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Haircare in South Africa - Market Forecast & Consumer Demographics
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Databook 98 seiten | |||||||||||
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Synopsis
Haircare in South Africa – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demograph.....
Synopsis Haircare in South Africa – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the haircare industry in South Africa. Introduction Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for South African haircare products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009. Scope • The haircare market consists of the sale of conditioner, hair colorants, perms and relaxers, shampoo and styling agents. • Market overview & forecast – overall South Africa haircare market value and volume data split by category • Market shares –company share, brand share and distribution share for the haircare market in South Africa • Haircare consumption and usage demographics –analysis of Consumer Demographics in the South African haircare market Highlights • Consumers in the 15-24 age group used 26.8% of the total haircare products sold in South Africa in 2008. • Urban consumers used 64.9% of the total haircare products sold in South Africa in 2008. • Consumers in the 0-14 age group used 25.3% of the total hair conditioners sold in South Africa in 2008. Reasons to Purchase • Develop business strategies by understanding the quantitative trends within the haircare market in South Africa • Design effective marketing and sales strategies by identifying consumption and usage demographics for South African haircare products • Identify key players within the market to plan lucrative M&A, partnerships and agreements [Studien Infos ausblenden] |
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TABLE OF CONTENTS OVERVIEW 1 Catalyst 1 Summary 1 Chapter 1 INTRODUCTION 2 What is this report about? 2 Market definition 3 LIST OF FIGURES 9 LIST OF TABLES 11 Chapter 2 SOUTH AFRICAN HAIRCARE MARKET OVERVIEW & FORECAST 15 Value analysis (South African Rand), 2004?09 15 Value analysis (South African Rand), 2009?14 16 Value analysis (US dollars), 2004?09 18 Value analysis (US dollars), 2009?14 19 Volume analysis, 2004?09 21 Volume analysis, 2009?14 22 Chapter 3 SOUTH AFRICAN HAIRCARE MARKET SHARES 24 Company and brand share analysis 24 Distribution analysis 31 Chapter 4 SOUTH AFRICAN HAIRCARE MARKET – CONSUMPTION & USAGE DEMOGRAPHICS 33 Haircare–consumer graphics 33 Conditioner–consumer graphics 43 Hair colorants–consumer graphics 53 Perms & relaxers–consumer graphics 63 Shampoo–consumer graphics 73 Styling agents–consumer graphics 83 Chapter 5 RESEARCH METHODOLOGY 93 Methodology overview 93 Secondary research 94 Market modeling 95 Creating an initial data model 95 Revising the initial data model 95 Creating a final estimate 96 Creating demographic value splits 96 Primary research 96 Data finalization 97 Ongoing research 97 Chapter 6 APPENDIX 98 Future readings 98 How to contact experts in your industry 98 Disclaimer 98 LIST OF FIGURES Figure 1: Haircare, South Africa, value by category (ZARm), 2004?14 17 Figure 2: Haircare, South Africa, category growth comparison, by value, 2004?14 20 Figure 3: Haircare, South Africa, volume by category (units, million), 2004?14 23 Figure 4: Haircare, South Africa, category growth comparison, by volume, 2004?14 23 Figure 5: Haircare, South Africa, company share by value (%), 2008?09 28 Figure 6: Haircare, South Africa, distribution channels by value (%), 2008?09 32 Figure 7: Haircare, South Africa, consumption by age group, % of total market value ($m), 2008 33 Figure 8: Haircare, South Africa, consumption by gender, % of total market value ($m), 2008 35 Figure 9: Haircare, South Africa, consumption by income, % of total market value ($m), 2008 37 Figure 10: Haircare, South Africa, consumption by urban/rural, % of total market value ($m), 2008 39 Figure 11: Haircare, South Africa, consumption by status, % of total market value ($m), 2008 41 Figure 12: Conditioner, South Africa, consumption by age group, % of total market value ($m), 2008 43 Figure 13: Conditioner, South Africa, consumption by gender, % of total market value ($m), 2008 45 Figure 14: Conditioner, South Africa, consumption by income, % of total market value ($m), 2008 47 Figure 15: Conditioner, South Africa, consumption by urban/rural, % of total market value ($m), 