Pet Health Care in Colombia to 2013

Introduction

This databook provides key data and information on the pet health care market in Colombia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: external parasite treatments, worming treatments, grooming products, pet supplements and other pet healthcare

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for pet health care in Colombia increased at a compound annual growth rate of 7% between 2003 and 2008.

The external parasite treatments category led the pet health care market in Colombia, accounting for a share of 75.7%.

Leading players in Colombian pet health care market include Asm, Bayer AG and Merial.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the pet health care market in Colombia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for pet health care in Colombia increased at a compound annual growth rate of 7% between 2003 and 2008.

The external parasite treatments category led the pet health care market in Colombia, accounting for a share of 75.7%.

Leading players in Colombian pet health care market include Asm, Bayer AG and Merial.


[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: pet healthcare 2
Summary category level: external parasite treatments 3
Summary category level: grooming products 4
Summary category level: other pet healthcare 5
Summary category level: pet supplements 6
Summary category level: worming treatments 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 25
Value analysis (Colombian Peso), 2003?08 25
Value analysis (Colombian Peso), 2008?13 26
Value analysis (US dollars), 2003?08 28
Value analysis (US dollars), 2008?13 29
Volume analysis, 2003?08 31
Volume analysis, 2008?13 32
Company and brand share analysis 34
Distribution analysis 39
Expenditure and consumption per capita 41
Chapter 4 Leading Company Profile 47
Bayer AG 47
Chapter 5 Category Analysis: External Parasite Treatments 50
Value analysis (Colombian Peso), 2003?08 50
Value analysis (Colombian Peso), 2008?13 51
Value analysis (US dollars), 2003?08 53
Value analysis (US dollars), 2008?13 54
Volume analysis, 2003?08 56
Volume analysis, 2008?13 57
Company and brand share analysis 60
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 6 Category Analysis: Grooming Products 68
Value analysis (Colombian Peso), 2003?08 68
Value analysis (Colombian Peso), 2008?13 69
Value analysis (US dollars), 2003?08 71
Value analysis (US dollars), 2008?13 71
Volume analysis, 2003?08 73
Volume analysis, 2008?13 74
Company and brand share analysis 76
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 7 Category Analysis: Other Pet Healthcare 84
Value analysis (Colombian Peso), 2003?08 84
Value analysis (Colombian Peso), 2008?13 85
Value analysis (US dollars), 2003?08 87
Value analysis (US dollars), 2008?13 88
Volume analysis, 2003?08 90
Volume analysis, 2008?13 91
Company and brand share analysis 93
Distribution analysis 96
Expenditure and consumption per capita 98
Chapter 8 Category Analysis: Pet Supplements 104
Value analysis (Colombian Peso), 2003?08 104
Value analysis (Colombian Peso), 2008?13 105
Value analysis (US dollars), 2003?08 107
Value analysis (US dollars), 2008?13 108
Volume analysis, 2003?08 110
Volume analysis, 2008?13 111
Company and brand share analysis 113
Distribution analysis 116
Expenditure and consumption per capita 118
Chapter 9 Category Analysis: Worming Treatments 121
Value analysis (Colombian Peso), 2003?08 121
Value analysis (Colombian Peso), 2008?13 122
Value analysis (US dollars), 2003?08 124
Value analysis (US dollars), 2008?13 124
Volume analysis, 2003?08 126
Volume analysis, 2008?13 127
Company and brand share analysis 129
Distribution analysis 132
Expenditure and consumption per capita 134
Chapter 10 Country Comparison 137
Value 137
Volume 141
Market share 145
Chapter 11 PESTLE analysis 146
Summary 146
Political analysis 147
Economic analysis 150
Social analysis 153
Technology analysis 156
Legal analysis 159
Environmental analysis 161
Chapter 12 Macroeconomic Profile 164
Macroeconomic indicators 164
Chapter 13 Research Methodology 169
Methodology overview 169
Secondary research 170
Market modeling 171
Creating an initial data model 171
Revising the initial data model 171
Creating a final estimate 172
Creating demographic value splits 172
Primary research 172
Data finalization 173
Ongoing research 173
Chapter 14 APPENDIX 174
Future readings 174
How to contact experts in your industry 174
Disclaimer 174


