OTC Healthcare in Brazil to 2013

Introduction

This databook provides key data and information on the OTC healthcare market in Brazil. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Brazil increased at a compound annual growth rate of 9.5% between 2003 and 2008.

The cough and cold preparations category led the OTC healthcare market in Brazil, accounting for a share of 18.4%.

Leading players in Brazilian OTC healthcare market include Johnson & Johnson, Sanofi-Aventis and Abbott Laboratories.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Brazil

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 31
Value analysis (Brazilian Real), 2003?08 31
Value analysis (Brazilian Real), 2008?13 33
Value analysis (US dollars), 2003?08 35
Value analysis (US dollars), 2008?13 36
Company and brand share analysis 38
Distribution analysis 45
Chapter 4 Leading Company Profiles 47
Johnson & Johnson 47
Sanofi-Aventis SA 49
Chapter 5 Category Analysis: Analgesics 51
Value analysis (Brazilian Real), 2003?08 51
Value analysis (Brazilian Real), 2008?13 52
Value analysis (US dollars), 2003?08 54
Value analysis (US dollars), 2008?13 54
Company and brand share analysis 56
Distribution analysis 61
Chapter 6 Category Analysis: Topical OTC Medicines 63
Value analysis (Brazilian Real), 2003?08 63
Value analysis (Brazilian Real), 2008?13 64
Value analysis (US dollars), 2003?08 66
Value analysis (US dollars), 2008?13 67
Company and brand share analysis 69
Distribution analysis 72
Chapter 7 Category Analysis: Cough and Cold Preparations 74
Value analysis (Brazilian Real), 2003?08 74
Value analysis (Brazilian Real), 2008?13 75
Value analysis (US dollars), 2003?08 77
Value analysis (US dollars), 2008?13 78
Company and brand share analysis 80
Distribution analysis 83
Chapter 8 Category Analysis: Indigestion Preparations 85
Value analysis (Brazilian Real), 2003?08 85
Value analysis (Brazilian Real), 2008?13 86
Value analysis (US dollars), 2003?08 88
Value analysis (US dollars), 2008?13 88
Company and brand share analysis 90
Distribution analysis 93
Chapter 9 Category Analysis: Medicated Skin Products 95
Value analysis (Brazilian Real), 2003?08 95
Value analysis (Brazilian Real), 2008?13 96
Value analysis (US dollars), 2003?08 98
Value analysis (US dollars), 2008?13 99
Company and brand share analysis 101
Distribution analysis 104
Chapter 10 Category Analysis: First Aid Kits 106
Value analysis (Brazilian Real), 2003?08 106
Value analysis (Brazilian Real), 2008?13 107
Value analysis (US dollars), 2003?08 108
Value analysis (US dollars), 2008?13 108
Company and brand share analysis 109
Distribution analysis 112
Chapter 11 Category Analysis: Other OTC Healthcare Products 114
Value analysis (Brazilian Real), 2003?08 114
Value analysis (Brazilian Real), 2008?13 115
Value analysis (US dollars), 2003?08 117
Value analysis (US dollars), 2008?13 118
Company and brand share analysis 120
Distribution analysis 123
Chapter 12 Category Analysis: Plasters & Bandages 125
Value analysis (Brazilian Real), 2003?08 125
Value analysis (Brazilian Real), 2008?13 126
Value analysis (US dollars), 2003?08 128
Value analysis (US dollars), 2008?13 129
Company and brand share analysis 131
Distribution analysis 134
Chapter 13 Category Analysis: Traditional Medicines 136
Value analysis (Brazilian Real), 2003?08 136
Value analysis (Brazilian Real), 2008?13 137
Value analysis (US dollars), 2003?08 138
Value analysis (US dollars), 2008?13 138
Company and brand share analysis 139
Distribution analysis 141
Chapter 14 Category Analysis: Vitamins and Minerals 143
Value analysis (Brazilian Real), 2003?08 143
Value analysis (Brazilian Real), 2008?13 144
Value analysis (US dollars), 2003?08 146
Value analysis (US dollars), 2008?13 146
Company and brand share analysis 148
Distribution analysis 151
Chapter 15 Country Comparison 153
Value 153
Market share 157
Chapter 16 PESTLE Analysis 158
Summary 158
Political analysis 160
Economic analysis 163
Social analysis 168
Technology analysis 172
Legal analysis 176
Environmental analysis 180
Chapter 17 New Product Development 184
Product launches over time 184
Recent product launches 186
Chapter 18 Macroeconomic Profile 187
Macroeconomic indicators 187
Chapter 19 Research Methodology 192
Methodology overview 192
Secondary research 193
Market modeling 194
Creating an initial data model 194
Revising the initial data model 194
Creating a final estimate 195
Creating demographic value splits 195
Primary research 195
Data finalization 196
Ongoing research 196
Chapter 20 APPENDIX 197
Future readings 197
How to contact experts in your industry 197
Disclaimer 197

