Pet Health Care in Canada to 2013

Introduction

This databook provides key data and information on the pet health care market in Canada. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: external parasite treatments, worming treatments, grooming products, pet supplements and other pet healthcare

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for pet health care in Canada increased at a compound annual growth rate of 3.4% between 2003 and 2008.

The pet supplements category led the pet health care market in Canada, accounting for a share of 27.1%.

Leading players in Canadian pet health care market include Rolf C. Hagen Inc., Nestle S.A. and Merial.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the pet health care market in Canada

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for pet health care in Canada increased at a compound annual growth rate of 3.4% between 2003 and 2008.

The pet supplements category led the pet health care market in Canada, accounting for a share of 27.1%.

Leading players in Canadian pet health care market include Rolf C. Hagen Inc., Nestle S.A. and Merial.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: pet healthcare 2
Summary category level: external parasite treatments 3
Summary category level: grooming products 4
Summary category level: other pet healthcare 5
Summary category level: pet supplements 6
Summary category level: worming treatments 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 26
Value analysis (Canadian Dollar), 2003?08 26
Value analysis (Canadian Dollar), 2008?13 27
Value analysis (US dollars), 2003?08 29
Value analysis (US dollars), 2008?13 30
Volume analysis, 2003?08 32
Volume analysis, 2008?13 33
Company and brand share analysis 35
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profile 46
Nestle S.A 46
Chapter 5 Category Analysis: External Parasite Treatments 49
Value analysis (Canadian Dollar), 2003?08 49
Value analysis (Canadian Dollar), 2008?13 50
Value analysis (US dollars), 2003?08 52
Value analysis (US dollars), 2008?13 53
Volume analysis, 2003?08 55
Volume analysis, 2008?13 56
Company and brand share analysis 59
Distribution analysis 62
Expenditure and consumption per capita 64
Chapter 6 Category Analysis: Grooming Products 67
Value analysis (Canadian Dollar), 2003?08 67
Value analysis (Canadian Dollar), 2008?13 68
Value analysis (US dollars), 2003?08 70
Value analysis (US dollars), 2008?13 70
Volume analysis, 2003?08 72
Volume analysis, 2008?13 73
Company and brand share analysis 75
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 7 Category Analysis: Other Pet Healthcare 82
Value analysis (Canadian Dollar), 2003?08 82
Value analysis (Canadian Dollar), 2008?13 83
Value analysis (US dollars), 2003?08 85
Value analysis (US dollars), 2008?13 86
Volume analysis, 2003?08 88
Volume analysis, 2008?13 89
Company and brand share analysis 91
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 8 Category Analysis: Pet Supplements 101
Value analysis (Canadian Dollar), 2003?08 101
Value analysis (Canadian Dollar), 2008?13 102
Value analysis (US dollars), 2003?08 104
Value analysis (US dollars), 2008?13 105
Volume analysis, 2003?08 106
Volume analysis, 2008?13 107
Company and brand share analysis 110
Distribution analysis 113
Expenditure and consumption per capita 115
Chapter 9 Category Analysis: Worming Treatments 118
Value analysis (Canadian Dollar), 2003?08 118
Value analysis (Canadian Dollar), 2008?13 119
Value analysis (US dollars), 2003?08 121
Value analysis (US dollars), 2008?13 121
Volume analysis, 2003?08 123
Volume analysis, 2008?13 124
Company and brand share analysis 126
Distribution analysis 128
Expenditure and consumption per capita 130
Chapter 10 Country Comparison 133
Value 133
Volume 137
Market share 141
Chapter 11 PESTLE analysis 142
Summary 142
Political analysis 143
Economic analysis 146
Social analysis 150
Technological analysis 153
Legal analysis 158
Environmental analysis 162
Chapter 12 New Product Development 166
Product launches over time 166
Recent product launches 168
Chapter 13 Macroeconomic Profile 169
Macroeconomic indicators 169
Chapter 14 Research Methodology 174
Methodology overview 174
Secondary research 175
Market modeling 176
Creating an initial data model 176
Revising the initial data model 176
Creating a final estimate 177
Creating demographic value splits 177
Primary research 177
Data finalization 178
Ongoing research 178
Chapter 15 APPENDIX 179
Future readings 179
How to contact experts in your industry 179
Disclaimer 179


