Pet Health Care in Middle East and Africa to 2013

Introduction

This databook provides key data and information on the pet health care market covering seven countries in the Middle East and Africa region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share.

Scope

*Contains information on five categories: external parasite treatments, worming treatments, grooming products, pet supplements and other pet healthcare

*Market, category and segment level information on value and volume with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the pet health care market, including company overview, key facts and business description

Highlights

The market for pet health care in Middle East and Africa increased at a compound annual growth rate of 7.6% between 2003 and 2008.

The external parasite treatments category led the pet health care market in Middle East and Africa, accounting for a share of 40.5%.`

The leading players in the Middle East and African pet health care market include Pfizer Inc,Bob Martin Pets and Mars, Inc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the pet health care market in Middle East and Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for pet health care in Middle East and Africa increased at a compound annual growth rate of 7.6% between 2003 and 2008.

The external parasite treatments category led the pet health care market in Middle East and Africa, accounting for a share of 40.5%.`

The leading players in the Middle East and African pet health care market include Pfizer Inc,Bob Martin Pets and Mars, Inc.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: pet healthcare 2
Summary category level: external parasite treatments 3
Summary category level: grooming products 4
Summary category level: other pet healthcare 5
Summary category level: pet supplements 6
Summary category level: worming treatments 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Overview 24
Value Analysis 24
Volume Analysis 25
Chapter 4 Middle East and Africa Pet Healthcare - Market Overview 26
Value analysis (US dollar), 2003?08 26
Value analysis (US dollar), 2008?13 27
Volume analysis, 2003?08 29
Volume analysis, 2008?13 30
Company share analysis 32
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 5 Leading Company Profiles 41
Pfizer Inc. 41
Mars, Incorporated 43
Chapter 6 Category Analysis: External Parasite Treatments 45
Value analysis (US dollar), 2003?08 45
Value analysis (US dollar), 2008?13 46
Volume analysis, 2003?08 48
Volume analysis, 2008?13 49
Company share analysis 51
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 7 Category Analysis: Grooming Products 59
Value analysis (US dollar), 2003?08 59
Value analysis (US dollar), 2008?13 60
Volume analysis, 2003?08 62
Volume analysis, 2008?13 63
Company share analysis 65
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 8 Category Analysis: Other Pet Healthcare 71
Value analysis (US dollar), 2003?08 71
Value analysis (US dollar), 2008?13 72
Volume analysis, 2003?08 74
Volume analysis, 2008?13 75
Company share analysis 77
Distribution analysis 80
Expenditure and consumption per capita 82
Chapter 9 Category Analysis: Pet Supplements 86
Value analysis (US dollar), 2003?08 86
Value analysis (US dollar), 2008?13 87
Volume analysis, 2003?08 89
Volume analysis, 2008?13 90
Company share analysis 92
Distribution analysis 95
Expenditure and consumption per capita 97
Chapter 10 Category Analysis: Worming Treatments 99
Value analysis (US dollar), 2003?08 99
Value analysis (US dollar), 2008?13 100
Volume analysis, 2003?08 102
Volume analysis, 2008?13 103
Company share analysis 105
Distribution analysis 108
Expenditure and consumption per capita 110
Chapter 11 Research Methodology 112
Methodology overview 112
Secondary research 113
Market modeling 114
Creating an initial data model 114
Revising the initial data model 114
Creating a final estimate 115
Creating demographic value splits 115
Primary research 115
Data finalization 116
Ongoing research 116
Chapter 12 APPENDIX 117
Future readings 117
How to contact experts in your industry 117
Disclaimer 117


