TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: hand care 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Hand Care 9
Value analysis (Philippine Peso), 2004?09 9
Value analysis (Philippine Peso), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35
LIST OF FIGURES
Figure 1: Hand care, Philippines, value by segment (PHPm), 2004?14 11
Figure 2: Hand care, Philippines, category growth comparison, by value, 2004?14 13
Figure 3: Hand care, Philippines, volume by segment (units, million), 2004?14 16
Figure 4: Hand care, Philippines, category growth comparison, by volume, 2004?14 16
Figure 5: Hand care, Philippines, company share by value (%), 2008?09 19
Figure 6: Hand care, Philippines, distribution channels by value (%), 2008?09 22
Figure 7: Annual data review process 32
LIST OF TABLES
Table 1: Hand care category definitions 3
Table 2: Hand care distribution channels 4
Table 3: Hand care, Philippines, value by segment (PHPm), 2004?09 9
Table 4: Hand care, Philippines, value forecast by segment (PHPm), 2009?14 10
Table 5: Hand care, Philippines, value by segment ($m), 2004?09 12
Table 6: Hand care, Philippines, value forecast by segment ($m), 2009?14 12
Table 7: Hand care, Philippines, volume by segment (units, million), 2004?09 14
Table 8: Hand care, Philippines, volume forecast by segment (units, million), 2009?14 15
Table 9: Hand care, Philippines, brand share by value (%), 2008?09 17
Table 10: Hand care, Philippines, value by brand (PHPm), 2008?09 18
Table 11: Hand care, Philippines, company share by value (%), 2008?09 20
Table 12: Hand care, Philippines, value by company (PHPm), 2008?09 20
Table 13: Hand care, Philippines, distribution channels by value (%), 2008?09 21
Table 14: Hand care, Philippines, value by distribution channel (PHPm), 2008?09 21
Table 15: Hand care, Philippines, expenditure per capita (PHP), 2004?09 23
Table 16: Hand care, Philippines, forecast expenditure per capita (PHP), 2009?14 23
Table 17: Hand care, Philippines, expenditure per capita ($), 2004?09 24
Table 18: Hand care, Philippines, forecast expenditure per capita ($), 2009?14 24
Table 19: Hand care, Philippines, consumption per capita (units), 2004?09 25
Table 20: Hand care, Philippines, forecast consumption per capita (units), 2009?14 25
Table 21: Philippines population, by age group, 2004?09 (millions) 26
Table 22: Philippines population forecast, by age group, 2009?14 (millions) 27
Table 23: Philippines population, by gender, 2004?09 (millions) 27
Table 24: Philippines population forecast, by gender, 2009?14 (millions) 28
Table 25: Philippines nominal GDP, 2004?09 (PHPbn, nominal prices) 28
Table 26: Philippines nominal GDP forecast, 2009?14 (PHPbn, nominal prices) 28
Table 27: Philippines real GDP, 2004?09 (PHPbn, 2000 prices) 29
Table 28: Philippines real GDP forecast, 2009?14 (PHPbn, 2000 prices) 29
Table 29: Philippines real GDP, 2004?09 ($bn, 2000 prices) 29
Table 30: Philippines real GDP forecast, 2009?14 ($bn, 2000 prices) 30
Table 31: Philippines consumer price index, 2004?09 (2000=100) 30
Table 32: Philippines consumer price index, 2009?14 (2000=100) 30
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