Haircare in Vietnam - Market Forecast & Consumer Demographics

Synopsis
Haircare in Vietnam – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the haircare industry in Vietnam.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Vietnamese haircare products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The haircare market consists of the sale of conditioner, hair colorants, perms and relaxers, shampoo and styling agents.
• Market overview & forecast – overall Vietnam haircare market value and volume data split by category
• Market shares –company share, brand share and distribution share for the haircare market in Vietnam
• Haircare consumption and usage demographics –analysis of Consumer Demographics in the Vietnamese haircare market

Highlights
• Consumers in the 15-24 age group used 25% of the total haircare products sold in Vietnam in 2008.
• Rural consumers used 71.2% of the total haircare products sold in Vietnam in 2008.
• Consumers in the 15-24 age group used 26.7% of the total hair conditioners sold in Vietnam in 2008.

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the haircare market in Vietnam
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Vietnamese haircare products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
Chapter 1 INTRODUCTION 2
What is this report about? 2
Market definition 3
LIST OF FIGURES 9
LIST OF TABLES 11
Chapter 2 VIETNAMESE HAIRCARE MARKET OVERVIEW & FORECAST 15
Value analysis (Vietnamese Dong), 2004?09 15
Value analysis (Vietnamese Dong), 2009?14 16
Value analysis (US dollars), 2004?09 18
Value analysis (US dollars), 2009?14 19
Volume analysis, 2004?09 21
Volume analysis, 2009?14 22
Chapter 3 VIETNAMESE HAIRCARE MARKET SHARES 24
Company and brand share analysis 24
Distribution analysis 28
Chapter 4 VIETNAMESE HAIRCARE MARKET – CONSUMPTION & USAGE DEMOGRAPHICS 30
Haircare–consumer demographics 30
Conditioner–consumer demographics 40
Hair colorants–consumer demographics 50
Perms & relaxers–consumer demographics 60
Shampoo–consumer demographics 70
Styling agents–consumer demographics 80
Chapter 5 RESEARCH METHODOLOGY 90
Methodology overview 90
Secondary research 91
Market modeling 92
Creating an initial data model 92
Revising the initial data model 92
Creating a final estimate 93
Creating demographic value splits 93
Primary research 93
Data finalization 94
Ongoing research 94
Chapter 6 APPENDIX 95
Future readings 95
How to contact experts in your industry 95
Disclaimer 95

LIST OF FIGURES
Figure 1: Haircare, Vietnam, value by category (VNDm), 2004?14 17
Figure 2: Haircare, Vietnam, category growth comparison, by value, 2004?14 20
Figure 3: Haircare, Vietnam, volume by category (units, million), 2004?14 23
Figure 4: Haircare, Vietnam, category growth comparison, by volume, 2004?14 23
Figure 5: Haircare, Vietnam, company share by value (%), 2008?09 26
Figure 6: Haircare, Vietnam, distribution channels by value (%), 2008?09 29
Figure 7: Haircare, Vietnam, consumption by age group, % of total market value ($m), 2008 30
Figure 8: Haircare, Vietnam, consumption by gender, % of total market value ($m), 2008 32
Figure 9: Haircare, Vietnam, consumption by income, % of total market value ($m), 2008 34
Figure 10: Haircare, Vietnam, consumption by urban/rural, % of total market value ($m), 2008 36
Figure 11: Haircare, Vietnam, consumption by status, % of total market value ($m), 2008 38
Figure 12: Conditioner, Vietnam, consumption by age group, % of total market value ($m), 2008 40
Figure 13: Conditioner, Vietnam, consumption by gender, % of total market value ($m), 2008 42
Figure 14: Conditioner, Vietnam, consumption by income, % of total market value ($m), 2008 44
Figure 15: Conditioner, Vietnam, consumption by urban/rural, % of total market value ($m), 2008 46
Figure 16: Conditioner, Vietnam, consumption by status, % of total market value ($m), 2008 48
Figure 17: Hair colorants, Vietnam, consumption by age group, % of total market value ($m), 2008 50
Figure 18: Hair colorants, Vietnam, consumption by gender, % of total market value ($m), 2008 52
Figure 19: Hair colorants, Vietnam, consumption by income, % of total market value ($m), 2008 54
Figure 20: Hair colorants, Vietnam, consumption by urban/rural, % of total market value ($m), 2008 56
Figure 21: Hair colorants, Vietnam, consumption by status, % of total market value ($m), 2008 58
Figure 22: Perms & relaxers, Vietnam, consumption by age group, % of total market value ($m), 2008 60
Figure 23: Perms & relaxers, Vietnam, consumption by gender, % of total market value ($m), 2008 62
Figure 24: Perms & relaxers, Vietnam, consumption by income, % of total market value ($m), 2008 64
Figure 25: Perms & relaxers, Vietnam, consumption by urban/rural, % of total market value ($m), 2008 66
Figure 26: Perms & relaxers, Vietnam, consumption by status, % of total market value ($m), 2008 68
Figure 27: Shampoo, Vietnam, consumption by age group, % of total market value ($m), 2008 70
Figure 28: Shampoo, Vietnam, consumption by gender, % of total market value ($m), 2008 72
Figure 29: Shampoo, Vietnam, consumption by income, % of total market value ($m), 2008 74
Figure 30: Shampoo, Vietnam, consumption by urban/rural, % of total market value ($m), 2008 76
Figure 31: Shampoo, Vietnam, consumption by status, % of total market value ($m), 2008 78
Figure 32: Styling agents, Vietnam, consumption by age group, % of total market value ($m), 2008 80
Figure 33: Styling agents, Vietnam, consumption by gender, % of total market value ($m), 2008 82
Figure 34: Styling agents, Vietnam, consumption by gender, % of total market value ($m), 2008 84
Figure 35: Styling agents, Vietnam, consumption by urban/rural, % of total market value ($m), 2008 86
Figure 36: Styling agents, Vietnam, consumption by status, % of total market value ($m), 2008 88
Figure 37: Annual data review process 91

