Pet Health Care in Denmark to 2013

Introduction

This databook provides key data and information on the pet health care market in Denmark. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: external parasite treatments, worming treatments, grooming products, pet supplements and other pet healthcare

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the pet health care market, including company overview, key facts and business description

Highlights

The market for pet health care in Denmark increased at a compound annual growth rate of 1.9% between 2003 and 2008.

The external parasite treatments category led the pet health care market in Denmark, accounting for a share of 33.5%.

Leading players in Danish pet health care market include Novartis AG, Bayer AG and Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the pet health care market in Denmark

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for pet health care in Denmark increased at a compound annual growth rate of 1.9% between 2003 and 2008.

The external parasite treatments category led the pet health care market in Denmark, accounting for a share of 33.5%.

Leading players in Danish pet health care market include Novartis AG, Bayer AG and Procter & Gamble Company, The.


[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: pet healthcare 2
Summary category level: external parasite treatments 3
Summary category level: grooming products 4
Summary category level: other pet healthcare 5
Summary category level: pet supplements 6
Summary category level: worming treatments 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 25
Value analysis (Danish Krone), 2003?08 25
Value analysis (Danish Krone), 2008?13 26
Value analysis (US dollars), 2003?08 28
Value analysis (US dollars), 2008?13 29
Volume analysis, 2003?08 31
Volume analysis, 2008?13 32
Company and brand share analysis 34
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profiles 46
Novartis AG 46
Bayer AG 48
Chapter 5 Category Analysis: External Parasite Treatments 51
Value analysis (Danish Krone), 2003?08 51
Value analysis (Danish Krone), 2008?13 52
Value analysis (US dollars), 2003?08 54
Value analysis (US dollars), 2008?13 55
Volume analysis, 2003?08 57
Volume analysis, 2008?13 58
Company and brand share analysis 60
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 6 Category Analysis: Grooming Products 68
Value analysis (Danish Krone), 2003?08 68
Value analysis (Danish Krone), 2008?13 69
Value analysis (US dollars), 2003?08 71
Value analysis (US dollars), 2008?13 72
Volume analysis, 2003?08 74
Volume analysis, 2008?13 75
Company and brand share analysis 77
Distribution analysis 80
Expenditure and consumption per capita 82
Chapter 7 Category Analysis: Other Pet Healthcare 85
Value analysis (Danish Krone), 2003?08 85
Value analysis (Danish Krone), 2008?13 86
Value analysis (US dollars), 2003?08 88
Value analysis (US dollars), 2008?13 89
Volume analysis, 2003?08 91
Volume analysis, 2008?13 92
Company and brand share analysis 94
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 8 Category Analysis: Pet Supplements 105
Value analysis (Danish Krone), 2003?08 105
Value analysis (Danish Krone), 2008?13 106
Value analysis (US dollars), 2003?08 108
Value analysis (US dollars), 2008?13 109
Volume analysis, 2003?08 111
Volume analysis, 2008?13 112
Company and brand share analysis 114
Distribution analysis 117
Expenditure and consumption per capita 119
Chapter 9 Category Analysis: Worming Treatments 122
Value analysis (Danish Krone), 2003?08 122
Value analysis (Danish Krone), 2008?13 123
Value analysis (US dollars), 2003?08 125
Value analysis (US dollars), 2008?13 125
Volume analysis, 2003?08 127
Volume analysis, 2008?13 128
Company and brand share analysis 130
Distribution analysis 133
Expenditure and consumption per capita 135
Chapter 10 Country Comparison 138
Value 138
Volume 142
Market share 146
Chapter 11 PESTLE Analysis 147
Summary 147
Political analysis 148
Economic analysis 151
Social analysis 154
Technology analysis 157
Legal analysis 161
Environmental analysis 164
Chapter 12 Macroeconomic Profile 167
Macroeconomic indicators 167
Chapter 13 Research Methodology 172
Methodology overview 172
Secondary research 173
Market modeling 174
Creating an initial data model 174
Revising the initial data model 174
Creating a final estimate 175
Creating demographic value splits 175
Primary research 175
Data finalization 176
Ongoing research 176
Chapter 14 APPENDIX 177
Future readings 177
How to contact experts in your industry 177
Disclaimer 177


