TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: hand care 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Hand Care 9
Value analysis (Russian Ruble), 2004?09 9
Value analysis (Russian Ruble), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 27
Macroeconomic Indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36
LIST OF FIGURES
Figure 1: Hand care, Russia, value by segment (RUBm), 2004?14 11
Figure 2: Hand care, Russia, category growth comparison, by value, 2004?14 13
Figure 3: Hand care, Russia, volume by segment (units, million), 2004?14 16
Figure 4: Hand care, Russia, category growth comparison, by volume, 2004?14 16
Figure 5: Hand care, Russia, company share by value (%), 2008?09 19
Figure 6: Hand care, Russia, distribution channels by value (%), 2008?09 23
Figure 7: Annual data review process 33
LIST OF TABLES
Table 1: Hand care category definitions 3
Table 2: Hand care distribution channels 4
Table 3: Hand care, Russia, value by segment (RUBm), 2004?09 9
Table 4: Hand care, Russia, value forecast by segment (RUBm), 2009?14 10
Table 5: Hand care, Russia, value by segment ($m), 2004?09 12
Table 6: Hand care, Russia, value forecast by segment ($m), 2009?14 12
Table 7: Hand care, Russia, volume by segment (units, million), 2004?09 14
Table 8: Hand care, Russia, volume forecast by segment (units, million), 2009?14 15
Table 9: Hand care, Russia, brand share by value (%), 2008?09 17
Table 10: Hand care, Russia, value by brand (RUBm), 2008?09 18
Table 11: Hand care, Russia, company share by value (%), 2008?09 20
Table 12: Hand care, Russia, value by company (RUBm), 2008?09 21
Table 13: Hand care, Russia, distribution channels by value (%), 2008?09 22
Table 14: Hand care, Russia, value by distribution channel (RUBm), 2008?09 22
Table 15: Hand care, Russia, expenditure per capita (RUB), 2004?09 24
Table 16: Hand care, Russia, forecast expenditure per capita (RUB), 2009?14 24
Table 17: Hand care, Russia, expenditure per capita ($), 2004?09 25
Table 18: Hand care, Russia, forecast expenditure per capita ($), 2009?14 25
Table 19: Hand care, Russia, consumption per capita (units), 2004?09 26
Table 20: Hand care, Russia, forecast consumption per capita (units), 2009?14 26
Table 21: Russia population, by age group, 2004?09 (millions) 27
Table 22: Russia population forecast, by age group, 2009?14 (millions) 28
Table 23: Russia population, by gender, 2004?09 (millions) 28
Table 24: Russia population forecast, by gender, 2009?14 (millions) 29
Table 25: Russia nominal GDP, 2004?09 (RUBbn, nominal prices) 29
Table 26: Russia nominal GDP forecast, 2009?14 (RUBbn, nominal prices) 29
Table 27: Russia real GDP, 2004?09 (RUBbn, 2000 prices) 30
Table 28: Russia real GDP forecast, 2009?14 (RUBbn, 2000 prices) 30
Table 29: Russia real GDP, 2004?09 ($bn, 2000 prices) 30
Table 30: Russia real GDP forecast, 2009?14 ($bn, 2000 prices) 31
Table 31: Russia consumer price index, 2004?09 (2000=100) 31
Table 32: Russia consumer price index, 2009?14 (2000=100) 31
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