Pet Health Care in Greece to 2013

Introduction

This databook provides key data and information on the pet health care market in Greece. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: external parasite treatments, worming treatments, grooming products, pet supplements and other pet healthcare

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for pet health care in Greece increased at a compound annual growth rate of 3.9% between 2003 and 2008.

The external parasite treatments category led the pet health care market in Greece, accounting for a share of 37%.

Leading players in Greek pet health care market include Petline Sa, Bayer AG and Merial.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the pet health care market in Greece

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for pet health care in Greece increased at a compound annual growth rate of 3.9% between 2003 and 2008.

The external parasite treatments category led the pet health care market in Greece, accounting for a share of 37%.

Leading players in Greek pet health care market include Petline Sa, Bayer AG and Merial.


[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: pet healthcare 2
Summary category level: external parasite treatments 3
Summary category level: grooming products 4
Summary category level: other pet healthcare 5
Summary category level: pet supplements 6
Summary category level: worming treatments 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 25
Value analysis (Euro), 2003?08 25
Value analysis (Euro), 2008?13 26
Value analysis (US dollars), 2003?08 28
Value analysis (US dollars), 2008?13 29
Volume analysis, 2003?08 31
Volume analysis, 2008?13 32
Company and brand share analysis 34
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profile 46
Bayer AG 46
Chapter 5 Category Analysis: External Parasite Treatments 49
Value analysis (Euro), 2003?08 49
Value analysis (Euro), 2008?13 50
Value analysis (US dollars), 2003?08 52
Value analysis (US dollars), 2008?13 53
Volume analysis, 2003?08 55
Volume analysis, 2008?13 56
Company and brand share analysis 58
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 6 Category Analysis: Grooming Products 66
Value analysis (Euro), 2003?08 66
Value analysis (Euro), 2008?13 67
Value analysis (US dollars), 2003?08 69
Value analysis (US dollars), 2008?13 69
Volume analysis, 2003?08 71
Volume analysis, 2008?13 72
Company and brand share analysis 74
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 7 Category Analysis: Other Pet Healthcare 82
Value analysis (Euro), 2003?08 82
Value analysis (Euro), 2008?13 83
Value analysis (US dollars), 2003?08 85
Value analysis (US dollars), 2008?13 86
Volume analysis, 2003?08 88
Volume analysis, 2008?13 89
Company and brand share analysis 91
Distribution analysis 94
Expenditure and consumption per capita 96
Chapter 8 Category Analysis: Pet Supplements 102
Value analysis (Euro), 2003?08 102
Value analysis (Euro), 2008?13 103
Value analysis (US dollars), 2003?08 105
Value analysis (US dollars), 2008?13 106
Volume analysis, 2003?08 108
Volume analysis, 2008?13 109
Company and brand share analysis 111
Distribution analysis 114
Expenditure and consumption per capita 116
Chapter 9 Category Analysis: Worming Treatments 119
Value analysis (Euro), 2003?08 119
Value analysis (Euro), 2008?13 120
Value analysis (US dollars), 2003?08 122
Value analysis (US dollars), 2008?13 122
Volume analysis, 2003?08 124
Volume analysis, 2008?13 125
Company and brand share analysis 127
Distribution analysis 130
Expenditure and consumption per capita 132
Chapter 10 Country Comparison 135
Value 135
Volume 139
Market share 143
Chapter 11 PESTLE Analysis 144
Summary 144
Political analysis 145
Economic analysis 149
Social analysis 153
Technological analysis 156
Legal analysis 160
Environmental analysis 164
Chapter 12 Macroeconomic Profile 167
Macroeconomic indicators 167
Chapter 13 Research Methodology 172
Methodology overview 172
Secondary research 173
Market modeling 174
Creating an initial data model 174
Revising the initial data model 174
Creating a final estimate 175
Creating demographic value splits 175
Primary research 175
Data finalization 176
Ongoing research 176
Chapter 14 APPENDIX 177
Future readings 177
How to contact experts in your industry 177
Disclaimer 177


[Inhaltsverzeichnis ausblenden]