[Inhaltsverzeichnis ausblenden]

LIST OF FIGURES
Figure 1: Denmark pet healthcare value and value forecast, 2003?13 (DKKm, nominal prices) 27
Figure 2: Denmark pet healthcare category growth comparison, by value, 2003?13 30
Figure 3: Denmark pet healthcare volume and volume forecast, 2003?13 (units, million) 33
Figure 4: Denmark pet healthcare category growth comparison, by volume, 2003?13 33
Figure 5: Denmark pet healthcare company share, by value, 2007?08 (%) 36
Figure 6: Denmark pet healthcare distribution channels, by value, 2007?08 (%) 39
Figure 7: Denmark external parasite treatments value and value forecast, 2003?13 (DKKm, nominal prices) 53
Figure 8: Denmark external parasite treatments category growth comparison, by value, 2003?13 56
Figure 9: Denmark external parasite treatments volume and volume forecast, 2003?13 (units, million) 59
Figure 10: Denmark external parasite treatments category growth comparison, by volume, 2003?13 59
Figure 11: Denmark external parasite treatments company share, by value, 2007?08 (%) 61
Figure 12: Denmark external parasite treatments distribution channels, by value, 2007?08 (%) 64
Figure 13: Denmark grooming products value and value forecast, 2003?13 (DKKm, nominal prices) 70
Figure 14: Denmark grooming products category growth comparison, by value, 2003?13 73
Figure 15: Denmark grooming products volume and volume forecast, 2003?13 (units, million) 76
Figure 16: Denmark grooming products category growth comparison, by volume, 2003?13 76
Figure 17: Denmark grooming products company share, by value, 2007?08 (%) 78
Figure 18: Denmark grooming products distribution channels, by value, 2007?08 (%) 81
Figure 19: Denmark other pet healthcare value and value forecast, 2003?13 (DKKm, nominal prices) 87
Figure 20: Denmark other pet healthcare category growth comparison, by value, 2003?13 90
Figure 21: Denmark other pet healthcare volume and volume forecast, 2003?13 (units, million) 93
Figure 22: Denmark other pet healthcare category growth comparison, by volume, 2003?13 93
Figure 23: Denmark other pet healthcare company share, by value, 2007?08 (%) 95
Figure 24: Denmark other pet healthcare distribution channels, by value, 2007?08 (%) 98
Figure 25: Denmark pet supplements value and value forecast, 2003?13 (DKKm, nominal prices) 107
Figure 26: Denmark pet supplements category growth comparison, by value, 2003?13 110
Figure 27: Denmark pet supplements volume and volume forecast, 2003?13 (units, million) 113
Figure 28: Denmark pet supplements category growth comparison, by volume, 2003?13 113
Figure 29: Denmark pet supplements company share, by value, 2007?08 (%) 115
Figure 30: Denmark pet supplements distribution channels, by value, 2007?08 (%) 118
Figure 31: Denmark worming treatments value and value forecast, 2003?13 (DKKm, nominal prices) 124
Figure 32: Denmark worming treatments category growth comparison, by value, 2003?13 126
Figure 33: Denmark worming treatments volume and volume forecast, 2003?13 (units, million) 129
Figure 34: Denmark worming treatments category growth comparison, by volume, 2003?13 129
Figure 35: Denmark worming treatments company share, by value, 2007?08 (%) 131
Figure 36: Denmark worming treatments distribution channels, by value, 2007?08 (%) 134
Figure 37: Global pet healthcare market split (value terms, 2008), top five countries 139
Figure 38: Global pet healthcare market value, 2003–08, top five countries 141
Figure 39: Global pet healthcare market split (volume terms, 2008), top five countries 143
Figure 40: Global pet healthcare market volume, 2003–08, top five countries 145
Figure 41: Annual data review process 173


