OTC Healthcare in Australia to 2013

Introduction

This databook provides key data and information on the OTC healthcare market in Australia. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Australia increased at a compound annual growth rate of 6.6% between 2003 and 2008.

The traditional medicines category led the OTC healthcare market in Australia, accounting for a share of 40.1%.

Leading players in Australian OTC healthcare market include Cerebos Pacific Limited, Reckitt Benckiser plc and Johnson & Johnson.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Australia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 31
Value analysis (Australian Dollar), 2003?08 31
Value analysis (Australian Dollar), 2008?13 33
Value analysis (US dollars), 2003?08 35
Value analysis (US dollars), 2008?13 36
Company and brand share analysis 38
Distribution analysis 45
Chapter 4 Leading Company Profiles 47
Cerebos Pacific Limited 47
Reckitt Benckiser Group plc 49
Chapter 5 Category Analysis: Analgesics 52
Value analysis (Australian Dollar), 2003?08 52
Value analysis (Australian Dollar), 2008?13 53
Value analysis (US dollars), 2003?08 55
Value analysis (US dollars), 2008?13 56
Company and brand share analysis 58
Distribution analysis 62
Chapter 6 Category Analysis: Topical OTC Medicines 64
Value analysis (Australian Dollar), 2003?08 64
Value analysis (Australian Dollar), 2008?13 65
Value analysis (US dollars), 2003?08 67
Value analysis (US dollars), 2008?13 68
Company and brand share analysis 70
Distribution analysis 73
Chapter 7 Category Analysis: Cough and Cold Preparations 75
Value analysis (Australian Dollar), 2003?08 75
Value analysis (Australian Dollar), 2008?13 76
Value analysis (US dollars), 2003?08 78
Value analysis (US dollars), 2008?13 79
Company and brand share analysis 81
Distribution analysis 86
Chapter 8 Category Analysis: Indigestion Preparations 88
Value analysis (Australian Dollar), 2003?08 88
Value analysis (Australian Dollar), 2008?13 89
Value analysis (US dollars), 2003?08 91
Value analysis (US dollars), 2008?13 91
Company and brand share analysis 93
Distribution analysis 96
Chapter 9 Category Analysis: Medicated Skin Products 98
Value analysis (Australian Dollar), 2003?08 98
Value analysis (Australian Dollar), 2008?13 99
Value analysis (US dollars), 2003?08 101
Value analysis (US dollars), 2008?13 102
Company and brand share analysis 104
Distribution analysis 107
Chapter 10 Category Analysis: First Aid Kits 109
Value analysis (Australian Dollar), 2003?08 109
Value analysis (Australian Dollar), 2008?13 110
Value analysis (US dollars), 2003?08 111
Value analysis (US dollars), 2008?13 111
Company and brand share analysis 112
Distribution analysis 115
Chapter 11 Category Analysis: Other OTC Healthcare Products 117
Value analysis (Australian Dollar), 2003?08 117
Value analysis (Australian Dollar), 2008?13 118
Value analysis (US dollars), 2003?08 120
Value analysis (US dollars), 2008?13 121
Company and brand share analysis 123
Distribution analysis 126
Chapter 12 Category Analysis: Plasters & Bandages 128
Value analysis (Australian Dollar), 2003?08 128
Value analysis (Australian Dollar), 2008?13 129
Value analysis (US dollars), 2003?08 131
Value analysis (US dollars), 2008?13 132
Company and brand share analysis 134
Distribution analysis 137
Chapter 13 Category Analysis: Traditional Medicines 139
Value analysis (Australian Dollar), 2003?08 139
Value analysis (Australian Dollar), 2008?13 140
Value analysis (US dollars), 2003?08 141
Value analysis (US dollars), 2008?13 141
Company and brand share analysis 142
Distribution analysis 144
Chapter 14 Category Analysis: Vitamins and Minerals 146
Value analysis (Australian Dollar), 2003?08 146
Value analysis (Australian Dollar), 2008?13 147
Value analysis (US dollars), 2003?08 149
Value analysis (US dollars), 2008?13 149
Company and brand share analysis 151
Distribution analysis 154
Chapter 15 Country Comparison 156
Value 156
Market share 160
Chapter 16 PESTLE Analysis 161
Summary 161
Political analysis 162
Economic analysis 165
Social analysis 169
Technology analysis 173
Legal analysis 177
Environmental analysis 180