LIST OF TABLES
Table 1: Haircare category definitions 4
Table 2: Haircare distribution channels 6
Table 3: Haircare, Vietnam, value by category (VNDm), 2004?09 15
Table 4: Haircare, Vietnam, value forecast by category (VNDm), 2009?14 16
Table 5: Haircare, Vietnam, value by category ($m), 2004?09 18
Table 6: Haircare, Vietnam, value forecast by category ($m), 2009?14 19
Table 7: Haircare, Vietnam, volume by category (units, million), 2004?09 21
Table 8: Haircare, Vietnam, volume forecast by category (units, million), 2009?14 22
Table 9: Haircare, Vietnam, brand share by value (%), 2008?09 24
Table 10: Haircare, Vietnam, value by brand (VNDm), 2008?09 25
Table 11: Haircare, Vietnam, company share by value (%), 2008?09 27
Table 12: Haircare, Vietnam, value by company (VNDm), 2008?09 27
Table 13: Haircare, Vietnam, distribution channels by value (%), 2008?09 28
Table 14: Haircare, Vietnam, value by distribution channel (VNDm), 2008?09 28
Table 15: Haircare, Vietnam, consumption by age group, value ($m), 2004?08 31
Table 16: Haircare, Vietnam, consumption by age group, % of total market value ($m), 2004?08 31
Table 17: Haircare, Vietnam, consumption by gender, value ($m), 2004–08 33
Table 18: Haircare, Vietnam, consumption by gender, % of total market value ($m), 2004–08 33
Table 19: Haircare, Vietnam, consumption by income, value ($m), 2004–08 35
Table 20: Haircare, Vietnam, consumption by income, % of total market value ($m), 2004–08 35
Table 21: Haircare, Vietnam, consumption by urban/rural, value ($m), 2004–08 37
Table 22: Haircare, Vietnam, consumption by urban/rural, % of total market value ($m), 2004–08 37
Table 23: Haircare, Vietnam, consumption by status, value ($m), 2004–08 39
Table 24: Haircare, Vietnam, consumption by status, % of total market value ($m), 2004–08 39
Table 25: Conditioner, Vietnam, consumption by age group, value ($m), 2004?08 41
Table 26: Conditioner, Vietnam, consumption by age group, % of total market value ($m), 2004?08 41
Table 27: Conditioner, Vietnam, consumption by gender, value ($m), 2004–08 43
Table 28: Conditioner, Vietnam, consumption by gender, % of total market value ($m), 2004–08 43
Table 29: Conditioner, Vietnam, consumption by income, value ($m), 2004–08 45
Table 30: Conditioner, Vietnam, consumption by income, % of total market value ($m), 2004–08 45
Table 31: Conditioner, Vietnam, consumption by urban/rural, value ($m), 2004–08 47
Table 32: Conditioner, Vietnam, consumption by urban/rural, % of total market value ($m), 2004–08 47
Table 33: Conditioner, Vietnam, consumption by status, value ($m), 2004–08 49
Table 34: Conditioner, Vietnam, consumption by status, % of total market value ($m), 2004–08 49
Table 35: Hair colorants, Vietnam, consumption by age group, value ($m), 2004?08 51
Table 36: Hair colorants, Vietnam, consumption by age group, % of total market value ($m), 2004?08 51
Table 37: Hair colorants, Vietnam, consumption by gender, value ($m), 2004–08 53
Table 38: Hair colorants, Vietnam, consumption by gender, % of total market value ($m), 2004–08 53
Table 39: Hair colorants, Vietnam, consumption by income, value ($m), 2004–08 55