LIST OF TABLES
Table 1: Pet healthcare category definitions 10
Table 2: Pet healthcare distribution channels 12
Table 3: Denmark pet healthcare value, 2003?08 (DKKm, nominal prices) 25
Table 4: Denmark pet healthcare value forecast, 2008?13 (DKKm, nominal prices) 26
Table 5: Denmark pet healthcare value, 2003?08 ($m, nominal prices) 28
Table 6: Denmark pet healthcare value forecast, 2008?13 ($m, nominal prices) 29
Table 7: Denmark pet healthcare volume, 2003?08 (units, million) 31
Table 8: Denmark pet healthcare volume forecast, 2008?13 (units, million) 32
Table 9: Denmark pet healthcare brand share, by value, 2007?08 (%) 34
Table 10: Denmark pet healthcare value, by brand 2007?08 (DKKm, nominal prices) 35
Table 11: Denmark pet healthcare company share by value, 2007?08 (%) 37
Table 12: Denmark pet healthcare value, by company, 2007?08 (DKKm, nominal prices) 37
Table 13: Denmark pet healthcare distribution channels, by value, 2007?08 (%) 38
Table 14: Denmark pet healthcare value, by distribution channel, 2007?08 (DKKm, nominal prices) 38
Table 15: Denmark pet healthcare expenditure per capita, 2003?08 (DKK, nominal prices) 40
Table 16: Denmark pet healthcare forecast expenditure per capita, 2008?13 (DKK, nominal prices) 41
Table 17: Denmark pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 42
Table 18: Denmark pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 43
Table 19: Denmark pet healthcare consumption per capita, 2003?08 (units) 44
Table 20: Denmark pet healthcare forecast consumption per capita, 2008?13 (units) 45
Table 21: Novartis AG key facts 46
Table 22: Bayer AG key facts 48
Table 23: Denmark external parasite treatments value, 2003?08 (DKKm, nominal prices) 51
Table 24: Denmark external parasite treatments value forecast, 2008?13 (DKKm, nominal prices) 52
Table 25: Denmark external parasite treatments value, 2003?08 ($m, nominal prices) 54
Table 26: Denmark external parasite treatments value forecast, 2008?13 ($m, nominal prices) 55
Table 27: Denmark external parasite treatments volume, 2003?08 (units, million) 57
Table 28: Denmark external parasite treatments volume forecast, 2008?13 (units, million) 58
Table 29: Denmark external parasite treatments brand share, by value, 2007?08 (%) 60
Table 30: Denmark external parasite treatments value, by brand 2007?08 (DKKm, nominal prices) 60
Table 31: Denmark external parasite treatments company share by value, 2007?08 (%) 62
Table 32: Denmark external parasite treatments value, by company, 2007?08 (DKKm, nominal prices) 62
Table 33: Denmark external parasite treatments distribution channels, by value, 2007?08 (%) 63
Table 34: Denmark external parasite treatments value, by distribution channel, 2007?08 (DKKm, nominal prices) 63
Table 35: Denmark external parasite treatments expenditure per capita, 2003?08 (DKK, nominal prices) 65
Table 36: Denmark external parasite treatments forecast expenditure per capita, 2008?13 (DKK, nominal prices) 65
Table 37: Denmark external parasite treatments expenditure per capita, 2003?08 ($, nominal prices) 66
Table 38: Denmark external parasite treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 66
Table 39: Denmark external parasite treatments consumption per capita, 2003?08 (units) 67
Table 40: Denmark external parasite treatments forecast consumption per capita, 2008?13 (units) 67
Table 41: Denmark grooming products value, 2003?08 (DKKm, nominal prices) 68
Table 42: Denmark grooming products value forecast, 2008?13 (DKKm, nominal prices) 69
Table 43: Denmark grooming products value, 2003?08 ($m, nominal prices) 71
Table 44: Denmark grooming products value forecast, 2008?13 ($m, nominal prices) 72