2008 49 Figure 16: Conditioner, South Africa, consumption by status, % of total market value ($m), 2008 51 Figure 17: Hair colorants, South Africa, consumption by age group, % of total market value ($m), 2008 53 Figure 18: Hair colorants, South Africa, consumption by gender, % of total market value ($m), 2008 55 Figure 19: Hair colorants, South Africa, consumption by income, % of total market value ($m), 2008 57 Figure 20: Hair colorants, South Africa, consumption by urban/rural, % of total market value ($m), 2008 59 Figure 21: Hair colorants, South Africa, consumption by status, % of total market value ($m), 2008 61 Figure 22: Perms & relaxers, South Africa, consumption by age group, % of total market value ($m), 2008 63 Figure 23: Perms & relaxers, South Africa, consumption by gender, % of total market value ($m), 2008 65 Figure 24: Perms & relaxers, South Africa, consumption by income, % of total market value ($m), 2008 67 Figure 25: Perms & relaxers, South Africa, consumption by urban/rural, % of total market value ($m), 2008 69 Figure 26: Perms & relaxers, South Africa, consumption by status, % of total market value ($m), 2008 71 Figure 27: Shampoo, South Africa, consumption by age group, % of total market value ($m), 2008 73 Figure 28: Shampoo, South Africa, consumption by gender, % of total market value ($m), 2008 75 Figure 29: Shampoo, South Africa, consumption by income, % of total market value ($m), 2008 77 Figure 30: Shampoo, South Africa, consumption by urban/rural, % of total market value ($m), 2008 79 Figure 31: Shampoo, South Africa, consumption by status, % of total market value ($m), 2008 81 Figure 32: Styling agents, South Africa, consumption by age group, % of total market value ($m), 2008 83 Figure 33: Styling agents, South Africa, consumption by gender, % of total market value ($m), 2008 85 Figure 34: Styling agents, South Africa, consumption by income, % of total market value ($m), 2008 87 Figure 35: Styling agents, South Africa, consumption by urban/rural, % of total market value ($m), 2008 89 Figure 36: Styling agents, South Africa, consumption by status, % of total market value ($m), 2008 91 Figure 37: Annual data review process 94 LIST OF TABLES Table 1: Haircare category definitions 4 Table 2: Haircare distribution channels 6 Table 3: Haircare, South Africa, value by category (ZARm), 2004?09 15 Table 4: Haircare, South Africa, value forecast by category (ZARm), 2009?14 16 Table 5: Haircare, South Africa, value by category ($m), 2004?09 18 Table 6: Haircare, South Africa, value forecast by category ($m), 2009?14 19 Table 7: Haircare, South Africa, volume by category (units, million), 2004?09 21 Table 8: Haircare, South Africa, volume forecast by category (units, million), 2009?14 22 Table 9: Haircare, South Africa, brand share by value (%), 2008?09 24 Table 10: Haircare, South Africa, value by brand (ZARm), 2008?09 26 Table 11: Haircare, South Africa, company share by value (%), 2008?09 29 Table 12: Haircare, South Africa, value by company (ZARm), 2008?09 30 Table 13: Haircare, South Africa, distribution channels by value (%), 2008?09 31 Table 14: Haircare, South Africa, value by distribution channel (ZARm), 2008?09 31 Table 15: Haircare, South Africa, consumption by age group, value ($m), 2004?08 34 Table 16: Haircare, South Africa, consumption by age group, % of total market value ($m), 2004?08 34 Table 17: Haircare, South Africa, consumption by gender, value ($m), 2004–08 36 Table 18: Haircare, South Africa, consumption by gender, % of total market value ($m), 2004–08 36 Table 19: Haircare, South Africa, consumption by income, value ($m), 2004–08 38 Table 20: Haircare, South Africa, consumption by income, % of total market value ($m), 2004–08 38 Table 21: Haircare, South Africa, consumption by urban/rural, value ($m), 2004–08 40 Table 22: Haircare, South Africa, consumption by urban/rural, % of total market value ($m), 2004–08 40 Table 23: Haircare, South Africa, consumption by status, value ($m), 2004–08 42 Table 24: Haircare, South Africa, consumption by status, % of total market value ($m), 2004–08 42 Table 25: Conditioner, South Africa, consumption by age group, value ($m), 2004?08 44 Table 26: Conditioner, South Africa, consumption by age group, % of total market value ($m), 2004?08 44 Table 27: Conditioner, South Africa, consumption by gender, value ($m), 2004–08 46 Table 28: Conditioner, South Africa, consumption by gender, % of total market value ($m), 