TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: hand care 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Hand Care 9
Value analysis (Pakistan Rupee), 2004?09 9
Value analysis (Pakistan Rupee), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33
LIST OF FIGURES
Figure 1: Hand care, Pakistan, value by segment (PKRm), 2004?14 11
Figure 2: Hand care, Pakistan, category growth comparison, by value, 2004?14 13
Figure 3: Hand care, Pakistan, volume by segment (units, million), 2004?14 16
Figure 4: Hand care, Pakistan, category growth comparison, by volume, 2004?14 16
Figure 5: Hand care, Pakistan, company share by value (%), 2008?09 18
Figure 6: Hand care, Pakistan, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 30
LIST OF TABLES
Table 1: Hand care category definitions 3
Table 2: Hand care distribution channels 4
Table 3: Hand care, Pakistan, value by segment (PKRm), 2004?09 9
Table 4: Hand care, Pakistan, value forecast by segment (PKRm), 2009?14 10
Table 5: Hand care, Pakistan, value by segment ($m), 2004?09 12
Table 6: Hand care, Pakistan, value forecast by segment ($m), 2009?14 12
Table 7: Hand care, Pakistan, volume by segment (units, million), 2004?09 14
Table 8: Hand care, Pakistan, volume forecast by segment (units, million), 2009?14 15
Table 9: Hand care, Pakistan, brand share by value (%), 2008?09 17
Table 10: Hand care, Pakistan, value by brand (PKRm), 2008?09 17
Table 11: Hand care, Pakistan, company share by value (%), 2008?09 19
Table 12: Hand care, Pakistan, value by company (PKRm), 2008?09 19
Table 13: Hand care, Pakistan, distribution channels by value (%), 2008?09 20
Table 14: Hand care, Pakistan, value by distribution channel (PKRm), 2008?09 20
Table 15: Hand care, Pakistan, expenditure per capita (PKR), 2004?09 22
Table 16: Hand care, Pakistan, forecast expenditure per capita (PKR), 2009?14 22
Table 17: Hand care, Pakistan, expenditure per capita ($), 2004?09 23
Table 18: Hand care, Pakistan, forecast expenditure per capita ($), 2009?14 23
Table 19: Hand care, Pakistan, consumption per capita (units), 2004?09 24
Table 20: Hand care, Pakistan, forecast consumption per capita (units), 2009?14 24
Table 21: Pakistan population, by age group, 2004?09 (millions) 25
Table 22: Pakistan population forecast, by age group, 2009?14 (millions) 26
Table 23: Pakistan population, by gender, 2004?09 (millions) 26
Table 24: Pakistan population forecast, by gender, 2009?14 (millions) 27
Table 25: Pakistan nominal GDP, 2004?09 (PKRbn, nominal prices) 27
Table 26: Pakistan real GDP, 2004?09 (PKRbn, 2000 prices) 27
Table 27: Pakistan real GDP, 2004?09 ($bn, 2000 prices) 28
Table 28: Pakistan consumer price index, 2004?09 (2000=100) 28
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