Pet Health Care in Russia to 2013

Introduction

This databook provides key data and information on the pet health care market in Russia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: external parasite treatments, worming treatments, grooming products, pet supplements and other pet healthcare

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for pet health care in Russia increased at a compound annual growth rate of 5.6% between 2003 and 2008.

The external parasite treatments category led the pet health care market in Russia, accounting for a share of 33.8%.

Leading players in Russian pet health care market include Biofer, Mars, Inc. and Agrovet.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the pet health care market in Russia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: pet healthcare 2
Summary category level: external parasite treatments 3
Summary category level: grooming products 4
Summary category level: other pet healthcare 5
Summary category level: pet supplements 6
Summary category level: worming treatments 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 25
Value analysis (Russian Ruble), 2003?08 25
Value analysis (Russian Ruble), 2008?13 26
Value analysis (US dollars), 2003?08 28
Value analysis (US dollars), 2008?13 29
Volume analysis, 2003?08 31
Volume analysis, 2008?13 32
Company and brand share analysis 34
Distribution analysis 39
Expenditure and consumption per capita 41
Chapter 4 Leading Company Profile 47
Mars, Inc. 47
Chapter 5 Category Analysis: External Parasite Treatments 49
Value analysis (Russian Ruble), 2003?08 49
Value analysis (Russian Ruble), 2008?13 50
Value analysis (US dollars), 2003?08 52
Value analysis (US dollars), 2008?13 53
Volume analysis, 2003?08 55
Volume analysis, 2008?13 56
Company and brand share analysis 59
Distribution analysis 62
Expenditure and consumption per capita 64
Chapter 6 Category Analysis: Grooming Products 67
Value analysis (Russian Ruble), 2003?08 67
Value analysis (Russian Ruble), 2008?13 68
Value analysis (US dollars), 2003?08 70
Value analysis (US dollars), 2008?13 70
Volume analysis, 2003?08 72
Volume analysis, 2008?13 73
Company and brand share analysis 75
Distribution analysis 78
Expenditure and consumption per capita 80
Chapter 7 Category Analysis: Other Pet Healthcare 83
Value analysis (Russian Ruble), 2003?08 83
Value analysis (Russian Ruble), 2008?13 84
Value analysis (US dollars), 2003?08 86
Value analysis (US dollars), 2008?13 87
Volume analysis, 2003?08 89
Volume analysis, 2008?13 90
Company and brand share analysis 92
Distribution analysis 95
Expenditure and consumption per capita 97
Chapter 8 Category Analysis: Pet Supplements 103
Value analysis (Russian Ruble), 2003?08 103
Value analysis (Russian Ruble), 2008?13 104
Value analysis (US dollars), 2003?08 106
Value analysis (US dollars), 2008?13 107
Volume analysis, 2003?08 109
Volume analysis, 2008?13 110
Company and brand share analysis 112
Distribution analysis 115
Expenditure and consumption per capita 117
Chapter 9 Category Analysis: Worming Treatments 120
Value analysis (Russian Ruble), 2003?08 120
Value analysis (Russian Ruble), 2008?13 121
Value analysis (US dollars), 2003?08 123
Value analysis (US dollars), 2008?13 123
Volume analysis, 2003?08 125
Volume analysis, 2008?13 126
Company and brand share analysis 128
Distribution analysis 131
Expenditure and consumption per capita 133
Chapter 10 Country Comparison 136
Value 136
Volume 140
Market share 144
Chapter 11 PESTLE Analysis 145
Summary 145
Political analysis 146
Economic analysis 149
Social analysis 153
Technological analysis 156
Legal analysis 159
Environmental analysis 162
Chapter 12 New Product Development 165
Product launches over time 165
Recent product launches 167
Chapter 13 Macroeconomic Profile 168
Macroeconomic indicators 168
Chapter 14 Research Methodology 173