Chapter 17 New Product Development 184
Product launches over time 184
Recent product launches 186
Chapter 18 Macroeconomic Profile 187
Macroeconomic indicators 187
Chapter 19 Research Methodology 192
Methodology overview 192
Secondary research 193
Market modeling 194
Creating an initial data model 194
Revising the initial data model 194
Creating a final estimate 195
Creating demographic value splits 195
Primary research 195
Data finalization 196
Ongoing research 196
Chapter 20 APPENDIX 197
Future readings 197
How to contact experts in your industry 197
Disclaimer 197

LIST OF FIGURES
Figure 1: Australia OTC healthcare value and value forecast, 2003?13 (A$m, nominal prices) 34
Figure 2: Australia OTC healthcare category growth comparison, by value, 2003?13 37
Figure 3: Australia OTC healthcare company share, by value, 2007?08 (%) 42
Figure 4: Australia OTC healthcare distribution channels, by value, 2007?08 (%) 46
Figure 5: Australia analgesics value and value forecast, 2003?13 (A$m, nominal prices) 54
Figure 6: Australia analgesics category growth comparison, by value, 2003?13 57
Figure 7: Australia analgesics company share, by value, 2007?08 (%) 60
Figure 8: Australia analgesics distribution channels, by value, 2007?08 (%) 63
Figure 9: Australia topical OTC medicines value and value forecast, 2003?13 (A$m, nominal prices) 66
Figure 10: Australia topical OTC medicines category growth comparison, by value, 2003?13 69
Figure 11: Australia topical OTC medicines company share, by value, 2007?08 (%) 71
Figure 12: Australia topical OTC medicines distribution channels, by value, 2007?08 (%) 74
Figure 13: Australia cough and cold preparations value and value forecast, 2003?13 (A$m, nominal prices) 77
Figure 14: Australia cough and cold preparations category growth comparison, by value, 2003?13 80
Figure 15: Australia cough and cold preparations company share, by value, 2007?08 (%) 83
Figure 16: Australia cough and cold preparations distribution channels, by value, 2007?08 (%) 87
Figure 17: Australia indigestion preparations value and value forecast, 2003?13 (A$m, nominal prices) 90
Figure 18: Australia indigestion preparations category growth comparison, by value, 2003?13 92
Figure 19: Australia indigestion preparations company share, by value, 2007?08 (%) 94
Figure 20: Australia indigestion preparations distribution channels, by value, 2007?08 (%) 97
Figure 21: Australia medicated skin products value and value forecast, 2003?13 (A$m, nominal prices) 100
Figure 22: Australia medicated skin products category growth comparison, by value, 2003?13 103
Figure 23: Australia medicated skin products company share, by value, 2007?08 (%) 105
Figure 24: Australia medicated skin products distribution channels, by value, 2007?08 (%) 108
Figure 25: Australia first aid kits value and value forecast, 2003?13 (A$m, nominal prices) 110
Figure 26: Australia first aid kits company share, by value, 2007?08 (%) 113
Figure 27: Australia first aid kits distribution channels, by value, 2007?08 (%) 116
Figure 28: Australia other OTC healthcare products value and value forecast, 2003?13 (A$m, nominal prices) 119
Figure 29: Australia other OTC healthcare products category growth comparison, by value, 2003?13 122
Figure 30: Australia other OTC healthcare products company share, by value, 2007?08 (%) 124
Figure 31: Australia other OTC healthcare products distribution channels, by value, 2007?08 (%) 127
Figure 32: Australia plasters & bandages value and value forecast, 2003?13 (A$m, nominal prices) 130
Figure 33: Australia plasters & bandages category growth comparison, by value, 2003?13 133
Figure 34: Australia plasters & bandages company share, by value, 2007?08 (%) 135
Figure 35: Australia plasters & bandages distribution channels, by value, 2007?08 (%) 138
Figure 36: Australia traditional medicines value and value forecast, 2003?13 (A$m, nominal prices) 140
Figure 37: Australia traditional medicines distribution channels, by value, 2007?08 (%) 145
Figure 38: Australia vitamins and minerals value and value forecast, 2003?13 (A$m, nominal prices) 148
Figure 39: Australia vitamins and minerals category growth comparison, by value, 2003?13 150