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LIST OF FIGURES
Figure 1: Canada pet healthcare value and value forecast, 2003?13 (C$m, nominal prices) 28
Figure 2: Canada pet healthcare category growth comparison, by value, 2003?13 31
Figure 3: Canada pet healthcare volume and volume forecast, 2003?13 (units, million) 34
Figure 4: Canada pet healthcare category growth comparison, by volume, 2003?13 34
Figure 5: Canada pet healthcare company share, by value, 2007?08 (%) 36
Figure 6: Canada pet healthcare distribution channels, by value, 2007?08 (%) 39
Figure 7: Canada external parasite treatments value and value forecast, 2003?13 (C$m, nominal prices) 51
Figure 8: Canada external parasite treatments category growth comparison, by value, 2003?13 54
Figure 9: Canada external parasite treatments volume and volume forecast, 2003?13 (units, million) 57
Figure 10: Canada external parasite treatments category growth comparison, by volume, 2003?13 58
Figure 11: Canada external parasite treatments company share, by value, 2007?08 (%) 60
Figure 12: Canada external parasite treatments distribution channels, by value, 2007?08 (%) 63
Figure 13: Canada grooming products value and value forecast, 2003?13 (C$m, nominal prices) 69
Figure 14: Canada grooming products category growth comparison, by value, 2003?13 71
Figure 15: Canada grooming products volume and volume forecast, 2003?13 (units, million) 74
Figure 16: Canada grooming products category growth comparison, by volume, 2003?13 74
Figure 17: Canada grooming products distribution channels, by value, 2007?08 (%) 78
Figure 18: Canada other pet healthcare value and value forecast, 2003?13 (C$m, nominal prices) 84
Figure 19: Canada other pet healthcare category growth comparison, by value, 2003?13 87
Figure 20: Canada other pet healthcare volume and volume forecast, 2003?13 (units, million) 90
Figure 21: Canada other pet healthcare category growth comparison, by volume, 2003?13 90
Figure 22: Canada other pet healthcare distribution channels, by value, 2007?08 (%) 94
Figure 23: Canada pet supplements value and value forecast, 2003?13 (C$m, nominal prices) 103
Figure 24: Canada pet supplements volume and volume forecast, 2003?13 (units, million) 108
Figure 25: Canada pet supplements category growth comparison, by volume, 2003?13 109
Figure 26: Canada pet supplements company share, by value, 2007?08 (%) 111
Figure 27: Canada pet supplements distribution channels, by value, 2007?08 (%) 114
Figure 28: Canada worming treatments value and value forecast, 2003?13 (C$m, nominal prices) 120
Figure 29: Canada worming treatments category growth comparison, by value, 2003?13 122
Figure 30: Canada worming treatments volume and volume forecast, 2003?13 (units, million) 125
Figure 31: Canada worming treatments category growth comparison, by volume, 2003?13 125
Figure 32: Canada worming treatments distribution channels, by value, 2007?08 (%) 129
Figure 33: Global pet healthcare market split (value terms, 2008), top five countries 134
Figure 34: Global pet healthcare market value, 2003–08, top five countries 136
Figure 35: Global pet healthcare market split (volume terms, 2008), top five countries 138
Figure 36: Global pet healthcare market volume, 2003–08, top five countries 140
Figure 37: Annual data review process 175