Table 40: Hair colorants, Vietnam, consumption by income, % of total market value ($m), 2004–08 55
Table 41: Hair colorants, Vietnam, consumption by urban/rural, value ($m), 2004–08 57
Table 42: Hair colorants, Vietnam, consumption by urban/rural, % of total market value ($m), 2004–08 57
Table 43: Hair colorants, Vietnam, consumption by status, value ($m), 2004–08 59
Table 44: Hair colorants, Vietnam, consumption by status, % of total market value ($m), 2004–08 59
Table 45: Perms & relaxers, Vietnam, consumption by age group, value ($m), 2004?08 61
Table 46: Perms & relaxers, Vietnam, consumption by age group, % of total market value ($m), 2004?08 61
Table 47: Perms & relaxers, Vietnam, consumption by gender, value ($m), 2004–08 63
Table 48: Perms & relaxers, Vietnam, consumption by gender, % of total market value ($m), 2004–08 63
Table 49: Perms & relaxers, Vietnam, consumption by income, value ($m), 2004–08 65
Table 50: Perms & relaxers, Vietnam, consumption by income, % of total market value ($m), 2004–08 65
Table 51: Perms & relaxers, Vietnam, consumption by urban/rural, value ($m), 2004–08 67
Table 52: Perms & relaxers, Vietnam, consumption by urban/rural, % of total market value ($m), 2004–08 67
Table 53: Perms & relaxers, Vietnam, consumption by status, value ($m), 2004–08 69
Table 54: Perms & relaxers, Vietnam, consumption by status, % of total market value ($m), 2004–08 69
Table 55: Shampoo, Vietnam, consumption by age group, value ($m), 2004?08 71
Table 56: Shampoo, Vietnam, consumption by age group, % of total market value ($m), 2004?08 71
Table 57: Shampoo, Vietnam, consumption by gender, value ($m), 2004–08 73
Table 58: Shampoo, Vietnam, consumption by gender, % of total market value ($m), 2004–08 73
Table 59: Shampoo, Vietnam, consumption by income, value ($m), 2004–08 75
Table 60: Shampoo, Vietnam, consumption by income, % of total market value ($m), 2004–08 75
Table 61: Shampoo, Vietnam, consumption by urban/rural, value ($m), 2004–08 77
Table 62: Shampoo, Vietnam, consumption by urban/rural, % of total market value ($m), 2004–08 77
Table 63: Shampoo, Vietnam, consumption by status, value ($m), 2004–08 79
Table 64: Shampoo, Vietnam, consumption by status, % of total market value ($m), 2004–08 79
Table 65: Styling agents, Vietnam, consumption by age group, value ($m), 2004?08 81
Table 66: Styling agents, Vietnam, consumption by age group, % of total market value ($m), 2004?08 81
Table 67: Styling agents, Vietnam, consumption by gender, value ($m), 2004–08 83
Table 68: Styling agents, Vietnam, consumption by gender, % of total market value ($m), 2004–08 83
Table 69: Styling agents, Vietnam, consumption by income, value ($m), 2004–08 85
Table 70: Styling agents, Vietnam, consumption by income, % of total market value ($m), 2004–08 85
Table 71: Styling agents, Vietnam, consumption by urban/rural, value ($m), 2004–08 87
Table 72: Styling agents, Vietnam, consumption by urban/rural, % of total market value ($m), 2004–08 87
Table 73: Styling agents, Vietnam, consumption by status, value ($m), 2004–08 89
Table 74: Styling agents, Vietnam, consumption by status, % of total market value ($m), 2004–08 89


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