Haircare in South Korea to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: haircare 2
Summary category level: conditioner 3
Summary category level: hair colorants 4
Summary category level: perms and relaxers 5
Summary category level: shampoo 6
Summary category level: styling agents 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 25
Value analysis (South Korean Won), 2004?09 25
Value analysis (South Korean Won), 2009?14 26
Value analysis (US dollars), 2004?09 28
Value analysis (US dollars), 2009?14 29
Volume analysis, 2004?09 31
Volume analysis, 2009?14 32
Company and brand share analysis 34
Distribution analysis 41
Expenditure and consumption per capita 43
Chapter 4 Leading Company Profiles 47
LG Group 47
Procter & Gamble Company, The 50
Chapter 5 Category Analysis: Conditioner 52
Value analysis (South Korean Won), 2004?09 52
Value analysis (South Korean Won), 2009?14 53
Value analysis (US dollars), 2004?09 55
Value analysis (US dollars), 2009?14 55
Volume analysis, 2004?09 57
Volume analysis, 2009?14 58
Company and brand share analysis 60
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 6 Category Analysis: Hair Colorants 69
Value analysis (South Korean Won), 2004?09 69
Value analysis (South Korean Won), 2009?14 70
Value analysis (US dollars), 2004?09 72
Value analysis (US dollars), 2009?14 73
Volume analysis, 2004?09 75
Volume analysis, 2009?14 76
Company and brand share analysis 78
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 7 Category Analysis: Perms and Relaxers 89
Value analysis (South Korean Won), 2004?09 89
Value analysis (South Korean Won), 2009?14 90
Value analysis (US dollars), 2004?09 92
Value analysis (US dollars), 2009?14 92
Volume analysis, 2004?09 94
Volume analysis, 2009?14 95
Company and brand share analysis 97
Distribution analysis 99
Expenditure and consumption per capita 101
Chapter 8 Category Analysis: Shampoo 104
Value analysis (South Korean Won), 2004?09 104
Value analysis (South Korean Won), 2009?14 105
Value analysis (US dollars), 2004?09 107
Value analysis (US dollars), 2009?14 108
Volume analysis, 2004?09 110
Volume analysis, 2009?14 111
Company and brand share analysis 113
Distribution analysis 117
Expenditure and consumption per capita 119
Chapter 9 Category Analysis: Styling Agents 123
Value analysis (South Korean Won), 2004?09 123
Value analysis (South Korean Won), 2009?14 124
Value analysis (US dollars), 2004?09 126
Value analysis (US dollars), 2009?14 127
Volume analysis, 2004?09 129
Volume analysis, 2009?14 130
Company and brand share analysis 132
Distribution analysis 136
Expenditure and consumption per capita 138
Chapter 10 Country Comparison 144
Value 144
Volume 148
Market share 152
Chapter 11 PESTLE Analysis 153
Summary 153
Political analysis 154
Economic analysis 158
Social analysis 162
Technological analysis 166
Legal analysis 169
Environmental analysis 173
Chapter 12 New Product Development 176
Product launches over time 176
Recent product launches 178
Chapter 13 Macroeconomic Profile 179
Macroeconomic indicators 179
Chapter 14 Research Methodology 184
Methodology overview 184
Secondary research 185
Market modeling 186
Creating an initial data model 186
Revising the initial data model 186
Creating a final estimate 187
Creating demographic value splits 187
Primary research 187
Data finalization 188
Ongoing research 188
Chapter 15 Appendix 189
Future readings 189
How to contact experts in your industry 189
Disclaimer 189

LIST OF FIGURES
Figure 1: Haircare, South Korea, value by category (KRWm), 2004?14 27
Figure 2: Haircare, South Korea, category growth comparison, by value, 2004?14 30
Figure 3: Haircare, South Korea, volume by category (units, million), 2004?14 33
Figure 4: Haircare, South Korea, category growth comparison, by volume, 2004?14 33
Figure 5: Haircare, South Korea, company share by value (%), 2008?09 38
Figure 6: Haircare, South Korea, distribution channels by value (%), 2008?09 42
Figure 7: Conditioner, South Korea, value by segment (KRWm), 2004?14 54
Figure 8: Conditioner, South Korea, category growth comparison, by value, 2004?14 56
Figure 9: Conditioner, South Korea, volume by segment (units, million), 2004?14 59
Figure 10: Conditioner, South Korea, category growth comparison, by volume, 2004?14 59
Figure 11: Conditioner, South Korea, company share by value (%), 2008?09 62
Figure 12: Conditioner, South Korea, distribution channels by value (%), 2008?09 65