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LIST OF FIGURES
Figure 1: Colombia pet healthcare value and value forecast, 2003?13 (COPm, nominal prices) 27
Figure 2: Colombia pet healthcare category growth comparison, by value, 2003?13 30
Figure 3: Colombia pet healthcare volume and volume forecast, 2003?13 (units, million) 33
Figure 4: Colombia pet healthcare category growth comparison, by volume, 2003?13 33
Figure 5: Colombia pet healthcare company share, by value, 2007?08 (%) 36
Figure 6: Colombia pet healthcare distribution channels, by value, 2007?08 (%) 40
Figure 7: Colombia external parasite treatments value and value forecast, 2003?13 (COPm, nominal prices) 52
Figure 8: Colombia external parasite treatments category growth comparison, by value, 2003?13 55
Figure 9: Colombia external parasite treatments volume and volume forecast, 2003?13 (units, million) 58
Figure 10: Colombia external parasite treatments category growth comparison, by volume, 2003?13 59
Figure 11: Colombia external parasite treatments company share, by value, 2007?08 (%) 61
Figure 12: Colombia external parasite treatments distribution channels, by value, 2007?08 (%) 64
Figure 13: Colombia grooming products value and value forecast, 2003?13 (COPm, nominal prices) 70
Figure 14: Colombia grooming products category growth comparison, by value, 2003?13 72
Figure 15: Colombia grooming products volume and volume forecast, 2003?13 (units, million) 75
Figure 16: Colombia grooming products category growth comparison, by volume, 2003?13 75
Figure 17: Colombia grooming products company share, by value, 2007?08 (%) 77
Figure 18: Colombia grooming products distribution channels, by value, 2007?08 (%) 80
Figure 19: Colombia other pet healthcare value and value forecast, 2003?13 (COPm, nominal prices) 86
Figure 20: Colombia other pet healthcare category growth comparison, by value, 2003?13 89
Figure 21: Colombia other pet healthcare volume and volume forecast, 2003?13 (units, million) 92
Figure 22: Colombia other pet healthcare category growth comparison, by volume, 2003?13 92
Figure 23: Colombia other pet healthcare company share, by value, 2007?08 (%) 94
Figure 24: Colombia other pet healthcare distribution channels, by value, 2007?08 (%) 97
Figure 25: Colombia pet supplements value and value forecast, 2003?13 (COPm, nominal prices) 106
Figure 26: Colombia pet supplements category growth comparison, by value, 2003?13 109
Figure 27: Colombia pet supplements volume and volume forecast, 2003?13 (units, million) 112
Figure 28: Colombia pet supplements category growth comparison, by volume, 2003?13 112
Figure 29: Colombia pet supplements company share, by value, 2007?08 (%) 114
Figure 30: Colombia pet supplements distribution channels, by value, 2007?08 (%) 117
Figure 31: Colombia worming treatments value and value forecast, 2003?13 (COPm, nominal prices) 123
Figure 32: Colombia worming treatments category growth comparison, by value, 2003?13 125
Figure 33: Colombia worming treatments volume and volume forecast, 2003?13 (units, million) 128
Figure 34: Colombia worming treatments category growth comparison, by volume, 2003?13 128
Figure 35: Colombia worming treatments company share, by value, 2007?08 (%) 130
Figure 36: Colombia worming treatments distribution channels, by value, 2007?08 (%) 133
Figure 37: Global pet healthcare market split (value terms, 2008), top five countries 138
Figure 38: Global pet healthcare market value, 2003–08, top five countries 140
Figure 39: Global pet healthcare market split (volume terms, 2008), top five countries 142
Figure 40: Global pet healthcare market volume, 2003–08, top five countries 144
Figure 41: Annual data review process 170


