OTC Healthcare in Austria to 2013

Introduction

This databook provides key data and information on the OTC healthcare market in Austria. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Austria increased at a compound annual growth rate of 2.5% between 2003 and 2008.

The cough and cold preparations category led the OTC healthcare market in Austria, accounting for a share of 24.4%.

Leading players in Austrian OTC healthcare market include Bayer AG, Boehringer Ingelheim GmbH and Kwizda Holding GmbH.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Austria

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 31
Value analysis (Euro), 2003?08 31
Value analysis (Euro), 2008?13 33
Value analysis (US dollars), 2003?08 35
Value analysis (US dollars), 2008?13 36
Company and brand share analysis 38
Distribution analysis 45
Chapter 4 Leading Company Profiles 47
Bayer AG 47
Boehringer Ingelheim GmbH 50
Chapter 5 Category Analysis: Analgesics 52
Value analysis (Euro), 2003?08 52
Value analysis (Euro), 2008?13 53
Value analysis (US dollars), 2003?08 55
Value analysis (US dollars), 2008?13 56
Company and brand share analysis 58
Distribution analysis 61
Chapter 6 Category Analysis: Topical OTC Medicines 63
Value analysis (Euro), 2003?08 63
Value analysis (Euro), 2008?13 64
Value analysis (US dollars), 2003?08 66
Value analysis (US dollars), 2008?13 67
Company and brand share analysis 69
Distribution analysis 72
Chapter 7 Category Analysis: Cough and Cold Preparations 74
Value analysis (Euro), 2003?08 74
Value analysis (Euro), 2008?13 75
Value analysis (US dollars), 2003?08 77
Value analysis (US dollars), 2008?13 78
Company and brand share analysis 80
Distribution analysis 83
Chapter 8 Category Analysis: Indigestion Preparations 85
Value analysis (Euro), 2003?08 85
Value analysis (Euro), 2008?13 86
Value analysis (US dollars), 2003?08 88
Value analysis (US dollars), 2008?13 88
Company and brand share analysis 90
Distribution analysis 93
Chapter 9 Category Analysis: Medicated Skin Products 95
Value analysis (Euro), 2003?08 95
Value analysis (Euro), 2008?13 96
Value analysis (US dollars), 2003?08 98
Value analysis (US dollars), 2008?13 99
Company and brand share analysis 101
Distribution analysis 104
Chapter 10 Category Analysis: First Aid Kits 106
Value analysis (Euro), 2003?08 106
Value analysis (Euro), 2008?13 107
Value analysis (US dollars), 2003?08 108
Value analysis (US dollars), 2008?13 108
Company and brand share analysis 109
Distribution analysis 112
Chapter 11 Category Analysis: Other OTC Healthcare Products 114
Value analysis (Euro), 2003?08 114
Value analysis (Euro), 2008?13 115
Value analysis (US dollars), 2003?08 117
Value analysis (US dollars), 2008?13 118
Company and brand share analysis 120
Distribution analysis 124
Chapter 12 Category Analysis: Plasters & Bandages 126
Value analysis (Euro), 2003?08 126
Value analysis (Euro), 2008?13 127
Value analysis (US dollars), 2003?08 129
Value analysis (US dollars), 2008?13 130
Company and brand share analysis 132
Distribution analysis 135
Chapter 13 Category Analysis: Traditional Medicines 137
Value analysis (Euro), 2003?08 137
Value analysis (Euro), 2008?13 138
Value analysis (US dollars), 2003?08 139
Value analysis (US dollars), 2008?13 139
Company and brand share analysis 140
Distribution analysis 143
Chapter 14 Category Analysis: Vitamins and Minerals 145
Value analysis (Euro), 2003?08 145
Value analysis (Euro), 2008?13 146
Value analysis (US dollars), 2003?08 148
Value analysis (US dollars), 2008?13 148
Company and brand share analysis 150
Distribution analysis 153
Chapter 15 Country Comparison 155
Value 155
Market share 159
Chapter 16 PESTLE Analysis 160
Summary 160
Political analysis 162
Economic analysis 165
Social analysis 168
Technological analysis 171
Legal analysis 174
Environmental analysis 177
Chapter 17 New Product Development 180
Product launches over time 180
Recent product launches 182
Chapter 18 Macroeconomic Profile 183
Macroeconomic indicators 183