Figure 13: Hair colorants, South Korea, value by segment (KRWm), 2004?14 71
Figure 14: Hair colorants, South Korea, category growth comparison, by value, 2004?14 74
Figure 15: Hair colorants, South Korea, volume by segment (units, million), 2004?14 77
Figure 16: Hair colorants, South Korea, category growth comparison, by volume, 2004?14 77
Figure 17: Hair colorants, South Korea, company share by value (%), 2008?09 79
Figure 18: Hair colorants, South Korea, distribution channels by value (%), 2008?09 82
Figure 19: Perms and relaxers, South Korea, value by segment (KRWm), 2004?14 91
Figure 20: Perms and relaxers, South Korea, category growth comparison, by value, 2004?14 93
Figure 21: Perms and relaxers, South Korea, volume by segment (units, million), 2004?14 96
Figure 22: Perms and relaxers, South Korea, category growth comparison, by volume, 2004?14 96
Figure 23: Perms and relaxers, South Korea, distribution channels by value (%), 2008?09 100
Figure 24: Shampoo, South Korea, value by segment (KRWm), 2004?14 106
Figure 25: Shampoo, South Korea, category growth comparison, by value, 2004?14 109
Figure 26: Shampoo, South Korea, volume by segment (units, million), 2004?14 112
Figure 27: Shampoo, South Korea, category growth comparison, by volume, 2004?14 112
Figure 28: Shampoo, South Korea, company share by value (%), 2008?09 115
Figure 29: Shampoo, South Korea, distribution channels by value (%), 2008?09 118
Figure 30: Styling agents, South Korea, value by segment (KRWm), 2004?14 125
Figure 31: Styling agents, South Korea, category growth comparison, by value, 2004?14 128
Figure 32: Styling agents, South Korea, volume by segment (units, million), 2004?14 131
Figure 33: Styling agents, South Korea, category growth comparison, by volume, 2004?14 131
Figure 34: Styling agents, South Korea, company share by value (%), 2008?09 134
Figure 35: Styling agents, South Korea, distribution channels by value (%), 2008?09 137
Figure 36: Global haircare market split (value terms, 2009), top five countries 145
Figure 37: Global haircare market value, 2004–09, top five countries 147
Figure 38: Global haircare market split (volume terms, 2009), top five countries 149
Figure 39: Global haircare market volume, 2004–09, top five countries 151
Figure 40: Annual data review process 185

LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Haircare, South Korea, value by category (KRWm), 2004?09 25
Table 4: Haircare, South Korea, value forecast by category (KRWm), 2009?14 26
Table 5: Haircare, South Korea, value by category ($m), 2004?09 28
Table 6: Haircare, South Korea, value forecast by category ($m), 2009?14 29
Table 7: Haircare, South Korea, volume by category (units, million), 2004?09 31
Table 8: Haircare, South Korea, volume forecast by category (units, million), 2009?14 32
Table 9: Haircare, South Korea, brand share by value (%), 2008?09 34
Table 10: Haircare, South Korea, value by brand (KRWm), 2008?09 36
Table 11: Haircare, South Korea, company share by value (%), 2008?09 39
Table 12: Haircare, South Korea, value by company (KRWm), 2008?09 40
Table 13: Haircare, South Korea, distribution channels by value (%), 2008?09 41
Table 14: Haircare, South Korea, value by distribution channel (KRWm), 2008?09 41
Table 15: Haircare, South Korea, expenditure per capita (KRW), 2004?09 43
Table 16: Haircare, South Korea, forecast expenditure per capita (KRW), 2009?14 44
Table 17: Haircare, South Korea, expenditure per capita ($), 2004?09 44
Table 18: Haircare, South Korea, forecast expenditure per capita ($), 2009?14 45
Table 19: Haircare, South Korea, consumption per capita (units), 2004?09 45
Table 20: Haircare, South Korea, forecast consumption per capita (units), 2009?14 46
Table 21: LG Group key facts 47
Table 22: Procter & Gamble Company, The key facts 50
Table 23: Conditioner, South Korea, value by segment (KRWm), 2004?09 52
Table 24: Conditioner, South Korea, value forecast by segment (KRWm), 2009?14 53
Table 25: Conditioner, South Korea, value by segment ($m), 2004?09 55
Table 26: Conditioner, South Korea, value forecast by segment ($m), 2009?14 55
Table 27: Conditioner, South Korea, volume by segment (units, million), 2004?09 57
Table 28: Conditioner, South Korea, volume forecast by segment (units, million), 2009?14 58
Table 29: Conditioner, South Korea, brand share by value (%), 2008?09 60
Table 30: Conditioner, South Korea, value by brand (KRWm), 2008?09 61
Table 31: Conditioner, South Korea, company share by value (%), 2008?09 63