LIST OF FIGURES
Figure 1: Greece pet healthcare value and value forecast, 2003?13 (€m, nominal prices) 27
Figure 2: Greece pet healthcare category growth comparison, by value, 2003?13 30
Figure 3: Greece pet healthcare volume and volume forecast, 2003?13 (units, million) 33
Figure 4: Greece pet healthcare category growth comparison, by volume, 2003?13 33
Figure 5: Greece pet healthcare company share, by value, 2007?08 (%) 36
Figure 6: Greece pet healthcare distribution channels, by value, 2007?08 (%) 39
Figure 7: Greece external parasite treatments value and value forecast, 2003?13 (€m, nominal prices) 51
Figure 8: Greece external parasite treatments category growth comparison, by value, 2003?13 54
Figure 9: Greece external parasite treatments volume and volume forecast, 2003?13 (units, million) 57
Figure 10: Greece external parasite treatments category growth comparison, by volume, 2003?13 57
Figure 11: Greece external parasite treatments company share, by value, 2007?08 (%) 59
Figure 12: Greece external parasite treatments distribution channels, by value, 2007?08 (%) 62
Figure 13: Greece grooming products value and value forecast, 2003?13 (€m, nominal prices) 68
Figure 14: Greece grooming products category growth comparison, by value, 2003?13 70
Figure 15: Greece grooming products volume and volume forecast, 2003?13 (units, million) 73
Figure 16: Greece grooming products category growth comparison, by volume, 2003?13 73
Figure 17: Greece grooming products company share, by value, 2007?08 (%) 75
Figure 18: Greece grooming products distribution channels, by value, 2007?08 (%) 78
Figure 19: Greece other pet healthcare value and value forecast, 2003?13 (€m, nominal prices) 84
Figure 20: Greece other pet healthcare category growth comparison, by value, 2003?13 87
Figure 21: Greece other pet healthcare volume and volume forecast, 2003?13 (units, million) 90
Figure 22: Greece other pet healthcare category growth comparison, by volume, 2003?13 90
Figure 23: Greece other pet healthcare company share, by value, 2007?08 (%) 92
Figure 24: Greece other pet healthcare distribution channels, by value, 2007?08 (%) 95
Figure 25: Greece pet supplements value and value forecast, 2003?13 (€m, nominal prices) 104
Figure 26: Greece pet supplements category growth comparison, by value, 2003?13 107
Figure 27: Greece pet supplements volume and volume forecast, 2003?13 (units, million) 110
Figure 28: Greece pet supplements category growth comparison, by volume, 2003?13 110
Figure 29: Greece pet supplements company share, by value, 2007?08 (%) 112
Figure 30: Greece pet supplements distribution channels, by value, 2007?08 (%) 115
Figure 31: Greece worming treatments value and value forecast, 2003?13 (€m, nominal prices) 121
Figure 32: Greece worming treatments category growth comparison, by value, 2003?13 123
Figure 33: Greece worming treatments volume and volume forecast, 2003?13 (units, million) 126
Figure 34: Greece worming treatments category growth comparison, by volume, 2003?13 126
Figure 35: Greece worming treatments company share, by value, 2007?08 (%) 128
Figure 36: Greece worming treatments distribution channels, by value, 2007?08 (%) 131
Figure 37: Global pet healthcare market split (value terms, 2008), top five countries 136
Figure 38: Global pet healthcare market value, 2003–08, top five countries 138
Figure 39: Global pet healthcare market split (volume terms, 2008), top five countries 140
Figure 40: Global pet healthcare market volume, 2003–08, top five countries 142
Figure 41: Annual data review process 173


