Haircare in Sweden - Market Forecast & Consumer Demographics

Synopsis
Haircare in Sweden – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the haircare industry in Sweden.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Swedish haircare products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The haircare market consists of the sale of conditioner, hair colorants, perms and relaxers, shampoo and styling agents.
• Market overview & forecast – overall Sweden haircare market value and volume data split by category
• Market shares –company share, brand share and distribution share for the haircare market in Sweden
• Haircare consumption and usage demographics –analysis of Consumer Demographics in the Swedish haircare market

Highlights
• Consumers in the 55+ age group used 20.4% of the total haircare products sold in Sweden in 2008.
• Urban consumers used 85.7% of the total haircare products sold in Sweden in 2008.
• Consumers in the 15-24 age group used 21% of the total hair conditioners sold in Sweden in 2008.

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the haircare market in Sweden
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Swedish haircare products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
Chapter 1 INTRODUCTION 2
What is this report about? 2
Market definition 3
Chapter 2 SWEDISH HAIRCARE MARKET OVERVIEW & FORECAST 15
Value analysis (Swedish Krona), 2004?09 15
Value analysis (Swedish Krona), 2009?14 16
Value analysis (US dollars), 2004?09 18
Value analysis (US dollars), 2009?14 19
Volume analysis, 2004?09 21
Volume analysis, 2009?14 22
Chapter 3 SWEDISH HAIRCARE MARKET SHARES 24
Company and brand share analysis 24
Distribution analysis 31
Chapter 4 SWEDISH HAIRCARE MARKET – CONSUMPTION & USAGE DEMOGRAPHICS 33
Haircare–consumer demographics 33
Conditioner–consumer demographics 43
Hair colorants–consumer demographics 53
Perms & relaxers–consumer demographics 63
Shampoo–consumer demographics 73
Styling agents–consumer demographics 83
Chapter 5 RESEARCH METHODOLOGY 94
Methodology overview 94
Secondary research 95
Market modeling 96
Creating an initial data model 96
Revising the initial data model 96
Creating a final estimate 97
Creating demographic value splits 97
Primary research 97
Data finalization 98
Ongoing research 98
Chapter 6 APPENDIX 99
Future readings 99
How to contact experts in your industry 99
Disclaimer 99


LIST OF FIGURES
Figure 1: Haircare, Sweden, value by category (SEKm), 2004?14 17
Figure 2: Haircare, Sweden, category growth comparison, by value, 2004?14 20
Figure 3: Haircare, Sweden, volume by category (units, million), 2004?14 23
Figure 4: Haircare, Sweden, category growth comparison, by volume, 2004?14 23
Figure 5: Haircare, Sweden, company share by value (%), 2008?09 28
Figure 6: Haircare, Sweden, distribution channels by value (%), 2008?09 32
Figure 7: Haircare, Sweden, consumption by age group, % of total market value ($m), 2008 33
Figure 8: Haircare, Sweden, consumption by gender, % of total market value ($m), 2008 35
Figure 9: Haircare, Sweden, consumption by income, % of total market value ($m), 2008 37
Figure 10: Haircare, Sweden, consumption by urban/rural, % of total market value ($m), 2008 39
Figure 11: Haircare, Sweden, consumption by status, % of total market value ($m), 2008 41
Figure 12: Conditioner, Sweden, consumption by age group, % of total market value ($m), 2008 43
Figure 13: Conditioner, Sweden, consumption by gender, % of total market value ($m), 2008 45
Figure 14: Conditioner, Sweden, consumption by income, % of total market value ($m), 2008 47
Figure 15: Conditioner, Sweden, consumption by urban/rural, % of total market value ($m), 2008 49
Figure 16: Conditioner, Sweden, consumption by status, % of total market value ($m), 2008 51
Figure 17: Hair colorants, Sweden, consumption by age group, % of total market value ($m), 2008 53
Figure 18: Hair colorants, Sweden, consumption by gender, % of total market value ($m), 2008 55
Figure 19: Hair colorants, Sweden, consumption by income, % of total market value ($m), 2008 57
Figure 20: Hair colorants, Sweden, consumption by urban/rural, % of total market value ($m), 2008 59
Figure 21: Hair colorants, Sweden, consumption by status, % of total market value ($m), 2008 61
Figure 22: Perms & relaxers, Sweden, consumption by age group, % of total market value ($m), 2008 63
Figure 23: Perms & relaxers, Sweden, consumption by gender, % of total market value ($m), 2008 65
Figure 24: Perms & relaxers, Sweden, consumption by income, % of total market value ($m), 2008 67
Figure 25: Perms & relaxers, Sweden, consumption by urban/rural, % of total market value ($m), 2008 69
Figure 26: Perms & relaxers, Sweden, consumption by status, % of total market value ($m), 2008 71
Figure 27: Shampoo, Sweden, consumption by age group, % of total market value ($m), 2008 73
Figure 28: Shampoo, Sweden, consumption by gender, % of total market value ($m), 2008 75
Figure 29: Shampoo, Sweden, consumption by income, % of total market value ($m), 2008 77
Figure 30: Shampoo, Sweden, consumption by urban/rural, % of total market value ($m), 2008 79
Figure 31: Shampoo, Sweden, consumption by status, % of total market value ($m), 2008 81
Figure 32: Styling agents, Sweden, consumption by age group, % of total market value ($m), 2008 83
Figure 33: Styling agents, Sweden, consumption by gender, % of total market value ($m), 2008 85
Figure 34: Styling agents, Sweden, consumption by income, % of total market value ($m), 2008 87
Figure 35: Styling agents, Sweden, consumption by urban/rural, % of total market value ($m), 2008 89
Figure 36: Styling agents, Sweden, consumption by status, % of total market value ($m), 2008 91
Figure 37: Annual data review process 94


