Introduction
Handbags represent one of the key accessories completing the wardrobe of women for ages, which also serve as a major driver behind the growth of the fashion world. Changes in the key trends in the handbag market result mainly because of the changes in the fashion and luxury market. Fashion designers and boutiques are increasingly including handbags in their new collections as designer handbags generate high margins. Designer handbags are registered a high growth in the prices for the last several years.

The US handbags market witnessed a decline in growth in 2008 and 2009 because of the global economic slowdown. The financial recession not only caused a fall in domestic demand, but also led to a fall in exports.

The EU handbags market consists of six major markets - Italy, France, the UK, Germany, Spain and the Netherlands – which collectively account for the majority share in sales and production of handbags. In EU, handbags are mainly sold through specialist chain and independent retailers.

The US and EU handbag market is all set to witness a growth in the coming years as result of huge export demand from countries like China and India and also as a result of improving economic conditions in their domestic as well as international markets.

Competition has been one of the major characteristics of the handbag market with numerous independent designers launching their own stores. The premium handbag companies mainly include luxury brands as well as private label retailers. For a long time, Europe is the largest market for luxury handbags with brands like Louis Vuitton, Chanel, Gucci and Prada; but American designers are giving it a touch competition with new strategies and branding initiatives.

Companies like Coach Inc, Louis Vuitton SA, Burberry Group Plc and Hermes International SCA have shifted their attention to under-penetrated markets with huge growth potential, like China and India. Also, companies have realigned their distribution channels to cater to customer needs more efficiently and reduce their operational costs at the same time.

Scope
The report discusses the handbag market and presents an analysis of the US and European markets. The report also profiles the major companies operating in the industry, with a special focus on their business strategies. The report further analyzes the major trends and growth drivers of the industry.

Reasons to Purchase
Provides input for strategic business planning
Insights on competitive positioning
Identifies business opportunities & challenges
Analyzes market growth and future trends
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1. Handbags – An Overview

1.1 Introduction
1.2 Segmentation
1.3 Handbags-Value Chain

2. The US Handbag Market

2.1 Women Accessories Retail Market

Market Value & Growth Rate
Market Segments

2.2 Handbags Market-Overview

Market Size by Value
Market Size by Volume

2.3 Imports and Exports

Imports by Value
Imports by Volume
Exports by Value
Exports by Volume

3. The European Union Handbag Market

3.1 Overview

3.1.1 Production
3.1.2 Consumption
3.1.3 Pricing & Retailing

3.2 Imports and Exports

Imports & Exports by Value
Breakdown by Country

4. Market Dynamics

4.1 Market Trends

4.1.1 Handbags on Rent
4.1.2 Outsourcing Manufacturing Facilities to Low-Cost Countries
4.1.3 Growing Anti-Dumping Tariffs
4.1.4 Handbag Insurance
4.1.5 Innovation and Changing Features

4.2 Growth Drivers

4.2.1 Rising Popularity of Online Shopping
4.2.2 Growing Percentage of High Net Worth Individuals
4.2.3 Increasing Working Women Population Worldwide

5. Key Issues and Challenges

5.1 Increasing Trend of Counterfeiting
5.2 Impact of Economic Environment

6. Competitive Landscape

7. Company Profiles

7.1 Coach Inc.

Overview
Key Financials
Business Strategies
Multi-Channel International Distribution
Innovative and Consumer-Centric
Differentiating Strategies
Aggressive Marketing Strategy


7.2 LVMH Moet Hennessy Louis Vuitton

Overview
Key Financials
Business Strategies
Creativity and Innovation
Focus on Improving Product Portfolio
Bolster the Brand Image

7.3 Burberry Group plc

Overview
Key Financials
Business Strategies
Investing in Under-Penetrated Market
Pursuing Operational Excellence
Accelerating Retail-Led Growth
Intensifying Non-Apparel Market

7.4 Hermes International SCA

Overview
Key Financials
Business Strategies
Increasing Presence in Developing Markets
Investment in Distribution Network
Control over Sourcing

8. Market Outlook

8.1 Market Forecast
8.2 Forecast Methodology
8.2.1 Dependent and Independent Variables
8.2.2 Correlation Analysis
8.2.3 Regression Analysis
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LIST OF TABLES
US Handbags Sales by Prices (2009)
Handbags Consumption in the EU by Markets (2004 & 2008)
Imports of Handbags in the EU and its Leading Countries by Value (2004-2008)
Exports of Handbags from EU and its Leading Countries by Value (2004-2008)
Top 12 Handbag Brands by Consumers Familiarity (2008)
Financial Position of Key Players
Dependent & Independent Variables (2003–2009)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output

LIST OF FIGURES
Women Handbags-Segments
Value-Chain of Handbags Market
US Women Accessories-Total Retail Sales (2007-2010E)
Total US Women Accessories Retail Sales Share by Category (2009)
Total US Women Accessories Retail Sales Share by Category (2010E)
US Handbags Retail Sales by Value (2000-2009)
US Handbags Retail Sales by Volume (2000-2009)
Imports of Handbags in the US by Value (2007-2009)
Imports of Handbags in the US by Volume (2007-2009)
Exports of Handbags in the US by Value (2007-2009)
Exports of Handbags in the US by Volume (2007-2009)
Handbag Production in EU (2003-2009)
Handbag Production in EU in Value by Countries (2009)
Average Handbag Prices in the EU (2008-2009)
Average Handbag Prices in EU by Countries (2009)
Handbag Distribution in the EU Share by Channel (2008)
EU Handbags Import-Breakdown by Product Group (2008)
Volume-wise Breakup of EU Handbag Exports (2008)
HNWI Population Worldwide (2002-2009)
Working Women Population Worldwide (2004-2008)
Coach Revenue (FY06-FY10)
Coach Revenue-Share by Products (FY10)
LVMH Revenue (2005-2009)
LVMH Revenue Breakdown By Segments (2009)
Burberry Group Revenue (2006-2010)
Burberry Group Revenue-Share by Product Category (FY10)
Hermes International SCA Revenue (2005-2009)
Hermes Revenue-Share by Product Category (2009)
US Handbag Market Retail Sales-by Value (2009-2014E)
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