Chapter 19 Research Methodology 188
Methodology overview 188
Secondary research 189
Market modeling 190
Creating an initial data model 190
Revising the initial data model 190
Creating a final estimate 191
Creating demographic value splits 191
Primary research 191
Data finalization 192
Ongoing research 192
Chapter 20 APPENDIX 193
Future readings 193
How to contact experts in your industry 193
Disclaimer 193

LIST OF FIGURES
Figure 1: Austria OTC healthcare value and value forecast, 2003?13 (€m, nominal prices) 34
Figure 2: Austria OTC healthcare category growth comparison, by value, 2003?13 37
Figure 3: Austria OTC healthcare company share, by value, 2007?08 (%) 42
Figure 4: Austria OTC healthcare distribution channels, by value, 2007?08 (%) 46
Figure 5: Austria analgesics value and value forecast, 2003?13 (€m, nominal prices) 54
Figure 6: Austria analgesics category growth comparison, by value, 2003?13 57
Figure 7: Austria analgesics company share, by value, 2007?08 (%) 59
Figure 8: Austria analgesics distribution channels, by value, 2007?08 (%) 62
Figure 9: Austria topical OTC medicines value and value forecast, 2003?13 (€m, nominal prices) 65
Figure 10: Austria topical OTC medicines category growth comparison, by value, 2003?13 68
Figure 11: Austria topical OTC medicines company share, by value, 2007?08 (%) 70
Figure 12: Austria topical OTC medicines distribution channels, by value, 2007?08 (%) 73
Figure 13: Austria cough and cold preparations value and value forecast, 2003?13 (€m, nominal prices) 76
Figure 14: Austria cough and cold preparations category growth comparison, by value, 2003?13 79
Figure 15: Austria cough and cold preparations company share, by value, 2007?08 (%) 81
Figure 16: Austria cough and cold preparations distribution channels, by value, 2007?08 (%) 84
Figure 17: Austria indigestion preparations value and value forecast, 2003?13 (€m, nominal prices) 87
Figure 18: Austria indigestion preparations category growth comparison, by value, 2003?13 89
Figure 19: Austria indigestion preparations company share, by value, 2007?08 (%) 91
Figure 20: Austria indigestion preparations distribution channels, by value, 2007?08 (%) 94
Figure 21: Austria medicated skin products value and value forecast, 2003?13 (€m, nominal prices) 97
Figure 22: Austria medicated skin products category growth comparison, by value, 2003?13 100
Figure 23: Austria medicated skin products company share, by value, 2007?08 (%) 102
Figure 24: Austria medicated skin products distribution channels, by value, 2007?08 (%) 105
Figure 25: Austria first aid kits value and value forecast, 2003?13 (€m, nominal prices) 107
Figure 26: Austria first aid kits company share, by value, 2007?08 (%) 110
Figure 27: Austria first aid kits distribution channels, by value, 2007?08 (%) 113
Figure 28: Austria other OTC healthcare products value and value forecast, 2003?13 (€m, nominal prices) 116
Figure 29: Austria other OTC healthcare products category growth comparison, by value, 2003?13 119
Figure 30: Austria other OTC healthcare products company share, by value, 2007?08 (%) 122
Figure 31: Austria other OTC healthcare products distribution channels, by value, 2007?08 (%) 125
Figure 32: Austria plasters & bandages value and value forecast, 2003?13 (€m, nominal prices) 128
Figure 33: Austria plasters & bandages category growth comparison, by value, 2003?13 131
Figure 34: Austria plasters & bandages company share, by value, 2007?08 (%) 133
Figure 35: Austria plasters & bandages distribution channels, by value, 2007?08 (%) 136
Figure 36: Austria traditional medicines value and value forecast, 2003?13 (€m, nominal prices) 138
Figure 37: Austria traditional medicines company share, by value, 2007?08 (%) 141
Figure 38: Austria traditional medicines distribution channels, by value, 2007?08 (%) 144
Figure 39: Austria vitamins and minerals value and value forecast, 2003?13 (€m, nominal prices) 147
Figure 40: Austria vitamins and minerals category growth comparison, by value, 2003?13 149
