Hand Care in the Czech Republic to 2014 (Skincare)

Introduction

This databook provides key data and information on the Hand Care in the Czech Republic (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The hand care category was valued at CZK353.3m ($20.7m) in 2009, representing a CAGR of 6.3% since 2004.
*By the end of 2014, the hand care category will be worth CZK444.7m ($26m), with an expected CAGR of 4.7% between 2009 and 2014.
*The hand care market volume totaled 3 million units in 2009, representing a CAGR of 2.5% since 2004.
*By the end of 2014, the hand care market will total 3.7 million units, with an expected CAGR of 4% between 2009 and 2014.
*The hand care market was led by mass hand care (representing 91.8% of the total value), with premium hand care accounting for the remaining 8.2% share.
*Unilever is the market leader with a 26.1% share of the market.
Hand Care in the Czech Republic (Skincare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: hand care 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Hand Care 9
Value analysis (Czech Koruna), 2004?09 9
Value analysis (Czech Koruna), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 27
Macroeconomic Indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36

LIST OF FIGURES
Figure 1: Hand care, Czech Republic, value by segment (CZKm), 2004?14 11
Figure 2: Hand care, Czech Republic, category growth comparison, by value, 2004?14 13
Figure 3: Hand care, Czech Republic, volume by segment (units, million), 2004?14 16
Figure 4: Hand care, Czech Republic, category growth comparison, by volume, 2004?14 16
Figure 5: Hand care, Czech Republic, company share by value (%), 2008?09 19
Figure 6: Hand care, Czech Republic, distribution channels by value (%), 2008?09 23
Figure 7: Annual data review process 33

LIST OF TABLES
Table 1: Hand care category definitions 3
Table 2: Hand care distribution channels 4
Table 3: Hand care, Czech Republic, value by segment (CZKm), 2004?09 9
Table 4: Hand care, Czech Republic, value forecast by segment (CZKm), 2009?14 10
Table 5: Hand care, Czech Republic, value by segment ($m), 2004?09 12
Table 6: Hand care, Czech Republic, value forecast by segment ($m), 2009?14 12
Table 7: Hand care, Czech Republic, volume by segment (units, million), 2004?09 14
Table 8: Hand care, Czech Republic, volume forecast by segment (units, million), 2009?14 15
Table 9: Hand care, Czech Republic, brand share by value (%), 2008?09 17
Table 10: Hand care, Czech Republic, value by brand (CZKm), 2008?09 18
Table 11: Hand care, Czech Republic, company share by value (%), 2008?09 20
Table 12: Hand care, Czech Republic, value by company (CZKm), 2008?09 21
Table 13: Hand care, Czech Republic, distribution channels by value (%), 2008?09 22
Table 14: Hand care, Czech Republic, value by distribution channel (CZKm), 2008?09 22
Table 15: Hand care, Czech Republic, expenditure per capita (CZK), 2004?09 24
Table 16: Hand care, Czech Republic, forecast expenditure per capita (CZK), 2009?14 24
Table 17: Hand care, Czech Republic, expenditure per capita ($), 2004?09 25
Table 18: Hand care, Czech Republic, forecast expenditure per capita ($), 2009?14 25
Table 19: Hand care, Czech Republic, consumption per capita (units), 2004?09 26
Table 20: Hand care, Czech Republic, forecast consumption per capita (units), 2009?14 26
Table 21: Czech Republic population, by age group, 2004?09 (millions) 27
Table 22: Czech Republic population forecast, by age group, 2009?14 (millions) 28
Table 23: Czech Republic population, by gender, 2004?09 (millions) 28
Table 24: Czech Republic population forecast, by gender, 2009?14 (millions) 29
Table 25: Czech Republic nominal GDP, 2004?09 (CZKbn, nominal prices) 29
Table 26: Czech Republic nominal GDP forecast, 2009?14 (CZKbn, nominal prices) 29
Table 27: Czech Republic real GDP, 2004?09 (CZKbn, 2000 prices) 30
Table 28: Czech Republic real GDP forecast, 2009?14 (CZKbn, 2000 prices) 30
Table 29: Czech Republic real GDP, 2004?09 ($bn, 2000 prices) 30
Table 30: Czech Republic real GDP forecast, 2009?14 ($bn, 2000 prices) 31
Table 31: Czech Republic consumer price index, 2004?09 (2000=100) 31
Table 32: Czech Republic consumer price index, 2009?14 (2000=100) 31


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