TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SHARE 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Procter & Gamble Company, The 20
Unilever 25
Alberto-Culver Company 29
MARKET DISTRIBUTION 33
MARKET FORECASTS 34
Market value forecast 34
Market volume forecast 35
MACROECONOMIC INDICATORS 36
APPENDIX 38
Methodology 38
Industry associations 39
Related Datamonitor research 39
Disclaimer 40
ABOUT DATAMONITOR 41
Premium Reports 41
Summary Reports 41
Datamonitor consulting 41
LIST OF TABLES
Table 1: New Zealand haircare market value: $ million, 2005–09 10
Table 2: New Zealand haircare market volume: million units, 2005–09 11
Table 3: New Zealand haircare market segmentation I:% share, by value, 2009 12
Table 4: New Zealand haircare market share: % share, by value, 2009 13
Table 5: Procter & Gamble Company, The: key facts 20
Table 6: Procter & Gamble Company, The: key financials ($) 23
Table 7: Procter & Gamble Company, The: key financial ratios 23
Table 8: Unilever: key facts 25
Table 9: Unilever: key financials ($) 27
Table 10: Unilever: key financials (€) 27
Table 11: Unilever: key financial ratios 27
Table 12: Alberto-Culver Company: key facts 29
Table 13: Alberto-Culver Company: key financials ($) 30
Table 14: Alberto-Culver Company: key financial ratios 31
Table 15: New Zealand haircare market distribution: % share, by value, 2009 33
Table 16: New Zealand haircare market value forecast: $ million, 2009–14 34
Table 17: New Zealand haircare market volume forecast: million units, 2009–14 35
Table 18: New Zealand size of population (million), 2005–09 36
Table 19: New Zealand gdp (constant 2000 prices, $ billion), 2005–09 36
Table 20: New Zealand gdp (current prices, $ billion), 2005–09 36
Table 21: New Zealand inflation, 2005–09 37
Table 22: New Zealand consumer price index (absolute), 2005–09 37
Table 23: New Zealand exchange rate, 2005–09 37
LIST OF FIGURES
Figure 1: New Zealand haircare market value: $ million, 2005–09 10
Figure 2: New Zealand haircare market volume: million units, 2005–09 11
Figure 3: New Zealand haircare market segmentation I:% share, by value, 2009 12
Figure 4: New Zealand haircare market share: % share, by value, 2009 13
Figure 5: Forces driving competition in the haircare market in New Zealand, 2009 14
Figure 6: Drivers of buyer power in the haircare market in New Zealand, 2009 15
Figure 7: Drivers of supplier power in the haircare market in New Zealand, 2009 16
Figure 8: Factors influencing the likelihood of new entrants in the haircare market in New Zealand, 2009 17
Figure 9: Factors influencing the threat of substitutes in the haircare market in New Zealand, 2009 18
Figure 10: Drivers of degree of rivalry in the haircare market in New Zealand, 2009 19
Figure 11: Procter & Gamble Company, The: revenues & profitability 24
Figure 12: Procter & Gamble Company, The: assets & liabilities 24
Figure 13: Unilever: revenues & profitability 28
Figure 14: Unilever: assets & liabilities 28
Figure 15: Alberto-Culver Company: revenues & profitability 31
Figure 16: Alberto-Culver Company: assets & liabilities 32
Figure 17: New Zealand haircare market distribution: % share, by value, 2009 33
Figure 18: New Zealand haircare market value forecast: $ million, 2009–14 34
Figure 19: New Zealand haircare market volume forecast: million units, 2009–14 35
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