Haircare in Sweden to 2014

Introduction

This databook provides key data and information on the haircare market in Sweden. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: shampoo, conditioner, hair colorants, styling agents, and perms and relaxers

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for haircare in Sweden increased at a compound annual growth rate of 1.2% between 2004 and 2009.

The shampoo category led the haircare market in Sweden, accounting for a share of 38%.

Leading players in Swedish haircare market include Procter & Gamble Company, The, L'Oreal S.A. and Henkel KGaA.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the haircare market in Sweden

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: haircare 2
Summary category level: conditioner 3
Summary category level: hair colorants 4
Summary category level: perms and relaxers 5
Summary category level: shampoo 6
Summary category level: styling agents 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 25
Value analysis (Swedish Krona), 2004?09 25
Value analysis (Swedish Krona), 2009?14 26
Value analysis (US dollars), 2004?09 28
Value analysis (US dollars), 2009?14 29
Volume analysis, 2004?09 31
Volume analysis, 2009?14 32
Company and brand share analysis 34
Distribution analysis 41
Expenditure and consumption per capita 43
Chapter 4 Leading Company Profiles 47
Procter & Gamble Company, The 47
L'Oreal S.A. 49
Chapter 5 Category Analysis: Conditioner 52
Value analysis (Swedish Krona), 2004?09 52
Value analysis (Swedish Krona), 2009?14 53
Value analysis (US dollars), 2004?09 55
Value analysis (US dollars), 2009?14 55
Volume analysis, 2004?09 57
Volume analysis, 2009?14 58
Company and brand share analysis 60
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 6 Category Analysis: Hair Colorants 70
Value analysis (Swedish Krona), 2004?09 70
Value analysis (Swedish Krona), 2009?14 71
Value analysis (US dollars), 2004?09 73
Value analysis (US dollars), 2009?14 74
Volume analysis, 2004?09 76
Volume analysis, 2009?14 77
Company and brand share analysis 79
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 7 Category Analysis: Perms and Relaxers 90
Value analysis (Swedish Krona), 2004?09 90
Value analysis (Swedish Krona), 2009?14 91
Value analysis (US dollars), 2004?09 93
Value analysis (US dollars), 2009?14 93
Volume analysis, 2004?09 95
Volume analysis, 2009?14 96
Company and brand share analysis 98
Distribution analysis 101
Expenditure and consumption per capita 103
Chapter 8 Category Analysis: Shampoo 106
Value analysis (Swedish Krona), 2004?09 106
Value analysis (Swedish Krona), 2009?14 107
Value analysis (US dollars), 2004?09 109
Value analysis (US dollars), 2009?14 110
Volume analysis, 2004?09 112
Volume analysis, 2009?14 113
Company and brand share analysis 115
Distribution analysis 120
Expenditure and consumption per capita 122
Chapter 9 Category Analysis: Styling Agents 126
Value analysis (Swedish Krona), 2004?09 126
Value analysis (Swedish Krona), 2009?14 127
Value analysis (US dollars), 2004?09 129
Value analysis (US dollars), 2009?14 130
Volume analysis, 2004?09 132
Volume analysis, 2009?14 133
Company and brand share analysis 135
Distribution analysis 139
Expenditure and consumption per capita 141
Chapter 10 Country Comparison 147
Value 147
Volume 151
Market share 155
Chapter 11 PESTLE Analysis 156
Summary 156
Political analysis 157
Economic analysis 160
Social analysis 164
Technology analysis 167
Legal analysis 171
Environmental analysis 174
Chapter 12 New Product Development 177
Product launches over time 177
Recent product launches 179
Chapter 13 Macroeconomic Profile 180
Macroeconomic Indicators 180
Chapter 14 Research Methodology 185
Methodology overview 185
Secondary research 186
Market modeling 187
Creating an initial data model 187
Revising the initial data model 187
Creating a final estimate 188
Creating demographic value splits 188
Primary research 188
Data finalization 189
Ongoing research 189
Chapter 15 Appendix 190
Future readings 190
How to contact experts in your industry 190
Disclaimer 190