LIST OF FIGURES
Figure 1: Brazil OTC healthcare value and value forecast, 2003?13 (BRLm, nominal prices) 34
Figure 2: Brazil OTC healthcare category growth comparison, by value, 2003?13 37
Figure 3: Brazil OTC healthcare company share, by value, 2007?08 (%) 42
Figure 4: Brazil OTC healthcare distribution channels, by value, 2007?08 (%) 46
Figure 5: Brazil analgesics value and value forecast, 2003?13 (BRLm, nominal prices) 53
Figure 6: Brazil analgesics category growth comparison, by value, 2003?13 55
Figure 7: Brazil analgesics company share, by value, 2007?08 (%) 58
Figure 8: Brazil analgesics distribution channels, by value, 2007?08 (%) 62
Figure 9: Brazil topical OTC medicines value and value forecast, 2003?13 (BRLm, nominal prices) 65
Figure 10: Brazil topical OTC medicines category growth comparison, by value, 2003?13 68
Figure 11: Brazil topical OTC medicines company share, by value, 2007?08 (%) 70
Figure 12: Brazil topical OTC medicines distribution channels, by value, 2007?08 (%) 73
Figure 13: Brazil cough and cold preparations value and value forecast, 2003?13 (BRLm, nominal prices) 76
Figure 14: Brazil cough and cold preparations category growth comparison, by value, 2003?13 79
Figure 15: Brazil cough and cold preparations company share, by value, 2007?08 (%) 81
Figure 16: Brazil cough and cold preparations distribution channels, by value, 2007?08 (%) 84
Figure 17: Brazil indigestion preparations value and value forecast, 2003?13 (BRLm, nominal prices) 87
Figure 18: Brazil indigestion preparations category growth comparison, by value, 2003?13 89
Figure 19: Brazil indigestion preparations company share, by value, 2007?08 (%) 91
Figure 20: Brazil indigestion preparations distribution channels, by value, 2007?08 (%) 94
Figure 21: Brazil medicated skin products value and value forecast, 2003?13 (BRLm, nominal prices) 97
Figure 22: Brazil medicated skin products category growth comparison, by value, 2003?13 100
Figure 23: Brazil medicated skin products company share, by value, 2007?08 (%) 102
Figure 24: Brazil medicated skin products distribution channels, by value, 2007?08 (%) 105
Figure 25: Brazil first aid kits value and value forecast, 2003?13 (BRLm, nominal prices) 107
Figure 26: Brazil first aid kits company share, by value, 2007?08 (%) 110
Figure 27: Brazil first aid kits distribution channels, by value, 2007?08 (%) 113
Figure 28: Brazil other OTC healthcare products value and value forecast, 2003?13 (BRLm, nominal prices) 116
Figure 29: Brazil other OTC healthcare products category growth comparison, by value, 2003?13 119
Figure 30: Brazil other OTC healthcare products company share, by value, 2007?08 (%) 121
Figure 31: Brazil other OTC healthcare products distribution channels, by value, 2007?08 (%) 124
Figure 32: Brazil plasters & bandages value and value forecast, 2003?13 (BRLm, nominal prices) 127
Figure 33: Brazil plasters & bandages category growth comparison, by value, 2003?13 130
Figure 34: Brazil plasters & bandages company share, by value, 2007?08 (%) 132
Figure 35: Brazil plasters & bandages distribution channels, by value, 2007?08 (%) 135
Figure 36: Brazil traditional medicines value and value forecast, 2003?13 (BRLm, nominal prices) 137
Figure 37: Brazil traditional medicines distribution channels, by value, 2007?08 (%) 142
Figure 38: Brazil vitamins and minerals value and value forecast, 2003?13 (BRLm, nominal prices) 145
Figure 39: Brazil vitamins and minerals category growth comparison, by value, 2003?13 147
Figure 40: Brazil vitamins and minerals company share, by value, 2007?08 (%) 149
Figure 41: Brazil vitamins and minerals distribution channels, by value, 2007?08 (%) 152
Figure 42: Global OTC healthcare market split (value terms, 2008), top five countries 154
Figure 43: Global OTC healthcare market value, 2003–08, top five countries 156
Figure 44: Annual data review process 193