Table 45: Denmark grooming products volume, 2003?08 (units, million) 74
Table 46: Denmark grooming products volume forecast, 2008?13 (units, million) 75
Table 47: Denmark grooming products brand share, by value, 2007?08 (%) 77
Table 48: Denmark grooming products value, by brand 2007?08 (DKKm, nominal prices) 77
Table 49: Denmark grooming products company share by value, 2007?08 (%) 79
Table 50: Denmark grooming products value, by company, 2007?08 (DKKm, nominal prices) 79
Table 51: Denmark grooming products distribution channels, by value, 2007?08 (%) 80
Table 52: Denmark grooming products value, by distribution channel, 2007?08 (DKKm, nominal prices) 80
Table 53: Denmark grooming products expenditure per capita, 2003?08 (DKK, nominal prices) 82
Table 54: Denmark grooming products forecast expenditure per capita, 2008?13 (DKK, nominal prices) 82
Table 55: Denmark grooming products expenditure per capita, 2003?08 ($, nominal prices) 83
Table 56: Denmark grooming products forecast expenditure per capita, 2008?13 ($, nominal prices) 83
Table 57: Denmark grooming products consumption per capita, 2003?08 (units) 84
Table 58: Denmark grooming products forecast consumption per capita, 2008?13 (units) 84
Table 59: Denmark other pet healthcare value, 2003?08 (DKKm, nominal prices) 85
Table 60: Denmark other pet healthcare value forecast, 2008?13 (DKKm, nominal prices) 86
Table 61: Denmark other pet healthcare value, 2003?08 ($m, nominal prices) 88
Table 62: Denmark other pet healthcare value forecast, 2008?13 ($m, nominal prices) 89
Table 63: Denmark other pet healthcare volume, 2003?08 (units, million) 91
Table 64: Denmark other pet healthcare volume forecast, 2008?13 (units, million) 92
Table 65: Denmark other pet healthcare brand share, by value, 2007?08 (%) 94
Table 66: Denmark other pet healthcare value, by brand 2007?08 (DKKm, nominal prices) 94
Table 67: Denmark other pet healthcare company share by value, 2007?08 (%) 96
Table 68: Denmark other pet healthcare value, by company, 2007?08 (DKKm, nominal prices) 96
Table 69: Denmark other pet healthcare distribution channels, by value, 2007?08 (%) 97
Table 70: Denmark other pet healthcare value, by distribution channel, 2007?08 (DKKm, nominal prices) 97
Table 71: Denmark other pet healthcare expenditure per capita, 2003?08 (DKK, nominal prices) 99
Table 72: Denmark other pet healthcare forecast expenditure per capita, 2008?13 (DKK, nominal prices) 100
Table 73: Denmark other pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 101
Table 74: Denmark other pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 102
Table 75: Denmark other pet healthcare consumption per capita, 2003?08 (units) 103
Table 76: Denmark other pet healthcare forecast consumption per capita, 2008?13 (units) 104
Table 77: Denmark pet supplements value, 2003?08 (DKKm, nominal prices) 105
Table 78: Denmark pet supplements value forecast, 2008?13 (DKKm, nominal prices) 106
Table 79: Denmark pet supplements value, 2003?08 ($m, nominal prices) 108
Table 80: Denmark pet supplements value forecast, 2008?13 ($m, nominal prices) 109
Table 81: Denmark pet supplements volume, 2003?08 (units, million) 111
Table 82: Denmark pet supplements volume forecast, 2008?13 (units, million) 112
Table 83: Denmark pet supplements brand share, by value, 2007?08 (%) 114
Table 84: Denmark pet supplements value, by brand 2007?08 (DKKm, nominal prices) 114
Table 85: Denmark pet supplements company share by value, 2007?08 (%) 116
Table 86: Denmark pet supplements value, by company, 2007?08 (DKKm, nominal prices) 116
Table 87: Denmark pet supplements distribution channels, by value, 2007?08 (%) 117
Table 88: Denmark pet supplements value, by distribution channel, 2007?08 (DKKm, nominal prices) 117