Figure 40: Australia vitamins and minerals company share, by value, 2007?08 (%) 152
Figure 41: Australia vitamins and minerals distribution channels, by value, 2007?08 (%) 155
Figure 42: Global OTC healthcare market split (value terms, 2008), top five countries 157
Figure 43: Global OTC healthcare market value, 2003–08, top five countries 159
Figure 44: Annual data review process 193

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: Australia OTC healthcare value, 2003?08 (A$m, nominal prices) 32
Table 4: Australia OTC healthcare value forecast, 2008?13 (A$m, nominal prices) 33
Table 5: Australia OTC healthcare value, 2003?08 ($m, nominal prices) 35
Table 6: Australia OTC healthcare value forecast, 2008?13 ($m, nominal prices) 36
Table 7: Australia OTC healthcare brand share, by value, 2007?08 (%) 38
Table 8: Australia OTC healthcare value, by brand 2007?08 (A$m, nominal prices) 40
Table 9: Australia OTC healthcare company share by value, 2007?08 (%) 43
Table 10: Australia OTC healthcare value, by company, 2007?08 (A$m, nominal prices) 44
Table 11: Australia OTC healthcare distribution channels, by value, 2007?08 (%) 45
Table 12: Australia OTC healthcare value, by distribution channel, 2007?08 (A$m, nominal prices) 45
Table 13: Cerebos Pacific Limited key facts 47
Table 14: Reckitt Benckiser Group plc key facts 49
Table 15: Australia analgesics value, 2003?08 (A$m, nominal prices) 52
Table 16: Australia analgesics value forecast, 2008?13 (A$m, nominal prices) 53
Table 17: Australia analgesics value, 2003?08 ($m, nominal prices) 55
Table 18: Australia analgesics value forecast, 2008?13 ($m, nominal prices) 56
Table 19: Australia analgesics brand share, by value, 2007?08 (%) 58
Table 20: Australia analgesics value, by brand 2007?08 (A$m, nominal prices) 59
Table 21: Australia analgesics company share by value, 2007?08 (%) 61
Table 22: Australia analgesics value, by company, 2007?08 (A$m, nominal prices) 61
Table 23: Australia analgesics distribution channels, by value, 2007?08 (%) 62
Table 24: Australia analgesics value, by distribution channel, 2007?08 (A$m, nominal prices) 62
Table 25: Australia topical OTC medicines value, 2003?08 (A$m, nominal prices) 64
Table 26: Australia topical OTC medicines value forecast, 2008?13 (A$m, nominal prices) 65
Table 27: Australia topical OTC medicines value, 2003?08 ($m, nominal prices) 67
Table 28: Australia topical OTC medicines value forecast, 2008?13 ($m, nominal prices) 68
Table 29: Australia topical OTC medicines brand share, by value, 2007?08 (%) 70
Table 30: Australia topical OTC medicines value, by brand 2007?08 (A$m, nominal prices) 70
Table 31: Australia topical OTC medicines company share by value, 2007?08 (%) 72
Table 32: Australia topical OTC medicines value, by company, 2007?08 (A$m, nominal prices) 72
Table 33: Australia topical OTC medicines distribution channels, by value, 2007?08 (%) 73
Table 34: Australia topical OTC medicines value, by distribution channel, 2007?08 (A$m, nominal prices) 73
Table 35: Australia cough and cold preparations value, 2003?08 (A$m, nominal prices) 75
Table 36: Australia cough and cold preparations value forecast, 2008?13 (A$m, nominal prices) 76
Table 37: Australia cough and cold preparations value, 2003?08 ($m, nominal prices) 78
Table 38: Australia cough and cold preparations value forecast, 2008?13 ($m, nominal prices) 79
Table 39: Australia cough and cold preparations brand share, by value, 2007?08 (%) 81
Table 40: Australia cough and cold preparations value, by brand 2007?08 (A$m, nominal prices) 82
Table 41: Australia cough and cold preparations company share by value, 2007?08 (%) 84
Table 42: Australia cough and cold preparations value, by company, 2007?08 (A$m, nominal prices) 85
Table 43: Australia cough and cold preparations distribution channels, by value, 2007?08 (%) 86
Table 44: Australia cough and cold preparations value, by distribution channel, 2007?08 (A$m, nominal prices) 86
Table 45: Australia indigestion preparations value, 2003?08 (A$m, nominal prices) 88
Table 46: Australia indigestion preparations value forecast, 2008?13 (A$m, nominal prices) 89
