Hand Care in Mexico to 2014 (Skincare)

Introduction

This databook provides key data and information on the Hand Care in Mexico (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The hand care category was valued at MXN757.9m ($68.1m) in 2009, representing a CAGR of 1.6% since 2004.
*By the end of 2014, the hand care category will be worth MXN713m ($64.1m), with an expected negative CAGR of 1.2% between 2009 and 2014.
*The hand care market volume totaled 39 million units in 2009, representing a negative CAGR of 1.9% since 2004.
*By the end of 2014, the hand care market will total 30.7 million units, with an expected negative CAGR of 4.7% between 2009 and 2014.
*The hand care market was led by mass hand care (representing 90.5% of the total value), with premium hand care accounting for the remaining 9.5% share.
*Beiersdorf AG is the market leader with a 19.1% share of the market.
Hand Care in Mexico (Skincare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: hand care 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Hand Care 9
Value analysis (Mexican Peso), 2004?09 9
Value analysis (Mexican Peso), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34

LIST OF FIGURES
Figure 1: Hand care, Mexico, value by segment (MXNm), 2004?14 11
Figure 2: Hand care, Mexico, category growth comparison, by value, 2004?14 13
Figure 3: Hand care, Mexico, volume by segment (units, million), 2004?14 16
Figure 4: Hand care, Mexico, category growth comparison, by volume, 2004?14 16
Figure 5: Hand care, Mexico, company share by value (%), 2008?09 18
Figure 6: Hand care, Mexico, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 31

LIST OF TABLES
Table 1: Hand care category definitions 3
Table 2: Hand care distribution channels 4
Table 3: Hand care, Mexico, value by segment (MXNm), 2004?09 9
Table 4: Hand care, Mexico, value forecast by segment (MXNm), 2009?14 10
Table 5: Hand care, Mexico, value by segment ($m), 2004?09 12
Table 6: Hand care, Mexico, value forecast by segment ($m), 2009?14 12
Table 7: Hand care, Mexico, volume by segment (units, million), 2004?09 14
Table 8: Hand care, Mexico, volume forecast by segment (units, million), 2009?14 15
Table 9: Hand care, Mexico, brand share by value (%), 2008?09 17
Table 10: Hand care, Mexico, value by brand (MXNm), 2008?09 17
Table 11: Hand care, Mexico, company share by value (%), 2008?09 19
Table 12: Hand care, Mexico, value by company (MXNm), 2008?09 19
Table 13: Hand care, Mexico, distribution channels by value (%), 2008?09 20
Table 14: Hand care, Mexico, value by distribution channel (MXNm), 2008?09 20
Table 15: Hand care, Mexico, expenditure per capita (MXN), 2004?09 22
Table 16: Hand care, Mexico, forecast expenditure per capita (MXN), 2009?14 22
Table 17: Hand care, Mexico, expenditure per capita ($), 2004?09 23
Table 18: Hand care, Mexico, forecast expenditure per capita ($), 2009?14 23
Table 19: Hand care, Mexico, consumption per capita (units), 2004?09 24
Table 20: Hand care, Mexico, forecast consumption per capita (units), 2009?14 24
Table 21: Mexico population, by age group, 2004?09 (millions) 25
Table 22: Mexico population forecast, by age group, 2009?14 (millions) 26
Table 23: Mexico population, by gender, 2004?09 (millions) 26
Table 24: Mexico population forecast, by gender, 2009?14 (millions) 27
Table 25: Mexico nominal GDP, 2004?09 (MXNbn, nominal prices) 27
Table 26: Mexico nominal GDP forecast, 2009?14 (MXNbn, nominal prices) 27
Table 27: Mexico real GDP, 2004?09 (MXNbn, 2000 prices) 28
Table 28: Mexico real GDP forecast, 2009?14 (MXNbn, 2000 prices) 28
Table 29: Mexico real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Mexico real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Mexico consumer price index, 2004?09 (2000=100) 29
Table 32: Mexico consumer price index, 2009?14 (2000=100) 29


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