Methodology overview 173
Secondary research 174
Market modeling 175
Creating an initial data model 175
Revising the initial data model 175
Creating a final estimate 176
Creating demographic value splits 176
Primary research 176
Data finalization 177
Ongoing research 177
Chapter 15 APPENDIX 178
Future readings 178
How to contact experts in your industry 178
Disclaimer 178

LIST OF FIGURES
Figure 1: Russia pet healthcare value and value forecast, 2003?13 (RUBm, nominal prices) 27
Figure 2: Russia pet healthcare category growth comparison, by value, 2003?13 30
Figure 3: Russia pet healthcare volume and volume forecast, 2003?13 (units, million) 33
Figure 4: Russia pet healthcare category growth comparison, by volume, 2003?13 33
Figure 5: Russia pet healthcare company share, by value, 2007?08 (%) 36
Figure 6: Russia pet healthcare distribution channels, by value, 2007?08 (%) 40
Figure 7: Russia external parasite treatments value and value forecast, 2003?13 (RUBm, nominal prices) 51
Figure 8: Russia external parasite treatments category growth comparison, by value, 2003?13 54
Figure 9: Russia external parasite treatments volume and volume forecast, 2003?13 (units, million) 57
Figure 10: Russia external parasite treatments category growth comparison, by volume, 2003?13 58
Figure 11: Russia external parasite treatments company share, by value, 2007?08 (%) 60
Figure 12: Russia external parasite treatments distribution channels, by value, 2007?08 (%) 63
Figure 13: Russia grooming products value and value forecast, 2003?13 (RUBm, nominal prices) 69
Figure 14: Russia grooming products category growth comparison, by value, 2003?13 71
Figure 15: Russia grooming products volume and volume forecast, 2003?13 (units, million) 74
Figure 16: Russia grooming products category growth comparison, by volume, 2003?13 74
Figure 17: Russia grooming products company share, by value, 2007?08 (%) 76
Figure 18: Russia grooming products distribution channels, by value, 2007?08 (%) 79
Figure 19: Russia other pet healthcare value and value forecast, 2003?13 (RUBm, nominal prices) 85
Figure 20: Russia other pet healthcare category growth comparison, by value, 2003?13 88
Figure 21: Russia other pet healthcare volume and volume forecast, 2003?13 (units, million) 91
Figure 22: Russia other pet healthcare category growth comparison, by volume, 2003?13 91
Figure 23: Russia other pet healthcare company share, by value, 2007?08 (%) 93
Figure 24: Russia other pet healthcare distribution channels, by value, 2007?08 (%) 96
Figure 25: Russia pet supplements value and value forecast, 2003?13 (RUBm, nominal prices) 105
Figure 26: Russia pet supplements category growth comparison, by value, 2003?13 108
Figure 27: Russia pet supplements volume and volume forecast, 2003?13 (units, million) 111
Figure 28: Russia pet supplements category growth comparison, by volume, 2003?13 111
Figure 29: Russia pet supplements company share, by value, 2007?08 (%) 113
Figure 30: Russia pet supplements distribution channels, by value, 2007?08 (%) 116
Figure 31: Russia worming treatments value and value forecast, 2003?13 (RUBm, nominal prices) 122
Figure 32: Russia worming treatments category growth comparison, by value, 2003?13 124
Figure 33: Russia worming treatments volume and volume forecast, 2003?13 (units, million) 127
Figure 34: Russia worming treatments category growth comparison, by volume, 2003?13 127
Figure 35: Russia worming treatments company share, by value, 2007?08 (%) 129
Figure 36: Russia worming treatments distribution channels, by value, 2007?08 (%) 132
Figure 37: Global pet healthcare market split (value terms, 2008), top five countries 137
Figure 38: Global pet healthcare market value, 2003–08, top five countries 139
Figure 39: Global pet healthcare market split (volume terms, 2008), top five countries 141