Table 89: Denmark pet supplements expenditure per capita, 2003?08 (DKK, nominal prices) 119
Table 90: Denmark pet supplements forecast expenditure per capita, 2008?13 (DKK, nominal prices) 119
Table 91: Denmark pet supplements expenditure per capita, 2003?08 ($, nominal prices) 120
Table 92: Denmark pet supplements forecast expenditure per capita, 2008?13 ($, nominal prices) 120
Table 93: Denmark pet supplements consumption per capita, 2003?08 (units) 121
Table 94: Denmark pet supplements forecast consumption per capita, 2008?13 (units) 121
Table 95: Denmark worming treatments value, 2003?08 (DKKm, nominal prices) 122
Table 96: Denmark worming treatments value forecast, 2008?13 (DKKm, nominal prices) 123
Table 97: Denmark worming treatments value, 2003?08 ($m, nominal prices) 125
Table 98: Denmark worming treatments value forecast, 2008?13 ($m, nominal prices) 125
Table 99: Denmark worming treatments volume, 2003?08 (units, million) 127
Table 100: Denmark worming treatments volume forecast, 2008?13 (units, million) 128
Table 101: Denmark worming treatments brand share, by value, 2007?08 (%) 130
Table 102: Denmark worming treatments value, by brand 2007?08 (DKKm, nominal prices) 130
Table 103: Denmark worming treatments company share by value, 2007?08 (%) 132
Table 104: Denmark worming treatments value, by company, 2007?08 (DKKm, nominal prices) 132
Table 105: Denmark worming treatments distribution channels, by value, 2007?08 (%) 133
Table 106: Denmark worming treatments value, by distribution channel, 2007?08 (DKKm, nominal prices) 133
Table 107: Denmark worming treatments expenditure per capita, 2003?08 (DKK, nominal prices) 135
Table 108: Denmark worming treatments forecast expenditure per capita, 2008?13 (DKK, nominal prices) 135
Table 109: Denmark worming treatments expenditure per capita, 2003?08 ($, nominal prices) 136
Table 110: Denmark worming treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 136
Table 111: Denmark worming treatments consumption per capita, 2003?08 (units) 137
Table 112: Denmark worming treatments forecast consumption per capita, 2008?13 (units) 137
Table 113: Global pet healthcare market value, 2008 138
Table 114: Global pet healthcare market split (value terms ($m), 2008), top five countries 141
Table 115: Global pet healthcare market volume, 2008 142
Table 116: Global pet healthcare market split (volume terms, 2008), top five countries 145
Table 117: Leading players, top five countries 146
Table 118: Analysis of Denmark’s political landscape 148
Table 119: Analysis of the Danish economy 151
Table 120: Analysis of Denmark’s social system 154
Table 121: Analysis of Denmark’s technology landscape 157
Table 122: Analysis of Denmark’s legal landscape 161
Table 123: Analysis of Denmark’s environmental landscape 164
Table 124: Denmark population, by age group, 2003?08 (millions) 167
Table 125: Denmark population forecast, by age group, 2008?13 (millions) 168
Table 126: Denmark population, by gender, 2003?08 (millions) 168
Table 127: Denmark population forecast, by gender, 2008?13 (millions) 169
Table 128: Denmark nominal GDP, 2003?08 (DKKbn, nominal prices) 169
Table 129: Denmark nominal GDP forecast, 2008?13 (DKKbn, nominal prices) 169
Table 130: Denmark real GDP, 2003?08 (DKKbn, 2000 prices) 170
Table 131: Denmark real GDP forecast, 2008?13 (DKKbn, 2000 prices) 170
Table 132: Denmark real GDP, 2003?08 ($bn, 2000 prices) 170
Table 133: Denmark real GDP forecast, 2008?13 ($bn, 2000 prices) 171
Table 134: Denmark consumer price index, 2003?08 (2000=100) 171
Table 135: Denmark consumer price index, 2008?13 (2000=100) 171


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