LIST OF FIGURES
Figure 1: Haircare, Sweden, value by category (SEKm), 2004?14 27
Figure 2: Haircare, Sweden, category growth comparison, by value, 2004?14 30
Figure 3: Haircare, Sweden, volume by category (units, million), 2004?14 33
Figure 4: Haircare, Sweden, category growth comparison, by volume, 2004?14 33
Figure 5: Haircare, Sweden, company share by value (%), 2008?09 38
Figure 6: Haircare, Sweden, distribution channels by value (%), 2008?09 42
Figure 7: Conditioner, Sweden, value by segment (SEKm), 2004?14 54
Figure 8: Conditioner, Sweden, category growth comparison, by value, 2004?14 56
Figure 9: Conditioner, Sweden, volume by segment (units, million), 2004?14 59
Figure 10: Conditioner, Sweden, category growth comparison, by volume, 2004?14 59
Figure 11: Conditioner, Sweden, company share by value (%), 2008?09 62
Figure 12: Conditioner, Sweden, distribution channels by value (%), 2008?09 66
Figure 13: Hair colorants, Sweden, value by segment (SEKm), 2004?14 72
Figure 14: Hair colorants, Sweden, category growth comparison, by value, 2004?14 75
Figure 15: Hair colorants, Sweden, volume by segment (units, million), 2004?14 78
Figure 16: Hair colorants, Sweden, category growth comparison, by volume, 2004?14 78
Figure 17: Hair colorants, Sweden, company share by value (%), 2008?09 80
Figure 18: Hair colorants, Sweden, distribution channels by value (%), 2008?09 83
Figure 19: Perms and relaxers, Sweden, value by segment (SEKm), 2004?14 92
Figure 20: Perms and relaxers, Sweden, category growth comparison, by value, 2004?14 94
Figure 21: Perms and relaxers, Sweden, volume by segment (units, million), 2004?14 96
Figure 22: Perms and relaxers, Sweden, category growth comparison, by volume, 2004?14 97
Figure 23: Perms and relaxers, Sweden, company share by value (%), 2008?09 99
Figure 24: Perms and relaxers, Sweden, distribution channels by value (%), 2008?09 102
Figure 25: Shampoo, Sweden, value by segment (SEKm), 2004?14 108
Figure 26: Shampoo, Sweden, category growth comparison, by value, 2004?14 111
Figure 27: Shampoo, Sweden, volume by segment (units, million), 2004?14 114
Figure 28: Shampoo, Sweden, category growth comparison, by volume, 2004?14 114
Figure 29: Shampoo, Sweden, company share by value (%), 2008?09 117
Figure 30: Shampoo, Sweden, distribution channels by value (%), 2008?09 121
Figure 31: Styling agents, Sweden, value by segment (SEKm), 2004?14 128
Figure 32: Styling agents, Sweden, category growth comparison, by value, 2004?14 131
Figure 33: Styling agents, Sweden, volume by segment (units, million), 2004?14 134
Figure 34: Styling agents, Sweden, category growth comparison, by volume, 2004?14 134
Figure 35: Styling agents, Sweden, company share by value (%), 2008?09 137
Figure 36: Styling agents, Sweden, distribution channels by value (%), 2008?09 140
Figure 37: Global haircare market split (value terms, 2009), top five countries 148
Figure 38: Global haircare market value, 2004–09, top five countries 150
Figure 39: Global haircare market split (volume terms, 2009), top five countries 152
Figure 40: Global haircare market volume, 2004–09, top five countries 154
Figure 41: Annual data review process 186

LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Haircare, Sweden, value by category (SEKm), 2004?09 25
Table 4: Haircare, Sweden, value forecast by category (SEKm), 2009?14 26
Table 5: Haircare, Sweden, value by category ($m), 2004?09 28
Table 6: Haircare, Sweden, value forecast by category ($m), 2009?14 29
Table 7: Haircare, Sweden, volume by category (units, million), 2004?09 31
Table 8: Haircare, Sweden, volume forecast by category (units, million), 2009?14 32
Table 9: Haircare, Sweden, brand share by value (%), 2008?09 34
Table 10: Haircare, Sweden, value by brand (SEKm), 2008?09 36
Table 11: Haircare, Sweden, company share by value (%), 2008?09 39
Table 12: Haircare, Sweden, value by company (SEKm), 2008?09 40
Table 13: Haircare, Sweden, distribution channels by value (%), 2008?09 41
Table 14: Haircare, Sweden, value by distribution channel (SEKm), 2008?09 41
Table 15: Haircare, Sweden, expenditure per capita (SEK), 2004?09 43
Table 16: Haircare, Sweden, forecast expenditure per capita (SEK), 2009?14 44
Table 17: Haircare, Sweden, expenditure per capita ($), 2004?09 44
Table 18: Haircare, Sweden, forecast expenditure per capita ($), 2009?14 45
Table 19: Haircare, Sweden, consumption per capita (units), 2004?09 45
Table 20: Haircare, Sweden, forecast consumption per capita (units), 2009?14 46
Table 21: Procter & Gamble Company, The key facts 47
Table 22: L'Oreal S.A. key facts 49
Table 23: Conditioner, Sweden, value by segment (SEKm), 2004?09 52
Table 24: Conditioner, Sweden, value forecast by segment (SEKm), 2009?14 53
Table 25: Conditioner, Sweden, value by segment ($m), 2004?09 55
Table 26: Conditioner, Sweden, value forecast by segment ($m), 2009?14 55
Table 27: Conditioner, Sweden, volume by segment (units, million), 2004?09 57
Table 28: Conditioner, Sweden, volume forecast by segment (units, million), 2009?14 58
Table 29: Conditioner, Sweden, brand share by value (%), 2008?09 60
Table 30: Conditioner, Sweden, value by brand (SEKm), 2008?09 61
Table 31: Conditioner, Sweden, company share by value (%), 2008?09 63
Table 32: Conditioner, Sweden, value by company (SEKm), 2008?09 64
Table 33: Conditioner, Sweden, distribution channels by value (%), 2008?09 65
Table 34: Conditioner, Sweden, value by distribution channel (SEKm), 2008?09 65
Table 35: Conditioner, Sweden, expenditure per capita (SEK), 2004?09 67
Table 36: Conditioner, Sweden, forecast expenditure per capita (SEK), 2009?14 67
Table 37: Conditioner, Sweden, expenditure per capita ($), 2004?09 68
Table 38: Conditioner, Sweden, forecast expenditure per capita ($), 2009?14 68
Table 39: Conditioner, Sweden, consumption per capita (units), 2004?09 69
Table 40: Conditioner, Sweden, forecast consumption per capita (units), 2009?14 69
Table 41: Hair colorants, Sweden, value by segment (SEKm), 2004?09 70
Table 42: Hair colorants, Sweden, value forecast by segment (SEKm), 2009?14 71
Table 43: Hair colorants, Sweden, value by segment ($m), 2004?09 73
Table 44: Hair colorants, Sweden, value forecast by segment ($m), 2009?14 74
Table 45: Hair colorants, Sweden, volume by segment (units, million), 2004?09 76
Table 46: Hair colorants, Sweden, volume forecast by segment (units, million), 2009?14 77
Table 47: Hair colorants, Sweden, brand share by value (%), 2008?09 79
Table 48: Hair colorants, Sweden, value by brand (SEKm), 2008?09 79
Table 49: Hair colorants, Sweden, company share by value (%), 2008?09 81
Table 50: Hair colorants, Sweden, value by company (SEKm), 2008?09 81