Table 32: Conditioner, South Korea, value by company (KRWm), 2008?09 63
Table 33: Conditioner, South Korea, distribution channels by value (%), 2008?09 64
Table 34: Conditioner, South Korea, value by distribution channel (KRWm), 2008?09 64
Table 35: Conditioner, South Korea, expenditure per capita (KRW), 2004?09 66
Table 36: Conditioner, South Korea, forecast expenditure per capita (KRW), 2009?14 66
Table 37: Conditioner, South Korea, expenditure per capita ($), 2004?09 67
Table 38: Conditioner, South Korea, forecast expenditure per capita ($), 2009?14 67
Table 39: Conditioner, South Korea, consumption per capita (units), 2004?09 68
Table 40: Conditioner, South Korea, forecast consumption per capita (units), 2009?14 68
Table 41: Hair colorants, South Korea, value by segment (KRWm), 2004?09 69
Table 42: Hair colorants, South Korea, value forecast by segment (KRWm), 2009?14 70
Table 43: Hair colorants, South Korea, value by segment ($m), 2004?09 72
Table 44: Hair colorants, South Korea, value forecast by segment ($m), 2009?14 73
Table 45: Hair colorants, South Korea, volume by segment (units, million), 2004?09 75
Table 46: Hair colorants, South Korea, volume forecast by segment (units, million), 2009?14 76
Table 47: Hair colorants, South Korea, brand share by value (%), 2008?09 78
Table 48: Hair colorants, South Korea, value by brand (KRWm), 2008?09 78
Table 49: Hair colorants, South Korea, company share by value (%), 2008?09 80
Table 50: Hair colorants, South Korea, value by company (KRWm), 2008?09 80
Table 51: Hair colorants, South Korea, distribution channels by value (%), 2008?09 81
Table 52: Hair colorants, South Korea, value by distribution channel (KRWm), 2008?09 81
Table 53: Hair colorants, South Korea, expenditure per capita (KRW), 2004?09 83
Table 54: Hair colorants, South Korea, forecast expenditure per capita (KRW), 2009?14 84
Table 55: Hair colorants, South Korea, expenditure per capita ($), 2004?09 85
Table 56: Hair colorants, South Korea, forecast expenditure per capita ($), 2009?14 86
Table 57: Hair colorants, South Korea, consumption per capita (units), 2004?09 87
Table 58: Hair colorants, South Korea, forecast consumption per capita (units), 2009?14 88
Table 59: Perms and relaxers, South Korea, value by segment (KRWm), 2004?09 89
Table 60: Perms and relaxers, South Korea, value forecast by segment (KRWm), 2009?14 90
Table 61: Perms and relaxers, South Korea, value by segment ($m), 2004?09 92
Table 62: Perms and relaxers, South Korea, value forecast by segment ($m), 2009?14 92
Table 63: Perms and relaxers, South Korea, volume by segment (units, million), 2004?09 94
Table 64: Perms and relaxers, South Korea, volume forecast by segment (units, million), 2009?14 95
Table 65: Perms and relaxers, South Korea, brand share by value (%), 2008?09 97
Table 66: Perms and relaxers, South Korea, value by brand (KRWm), 2008?09 97
Table 67: Perms and relaxers, South Korea, company share by value (%), 2008?09 98
Table 68: Perms and relaxers, South Korea, value by company (KRWm), 2008?09 98
Table 69: Perms and relaxers, South Korea, distribution channels by value (%), 2008?09 99
Table 70: Perms and relaxers, South Korea, value by distribution channel (KRWm), 2008?09 99
Table 71: Perms and relaxers, South Korea, expenditure per capita (KRW), 2004?09 101
Table 72: Perms and relaxers, South Korea, forecast expenditure per capita (KRW), 2009?14 101
Table 73: Perms and relaxers, South Korea, expenditure per capita ($), 2004?09 102
Table 74: Perms and relaxers, South Korea, forecast expenditure per capita ($), 2009?14 102
Table 75: Perms and relaxers, South Korea, consumption per capita (units), 2004?09 103
Table 76: Perms and relaxers, South Korea, forecast consumption per capita (units), 2009?14 103
Table 77: Shampoo, South Korea, value by segment (KRWm), 2004?09 104
Table 78: Shampoo, South Korea, value forecast by segment (KRWm), 2009?14 105
Table 79: Shampoo, South Korea, value by segment ($m), 2004?09 107
Table 80: Shampoo, South Korea, value forecast by segment ($m), 2009?14 108
Table 81: Shampoo, South Korea, volume by segment (units, million), 2004?09 110
Table 82: Shampoo, South Korea, volume forecast by segment (units, million), 2009?14 111
Table 83: Shampoo, South Korea, brand share by value (%), 2008?09 113
Table 84: Shampoo, South Korea, value by brand (KRWm), 2008?09 114
Table 85: Shampoo, South Korea, company share by value (%), 2008?09 116