LIST OF TABLES
Table 1: Pet healthcare category definitions 10
Table 2: Pet healthcare distribution channels 12
Table 3: Greece pet healthcare value, 2003?08 (€m, nominal prices) 25
Table 4: Greece pet healthcare value forecast, 2008?13 (€m, nominal prices) 26
Table 5: Greece pet healthcare value, 2003?08 ($m, nominal prices) 28
Table 6: Greece pet healthcare value forecast, 2008?13 ($m, nominal prices) 29
Table 7: Greece pet healthcare volume, 2003?08 (units, million) 31
Table 8: Greece pet healthcare volume forecast, 2008?13 (units, million) 32
Table 9: Greece pet healthcare brand share, by value, 2007?08 (%) 34
Table 10: Greece pet healthcare value, by brand 2007?08 (€m, nominal prices) 35
Table 11: Greece pet healthcare company share by value, 2007?08 (%) 37
Table 12: Greece pet healthcare value, by company, 2007?08 (€m, nominal prices) 37
Table 13: Greece pet healthcare distribution channels, by value, 2007?08 (%) 38
Table 14: Greece pet healthcare value, by distribution channel, 2007?08 (€m, nominal prices) 38
Table 15: Greece pet healthcare expenditure per capita, 2003?08 (€, nominal prices) 40
Table 16: Greece pet healthcare forecast expenditure per capita, 2008?13 (€, nominal prices) 41
Table 17: Greece pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 42
Table 18: Greece pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 43
Table 19: Greece pet healthcare consumption per capita, 2003?08 (units) 44
Table 20: Greece pet healthcare forecast consumption per capita, 2008?13 (units) 45
Table 21: Bayer AG key facts 46
Table 22: Greece external parasite treatments value, 2003?08 (€m, nominal prices) 49
Table 23: Greece external parasite treatments value forecast, 2008?13 (€m, nominal prices) 50
Table 24: Greece external parasite treatments value, 2003?08 ($m, nominal prices) 52
Table 25: Greece external parasite treatments value forecast, 2008?13 ($m, nominal prices) 53
Table 26: Greece external parasite treatments volume, 2003?08 (units, million) 55
Table 27: Greece external parasite treatments volume forecast, 2008?13 (units, million) 56
Table 28: Greece external parasite treatments brand share, by value, 2007?08 (%) 58
Table 29: Greece external parasite treatments value, by brand 2007?08 (€m, nominal prices) 58
Table 30: Greece external parasite treatments company share by value, 2007?08 (%) 60
Table 31: Greece external parasite treatments value, by company, 2007?08 (€m, nominal prices) 60
Table 32: Greece external parasite treatments distribution channels, by value, 2007?08 (%) 61
Table 33: Greece external parasite treatments value, by distribution channel, 2007?08 (€m, nominal prices) 61
Table 34: Greece external parasite treatments expenditure per capita, 2003?08 (€, nominal prices) 63
Table 35: Greece external parasite treatments forecast expenditure per capita, 2008?13 (€, nominal prices) 63
Table 36: Greece external parasite treatments expenditure per capita, 2003?08 ($, nominal prices) 64
Table 37: Greece external parasite treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 64
Table 38: Greece external parasite treatments consumption per capita, 2003?08 (units) 65
Table 39: Greece external parasite treatments forecast consumption per capita, 2008?13 (units) 65
Table 40: Greece grooming products value, 2003?08 (€m, nominal prices) 66
Table 41: Greece grooming products value forecast, 2008?13 (€m, nominal prices) 67
Table 42: Greece grooming products value, 2003?08 ($m, nominal prices) 69
Table 43: Greece grooming products value forecast, 2008?13 ($m, nominal prices) 69
Table 44: Greece grooming products volume, 2003?08 (units, million) 71
Table 45: Greece grooming products volume forecast, 2008?13 (units, million) 72
Table 46: Greece grooming products brand share, by value, 2007?08 (%) 74
Table 47: Greece grooming products value, by brand 2007?08 (€m, nominal prices) 74
Table 48: Greece grooming products company share by value, 2007?08 (%) 76
Table 49: Greece grooming products value, by company, 2007?08 (€m, nominal prices) 76
Table 50: Greece grooming products distribution channels, by value, 2007?08 (%) 77
Table 51: Greece grooming products value, by distribution channel, 2007?08 (€m, nominal prices) 77
Table 52: Greece grooming products expenditure per capita, 2003?08 (€, nominal prices) 79
Table 53: Greece grooming products forecast expenditure per capita, 2008?13 (€, nominal prices) 79
Table 54: Greece grooming products expenditure per capita, 2003?08 ($, nominal prices) 80
Table 55: Greece grooming products forecast expenditure per capita, 2008?13 ($, nominal prices) 80
Table 56: Greece grooming products consumption per capita, 2003?08 (units) 81
Table 57: Greece grooming products forecast consumption per capita, 2008?13 (units) 81
Table 58: Greece other pet healthcare value, 2003?08 (€m, nominal prices) 82
Table 59: Greece other pet healthcare value forecast, 2008?13 (€m, nominal prices) 83
Table 60: Greece other pet healthcare value, 2003?08 ($m, nominal prices) 85
Table 61: Greece other pet healthcare value forecast, 2008?13 ($m, nominal prices) 86
Table 62: Greece other pet healthcare volume, 2003?08 (units, million) 88
Table 63: Greece other pet healthcare volume forecast, 2008?13 (units, million) 89
Table 64: Greece other pet healthcare brand share, by value, 2007?08 (%) 91
Table 65: Greece other pet healthcare value, by brand 2007?08 (€m, nominal prices) 91
Table 66: Greece other pet healthcare company share by value, 2007?08 (%) 93