Table 51: Hair colorants, Sweden, distribution channels by value (%), 2008?09 82
Table 52: Hair colorants, Sweden, value by distribution channel (SEKm), 2008?09 82
Table 53: Hair colorants, Sweden, expenditure per capita (SEK), 2004?09 84
Table 54: Hair colorants, Sweden, forecast expenditure per capita (SEK), 2009?14 85
Table 55: Hair colorants, Sweden, expenditure per capita ($), 2004?09 86
Table 56: Hair colorants, Sweden, forecast expenditure per capita ($), 2009?14 87
Table 57: Hair colorants, Sweden, consumption per capita (units), 2004?09 88
Table 58: Hair colorants, Sweden, forecast consumption per capita (units), 2009?14 89
Table 59: Perms and relaxers, Sweden, value by segment (SEKm), 2004?09 90
Table 60: Perms and relaxers, Sweden, value forecast by segment (SEKm), 2009?14 91
Table 61: Perms and relaxers, Sweden, value by segment ($m), 2004?09 93
Table 62: Perms and relaxers, Sweden, value forecast by segment ($m), 2009?14 93
Table 63: Perms and relaxers, Sweden, volume by segment (units, million), 2004?09 95
Table 64: Perms and relaxers, Sweden, volume forecast by segment (units, million), 2009?14 96
Table 65: Perms and relaxers, Sweden, brand share by value (%), 2008?09 98
Table 66: Perms and relaxers, Sweden, value by brand (SEKm), 2008?09 98
Table 67: Perms and relaxers, Sweden, company share by value (%), 2008?09 100
Table 68: Perms and relaxers, Sweden, value by company (SEKm), 2008?09 100
Table 69: Perms and relaxers, Sweden, distribution channels by value (%), 2008?09 101
Table 70: Perms and relaxers, Sweden, value by distribution channel (SEKm), 2008?09 101
Table 71: Perms and relaxers, Sweden, expenditure per capita (SEK), 2004?09 103
Table 72: Perms and relaxers, Sweden, forecast expenditure per capita (SEK), 2009?14 103
Table 73: Perms and relaxers, Sweden, expenditure per capita ($), 2004?09 104
Table 74: Perms and relaxers, Sweden, forecast expenditure per capita ($), 2009?14 104
Table 75: Perms and relaxers, Sweden, consumption per capita (units), 2004?09 105
Table 76: Perms and relaxers, Sweden, forecast consumption per capita (units), 2009?14 105
Table 77: Shampoo, Sweden, value by segment (SEKm), 2004?09 106
Table 78: Shampoo, Sweden, value forecast by segment (SEKm), 2009?14 107
Table 79: Shampoo, Sweden, value by segment ($m), 2004?09 109
Table 80: Shampoo, Sweden, value forecast by segment ($m), 2009?14 110
Table 81: Shampoo, Sweden, volume by segment (units, million), 2004?09 112
Table 82: Shampoo, Sweden, volume forecast by segment (units, million), 2009?14 113
Table 83: Shampoo, Sweden, brand share by value (%), 2008?09 115
Table 84: Shampoo, Sweden, value by brand (SEKm), 2008?09 116
Table 85: Shampoo, Sweden, company share by value (%), 2008?09 118
Table 86: Shampoo, Sweden, value by company (SEKm), 2008?09 119
Table 87: Shampoo, Sweden, distribution channels by value (%), 2008?09 120
Table 88: Shampoo, Sweden, value by distribution channel (SEKm), 2008?09 120
Table 89: Shampoo, Sweden, expenditure per capita (SEK), 2004?09 122
Table 90: Shampoo, Sweden, forecast expenditure per capita (SEK), 2009?14 123
Table 91: Shampoo, Sweden, expenditure per capita ($), 2004?09 123
Table 92: Shampoo, Sweden, forecast expenditure per capita ($), 2009?14 124
Table 93: Shampoo, Sweden, consumption per capita (units), 2004?09 124
Table 94: Shampoo, Sweden, forecast consumption per capita (units), 2009?14 125