LIST OF TABLES
Table 1: Haircare category definitions 4
Table 2: Haircare distribution channels 6
Table 3: Haircare, Sweden, value by category (SEKm), 2004?09 15
Table 4: Haircare, Sweden, value forecast by category (SEKm), 2009?14 16
Table 5: Haircare, Sweden, value by category ($m), 2004?09 18
Table 6: Haircare, Sweden, value forecast by category ($m), 2009?14 19
Table 7: Haircare, Sweden, volume by category (units, million), 2004?09 21
Table 8: Haircare, Sweden, volume forecast by category (units, million), 2009?14 22
Table 9: Haircare, Sweden, brand share by value (%), 2008?09 24
Table 10: Haircare, Sweden, value by brand (SEKm), 2008?09 26
Table 11: Haircare, Sweden, company share by value (%), 2008?09 29
Table 12: Haircare, Sweden, value by company (SEKm), 2008?09 30
Table 13: Haircare, Sweden, distribution channels by value (%), 2008?09 31
Table 14: Haircare, Sweden, value by distribution channel (SEKm), 2008?09 31
Table 15: Haircare, Sweden, consumption by age group, value ($m), 2004?08 34
Table 16: Haircare, Sweden, consumption by age group, % of total market value ($m), 2004?08 34
Table 17: Haircare, Sweden, consumption by gender, value ($m), 2004–08 36
Table 18: Haircare, Sweden, consumption by gender, % of total market value ($m), 2004–08 36
Table 19: Haircare, Sweden, consumption by income, value ($m), 2004–08 38
Table 20: Haircare, Sweden, consumption by income, % of total market value ($m), 2004–08 38
Table 21: Haircare, Sweden, consumption by urban/rural, value ($m), 2004–08 40
Table 22: Haircare, Sweden, consumption by urban/rural, % of total market value ($m), 2004–08 40
Table 23: Haircare, Sweden, consumption by status, value ($m), 2004–08 42
Table 24: Haircare, Sweden, consumption by status, % of total market value ($m), 2004–08 42
Table 25: Conditioner, Sweden, consumption by age group, value ($m), 2004?08 44
Table 26: Conditioner, Sweden, consumption by age group, % of total market value ($m), 2004?08 44
Table 27: Conditioner, Sweden, consumption by gender, value ($m), 2004–08 46
Table 28: Conditioner, Sweden, consumption by gender, % of total market value ($m), 2004–08 46
Table 29: Conditioner, Sweden, consumption by income, value ($m), 2004–08 48
Table 30: Conditioner, Sweden, consumption by income, % of total market value ($m), 2004–08 48
Table 31: Conditioner, Sweden, consumption by urban/rural, value ($m), 2004–08 50
Table 32: Conditioner, Sweden, consumption by urban/rural, % of total market value ($m), 2004–08 50
Table 33: Conditioner, Sweden, consumption by status, value ($m), 2004–08 52
Table 34: Conditioner, Sweden, consumption by status, % of total market value ($m), 2004–08 52
Table 35: Hair colorants, Sweden, consumption by age group, value ($m), 2004?08 54
Table 36: Hair colorants, Sweden, consumption by age group, % of total market value ($m), 2004?08 54
Table 37: Hair colorants, Sweden, consumption by gender, value ($m), 2004–08 56
Table 38: Hair colorants, Sweden, consumption by gender, % of total market value ($m), 2004–08 56
Table 39: Hair colorants, Sweden, consumption by income, value ($m), 2004–08 58
