consumption per capita (units), 2004?09 68
Table 40: Conditioner, South Africa, forecast consumption per capita (units), 2009?14 68
Table 41: Hair colorants, South Africa, value by segment (ZARm), 2004?09 69
Table 42: Hair colorants, South Africa, value forecast by segment (ZARm), 2009?14 70
Table 43: Hair colorants, South Africa, value by segment ($m), 2004?09 72
Table 44: Hair colorants, South Africa, value forecast by segment ($m), 2009?14 73
Table 45: Hair colorants, South Africa, volume by segment (units, million), 2004?09 75
Table 46: Hair colorants, South Africa, volume forecast by segment (units, million), 2009?14 76
Table 47: Hair colorants, South Africa, brand share by value (%), 2008?09 78
Table 48: Hair colorants, South Africa, value by brand (ZARm), 2008?09 79
Table 49: Hair colorants, South Africa, company share by value (%), 2008?09 81
Table 50: Hair colorants, South Africa, value by company (ZARm), 2008?09 81
Table 51: Hair colorants, South Africa, distribution channels by value (%), 2008?09 82
Table 52: Hair colorants, South Africa, value by distribution channel (ZARm), 2008?09 82
Table 53: Hair colorants, South Africa, expenditure per capita (ZAR), 2004?09 84
Table 54: Hair colorants, South Africa, forecast expenditure per capita (ZAR), 2009?14 85
Table 55: Hair colorants, South Africa, expenditure per capita ($), 2004?09 86
Table 56: Hair colorants, South Africa, forecast expenditure per capita ($), 2009?14 87
Table 57: Hair colorants, South Africa, consumption per capita (units), 2004?09 88
Table 58: Hair colorants, South Africa, forecast consumption per capita (units), 2009?14 89
Table 59: Perms and relaxers, South Africa, value by segment (ZARm), 2004?09 90
Table 60: Perms and relaxers, South Africa, value forecast by segment (ZARm), 2009?14 91
Table 61: Perms and relaxers, South Africa, value by segment ($m), 2004?09 93
Table 62: Perms and relaxers, South Africa, value forecast by segment ($m), 2009?14 93
Table 63: Perms and relaxers, South Africa, volume by segment (units, million), 2004?09 95
Table 64: Perms and relaxers, South Africa, volume forecast by segment (units, million), 2009?14 96
Table 65: Perms and relaxers, South Africa, brand share by value (%), 2008?09 98
Table 66: Perms and relaxers, South Africa, value by brand (ZARm), 2008?09 98
Table 67: Perms and relaxers, South Africa, company share by value (%), 2008?09 100
Table 68: Perms and relaxers, South Africa, value by company (ZARm), 2008?09 100
Table 69: Perms and relaxers, South Africa, distribution channels by value (%), 2008?09 101
Table 70: Perms and relaxers, South Africa, value by distribution channel (ZARm), 2008?09 101
Table 71: Perms and relaxers, South Africa, expenditure per capita (ZAR), 2004?09 103
Table 72: Perms and relaxers, South Africa, forecast expenditure per capita (ZAR), 2009?14 103
Table 73: Perms and relaxers, South Africa, expenditure per capita ($), 2004?09 104
Table 74: Perms and relaxers, South Africa, forecast expenditure per capita ($), 2009?14 104
Table 75: Perms and relaxers, South Africa, consumption per capita (units), 2004?09 105
Table 76: Perms and relaxers, South Africa, forecast consumption per capita (units), 2009?14 105
Table 77: Shampoo, South Africa, value by segment (ZARm), 2004?09 106
Table 78: Shampoo, South Africa, value forecast by segment (ZARm), 2009?14 107
Table 79: Shampoo, South Africa, value by segment ($m), 2004?09 109
Table 80: Shampoo, South Africa, value forecast by segment ($m), 2009?14 110
Table 81: Shampoo, South Africa, volume by segment (units, million), 2004?09 112
Table 82: Shampoo, South Africa, volume forecast by segment (units, million), 2009?14 113
Table 83: Shampoo, South Africa, brand share by value (%), 2008?09 115
Table 84: Shampoo, South Africa, value by brand (ZARm), 2008?09 116
Table 85: Shampoo, South Africa, company share by value (%), 2008?09 118
Table 86: Shampoo, South Africa, value by company (ZARm), 2008?09 119
Table 87: Shampoo, South Africa, distribution channels by value (%), 2008?09 120
Table 88: Shampoo, South Africa, value by distribution channel (ZARm), 2008?09 120
Table 89: Shampoo, South Africa, expenditure per capita (ZAR), 2004?09 122