LIST OF TABLES
Table 1: Pet healthcare category definitions 10
Table 2: Pet healthcare distribution channels 12
Table 3: Canada pet healthcare value, 2003?08 (C$m, nominal prices) 26
Table 4: Canada pet healthcare value forecast, 2008?13 (C$m, nominal prices) 27
Table 5: Canada pet healthcare value, 2003?08 ($m, nominal prices) 29
Table 6: Canada pet healthcare value forecast, 2008?13 ($m, nominal prices) 30
Table 7: Canada pet healthcare volume, 2003?08 (units, million) 32
Table 8: Canada pet healthcare volume forecast, 2008?13 (units, million) 33
Table 9: Canada pet healthcare brand share, by value, 2007?08 (%) 35
Table 10: Canada pet healthcare value, by brand 2007?08 (C$m, nominal prices) 35
Table 11: Canada pet healthcare company share by value, 2007?08 (%) 37
Table 12: Canada pet healthcare value, by company, 2007?08 (C$m, nominal prices) 37
Table 13: Canada pet healthcare distribution channels, by value, 2007?08 (%) 38
Table 14: Canada pet healthcare value, by distribution channel, 2007?08 (C$m, nominal prices) 38
Table 15: Canada pet healthcare expenditure per capita, 2003?08 (C$, nominal prices) 40
Table 16: Canada pet healthcare forecast expenditure per capita, 2008?13 (C$, nominal prices) 41
Table 17: Canada pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 42
Table 18: Canada pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 43
Table 19: Canada pet healthcare consumption per capita, 2003?08 (units) 44
Table 20: Canada pet healthcare forecast consumption per capita, 2008?13 (units) 45
Table 21: Nestle S.A key facts 46
Table 22: Canada external parasite treatments value, 2003?08 (C$m, nominal prices) 49
Table 23: Canada external parasite treatments value forecast, 2008?13 (C$m, nominal prices) 50
Table 24: Canada external parasite treatments value, 2003?08 ($m, nominal prices) 52
Table 25: Canada external parasite treatments value forecast, 2008?13 ($m, nominal prices) 53
Table 26: Canada external parasite treatments volume, 2003?08 (units, million) 55
Table 27: Canada external parasite treatments volume forecast, 2008?13 (units, million) 56
Table 28: Canada external parasite treatments brand share, by value, 2007?08 (%) 59
Table 29: Canada external parasite treatments value, by brand 2007?08 (C$m, nominal prices) 59
Table 30: Canada external parasite treatments company share by value, 2007?08 (%) 61
Table 31: Canada external parasite treatments value, by company, 2007?08 (C$m, nominal prices) 61
Table 32: Canada external parasite treatments distribution channels, by value, 2007?08 (%) 62
Table 33: Canada external parasite treatments value, by distribution channel, 2007?08 (C$m, nominal prices) 62
Table 34: Canada external parasite treatments expenditure per capita, 2003?08 (C$, nominal prices) 64
Table 35: Canada external parasite treatments forecast expenditure per capita, 2008?13 (C$, nominal prices) 64
Table 36: Canada external parasite treatments expenditure per capita, 2003?08 ($, nominal prices) 65
Table 37: Canada external parasite treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 65
Table 38: Canada external parasite treatments consumption per capita, 2003?08 (units) 66
Table 39: Canada external parasite treatments forecast consumption per capita, 2008?13 (units) 66
Table 40: Canada grooming products value, 2003?08 (C$m, nominal prices) 67
Table 41: Canada grooming products value forecast, 2008?13 (C$m, nominal prices) 68
Table 42: Canada grooming products value, 2003?08 ($m, nominal prices) 70
Table 43: Canada grooming products value forecast, 2008?13 ($m, nominal prices) 70
Table 44: Canada grooming products volume, 2003?08 (units, million) 72
Table 45: Canada grooming products volume forecast, 2008?13 (units, million) 73
Table 46: Canada grooming products brand share, by value, 2007?08 (%) 75
Table 47: Canada grooming products value, by brand 2007?08 (C$m, nominal prices) 75