Table 67: Greece other pet healthcare value, by company, 2007?08 (€m, nominal prices) 93
Table 68: Greece other pet healthcare distribution channels, by value, 2007?08 (%) 94
Table 69: Greece other pet healthcare value, by distribution channel, 2007?08 (€m, nominal prices) 94
Table 70: Greece other pet healthcare expenditure per capita, 2003?08 (€, nominal prices) 96
Table 71: Greece other pet healthcare forecast expenditure per capita, 2008?13 (€, nominal prices) 97
Table 72: Greece other pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 98
Table 73: Greece other pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 99
Table 74: Greece other pet healthcare consumption per capita, 2003?08 (units) 100
Table 75: Greece other pet healthcare forecast consumption per capita, 2008?13 (units) 101
Table 76: Greece pet supplements value, 2003?08 (€m, nominal prices) 102
Table 77: Greece pet supplements value forecast, 2008?13 (€m, nominal prices) 103
Table 78: Greece pet supplements value, 2003?08 ($m, nominal prices) 105
Table 79: Greece pet supplements value forecast, 2008?13 ($m, nominal prices) 106
Table 80: Greece pet supplements volume, 2003?08 (units, million) 108
Table 81: Greece pet supplements volume forecast, 2008?13 (units, million) 109
Table 82: Greece pet supplements brand share, by value, 2007?08 (%) 111
Table 83: Greece pet supplements value, by brand 2007?08 (€m, nominal prices) 111
Table 84: Greece pet supplements company share by value, 2007?08 (%) 113
Table 85: Greece pet supplements value, by company, 2007?08 (€m, nominal prices) 113
Table 86: Greece pet supplements distribution channels, by value, 2007?08 (%) 114
Table 87: Greece pet supplements value, by distribution channel, 2007?08 (€m, nominal prices) 114
Table 88: Greece pet supplements expenditure per capita, 2003?08 (€, nominal prices) 116
Table 89: Greece pet supplements forecast expenditure per capita, 2008?13 (€, nominal prices) 116
Table 90: Greece pet supplements expenditure per capita, 2003?08 ($, nominal prices) 117
Table 91: Greece pet supplements forecast expenditure per capita, 2008?13 ($, nominal prices) 117
Table 92: Greece pet supplements consumption per capita, 2003?08 (units) 118
Table 93: Greece pet supplements forecast consumption per capita, 2008?13 (units) 118
Table 94: Greece worming treatments value, 2003?08 (€m, nominal prices) 119
Table 95: Greece worming treatments value forecast, 2008?13 (€m, nominal prices) 120
Table 96: Greece worming treatments value, 2003?08 ($m, nominal prices) 122
Table 97: Greece worming treatments value forecast, 2008?13 ($m, nominal prices) 122
Table 98: Greece worming treatments volume, 2003?08 (units, million) 124
Table 99: Greece worming treatments volume forecast, 2008?13 (units, million) 125
Table 100: Greece worming treatments brand share, by value, 2007?08 (%) 127
Table 101: Greece worming treatments value, by brand 2007?08 (€m, nominal prices) 127
Table 102: Greece worming treatments company share by value, 2007?08 (%) 129
Table 103: Greece worming treatments value, by company, 2007?08 (€m, nominal prices) 129
Table 104: Greece worming treatments distribution channels, by value, 2007?08 (%) 130
Table 105: Greece worming treatments value, by distribution channel, 2007?08 (€m, nominal prices) 130
Table 106: Greece worming treatments expenditure per capita, 2003?08 (€, nominal prices) 132
Table 107: Greece worming treatments forecast expenditure per capita, 2008?13 (€, nominal prices) 132
Table 108: Greece worming treatments expenditure per capita, 2003?08 ($, nominal prices) 133
Table 109: Greece worming treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 133
Table 110: Greece worming treatments consumption per capita, 2003?08 (units) 134
Table 111: Greece worming treatments forecast consumption per capita, 2008?13 (units) 134
Table 112: Global pet healthcare market value, 2008 135
Table 113: Global pet healthcare market split (value terms ($m), 2008), top five countries 138
Table 114: Global pet healthcare market volume, 2008 139
Table 115: Global pet healthcare market split (volume terms, 2008), top five countries 142
Table 116: Leading players, top five countries 143
Table 117: Analysis of Greece’s political landscape 145
Table 118: Analysis of Greece’s economy 149
Table 119: Analysis of Greece’s social system 153
Table 120: Analysis of Greece’s technology landscape 156
Table 121: Hourly labor cost in EU countries (in Euros) 157
Table 122: Patents granted by USPTO 159
Table 123: Analysis of Greece’s legal landscape 160
Table 124: Analysis of Greece’s environmental landscape 164
Table 125: Greece population, by age group, 2003?08 (millions) 167
Table 126: Greece population forecast, by age group, 2008?13 (millions) 168
Table 127: Greece population, by gender, 2003?08 (millions) 168
Table 128: Greece population forecast, by gender, 2008?13 (millions) 169
Table 129: Greece nominal GDP, 2003?08 (€bn, nominal prices) 169
Table 130: Greece nominal GDP forecast, 2008?13 (€bn, nominal prices) 169
Table 131: Greece real GDP, 2003?08 (€bn, 2000 prices) 170
Table 132: Greece real GDP forecast, 2008?13 (€bn, 2000 prices) 170
Table 133: Greece real GDP, 2003?08 ($bn, 2000 prices) 170
Table 134: Greece real GDP forecast, 2008?13 ($bn, 2000 prices) 171
Table 135: Greece consumer price index, 2003?08 (2000=100) 171
Table 136: Greece consumer price index, 2008?13 (2000=100) 171

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