Table 40: Hair colorants, Sweden, consumption by income, % of total market value ($m), 2004–08 58
Table 41: Hair colorants, Sweden, consumption by urban/rural, value ($m), 2004–08 60
Table 42: Hair colorants, Sweden, consumption by urban/rural, % of total market value ($m), 2004–08 60
Table 43: Hair colorants, Sweden, consumption by status, value ($m), 2004–08 62
Table 44: Hair colorants, Sweden, consumption by status, % of total market value ($m), 2004–08 62
Table 45: Perms & relaxers, Sweden, consumption by age group, value ($m), 2004?08 64
Table 46: Perms & relaxers, Sweden, consumption by age group, % of total market value ($m), 2004?08 64
Table 47: Perms & relaxers, Sweden, consumption by gender, value ($m), 2004–08 66
Table 48: Perms & relaxers, Sweden, consumption by gender, % of total market value ($m), 2004–08 66
Table 49: Perms & relaxers, Sweden, consumption by income, value ($m), 2004–08 68
Table 50: Perms & relaxers, Sweden, consumption by income, % of total market value ($m), 2004–08 68
Table 51: Perms & relaxers, Sweden, consumption by urban/rural, value ($m), 2004–08 70
Table 52: Perms & relaxers, Sweden, consumption by urban/rural, % of total market value ($m), 2004–08 70
Table 53: Perms & relaxers, Sweden, consumption by status, value ($m), 2004–08 72
Table 54: Perms & relaxers, Sweden, consumption by status, % of total market value ($m), 2004–08 72
Table 55: Shampoo, Sweden, consumption by age group, value ($m), 2004?08 74
Table 56: Shampoo, Sweden, consumption by age group, % of total market value ($m), 2004?08 74
Table 57: Shampoo, Sweden, consumption by gender, value ($m), 2004–08 76
Table 58: Shampoo, Sweden, consumption by gender, % of total market value ($m), 2004–08 76
Table 59: Shampoo, Sweden, consumption by income, value ($m), 2004–08 78
Table 60: Shampoo, Sweden, consumption by income, % of total market value ($m), 2004–08 78
Table 61: Shampoo, Sweden, consumption by urban/rural, value ($m), 2004–08 80
Table 62: Shampoo, Sweden, consumption by urban/rural, % of total market value ($m), 2004–08 80
Table 63: Shampoo, Sweden, consumption by status, value ($m), 2004–08 82
Table 64: Shampoo, Sweden, consumption by status, % of total market value ($m), 2004–08 82
Table 65: Styling agents, Sweden, consumption by age group, value ($m), 2004?08 84
Table 66: Styling agents, Sweden, consumption by age group, % of total market value ($m), 2004?08 84
Table 67: Styling agents, Sweden, consumption by gender, value ($m), 2004–08 86
Table 68: Styling agents, Sweden, consumption by gender, % of total market value ($m), 2004–08 86
Table 69: Styling agents, Sweden, consumption by income, value ($m), 2004–08 88
Table 70: Styling agents, Sweden, consumption by income, % of total market value ($m), 2004–08 88
Table 71: Styling agents, Sweden, consumption by urban/rural, value ($m), 2004–08 90
Table 72: Styling agents, Sweden, consumption by urban/rural, % of total market value ($m), 2004–08 90
Table 73: Styling agents, Sweden, consumption by status, value ($m), 2004–08 92
Table 74: Styling agents, Sweden, consumption by status, % of total market value ($m), 2004–08 92


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