Table 47: Australia indigestion preparations value, 2003?08 ($m, nominal prices) 91
Table 48: Australia indigestion preparations value forecast, 2008?13 ($m, nominal prices) 91
Table 49: Australia indigestion preparations brand share, by value, 2007?08 (%) 93
Table 50: Australia indigestion preparations value, by brand 2007?08 (A$m, nominal prices) 93
Table 51: Australia indigestion preparations company share by value, 2007?08 (%) 95
Table 52: Australia indigestion preparations value, by company, 2007?08 (A$m, nominal prices) 95
Table 53: Australia indigestion preparations distribution channels, by value, 2007?08 (%) 96
Table 54: Australia indigestion preparations value, by distribution channel, 2007?08 (A$m, nominal prices) 96
Table 55: Australia medicated skin products value, 2003?08 (A$m, nominal prices) 98
Table 56: Australia medicated skin products value forecast, 2008?13 (A$m, nominal prices) 99
Table 57: Australia medicated skin products value, 2003?08 ($m, nominal prices) 101
Table 58: Australia medicated skin products value forecast, 2008?13 ($m, nominal prices) 102
Table 59: Australia medicated skin products brand share, by value, 2007?08 (%) 104
Table 60: Australia medicated skin products value, by brand 2007?08 (A$m, nominal prices) 104
Table 61: Australia medicated skin products company share by value, 2007?08 (%) 106
Table 62: Australia medicated skin products value, by company, 2007?08 (A$m, nominal prices) 106
Table 63: Australia medicated skin products distribution channels, by value, 2007?08 (%) 107
Table 64: Australia medicated skin products value, by distribution channel, 2007?08 (A$m, nominal prices) 107
Table 65: Australia first aid kits value, 2003?08 (A$m, nominal prices) 109
Table 66: Australia first aid kits value forecast, 2008?13 (A$m, nominal prices) 110
Table 67: Australia first aid kits value, 2003?08 ($m, nominal prices) 111
Table 68: Australia first aid kits value forecast, 2008?13 ($m, nominal prices) 111
Table 69: Australia first aid kits brand share, by value, 2007?08 (%) 112
Table 70: Australia first aid kits value, by brand 2007?08 (A$m, nominal prices) 112
Table 71: Australia first aid kits company share by value, 2007?08 (%) 114
Table 72: Australia first aid kits value, by company, 2007?08 (A$m, nominal prices) 114
Table 73: Australia first aid kits distribution channels, by value, 2007?08 (%) 115
Table 74: Australia first aid kits value, by distribution channel, 2007?08 (A$m, nominal prices) 115
Table 75: Australia other OTC healthcare products value, 2003?08 (A$m, nominal prices) 117
Table 76: Australia other OTC healthcare products value forecast, 2008?13 (A$m, nominal prices) 118
Table 77: Australia other OTC healthcare products value, 2003?08 ($m, nominal prices) 120
Table 78: Australia other OTC healthcare products value forecast, 2008?13 ($m, nominal prices) 121
Table 79: Australia other OTC healthcare products brand share, by value, 2007?08 (%) 123
Table 80: Australia other OTC healthcare products value, by brand 2007?08 (A$m, nominal prices) 123
Table 81: Australia other OTC healthcare products company share by value, 2007?08 (%) 125
Table 82: Australia other OTC healthcare products value, by company, 2007?08 (A$m, nominal prices) 125
Table 83: Australia other OTC healthcare products distribution channels, by value, 2007?08 (%) 126
Table 84: Australia other OTC healthcare products value, by distribution channel, 2007?08 (A$m, nominal prices) 126
Table 85: Australia plasters & bandages value, 2003?08 (A$m, nominal prices) 128
Table 86: Australia plasters & bandages value forecast, 2008?13 (A$m, nominal prices) 129
Table 87: Australia plasters & bandages value, 2003?08 ($m, nominal prices) 131
Table 88: Australia plasters & bandages value forecast, 2008?13 ($m, nominal prices) 132
Table 89: Australia plasters & bandages brand share, by value, 2007?08 (%) 134
Table 90: Australia plasters & bandages value, by brand 2007?08 (A$m, nominal prices) 134
Table 91: Australia plasters & bandages company share by value, 2007?08 (%) 136
Table 92: Australia plasters & bandages value, by company, 2007?08 (A$m, nominal prices) 136