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: Brazil OTC healthcare value, 2003?08 (BRLm, nominal prices) 32
Table 4: Brazil OTC healthcare value forecast, 2008?13 (BRLm, nominal prices) 33
Table 5: Brazil OTC healthcare value, 2003?08 ($m, nominal prices) 35
Table 6: Brazil OTC healthcare value forecast, 2008?13 ($m, nominal prices) 36
Table 7: Brazil OTC healthcare brand share, by value, 2007?08 (%) 38
Table 8: Brazil OTC healthcare value, by brand 2007?08 (BRLm, nominal prices) 40
Table 9: Brazil OTC healthcare company share by value, 2007?08 (%) 43
Table 10: Brazil OTC healthcare value, by company, 2007?08 (BRLm, nominal prices) 44
Table 11: Brazil OTC healthcare distribution channels, by value, 2007?08 (%) 45
Table 12: Brazil OTC healthcare value, by distribution channel, 2007?08 (BRLm, nominal prices) 45
Table 13: Johnson & Johnson key facts 47
Table 14: Sanofi-Aventis SA key facts 49
Table 15: Brazil analgesics value, 2003?08 (BRLm, nominal prices) 51
Table 16: Brazil analgesics value forecast, 2008?13 (BRLm, nominal prices) 52
Table 17: Brazil analgesics value, 2003?08 ($m, nominal prices) 54
Table 18: Brazil analgesics value forecast, 2008?13 ($m, nominal prices) 54
Table 19: Brazil analgesics brand share, by value, 2007?08 (%) 56
Table 20: Brazil analgesics value, by brand 2007?08 (BRLm, nominal prices) 57
Table 21: Brazil analgesics company share by value, 2007?08 (%) 59
Table 22: Brazil analgesics value, by company, 2007?08 (BRLm, nominal prices) 60
Table 23: Brazil analgesics distribution channels, by value, 2007?08 (%) 61
Table 24: Brazil analgesics value, by distribution channel, 2007?08 (BRLm, nominal prices) 61
Table 25: Brazil topical OTC medicines value, 2003?08 (BRLm, nominal prices) 63
Table 26: Brazil topical OTC medicines value forecast, 2008?13 (BRLm, nominal prices) 64
Table 27: Brazil topical OTC medicines value, 2003?08 ($m, nominal prices) 66
Table 28: Brazil topical OTC medicines value forecast, 2008?13 ($m, nominal prices) 67
Table 29: Brazil topical OTC medicines brand share, by value, 2007?08 (%) 69
Table 30: Brazil topical OTC medicines value, by brand 2007?08 (BRLm, nominal prices) 69
Table 31: Brazil topical OTC medicines company share by value, 2007?08 (%) 71
Table 32: Brazil topical OTC medicines value, by company, 2007?08 (BRLm, nominal prices) 71
Table 33: Brazil topical OTC medicines distribution channels, by value, 2007?08 (%) 72
Table 34: Brazil topical OTC medicines value, by distribution channel, 2007?08 (BRLm, nominal prices) 72
Table 35: Brazil cough and cold preparations value, 2003?08 (BRLm, nominal prices) 74
Table 36: Brazil cough and cold preparations value forecast, 2008?13 (BRLm, nominal prices) 75
Table 37: Brazil cough and cold preparations value, 2003?08 ($m, nominal prices) 77
Table 38: Brazil cough and cold preparations value forecast, 2008?13 ($m, nominal prices) 78
Table 39: Brazil cough and cold preparations brand share, by value, 2007?08 (%) 80
Table 40: Brazil cough and cold preparations value, by brand 2007?08 (BRLm, nominal prices) 80
Table 41: Brazil cough and cold preparations company share by value, 2007?08 (%) 82
Table 42: Brazil cough and cold preparations value, by company, 2007?08 (BRLm, nominal prices) 82
Table 43: Brazil cough and cold preparations distribution channels, by value, 2007?08 (%) 83
Table 44: Brazil cough and cold preparations value, by distribution channel, 2007?08 (BRLm, nominal prices) 83
Table 45: Brazil indigestion preparations value, 2003?08 (BRLm, nominal prices) 85
Table 46: Brazil indigestion preparations value forecast, 2008?13 (BRLm, nominal prices) 86
Table 47: Brazil indigestion preparations value, 2003?08 ($m, nominal prices) 88
Table 48: Brazil indigestion preparations value forecast, 2008?13 ($m, nominal prices) 88
Table 49: Brazil indigestion preparations brand share, by value, 2007?08 (%) 90
Table 50: Brazil indigestion preparations value, by brand 2007?08 (BRLm, nominal prices) 90
Table 51: Brazil indigestion preparations company share by value, 2007?08 (%) 92