LIST OF TABLES
Table 1: Pet healthcare category definitions 10
Table 2: Pet healthcare distribution channels 12
Table 3: Colombia pet healthcare value, 2003?08 (COPm, nominal prices) 25
Table 4: Colombia pet healthcare value forecast, 2008?13 (COPm, nominal prices) 26
Table 5: Colombia pet healthcare value, 2003?08 ($m, nominal prices) 28
Table 6: Colombia pet healthcare value forecast, 2008?13 ($m, nominal prices) 29
Table 7: Colombia pet healthcare volume, 2003?08 (units, million) 31
Table 8: Colombia pet healthcare volume forecast, 2008?13 (units, million) 32
Table 9: Colombia pet healthcare brand share, by value, 2007?08 (%) 34
Table 10: Colombia pet healthcare value, by brand 2007?08 (COPm, nominal prices) 35
Table 11: Colombia pet healthcare company share by value, 2007?08 (%) 37
Table 12: Colombia pet healthcare value, by company, 2007?08 (COPm, nominal prices) 38
Table 13: Colombia pet healthcare distribution channels, by value, 2007?08 (%) 39
Table 14: Colombia pet healthcare value, by distribution channel, 2007?08 (COPm, nominal prices) 39
Table 15: Colombia pet healthcare expenditure per capita, 2003?08 (COP, nominal prices) 41
Table 16: Colombia pet healthcare forecast expenditure per capita, 2008?13 (COP, nominal prices) 42
Table 17: Colombia pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 43
Table 18: Colombia pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 44
Table 19: Colombia pet healthcare consumption per capita, 2003?08 (units) 45
Table 20: Colombia pet healthcare forecast consumption per capita, 2008?13 (units) 46
Table 21: Bayer AG key facts 47
Table 22: Colombia external parasite treatments value, 2003?08 (COPm, nominal prices) 50
Table 23: Colombia external parasite treatments value forecast, 2008?13 (COPm, nominal prices) 51
Table 24: Colombia external parasite treatments value, 2003?08 ($m, nominal prices) 53
Table 25: Colombia external parasite treatments value forecast, 2008?13 ($m, nominal prices) 54
Table 26: Colombia external parasite treatments volume, 2003?08 (units, million) 56
Table 27: Colombia external parasite treatments volume forecast, 2008?13 (units, million) 57
Table 28: Colombia external parasite treatments brand share, by value, 2007?08 (%) 60
Table 29: Colombia external parasite treatments value, by brand 2007?08 (COPm, nominal prices) 60
Table 30: Colombia external parasite treatments company share by value, 2007?08 (%) 62
Table 31: Colombia external parasite treatments value, by company, 2007?08 (COPm, nominal prices) 62
Table 32: Colombia external parasite treatments distribution channels, by value, 2007?08 (%) 63
Table 33: Colombia external parasite treatments value, by distribution channel, 2007?08 (COPm, nominal prices) 63
Table 34: Colombia external parasite treatments expenditure per capita, 2003?08 (COP, nominal prices) 65
Table 35: Colombia external parasite treatments forecast expenditure per capita, 2008?13 (COP, nominal prices) 65
Table 36: Colombia external parasite treatments expenditure per capita, 2003?08 ($, nominal prices) 66
Table 37: Colombia external parasite treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 66
Table 38: Colombia external parasite treatments consumption per capita, 2003?08 (units) 67
Table 39: Colombia external parasite treatments forecast consumption per capita, 2008?13 (units) 67
Table 40: Colombia grooming products value, 2003?08 (COPm, nominal prices) 68
Table 41: Colombia grooming products value forecast, 2008?13 (COPm, nominal prices) 69
Table 42: Colombia grooming products value, 2003?08 ($m, nominal prices) 71
Table 43: Colombia grooming products value forecast, 2008?13 ($m, nominal prices) 71
Table 44: Colombia grooming products volume, 2003?08 (units, million) 73