Figure 40: Global pet healthcare market volume, 2003–08, top five countries 143
Figure 41: Annual data review process 174

LIST OF TABLES
Table 1: Pet healthcare category definitions 10
Table 2: Pet healthcare distribution channels 12
Table 3: Russia pet healthcare value, 2003?08 (RUBm, nominal prices) 25
Table 4: Russia pet healthcare value forecast, 2008?13 (RUBm, nominal prices) 26
Table 5: Russia pet healthcare value, 2003?08 ($m, nominal prices) 28
Table 6: Russia pet healthcare value forecast, 2008?13 ($m, nominal prices) 29
Table 7: Russia pet healthcare volume, 2003?08 (units, million) 31
Table 8: Russia pet healthcare volume forecast, 2008?13 (units, million) 32
Table 9: Russia pet healthcare brand share, by value, 2007?08 (%) 34
Table 10: Russia pet healthcare value, by brand 2007?08 (RUBm, nominal prices) 35
Table 11: Russia pet healthcare company share by value, 2007?08 (%) 37
Table 12: Russia pet healthcare value, by company, 2007?08 (RUBm, nominal prices) 38
Table 13: Russia pet healthcare distribution channels, by value, 2007?08 (%) 39
Table 14: Russia pet healthcare value, by distribution channel, 2007?08 (RUBm, nominal prices) 39
Table 15: Russia pet healthcare expenditure per capita, 2003?08 (RUB, nominal prices) 41
Table 16: Russia pet healthcare forecast expenditure per capita, 2008?13 (RUB, nominal prices) 42
Table 17: Russia pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 43
Table 18: Russia pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 44
Table 19: Russia pet healthcare consumption per capita, 2003?08 (units) 45
Table 20: Russia pet healthcare forecast consumption per capita, 2008?13 (units) 46
Table 21: Mars, Inc. key facts 47
Table 22: Russia external parasite treatments value, 2003?08 (RUBm, nominal prices) 49
Table 23: Russia external parasite treatments value forecast, 2008?13 (RUBm, nominal prices) 50
Table 24: Russia external parasite treatments value, 2003?08 ($m, nominal prices) 52
Table 25: Russia external parasite treatments value forecast, 2008?13 ($m, nominal prices) 53
Table 26: Russia external parasite treatments volume, 2003?08 (units, million) 55
Table 27: Russia external parasite treatments volume forecast, 2008?13 (units, million) 56
Table 28: Russia external parasite treatments brand share, by value, 2007?08 (%) 59
Table 29: Russia external parasite treatments value, by brand 2007?08 (RUBm, nominal prices) 59
Table 30: Russia external parasite treatments company share by value, 2007?08 (%) 61
Table 31: Russia external parasite treatments value, by company, 2007?08 (RUBm, nominal prices) 61
Table 32: Russia external parasite treatments distribution channels, by value, 2007?08 (%) 62
Table 33: Russia external parasite treatments value, by distribution channel, 2007?08 (RUBm, nominal prices) 62
Table 34: Russia external parasite treatments expenditure per capita, 2003?08 (RUB, nominal prices) 64
Table 35: Russia external parasite treatments forecast expenditure per capita, 2008?13 (RUB, nominal prices) 64
Table 36: Russia external parasite treatments expenditure per capita, 2003?08 ($, nominal prices) 65
Table 37: Russia external parasite treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 65
Table 38: Russia external parasite treatments consumption per capita, 2003?08 (units) 66
Table 39: Russia external parasite treatments forecast consumption per capita, 2008?13 (units) 66
Table 40: Russia grooming products value, 2003?08 (RUBm, nominal prices) 67
Table 41: Russia grooming products value forecast, 2008?13 (RUBm, nominal prices) 68
Table 42: Russia grooming products value, 2003?08 ($m, nominal prices) 70
Table 43: Russia grooming products value forecast, 2008?13 ($m, nominal prices) 70
Table 44: Russia grooming products volume, 2003?08 (units, million) 72
Table 45: Russia grooming products volume forecast, 2008?13 (units, million) 73