Table 48: Canada grooming products company share by value, 2007?08 (%) 76
Table 49: Canada grooming products value, by company, 2007?08 (C$m, nominal prices) 76
Table 50: Canada grooming products distribution channels, by value, 2007?08 (%) 77
Table 51: Canada grooming products value, by distribution channel, 2007?08 (C$m, nominal prices) 77
Table 52: Canada grooming products expenditure per capita, 2003?08 (C$, nominal prices) 79
Table 53: Canada grooming products forecast expenditure per capita, 2008?13 (C$, nominal prices) 79
Table 54: Canada grooming products expenditure per capita, 2003?08 ($, nominal prices) 80
Table 55: Canada grooming products forecast expenditure per capita, 2008?13 ($, nominal prices) 80
Table 56: Canada grooming products consumption per capita, 2003?08 (units) 81
Table 57: Canada grooming products forecast consumption per capita, 2008?13 (units) 81
Table 58: Canada other pet healthcare value, 2003?08 (C$m, nominal prices) 82
Table 59: Canada other pet healthcare value forecast, 2008?13 (C$m, nominal prices) 83
Table 60: Canada other pet healthcare value, 2003?08 ($m, nominal prices) 85
Table 61: Canada other pet healthcare value forecast, 2008?13 ($m, nominal prices) 86
Table 62: Canada other pet healthcare volume, 2003?08 (units, million) 88
Table 63: Canada other pet healthcare volume forecast, 2008?13 (units, million) 89
Table 64: Canada other pet healthcare brand share, by value, 2007?08 (%) 91
Table 65: Canada other pet healthcare value, by brand 2007?08 (C$m, nominal prices) 91
Table 66: Canada other pet healthcare company share by value, 2007?08 (%) 92
Table 67: Canada other pet healthcare value, by company, 2007?08 (C$m, nominal prices) 92
Table 68: Canada other pet healthcare distribution channels, by value, 2007?08 (%) 93
Table 69: Canada other pet healthcare value, by distribution channel, 2007?08 (C$m, nominal prices) 93
Table 70: Canada other pet healthcare expenditure per capita, 2003?08 (C$, nominal prices) 95
Table 71: Canada other pet healthcare forecast expenditure per capita, 2008?13 (C$, nominal prices) 96
Table 72: Canada other pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 97
Table 73: Canada other pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 98
Table 74: Canada other pet healthcare consumption per capita, 2003?08 (units) 99
Table 75: Canada other pet healthcare forecast consumption per capita, 2008?13 (units) 100
Table 76: Canada pet supplements value, 2003?08 (C$m, nominal prices) 101
Table 77: Canada pet supplements value forecast, 2008?13 (C$m, nominal prices) 102
Table 78: Canada pet supplements value, 2003?08 ($m, nominal prices) 104
Table 79: Canada pet supplements value forecast, 2008?13 ($m, nominal prices) 105
Table 80: Canada pet supplements volume, 2003?08 (units, million) 106
Table 81: Canada pet supplements volume forecast, 2008?13 (units, million) 107
Table 82: Canada pet supplements brand share, by value, 2007?08 (%) 110
Table 83: Canada pet supplements value, by brand 2007?08 (C$m, nominal prices) 110
Table 84: Canada pet supplements company share by value, 2007?08 (%) 112
Table 85: Canada pet supplements value, by company, 2007?08 (C$m, nominal prices) 112
Table 86: Canada pet supplements distribution channels, by value, 2007?08 (%) 113
Table 87: Canada pet supplements value, by distribution channel, 2007?08 (C$m, nominal prices) 113
Table 88: Canada pet supplements expenditure per capita, 2003?08 (C$, nominal prices) 115
Table 89: Canada pet supplements forecast expenditure per capita, 2008?13 (C$, nominal prices) 115
Table 90: Canada pet supplements expenditure per capita, 2003?08 ($, nominal prices) 116
Table 91: Canada pet supplements forecast expenditure per capita, 2008?13 ($, nominal prices) 116
Table 92: Canada pet supplements consumption per capita, 2003?08 (units) 117