Figure 41: Austria vitamins and minerals company share, by value, 2007?08 (%) 151
Figure 42: Austria vitamins and minerals distribution channels, by value, 2007?08 (%) 154
Figure 43: Global OTC healthcare market split (value terms, 2008), top five countries 156
Figure 44: Global OTC healthcare market value, 2003–08, top five countries 158
Figure 45: Annual data review process 189

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: Austria OTC healthcare value, 2003?08 (€m, nominal prices) 32
Table 4: Austria OTC healthcare value forecast, 2008?13 (€m, nominal prices) 33
Table 5: Austria OTC healthcare value, 2003?08 ($m, nominal prices) 35
Table 6: Austria OTC healthcare value forecast, 2008?13 ($m, nominal prices) 36
Table 7: Austria OTC healthcare brand share, by value, 2007?08 (%) 38
Table 8: Austria OTC healthcare value, by brand 2007?08 (€m, nominal prices) 40
Table 9: Austria OTC healthcare company share by value, 2007?08 (%) 43
Table 10: Austria OTC healthcare value, by company, 2007?08 (€m, nominal prices) 44
Table 11: Austria OTC healthcare distribution channels, by value, 2007?08 (%) 45
Table 12: Austria OTC healthcare value, by distribution channel, 2007?08 (€m, nominal prices) 45
Table 13: Bayer AG key facts 47
Table 14: Boehringer Ingelheim GmbH key facts 50
Table 15: Austria analgesics value, 2003?08 (€m, nominal prices) 52
Table 16: Austria analgesics value forecast, 2008?13 (€m, nominal prices) 53
Table 17: Austria analgesics value, 2003?08 ($m, nominal prices) 55
Table 18: Austria analgesics value forecast, 2008?13 ($m, nominal prices) 56
Table 19: Austria analgesics brand share, by value, 2007?08 (%) 58
Table 20: Austria analgesics value, by brand 2007?08 (€m, nominal prices) 58
Table 21: Austria analgesics company share by value, 2007?08 (%) 60
Table 22: Austria analgesics value, by company, 2007?08 (€m, nominal prices) 60
Table 23: Austria analgesics distribution channels, by value, 2007?08 (%) 61
Table 24: Austria analgesics value, by distribution channel, 2007?08 (€m, nominal prices) 61
Table 25: Austria topical OTC medicines value, 2003?08 (€m, nominal prices) 63
Table 26: Austria topical OTC medicines value forecast, 2008?13 (€m, nominal prices) 64
Table 27: Austria topical OTC medicines value, 2003?08 ($m, nominal prices) 66
Table 28: Austria topical OTC medicines value forecast, 2008?13 ($m, nominal prices) 67
Table 29: Austria topical OTC medicines brand share, by value, 2007?08 (%) 69
Table 30: Austria topical OTC medicines value, by brand 2007?08 (€m, nominal prices) 69
Table 31: Austria topical OTC medicines company share by value, 2007?08 (%) 71
Table 32: Austria topical OTC medicines value, by company, 2007?08 (€m, nominal prices) 71
Table 33: Austria topical OTC medicines distribution channels, by value, 2007?08 (%) 72
Table 34: Austria topical OTC medicines value, by distribution channel, 2007?08 (€m, nominal prices) 72
Table 35: Austria cough and cold preparations value, 2003?08 (€m, nominal prices) 74
Table 36: Austria cough and cold preparations value forecast, 2008?13 (€m, nominal prices) 75
Table 37: Austria cough and cold preparations value, 2003?08 ($m, nominal prices) 77
Table 38: Austria cough and cold preparations value forecast, 2008?13 ($m, nominal prices) 78
Table 39: Austria cough and cold preparations brand share, by value, 2007?08 (%) 80
Table 40: Austria cough and cold preparations value, by brand 2007?08 (€m, nominal prices) 80
Table 41: Austria cough and cold preparations company share by value, 2007?08 (%) 82
Table 42: Austria cough and cold preparations value, by company, 2007?08 (€m, nominal prices) 82
Table 43: Austria cough and cold preparations distribution channels, by value, 2007?08 (%) 83
Table 44: Austria cough and cold preparations value, by distribution channel, 2007?08 (€m, nominal prices) 83
Table 45: Austria indigestion preparations value, 2003?08 (€m, nominal prices) 85
Table 46: Austria indigestion preparations value forecast, 2008?13 (€m, nominal prices) 86