Table 46: Russia grooming products brand share, by value, 2007?08 (%) 75
Table 47: Russia grooming products value, by brand 2007?08 (RUBm, nominal prices) 75
Table 48: Russia grooming products company share by value, 2007?08 (%) 77
Table 49: Russia grooming products value, by company, 2007?08 (RUBm, nominal prices) 77
Table 50: Russia grooming products distribution channels, by value, 2007?08 (%) 78
Table 51: Russia grooming products value, by distribution channel, 2007?08 (RUBm, nominal prices) 78
Table 52: Russia grooming products expenditure per capita, 2003?08 (RUB, nominal prices) 80
Table 53: Russia grooming products forecast expenditure per capita, 2008?13 (RUB, nominal prices) 80
Table 54: Russia grooming products expenditure per capita, 2003?08 ($, nominal prices) 81
Table 55: Russia grooming products forecast expenditure per capita, 2008?13 ($, nominal prices) 81
Table 56: Russia grooming products consumption per capita, 2003?08 (units) 82
Table 57: Russia grooming products forecast consumption per capita, 2008?13 (units) 82
Table 58: Russia other pet healthcare value, 2003?08 (RUBm, nominal prices) 83
Table 59: Russia other pet healthcare value forecast, 2008?13 (RUBm, nominal prices) 84
Table 60: Russia other pet healthcare value, 2003?08 ($m, nominal prices) 86
Table 61: Russia other pet healthcare value forecast, 2008?13 ($m, nominal prices) 87
Table 62: Russia other pet healthcare volume, 2003?08 (units, million) 89
Table 63: Russia other pet healthcare volume forecast, 2008?13 (units, million) 90
Table 64: Russia other pet healthcare brand share, by value, 2007?08 (%) 92
Table 65: Russia other pet healthcare value, by brand 2007?08 (RUBm, nominal prices) 92
Table 66: Russia other pet healthcare company share by value, 2007?08 (%) 94
Table 67: Russia other pet healthcare value, by company, 2007?08 (RUBm, nominal prices) 94
Table 68: Russia other pet healthcare distribution channels, by value, 2007?08 (%) 95
Table 69: Russia other pet healthcare value, by distribution channel, 2007?08 (RUBm, nominal prices) 95
Table 70: Russia other pet healthcare expenditure per capita, 2003?08 (RUB, nominal prices) 97
Table 71: Russia other pet healthcare forecast expenditure per capita, 2008?13 (RUB, nominal prices) 98
Table 72: Russia other pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 99
Table 73: Russia other pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 100
Table 74: Russia other pet healthcare consumption per capita, 2003?08 (units) 101
Table 75: Russia other pet healthcare forecast consumption per capita, 2008?13 (units) 102
Table 76: Russia pet supplements value, 2003?08 (RUBm, nominal prices) 103
Table 77: Russia pet supplements value forecast, 2008?13 (RUBm, nominal prices) 104
Table 78: Russia pet supplements value, 2003?08 ($m, nominal prices) 106
Table 79: Russia pet supplements value forecast, 2008?13 ($m, nominal prices) 107
Table 80: Russia pet supplements volume, 2003?08 (units, million) 109
Table 81: Russia pet supplements volume forecast, 2008?13 (units, million) 110
Table 82: Russia pet supplements brand share, by value, 2007?08 (%) 112
Table 83: Russia pet supplements value, by brand 2007?08 (RUBm, nominal prices) 112
Table 84: Russia pet supplements company share by value, 2007?08 (%) 114
Table 85: Russia pet supplements value, by company, 2007?08 (RUBm, nominal prices) 114
Table 86: Russia pet supplements distribution channels, by value, 2007?08 (%) 115
Table 87: Russia pet supplements value, by distribution channel, 2007?08 (RUBm, nominal prices) 115
Table 88: Russia pet supplements expenditure per capita, 2003?08 (RUB, nominal prices) 117
Table 89: Russia pet supplements forecast expenditure per capita, 2008?13 (RUB, nominal prices) 117
Table 90: Russia pet supplements expenditure per capita, 2003?08 ($, nominal prices) 118