2004–08 46 Table 29: Conditioner, South Africa, consumption by income, value ($m), 2004–08 48 Table 30: Conditioner, South Africa, consumption by income, % of total market value ($m), 2004–08 48 Table 31: Conditioner, South Africa, consumption by urban/rural, value ($m), 2004–08 50 Table 32: Conditioner, South Africa, consumption by urban/rural, % of total market value ($m), 2004–08 50 Table 33: Conditioner, South Africa, consumption by status, value ($m), 2004–08 52 Table 34: Conditioner, South Africa, consumption by status, % of total market value ($m), 2004–08 52 Table 35: Hair colorants, South Africa, consumption by age group, value ($m), 2004?08 54 Table 36: Hair colorants, South Africa, consumption by age group, % of total market value ($m), 2004?08 54 Table 37: Hair colorants, South Africa, consumption by gender, value ($m), 2004–08 56 Table 38: Hair colorants, South Africa, consumption by gender, % of total market value ($m), 2004–08 56 Table 39: Hair colorants, South Africa, consumption by income, value ($m), 2004–08 58 Table 40: Hair colorants, South Africa, consumption by income, % of total market value ($m), 2004–08 58 Table 41: Hair colorants, South Africa, consumption by urban/rural, value ($m), 2004–08 60 Table 42: Hair colorants, South Africa, consumption by urban/rural, % of total market value ($m), 2004–08 60 Table 43: Hair colorants, South Africa, consumption by status, value ($m), 2004–08 62 Table 44: Hair colorants, South Africa, consumption by status, % of total market value ($m), 2004–08 62 Table 45: Perms & relaxers, South Africa, consumption by age group, value ($m), 2004?08 64 Table 46: Perms & relaxers, South Africa, consumption by age group, % of total market value ($m), 2004?08 64 Table 47: Perms & relaxers, South Africa, consumption by gender, value ($m), 2004–08 66 Table 48: Perms & relaxers, South Africa, consumption by gender, % of total market value ($m), 2004–08 66 Table 49: Perms & relaxers, South Africa, consumption by income, value ($m), 2004–08 68 Table 50: Perms & relaxers, South Africa, consumption by income, % of total market value ($m), 2004–08 68 Table 51: Perms & relaxers, South Africa, consumption by urban/rural, value ($m), 2004–08 70 Table 52: Perms & relaxers, South Africa, consumption by urban/rural, % of total market value ($m), 2004–08 70 Table 53: Perms & relaxers, South Africa, consumption by status, value ($m), 2004–08 72 Table 54: Perms & relaxers, South Africa, consumption by status, % of total market value ($m), 2004–08 72 Table 55: Shampoo, South Africa, consumption by age group, value ($m), 2004?08 74 Table 56: Shampoo, South Africa, consumption by age group, % of total market value ($m), 2004?08 74 Table 57: Shampoo, South Africa, consumption by gender, value ($m), 2004–08 76 Table 58: Shampoo, South Africa, consumption by gender, % of total market value ($m), 2004–08 76 Table 59: Shampoo, South Africa, consumption by income, value ($m), 2004–08 78 Table 60: Shampoo, South Africa, consumption by income, % of total market value ($m), 2004–08 78 Table 61: Shampoo, South Africa, consumption by urban/rural, value ($m), 2004–08 80 Table 62: Shampoo, South Africa, consumption by urban/rural, % of total market value ($m), 2004–08 80 Table 63: Shampoo, South Africa, consumption by status, value ($m), 2004–08 82 Table 64: Shampoo, South Africa, consumption by status, % of total market value ($m), 2004–08 82 Table 65: Styling agents, South Africa, consumption by age group, value ($m), 2004?08 84 Table 66: Styling agents, South Africa, consumption by age group, % of total market value ($m), 2004?08 84 Table 67: Styling agents, South Africa, consumption by gender, value ($m), 2004–08 86 Table 68: Styling agents, South Africa, consumption by gender, % of total market value ($m), 2004–08 86 Table 69: Styling agents, South Africa, consumption by income, value ($m), 2004–08 88 Table 70: Styling agents, South Africa, consumption by income, % of total market value ($m), 2004–08 88 Table 71: Styling agents, South Africa, consumption by urban/rural, value ($m), 2004–08 90 Table 72: Styling agents, South Africa, consumption by urban/rural, % of total market value ($m), 2004–08 90 Table 73: Styling agents, South Africa, consumption by status, value ($m), 2004–08 92 Table 74: Styling agents, South Africa, consumption by status, % of total market value ($m), 2004–08 92 [Inhaltsverzeichnis ausblenden] |
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