Table 95: Styling agents, Sweden, value by segment (SEKm), 2004?09 126
Table 96: Styling agents, Sweden, value forecast by segment (SEKm), 2009?14 127
Table 97: Styling agents, Sweden, value by segment ($m), 2004?09 129
Table 98: Styling agents, Sweden, value forecast by segment ($m), 2009?14 130
Table 99: Styling agents, Sweden, volume by segment (units, million), 2004?09 132
Table 100: Styling agents, Sweden, volume forecast by segment (units, million), 2009?14 133
Table 101: Styling agents, Sweden, brand share by value (%), 2008?09 135
Table 102: Styling agents, Sweden, value by brand (SEKm), 2008?09 136
Table 103: Styling agents, Sweden, company share by value (%), 2008?09 138
Table 104: Styling agents, Sweden, value by company (SEKm), 2008?09 138
Table 105: Styling agents, Sweden, distribution channels by value (%), 2008?09 139
Table 106: Styling agents, Sweden, value by distribution channel (SEKm), 2008?09 139
Table 107: Styling agents, Sweden, expenditure per capita (SEK), 2004?09 141
Table 108: Styling agents, Sweden, forecast expenditure per capita (SEK), 2009?14 142
Table 109: Styling agents, Sweden, expenditure per capita ($), 2004?09 143
Table 110: Styling agents, Sweden, forecast expenditure per capita ($), 2009?14 144
Table 111: Styling agents, Sweden, consumption per capita (units), 2004?09 145
Table 112: Styling agents, Sweden, forecast consumption per capita (units), 2009?14 146
Table 113: Global haircare market value, 2009 147
Table 114: Global haircare market split (value terms ($m), 2009), top five countries 150
Table 115: Global haircare market volume, 2009 151
Table 116: Global haircare market split (volume terms, 2009), top five countries 154
Table 117: Leading players, top five countries 155
Table 118: Analysis of Sweden’s political landscape 157
Table 119: Analysis of the Swedish economy 160
Table 120: Analysis of Sweden’s social system 164
Table 121: Analysis of Sweden’s technology landscape 167
Table 122: Analysis of Sweden’s legal landscape 171
Table 123: Analysis of Sweden’s environmental landscape 174
Table 124: Sweden haircare new product launches reports, by company (top five companies), 2009 177
Table 125: Sweden haircare new product launches SKUs, by company (top five companies), 2009 177
Table 126: Sweden haircare new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 178
Table 127: Sweden haircare new product launches (reports), by ingredients (top 10 ingredients), 2009 178
Table 128: Sweden haircare new product launches (reports), by package tags or claims 2009 179
Table 129: Sweden haircare new product launches - recent five launches (2009) 179
Table 130: Sweden population, by age group, 2004?09 (millions) 180
Table 131: Sweden population forecast, by age group, 2009?14 (millions) 181
Table 132: Sweden population, by gender, 2004?09 (millions) 181
Table 133: Sweden population forecast, by gender, 2009?14 (millions) 182
Table 134: Sweden nominal GDP, 2004?09 (SEKbn, nominal prices) 182
Table 135: Sweden nominal GDP forecast, 2009?14 (SEKbn, nominal prices) 182
Table 136: Sweden real GDP, 2004?09 (SEKbn, 2000 prices) 183
Table 137: Sweden real GDP forecast, 2009?14 (SEKbn, 2000 prices) 183
Table 138: Sweden real GDP, 2004?09 ($bn, 2000 prices) 183
Table 139: Sweden real GDP forecast, 2009?14 ($bn, 2000 prices) 184
Table 140: Sweden consumer price index, 2004?09 (2000=100) 184
Table 141: Sweden consumer price index, 2009?14 (2000=100) 184



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