Table 93: Australia plasters & bandages distribution channels, by value, 2007?08 (%) 137
Table 94: Australia plasters & bandages value, by distribution channel, 2007?08 (A$m, nominal prices) 137
Table 95: Australia traditional medicines value, 2003?08 (A$m, nominal prices) 139
Table 96: Australia traditional medicines value forecast, 2008?13 (A$m, nominal prices) 140
Table 97: Australia traditional medicines value, 2003?08 ($m, nominal prices) 141
Table 98: Australia traditional medicines value forecast, 2008?13 ($m, nominal prices) 141
Table 99: Australia traditional medicines brand share, by value, 2007?08 (%) 142
Table 100: Australia traditional medicines value, by brand 2007?08 (A$m, nominal prices) 142
Table 101: Australia traditional medicines company share by value, 2007?08 (%) 143
Table 102: Australia traditional medicines value, by company, 2007?08 (A$m, nominal prices) 143
Table 103: Australia traditional medicines distribution channels, by value, 2007?08 (%) 144
Table 104: Australia traditional medicines value, by distribution channel, 2007?08 (A$m, nominal prices) 144
Table 105: Australia vitamins and minerals value, 2003?08 (A$m, nominal prices) 146
Table 106: Australia vitamins and minerals value forecast, 2008?13 (A$m, nominal prices) 147
Table 107: Australia vitamins and minerals value, 2003?08 ($m, nominal prices) 149
Table 108: Australia vitamins and minerals value forecast, 2008?13 ($m, nominal prices) 149
Table 109: Australia vitamins and minerals brand share, by value, 2007?08 (%) 151
Table 110: Australia vitamins and minerals value, by brand 2007?08 (A$m, nominal prices) 151
Table 111: Australia vitamins and minerals company share by value, 2007?08 (%) 153
Table 112: Australia vitamins and minerals value, by company, 2007?08 (A$m, nominal prices) 153
Table 113: Australia vitamins and minerals distribution channels, by value, 2007?08 (%) 154
Table 114: Australia vitamins and minerals value, by distribution channel, 2007?08 (A$m, nominal prices) 154
Table 115: Global OTC healthcare market value, 2008 156
Table 116: Global OTC healthcare market split (value terms ($m), 2008), top five countries 159
Table 117: Leading players, top five countries 160
Table 118: Analysis of Australia’s political landscape 162
Table 119: Analysis of Australia’s economy 165
Table 120: Analysis of Australia’s social system 169
Table 121: Analysis of Australia’s technology landscape 173
Table 122: Average annual salaries for researchers across countries 175
Table 123: Comparative performance of patents received, 2000–06 176
Table 124: Analysis of Australia’s legal landscape 177
Table 125: Analysis of Australia’s environmental landscape 180
Table 126: Australia OTC healthcare new product launches reports, by company (top five companies), 2008 184
Table 127: Australia OTC healthcare new product launches SKUs, by company (top five companies), 2008 184
Table 128: Australia OTC healthcare new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 185
Table 129: Australia OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2008 185
Table 130: Australia OTC healthcare new product launches (reports), by package tags or claims (top 10 claims), 2008 186
Table 131: Australia OTC healthcare new product launches - recent five launches 2008 186
Table 132: Australia population, by age group, 2003?08 (millions) 187
Table 133: Australia population forecast, by age group, 2008?13 (millions) 188
Table 134: Australia population, by gender, 2003?08 (millions) 188
Table 135: Australia population forecast, by gender, 2008?13 (millions) 189
Table 136: Australia nominal GDP, 2003?08 (A$bn, nominal prices) 189
Table 137: Australia nominal GDP forecast, 2008?13 (A$bn, nominal prices) 189
Table 138: Australia real GDP, 2003?08 (A$bn, 2000 prices) 190
Table 139: Australia real GDP forecast, 2008?13 (A$bn, 2000 prices) 190
Table 140: Australia real GDP, 2003?08 ($bn, 2000 prices) 190
Table 141: Australia real GDP forecast, 2008?13 ($bn, 2000 prices) 191
Table 142: Australia consumer price index, 2003?08 (2000=100) 191
Table 143: Australia consumer price index, 2008?13 (2000=100) 191



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