Table 91: Russia pet supplements forecast expenditure per capita, 2008?13 ($, nominal prices) 118
Table 92: Russia pet supplements consumption per capita, 2003?08 (units) 119
Table 93: Russia pet supplements forecast consumption per capita, 2008?13 (units) 119
Table 94: Russia worming treatments value, 2003?08 (RUBm, nominal prices) 120
Table 95: Russia worming treatments value forecast, 2008?13 (RUBm, nominal prices) 121
Table 96: Russia worming treatments value, 2003?08 ($m, nominal prices) 123
Table 97: Russia worming treatments value forecast, 2008?13 ($m, nominal prices) 123
Table 98: Russia worming treatments volume, 2003?08 (units, million) 125
Table 99: Russia worming treatments volume forecast, 2008?13 (units, million) 126
Table 100: Russia worming treatments brand share, by value, 2007?08 (%) 128
Table 101: Russia worming treatments value, by brand 2007?08 (RUBm, nominal prices) 128
Table 102: Russia worming treatments company share by value, 2007?08 (%) 130
Table 103: Russia worming treatments value, by company, 2007?08 (RUBm, nominal prices) 130
Table 104: Russia worming treatments distribution channels, by value, 2007?08 (%) 131
Table 105: Russia worming treatments value, by distribution channel, 2007?08 (RUBm, nominal prices) 131
Table 106: Russia worming treatments expenditure per capita, 2003?08 (RUB, nominal prices) 133
Table 107: Russia worming treatments forecast expenditure per capita, 2008?13 (RUB, nominal prices) 133
Table 108: Russia worming treatments expenditure per capita, 2003?08 ($, nominal prices) 134
Table 109: Russia worming treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 134
Table 110: Russia worming treatments consumption per capita, 2003?08 (units) 135
Table 111: Russia worming treatments forecast consumption per capita, 2008?13 (units) 135
Table 112: Global pet healthcare market value, 2008 136
Table 113: Global pet healthcare market split (value terms ($m), 2008), top five countries 139
Table 114: Global pet healthcare market volume, 2008 140
Table 115: Global pet healthcare market split (volume terms, 2008), top five countries 143
Table 116: Leading players, top five countries 144
Table 117: Analysis of Russia’s political landscape 146
Table 118: Analysis of Russia’s economic landscape 149
Table 119: Analysis of Russia’s social landscape 153
Table 120: Analysis of Russia’s technology landscape 156
Table 121: Analysis of Russia’s legal landscape 159
Table 122: Analysis of Russia’s environmental landscape 162
Table 123: Russia pet healthcare new product launches reports, by company, 2008 165
Table 124: Russia pet healthcare new product launches SKUs, by company, 2008 165
Table 125: Russia pet healthcare new product launches (reports), by flavor and fragrances, 2008 166
Table 126: Russia pet healthcare new product launches (reports), by ingredients, 2008 166
Table 127: Russia pet healthcare new product launches (reports), by package tags or claims, 2008 167
Table 128: Russia pet healthcare new product launches, 2008 167
Table 129: Russia population, by age group, 2003?08 (millions) 168
Table 130: Russia population forecast, by age group, 2008?13 (millions) 169
Table 131: Russia population, by gender, 2003?08 (millions) 169
Table 132: Russia population forecast, by gender, 2008?13 (millions) 170
Table 133: Russia nominal GDP, 2003?08 (RUBbn, nominal prices) 170
Table 134: Russia nominal GDP forecast, 2008?13 (RUBbn, nominal prices) 170
Table 135: Russia real GDP, 2003?08 (RUBbn, 2000 prices) 171
Table 136: Russia real GDP forecast, 2008?13 (RUBbn, 2000 prices) 171
Table 137: Russia real GDP, 2003?08 ($bn, 2000 prices) 171
Table 138: Russia real GDP forecast, 2008?13 ($bn, 2000 prices) 172
Table 139: Russia consumer price index, 2003?08 (2000=100) 172
Table 140: Russia consumer price index, 2008?13 (2000=100) 172


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