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LIST OF FIGURES
Figure 1: Middle East and Africa pet healthcare value and value forecast, 2003?13 ($m, nominal prices) 28
Figure 2: Middle East and Africa pet healthcare category growth comparison, by value, 2003?13 28
Figure 3: Middle East and Africa pet healthcare volume and volume forecast, 2003?13 (units, million) 31
Figure 4: Middle East and Africa pet healthcare category growth comparison, by volume, 2003?13 31
Figure 5: Middle East and Africa pet healthcare company share (top five companies), by value, 2007?08 (%) 34
Figure 6: Middle East and Africa pet healthcare distribution channels, by value, 2007?08 (%) 36
Figure 7: Middle East and Africa external parasite treatments value and value forecast, 2003?13 ($m, nominal prices) 47
Figure 8: Middle East and Africa external parasite treatments category growth comparison, by value, 2003?13 47
Figure 9: Middle East and Africa external parasite treatments volume and volume forecast, 2003?13 (units, million) 50
Figure 10: Middle East and Africa external parasite treatments category growth comparison, by volume, 2003?13 50
Figure 11: Middle East and Africa external parasite treatments company share, by value, 2007?08 (%) 53
Figure 12: Middle East and Africa external parasite treatments distribution channels, by value, 2007?08 (%) 55
Figure 13: Middle East and Africa grooming products value and value forecast, 2003?13 ($m, nominal prices) 61
Figure 14: Middle East and Africa grooming products category growth comparison, by value, 2003?13 61
Figure 15: Middle East and Africa grooming products volume and volume forecast, 2003?13 (units, million) 64
Figure 16: Middle East and Africa grooming products category growth comparison, by volume, 2003?13 64
Figure 17: Middle East and Africa grooming products company share, by value, 2007?08 (%) 66
Figure 18: Middle East and Africa grooming products distribution channels, by value, 2007?08 (%) 68
Figure 19: Middle East and Africa other pet healthcare value and value forecast, 2003?13 ($m, nominal prices) 73
Figure 20: Middle East and Africa other pet healthcare category growth comparison, by value, 2003?13 73
Figure 21: Middle East and Africa other pet healthcare volume and volume forecast, 2003?13 (units, million) 76
Figure 22: Middle East and Africa other pet healthcare category growth comparison, by volume, 2003?13 76
Figure 23: Middle East and Africa other pet healthcare company share, by value, 2007?08 (%) 79
Figure 24: Middle East and Africa other pet healthcare distribution channels, by value, 2007?08 (%) 81
Figure 25: Middle East and Africa pet supplements value and value forecast, 2003?13 ($m, nominal prices) 88
Figure 26: Middle East and Africa pet supplements category growth comparison, by value, 2003?13 88
Figure 27: Middle East and Africa pet supplements volume and volume forecast, 2003?13 (units, million) 91
Figure 28: Middle East and Africa pet supplements category growth comparison, by volume, 2003?13 91
Figure 29: Middle East and Africa pet supplements company share, by value, 2007?08 (%) 94
Figure 30: Middle East and Africa pet supplements distribution channels, by value, 2007?08 (%) 96
Figure 31: Middle East and Africa worming treatments value and value forecast, 2003?13 ($m, nominal prices) 101
Figure 32: Middle East and Africa worming treatments category growth comparison, by value, 2003?13 101
Figure 33: Middle East and Africa worming treatments volume and volume forecast, 2003?13 (units, million) 104
Figure 34: Middle East and Africa worming treatments category growth comparison, by volume, 2003?13 104
Figure 35: Middle East and Africa worming treatments company share, by value, 2007?08 (%) 107
Figure 36: Middle East and Africa worming treatments distribution channels, by value, 2007?08 (%) 109
Figure 37: Annual data review process 113