Table 45: Colombia grooming products volume forecast, 2008?13 (units, million) 74
Table 46: Colombia grooming products brand share, by value, 2007?08 (%) 76
Table 47: Colombia grooming products value, by brand 2007?08 (COPm, nominal prices) 76
Table 48: Colombia grooming products company share by value, 2007?08 (%) 78
Table 49: Colombia grooming products value, by company, 2007?08 (COPm, nominal prices) 78
Table 50: Colombia grooming products distribution channels, by value, 2007?08 (%) 79
Table 51: Colombia grooming products value, by distribution channel, 2007?08 (COPm, nominal prices) 79
Table 52: Colombia grooming products expenditure per capita, 2003?08 (COP, nominal prices) 81
Table 53: Colombia grooming products forecast expenditure per capita, 2008?13 (COP, nominal prices) 81
Table 54: Colombia grooming products expenditure per capita, 2003?08 ($, nominal prices) 82
Table 55: Colombia grooming products forecast expenditure per capita, 2008?13 ($, nominal prices) 82
Table 56: Colombia grooming products consumption per capita, 2003?08 (units) 83
Table 57: Colombia grooming products forecast consumption per capita, 2008?13 (units) 83
Table 58: Colombia other pet healthcare value, 2003?08 (COPm, nominal prices) 84
Table 59: Colombia other pet healthcare value forecast, 2008?13 (COPm, nominal prices) 85
Table 60: Colombia other pet healthcare value, 2003?08 ($m, nominal prices) 87
Table 61: Colombia other pet healthcare value forecast, 2008?13 ($m, nominal prices) 88
Table 62: Colombia other pet healthcare volume, 2003?08 (units, million) 90
Table 63: Colombia other pet healthcare volume forecast, 2008?13 (units, million) 91
Table 64: Colombia other pet healthcare brand share, by value, 2007?08 (%) 93
Table 65: Colombia other pet healthcare value, by brand 2007?08 (COPm, nominal prices) 93
Table 66: Colombia other pet healthcare company share by value, 2007?08 (%) 95
Table 67: Colombia other pet healthcare value, by company, 2007?08 (COPm, nominal prices) 95
Table 68: Colombia other pet healthcare distribution channels, by value, 2007?08 (%) 96
Table 69: Colombia other pet healthcare value, by distribution channel, 2007?08 (COPm, nominal prices) 96
Table 70: Colombia other pet healthcare expenditure per capita, 2003?08 (COP, nominal prices) 98
Table 71: Colombia other pet healthcare forecast expenditure per capita, 2008?13 (COP, nominal prices) 99
Table 72: Colombia other pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 100
Table 73: Colombia other pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 101
Table 74: Colombia other pet healthcare consumption per capita, 2003?08 (units) 102
Table 75: Colombia other pet healthcare forecast consumption per capita, 2008?13 (units) 103
Table 76: Colombia pet supplements value, 2003?08 (COPm, nominal prices) 104
Table 77: Colombia pet supplements value forecast, 2008?13 (COPm, nominal prices) 105
Table 78: Colombia pet supplements value, 2003?08 ($m, nominal prices) 107
Table 79: Colombia pet supplements value forecast, 2008?13 ($m, nominal prices) 108
Table 80: Colombia pet supplements volume, 2003?08 (units, million) 110
Table 81: Colombia pet supplements volume forecast, 2008?13 (units, million) 111
Table 82: Colombia pet supplements brand share, by value, 2007?08 (%) 113
Table 83: Colombia pet supplements value, by brand 2007?08 (COPm, nominal prices) 113
Table 84: Colombia pet supplements company share by value, 2007?08 (%) 115
Table 85: Colombia pet supplements value, by company, 2007?08 (COPm, nominal prices) 115
Table 86: Colombia pet supplements distribution channels, by value, 2007?08 (%) 116
Table 87: Colombia pet supplements value, by distribution channel, 2007?08 (COPm, nominal prices) 116