Table 90: Shampoo, South Africa, forecast expenditure per capita (ZAR), 2009?14 122
Table 91: Shampoo, South Africa, expenditure per capita ($), 2004?09 123
Table 92: Shampoo, South Africa, forecast expenditure per capita ($), 2009?14 123
Table 93: Shampoo, South Africa, consumption per capita (units), 2004?09 124
Table 94: Shampoo, South Africa, forecast consumption per capita (units), 2009?14 124
Table 95: Styling agents, South Africa, value by segment (ZARm), 2004?09 125
Table 96: Styling agents, South Africa, value forecast by segment (ZARm), 2009?14 126
Table 97: Styling agents, South Africa, value by segment ($m), 2004?09 128
Table 98: Styling agents, South Africa, value forecast by segment ($m), 2009?14 129
Table 99: Styling agents, South Africa, volume by segment (units, million), 2004?09 131
Table 100: Styling agents, South Africa, volume forecast by segment (units, million), 2009?14 132
Table 101: Styling agents, South Africa, brand share by value (%), 2008?09 134
Table 102: Styling agents, South Africa, value by brand (ZARm), 2008?09 135
Table 103: Styling agents, South Africa, company share by value (%), 2008?09 137
Table 104: Styling agents, South Africa, value by company (ZARm), 2008?09 137
Table 105: Styling agents, South Africa, distribution channels by value (%), 2008?09 138
Table 106: Styling agents, South Africa, value by distribution channel (ZARm), 2008?09 138
Table 107: Styling agents, South Africa, expenditure per capita (ZAR), 2004?09 140
Table 108: Styling agents, South Africa, forecast expenditure per capita (ZAR), 2009?14 141
Table 109: Styling agents, South Africa, expenditure per capita ($), 2004?09 142
Table 110: Styling agents, South Africa, forecast expenditure per capita ($), 2009?14 143
Table 111: Styling agents, South Africa, consumption per capita (units), 2004?09 144
Table 112: Styling agents, South Africa, forecast consumption per capita (units), 2009?14 145
Table 113: Global haircare market value, 2009 146
Table 114: Global haircare market split (value terms ($m), 2009), top five countries 149
Table 115: Global haircare market volume, 2009 150
Table 116: Global haircare market split (volume terms, 2009), top five countries 153
Table 117: Leading players, top five countries 154
Table 118: Analysis of South Africa’s political landscape 156
Table 119: Analysis of the South African economy 159
Table 120: Analysis of the South African social system 162
Table 121: Analysis of South African technology landscape 165
Table 122: Analysis of South Africa legal landscape 168
Table 123: Analysis of South African environmental landscape 171
Table 124: South Africa haircare new product launches reports, by company (top five companies), 2009 174
Table 125: South Africa haircare new product launches SKUs, by company (top five companies), 2009 174
Table 126: South Africa haircare new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 175
Table 127: South Africa haircare new product launches (reports), by ingredients (top 10 ingredients), 2009 175
Table 128: South Africa haircare new product launches (reports), by package tags or claims (top 10 claims), 2009 176
Table 129: South Africa haircare new product launches - recent five launches (2009) 176
Table 130: South Africa population, by age group, 2004?09 (millions) 177
Table 131: South Africa population forecast, by age group, 2009?14 (millions) 178
Table 132: South Africa population, by gender, 2004?09 (millions) 178
Table 133: South Africa population forecast, by gender, 2009?14 (millions) 179
Table 134: South Africa nominal GDP, 2004?09 (ZARbn, nominal prices) 179
Table 135: South Africa nominal GDP forecast, 2009?14 (ZARbn, nominal prices) 179
Table 136: South Africa real GDP, 2004?09 (ZARbn, 2000 prices) 180
Table 137: South Africa real GDP forecast, 2009?14 (ZARbn, 2000 prices) 180
Table 138: South Africa real GDP, 2004?09 ($bn, 2000 prices) 180
Table 139: South Africa real GDP forecast, 2009?14 ($bn, 2000 prices) 181
Table 140: South Africa consumer price index, 2004?09 (2000=100) 181
Table 141: South Africa consumer price index, 2009?14 (2000=100) 181


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