LIST OF TABLES
Table 1: Pet healthcare category definitions 10
Table 2: Pet healthcare distribution channels 12
Table 3: Middle East and Africa pet healthcare value (country-wise), 2003?08 ($m, nominal prices) 24
Table 4: Middle East and Africa pet healthcare value (country-wise) forecast, 2008–13 ($m, nominal prices) 24
Table 5: Middle East and Africa pet healthcare volume (country-wise), 2003?08 (units, million) 25
Table 6: Middle East and Africa pet healthcare volume (country-wise) forecast, 2008–13 (units, million) 25
Table 7: Middle East and Africa pet healthcare value, 2003?08 ($m, nominal prices) 26
Table 8: Middle East and Africa pet healthcare value forecast, 2008?13 ($m, nominal prices) 27
Table 9: Middle East and Africa pet healthcare volume, 2003?08 (units, million) 29
Table 10: Middle East and Africa pet healthcare volume forecast, 2008?13 (units, million) 30
Table 11: Middle East and Africa pet healthcare company share (top 20 companies) by value, 2007?08 (%) 32
Table 12: Middle East and Africa pet healthcare value, by company, 2007?08 ($m, nominal prices) 33
Table 13: Middle East and Africa pet healthcare distribution channels, by value, 2007?08 (%) 35
Table 14: Middle East and Africa pet healthcare value, by distribution channel, 2007?08 ($m, nominal prices) 35
Table 15: Middle East and Africa pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 37
Table 16: Middle East and Africa pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 38
Table 17: Middle East and Africa pet healthcare consumption per capita, 2003?08 (units) 39
Table 18: Middle East and Africa pet healthcare forecast consumption per capita, 2008?13 (units) 40
Table 19: Pfizer Inc. key facts 41
Table 20: Mars, Incorporated key facts 43
Table 21: Middle East and Africa external parasite treatments value, 2003?08 ($m, nominal prices) 45
Table 22: Middle East and Africa external parasite treatments value forecast, 2008?13 ($m, nominal prices) 46
Table 23: Middle East and Africa external parasite treatments volume, 2003?08 (units, million) 48
Table 24: Middle East and Africa external parasite treatments volume forecast, 2008?13 (units, million) 49
Table 25: Middle East and Africa external parasite treatments company share by value, 2007?08 (%) 51
Table 26: Middle East and Africa external parasite treatments value, by company, 2007?08 ($m, nominal prices) 52
Table 27: Middle East and Africa external parasite treatments distribution channels, by value, 2007?08 (%) 54
Table 28: Middle East and Africa external parasite treatments value, by distribution channel, 2007?08 ($m, nominal prices) 54
Table 29: Middle East and Africa external parasite treatments expenditure per capita, 2003?08 ($, nominal prices) 56
Table 30: Middle East and Africa external parasite treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 57
Table 31: Middle East and Africa external parasite treatments consumption per capita, 2003?08 (units) 57
Table 32: Middle East and Africa external parasite treatments forecast consumption per capita, 2008?13 (units) 58
Table 33: Middle East and Africa grooming products value, 2003?08 ($m, nominal prices) 59
Table 34: Middle East and Africa grooming products value forecast, 2008?13 ($m, nominal prices) 60
Table 35: Middle East and Africa grooming products volume, 2003?08 (units, million) 62
Table 36: Middle East and Africa grooming products volume forecast, 2008?13 (units, million) 63
Table 37: Middle East and Africa grooming products company share by value, 2007?08 (%) 65
Table 38: Middle East and Africa grooming products value, by company, 2007?08 ($m, nominal prices) 65
Table 39: Middle East and Africa grooming products distribution channels, by value, 2007?08 (%) 67
Table 40: Middle East and Africa grooming products value, by distribution channel, 2007?08 ($m, nominal prices) 67
Table 41: Middle East and Africa grooming products expenditure per capita, 2003?08 ($, nominal prices) 69
Table 42: Middle East and Africa grooming products forecast expenditure per capita, 2008?13 ($, nominal prices) 69
Table 43: Middle East and Africa grooming products consumption per capita, 2003?08 (units) 70
Table 44: Middle East and Africa grooming products forecast consumption per capita, 2008?13 (units) 70
Table 45: Middle East and Africa other pet healthcare value, 2003?08 ($m, nominal prices) 71
Table 46: Middle East and Africa other pet healthcare value forecast, 2008?13 ($m, nominal prices) 72
Table 47: Middle East and Africa other pet healthcare volume, 2003?08 (units, million) 74
Table 48: Middle East and Africa other pet healthcare volume forecast, 2008?13 (units, million) 75
Table 49: Middle East and Africa other pet healthcare company share by value, 2007?08 (%) 77
Table 50: Middle East and Africa other pet healthcare value, by company, 2007?08 ($m, nominal prices) 78
Table 51: Middle East and Africa other pet healthcare distribution channels, by value, 2007?08 (%) 80
Table 52: Middle East and Africa other pet healthcare value, by distribution channel, 2007?08 ($m, nominal prices) 80
Table 53: Middle East and Africa other pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 82
Table 54: Middle East and Africa other pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 83
Table 55: Middle East and Africa other pet healthcare consumption per capita, 2003?08 (units) 84
Table 56: Middle East and Africa other pet healthcare forecast consumption per capita, 2008?13 (units) 85
Table 57: Middle East and Africa pet supplements value, 2003?08 ($m, nominal prices) 86
Table 58: Middle East and Africa pet supplements value forecast, 2008?13 ($m, nominal prices) 87
Table 59: Middle East and Africa pet supplements volume, 2003?08 (units, million) 89
Table 60: Middle East and Africa pet supplements volume forecast, 2008?13 (units, million) 90
Table 61: Middle East and Africa pet supplements company share by value, 2007?08 (%) 92
Table 62: Middle East and Africa pet supplements value, by company, 2007?08 ($m, nominal prices) 93
Table 63: Middle East and Africa pet supplements distribution channels, by value, 2007?08 (%) 95
Table 64: Middle East and Africa pet supplements value, by distribution channel, 2007?08 ($m, nominal prices) 95
Table 65: Middle East and Africa pet supplements expenditure per capita, 2003?08 ($, nominal prices) 97
Table 66: Middle East and Africa pet supplements forecast expenditure per capita, 2008?13 ($, nominal prices) 97
Table 67: Middle East and Africa pet supplements consumption per capita, 2003?08 (units) 98
Table 68: Middle East and Africa pet supplements forecast consumption per capita, 2008?13 (units) 98
Table 69: Middle East and Africa worming treatments value, 2003?08 ($m, nominal prices) 99
Table 70: Middle East and Africa worming treatments value forecast, 2008?13 ($m, nominal prices) 100
Table 71: Middle East and Africa worming treatments volume, 2003?08 (units, million) 102
Table 72: Middle East and Africa worming treatments volume forecast, 2008?13 (units, million) 103
Table 73: Middle East and Africa worming treatments company share by value, 2007?08 (%) 105
Table 74: Middle East and Africa worming treatments value, by company, 2007?08 ($m, nominal prices) 106
Table 75: Middle East and Africa worming treatments distribution channels, by value, 2007?08 (%) 108
Table 76: Middle East and Africa worming treatments value, by distribution channel, 2007?08 ($m, nominal prices) 108
Table 77: Middle East and Africa worming treatments expenditure per capita, 2003?08 ($, nominal prices) 110
Table 78: Middle East and Africa worming treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 110
Table 79: Middle East and Africa worming treatments consumption per capita, 2003?08 (units) 111
Table 80: Middle East and Africa worming treatments forecast consumption per capita, 2008?13 (units) 111

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