Table 88: Colombia pet supplements expenditure per capita, 2003?08 (COP, nominal prices) 118
Table 89: Colombia pet supplements forecast expenditure per capita, 2008?13 (COP, nominal prices) 118
Table 90: Colombia pet supplements expenditure per capita, 2003?08 ($, nominal prices) 119
Table 91: Colombia pet supplements forecast expenditure per capita, 2008?13 ($, nominal prices) 119
Table 92: Colombia pet supplements consumption per capita, 2003?08 (units) 120
Table 93: Colombia pet supplements forecast consumption per capita, 2008?13 (units) 120
Table 94: Colombia worming treatments value, 2003?08 (COPm, nominal prices) 121
Table 95: Colombia worming treatments value forecast, 2008?13 (COPm, nominal prices) 122
Table 96: Colombia worming treatments value, 2003?08 ($m, nominal prices) 124
Table 97: Colombia worming treatments value forecast, 2008?13 ($m, nominal prices) 124
Table 98: Colombia worming treatments volume, 2003?08 (units, million) 126
Table 99: Colombia worming treatments volume forecast, 2008?13 (units, million) 127
Table 100: Colombia worming treatments brand share, by value, 2007?08 (%) 129
Table 101: Colombia worming treatments value, by brand 2007?08 (COPm, nominal prices) 129
Table 102: Colombia worming treatments company share by value, 2007?08 (%) 131
Table 103: Colombia worming treatments value, by company, 2007?08 (COPm, nominal prices) 131
Table 104: Colombia worming treatments distribution channels, by value, 2007?08 (%) 132
Table 105: Colombia worming treatments value, by distribution channel, 2007?08 (COPm, nominal prices) 132
Table 106: Colombia worming treatments expenditure per capita, 2003?08 (COP, nominal prices) 134
Table 107: Colombia worming treatments forecast expenditure per capita, 2008?13 (COP, nominal prices) 134
Table 108: Colombia worming treatments expenditure per capita, 2003?08 ($, nominal prices) 135
Table 109: Colombia worming treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 135
Table 110: Colombia worming treatments consumption per capita, 2003?08 (units) 136
Table 111: Colombia worming treatments forecast consumption per capita, 2008?13 (units) 136
Table 112: Global pet healthcare market value, 2008 137
Table 113: Global pet healthcare market split (value terms ($m), 2008), top five countries 140
Table 114: Global pet healthcare market volume, 2008 141
Table 115: Global pet healthcare market split (volume terms, 2008), top five countries 144
Table 116: Leading players, top five countries 145
Table 117: Analysis of Colombia’s political landscape 147
Table 118: Analysis of the Colombian economy 150
Table 119: Analysis of Colombia’s social system 153
Table 120: Analysis of Colombia’s technology landscape 156
Table 121: Analysis of Colombia’s legal landscape 159
Table 122: Analysis of Colombia’s environmental landscape 161
Table 123: Colombia population, by age group, 2003?08 (millions) 164
Table 124: Colombia population forecast, by age group, 2008?13 (millions) 165
Table 125: Colombia population, by gender, 2003?08 (millions) 165
Table 126: Colombia population forecast, by gender, 2008?13 (millions) 166
Table 127: Colombia nominal GDP, 2003?08 (COPbn, nominal prices) 166
Table 128: Colombia nominal GDP forecast, 2008?13 (COPbn, nominal prices) 166
Table 129: Colombia real GDP, 2003?08 (COPbn, 2000 prices) 167
Table 130: Colombia real GDP forecast, 2008?13 (COPbn, 2000 prices) 167
Table 131: Colombia real GDP, 2003?08 ($bn, 2000 prices) 167
Table 132: Colombia real GDP forecast, 2008?13 ($bn, 2000 prices) 168
Table 133: Colombia consumer price index, 2003?08 (2000=100) 168
Table 134: Colombia consumer price index, 2008?13 (2000=100) 168


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