Table 47: Austria indigestion preparations value, 2003?08 ($m, nominal prices) 88
Table 48: Austria indigestion preparations value forecast, 2008?13 ($m, nominal prices) 88
Table 49: Austria indigestion preparations brand share, by value, 2007?08 (%) 90
Table 50: Austria indigestion preparations value, by brand 2007?08 (€m, nominal prices) 90
Table 51: Austria indigestion preparations company share by value, 2007?08 (%) 92
Table 52: Austria indigestion preparations value, by company, 2007?08 (€m, nominal prices) 92
Table 53: Austria indigestion preparations distribution channels, by value, 2007?08 (%) 93
Table 54: Austria indigestion preparations value, by distribution channel, 2007?08 (€m, nominal prices) 93
Table 55: Austria medicated skin products value, 2003?08 (€m, nominal prices) 95
Table 56: Austria medicated skin products value forecast, 2008?13 (€m, nominal prices) 96
Table 57: Austria medicated skin products value, 2003?08 ($m, nominal prices) 98
Table 58: Austria medicated skin products value forecast, 2008?13 ($m, nominal prices) 99
Table 59: Austria medicated skin products brand share, by value, 2007?08 (%) 101
Table 60: Austria medicated skin products value, by brand 2007?08 (€m, nominal prices) 101
Table 61: Austria medicated skin products company share by value, 2007?08 (%) 103
Table 62: Austria medicated skin products value, by company, 2007?08 (€m, nominal prices) 103
Table 63: Austria medicated skin products distribution channels, by value, 2007?08 (%) 104
Table 64: Austria medicated skin products value, by distribution channel, 2007?08 (€m, nominal prices) 104
Table 65: Austria first aid kits value, 2003?08 (€m, nominal prices) 106
Table 66: Austria first aid kits value forecast, 2008?13 (€m, nominal prices) 107
Table 67: Austria first aid kits value, 2003?08 ($m, nominal prices) 108
Table 68: Austria first aid kits value forecast, 2008?13 ($m, nominal prices) 108
Table 69: Austria first aid kits brand share, by value, 2007?08 (%) 109
Table 70: Austria first aid kits value, by brand 2007?08 (€m, nominal prices) 109
Table 71: Austria first aid kits company share by value, 2007?08 (%) 111
Table 72: Austria first aid kits value, by company, 2007?08 (€m, nominal prices) 111
Table 73: Austria first aid kits distribution channels, by value, 2007?08 (%) 112
Table 74: Austria first aid kits value, by distribution channel, 2007?08 (€m, nominal prices) 112
Table 75: Austria other OTC healthcare products value, 2003?08 (€m, nominal prices) 114
Table 76: Austria other OTC healthcare products value forecast, 2008?13 (€m, nominal prices) 115
Table 77: Austria other OTC healthcare products value, 2003?08 ($m, nominal prices) 117
Table 78: Austria other OTC healthcare products value forecast, 2008?13 ($m, nominal prices) 118
Table 79: Austria other OTC healthcare products brand share, by value, 2007?08 (%) 120
Table 80: Austria other OTC healthcare products value, by brand 2007?08 (€m, nominal prices) 121
Table 81: Austria other OTC healthcare products company share by value, 2007?08 (%) 123
Table 82: Austria other OTC healthcare products value, by company, 2007?08 (€m, nominal prices) 123
Table 83: Austria other OTC healthcare products distribution channels, by value, 2007?08 (%) 124
Table 84: Austria other OTC healthcare products value, by distribution channel, 2007?08 (€m, nominal prices) 124
Table 85: Austria plasters & bandages value, 2003?08 (€m, nominal prices) 126
Table 86: Austria plasters & bandages value forecast, 2008?13 (€m, nominal prices) 127
Table 87: Austria plasters & bandages value, 2003?08 ($m, nominal prices) 129
Table 88: Austria plasters & bandages value forecast, 2008?13 ($m, nominal prices) 130
Table 89: Austria plasters & bandages brand share, by value, 2007?08 (%) 132
Table 90: Austria plasters & bandages value, by brand 2007?08 (€m, nominal prices) 132
Table 91: Austria plasters & bandages company share by value, 2007?08 (%) 134
Table 92: Austria plasters & bandages value, by company, 2007?08 (€m, nominal prices) 134