Table 93: Canada pet supplements forecast consumption per capita, 2008?13 (units) 117
Table 94: Canada worming treatments value, 2003?08 (C$m, nominal prices) 118
Table 95: Canada worming treatments value forecast, 2008?13 (C$m, nominal prices) 119
Table 96: Canada worming treatments value, 2003?08 ($m, nominal prices) 121
Table 97: Canada worming treatments value forecast, 2008?13 ($m, nominal prices) 121
Table 98: Canada worming treatments volume, 2003?08 (units, million) 123
Table 99: Canada worming treatments volume forecast, 2008?13 (units, million) 124
Table 100: Canada worming treatments brand share, by value, 2007?08 (%) 126
Table 101: Canada worming treatments value, by brand 2007?08 (C$m, nominal prices) 126
Table 102: Canada worming treatments company share by value, 2007?08 (%) 127
Table 103: Canada worming treatments value, by company, 2007?08 (C$m, nominal prices) 127
Table 104: Canada worming treatments distribution channels, by value, 2007?08 (%) 128
Table 105: Canada worming treatments value, by distribution channel, 2007?08 (C$m, nominal prices) 128
Table 106: Canada worming treatments expenditure per capita, 2003?08 (C$, nominal prices) 130
Table 107: Canada worming treatments forecast expenditure per capita, 2008?13 (C$, nominal prices) 130
Table 108: Canada worming treatments expenditure per capita, 2003?08 ($, nominal prices) 131
Table 109: Canada worming treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 131
Table 110: Canada worming treatments consumption per capita, 2003?08 (units) 132
Table 111: Canada worming treatments forecast consumption per capita, 2008?13 (units) 132
Table 112: Global pet healthcare market value, 2008 133
Table 113: Global pet healthcare market split (value terms ($m), 2008), top five countries 136
Table 114: Global pet healthcare market volume, 2008 137
Table 115: Global pet healthcare market split (volume terms, 2008), top five countries 140
Table 116: Leading players, top five countries 141
Table 117: Analysis of Canada’s political landscape 143
Table 118: Analysis of Canada’s economy 146
Table 119: Analysis of Canadian social system 150
Table 120: Analysis of Canada’s technological landscape 153
Table 121: Cost competitiveness – ranking by cost index 154
Table 122: Patents granted by the USPTO 157
Table 123: Analysis of Canada’s legal landscape 158
Table 124: Analysis of Canada’s environmental landscape 162
Table 125: Canada pet healthcare new product launches reports, by company (top five companies), 2008 166
Table 126: Canada pet healthcare new product launches SKUs, by company (top five companies), 2008 166
Table 127: Canada pet healthcare new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 167
Table 128: Canada pet healthcare new product launches (reports), by ingredients (top 10 ingredients), 2008 167
Table 129: Canada pet healthcare new product launches (reports), by package tags or claims, 2008 168
Table 130: Canada pet healthcare new product launches - recent five launches 2008 168
Table 131: Canada population, by age group, 2003?08 (millions) 169
Table 132: Canada population forecast, by age group, 2008?13 (millions) 170
Table 133: Canada population, by gender, 2003?08 (millions) 170
Table 134: Canada population forecast, by gender, 2008?13 (millions) 171
Table 135: Canada nominal GDP, 2003?08 (C$bn, nominal prices) 171
Table 136: Canada nominal GDP forecast, 2008?13 (C$bn, nominal prices) 171
Table 137: Canada real GDP, 2003?08 (C$bn, 2000 prices) 172
Table 138: Canada real GDP forecast, 2008?13 (C$bn, 2000 prices) 172
Table 139: Canada real GDP, 2003?08 ($bn, 2000 prices) 172
Table 140: Canada real GDP forecast, 2008?13 ($bn, 2000 prices) 173
Table 141: Canada consumer price index, 2003?08 (2000=100) 173
Table 142: Canada consumer price index, 2008?13 (2000=100) 173


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