Table 86: Shampoo, South Korea, value by company (KRWm), 2008?09 116
Table 87: Shampoo, South Korea, distribution channels by value (%), 2008?09 117
Table 88: Shampoo, South Korea, value by distribution channel (KRWm), 2008?09 117
Table 89: Shampoo, South Korea, expenditure per capita (KRW), 2004?09 119
Table 90: Shampoo, South Korea, forecast expenditure per capita (KRW), 2009?14 120
Table 91: Shampoo, South Korea, expenditure per capita ($), 2004?09 120
Table 92: Shampoo, South Korea, forecast expenditure per capita ($), 2009?14 121
Table 93: Shampoo, South Korea, consumption per capita (units), 2004?09 121
Table 94: Shampoo, South Korea, forecast consumption per capita (units), 2009?14 122
Table 95: Styling agents, South Korea, value by segment (KRWm), 2004?09 123
Table 96: Styling agents, South Korea, value forecast by segment (KRWm), 2009?14 124
Table 97: Styling agents, South Korea, value by segment ($m), 2004?09 126
Table 98: Styling agents, South Korea, value forecast by segment ($m), 2009?14 127
Table 99: Styling agents, South Korea, volume by segment (units, million), 2004?09 129
Table 100: Styling agents, South Korea, volume forecast by segment (units, million), 2009?14 130
Table 101: Styling agents, South Korea, brand share by value (%), 2008?09 132
Table 102: Styling agents, South Korea, value by brand (KRWm), 2008?09 133
Table 103: Styling agents, South Korea, company share by value (%), 2008?09 135
Table 104: Styling agents, South Korea, value by company (KRWm), 2008?09 135
Table 105: Styling agents, South Korea, distribution channels by value (%), 2008?09 136
Table 106: Styling agents, South Korea, value by distribution channel (KRWm), 2008?09 136
Table 107: Styling agents, South Korea, expenditure per capita (KRW), 2004?09 138
Table 108: Styling agents, South Korea, forecast expenditure per capita (KRW), 2009?14 139
Table 109: Styling agents, South Korea, expenditure per capita ($), 2004?09 140
Table 110: Styling agents, South Korea, forecast expenditure per capita ($), 2009?14 141
Table 111: Styling agents, South Korea, consumption per capita (units), 2004?09 142
Table 112: Styling agents, South Korea, forecast consumption per capita (units), 2009?14 143
Table 113: Global haircare market value, 2009 144
Table 114: Global haircare market split (value terms ($m), 2009), top five countries 147
Table 115: Global haircare market volume, 2009 148
Table 116: Global haircare market split (volume terms, 2009), top five countries 151
Table 117: Leading players, top five countries 152
Table 118: Analysis of South Korea’s political landscape 154
Table 119: Analysis of South Korea’s economic landscape 158
Table 120: Analysis of South Korea’s social landscape 162
Table 121: Analysis of South Korea’s technology landscape 166
Table 122: Analysis of South Korea’s legal landscape 169
Table 123: Analysis of South Korea’s environmental landscape 173
Table 124: South Korea haircare new product launches reports, by company (top five companies), 2009 176
Table 125: South Korea haircare new product launches SKUs, by company (top five companies), 2009 176
Table 126: South Korea haircare new product launches (reports), by flavor and fragrances 2009 177
Table 127: South Korea haircare new product launches (reports), by ingredients (top 10 ingredients), 2009 177
Table 128: South Korea haircare new product launches (reports), by package tags or claims 2009 178
Table 129: South Korea haircare new product launches - recent five launches (2009) 178
Table 130: South Korea population, by age group, 2004?09 (millions) 179
Table 131: South Korea population forecast, by age group, 2009?14 (millions) 180
Table 132: South Korea population, by gender, 2004?09 (millions) 180
Table 133: South Korea population forecast, by gender, 2009?14 (millions) 181
Table 134: South Korea nominal GDP, 2004?09 (KRWbn, nominal prices) 181
Table 135: South Korea nominal GDP forecast, 2009?14 (KRWbn, nominal prices) 181
Table 136: South Korea real GDP, 2004?09 (KRWbn, 2000 prices) 182
Table 137: South Korea real GDP forecast, 2009?14 (KRWbn, 2000 prices) 182
Table 138: South Korea real GDP, 2004?09 ($bn, 2000 prices) 182
Table 139: South Korea real GDP forecast, 2009?14 ($bn, 2000 prices) 183
Table 140: South Korea consumer price index, 2004?09 (2000=100) 183
Table 141: South Korea consumer price index, 2009?14 (2000=100) 183


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