Table 93: Austria plasters & bandages distribution channels, by value, 2007?08 (%) 135
Table 94: Austria plasters & bandages value, by distribution channel, 2007?08 (€m, nominal prices) 135
Table 95: Austria traditional medicines value, 2003?08 (€m, nominal prices) 137
Table 96: Austria traditional medicines value forecast, 2008?13 (€m, nominal prices) 138
Table 97: Austria traditional medicines value, 2003?08 ($m, nominal prices) 139
Table 98: Austria traditional medicines value forecast, 2008?13 ($m, nominal prices) 139
Table 99: Austria traditional medicines brand share, by value, 2007?08 (%) 140
Table 100: Austria traditional medicines value, by brand 2007?08 (€m, nominal prices) 140
Table 101: Austria traditional medicines company share by value, 2007?08 (%) 142
Table 102: Austria traditional medicines value, by company, 2007?08 (€m, nominal prices) 142
Table 103: Austria traditional medicines distribution channels, by value, 2007?08 (%) 143
Table 104: Austria traditional medicines value, by distribution channel, 2007?08 (€m, nominal prices) 143
Table 105: Austria vitamins and minerals value, 2003?08 (€m, nominal prices) 145
Table 106: Austria vitamins and minerals value forecast, 2008?13 (€m, nominal prices) 146
Table 107: Austria vitamins and minerals value, 2003?08 ($m, nominal prices) 148
Table 108: Austria vitamins and minerals value forecast, 2008?13 ($m, nominal prices) 148
Table 109: Austria vitamins and minerals brand share, by value, 2007?08 (%) 150
Table 110: Austria vitamins and minerals value, by brand 2007?08 (€m, nominal prices) 150
Table 111: Austria vitamins and minerals company share by value, 2007?08 (%) 152
Table 112: Austria vitamins and minerals value, by company, 2007?08 (€m, nominal prices) 152
Table 113: Austria vitamins and minerals distribution channels, by value, 2007?08 (%) 153
Table 114: Austria vitamins and minerals value, by distribution channel, 2007?08 (€m, nominal prices) 153
Table 115: Global OTC healthcare market value, 2008 155
Table 116: Global OTC healthcare market split (value terms ($m), 2008), top five countries 158
Table 117: Leading players, top five countries 159
Table 118: Analysis of Austria’s Political landscape 162
Table 119: Analysis of Austria’s economy 165
Table 120: Analysis of Austria’s social system 168
Table 121: Analysis of Austria’s technology landscape 171
Table 122: Patents received from USPTO 172
Table 123: Analysis of Austria’s legal landscape 174
Table 124: Analysis of Austria’s environmental landscape 177
Table 125: Austria OTC healthcare new product launches reports, by company (top five companies), 2008 180
Table 126: Austria OTC healthcare new product launches SKUs, by company (top five companies), 2008 180
Table 127: Austria OTC healthcare new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 181
Table 128: Austria OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2008 181
Table 129: Austria OTC healthcare new product launches (reports), by package tags or claims (top 10 claims), 2008 182
Table 130: Austria OTC healthcare new product launches - recent five launches 2008 182
Table 131: Austria population, by age group, 2003?08 (millions) 183
Table 132: Austria population forecast, by age group, 2008?13 (millions) 184
Table 133: Austria population, by gender, 2003?08 (millions) 184
Table 134: Austria population forecast, by gender, 2008?13 (millions) 185
Table 135: Austria nominal GDP, 2003?08 (€bn, nominal prices) 185
Table 136: Austria nominal GDP forecast, 2008?13 (€bn, nominal prices) 185
Table 137: Austria real GDP, 2003?08 (€bn, 2000 prices) 186
Table 138: Austria real GDP forecast, 2008?13 (€bn, 2000 prices) 186
Table 139: Austria real GDP, 2003?08 ($bn, 2000 prices) 186
Table 140: Austria real GDP forecast, 2008?13 ($bn, 2000 prices) 187
Table 141: Austria consumer price index, 2003?08 (2000=100) 187
Table 142: Austria consumer price index, 2008?13 (2000=100) 187



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