Table 52: Brazil indigestion preparations value, by company, 2007?08 (BRLm, nominal prices) 92
Table 53: Brazil indigestion preparations distribution channels, by value, 2007?08 (%) 93
Table 54: Brazil indigestion preparations value, by distribution channel, 2007?08 (BRLm, nominal prices) 93
Table 55: Brazil medicated skin products value, 2003?08 (BRLm, nominal prices) 95
Table 56: Brazil medicated skin products value forecast, 2008?13 (BRLm, nominal prices) 96
Table 57: Brazil medicated skin products value, 2003?08 ($m, nominal prices) 98
Table 58: Brazil medicated skin products value forecast, 2008?13 ($m, nominal prices) 99
Table 59: Brazil medicated skin products brand share, by value, 2007?08 (%) 101
Table 60: Brazil medicated skin products value, by brand 2007?08 (BRLm, nominal prices) 101
Table 61: Brazil medicated skin products company share by value, 2007?08 (%) 103
Table 62: Brazil medicated skin products value, by company, 2007?08 (BRLm, nominal prices) 103
Table 63: Brazil medicated skin products distribution channels, by value, 2007?08 (%) 104
Table 64: Brazil medicated skin products value, by distribution channel, 2007?08 (BRLm, nominal prices) 104
Table 65: Brazil first aid kits value, 2003?08 (BRLm, nominal prices) 106
Table 66: Brazil first aid kits value forecast, 2008?13 (BRLm, nominal prices) 107
Table 67: Brazil first aid kits value, 2003?08 ($m, nominal prices) 108
Table 68: Brazil first aid kits value forecast, 2008?13 ($m, nominal prices) 108
Table 69: Brazil first aid kits brand share, by value, 2007?08 (%) 109
Table 70: Brazil first aid kits value, by brand 2007?08 (BRLm, nominal prices) 109
Table 71: Brazil first aid kits company share by value, 2007?08 (%) 111
Table 72: Brazil first aid kits value, by company, 2007?08 (BRLm, nominal prices) 111
Table 73: Brazil first aid kits distribution channels, by value, 2007?08 (%) 112
Table 74: Brazil first aid kits value, by distribution channel, 2007?08 (BRLm, nominal prices) 112
Table 75: Brazil other OTC healthcare products value, 2003?08 (BRLm, nominal prices) 114
Table 76: Brazil other OTC healthcare products value forecast, 2008?13 (BRLm, nominal prices) 115
Table 77: Brazil other OTC healthcare products value, 2003?08 ($m, nominal prices) 117
Table 78: Brazil other OTC healthcare products value forecast, 2008?13 ($m, nominal prices) 118
Table 79: Brazil other OTC healthcare products brand share, by value, 2007?08 (%) 120
Table 80: Brazil other OTC healthcare products value, by brand 2007?08 (BRLm, nominal prices) 120
Table 81: Brazil other OTC healthcare products company share by value, 2007?08 (%) 122
Table 82: Brazil other OTC healthcare products value, by company, 2007?08 (BRLm, nominal prices) 122
Table 83: Brazil other OTC healthcare products distribution channels, by value, 2007?08 (%) 123
Table 84: Brazil other OTC healthcare products value, by distribution channel, 2007?08 (BRLm, nominal prices) 123
Table 85: Brazil plasters & bandages value, 2003?08 (BRLm, nominal prices) 125
Table 86: Brazil plasters & bandages value forecast, 2008?13 (BRLm, nominal prices) 126
Table 87: Brazil plasters & bandages value, 2003?08 ($m, nominal prices) 128
Table 88: Brazil plasters & bandages value forecast, 2008?13 ($m, nominal prices) 129
Table 89: Brazil plasters & bandages brand share, by value, 2007?08 (%) 131
Table 90: Brazil plasters & bandages value, by brand 2007?08 (BRLm, nominal prices) 131
Table 91: Brazil plasters & bandages company share by value, 2007?08 (%) 133
Table 92: Brazil plasters & bandages value, by company, 2007?08 (BRLm, nominal prices) 133
Table 93: Brazil plasters & bandages distribution channels, by value, 2007?08 (%) 134
Table 94: Brazil plasters & bandages value, by distribution channel, 2007?08 (BRLm, nominal prices) 134
Table 95: Brazil traditional medicines value, 2003?08 (BRLm, nominal prices) 136
Table 96: Brazil traditional medicines value forecast, 2008?13 (BRLm, nominal prices) 137
Table 97: Brazil traditional medicines value, 2003?08 ($m, nominal prices) 138
Table 98: Brazil traditional medicines value forecast, 2008?13 ($m, nominal prices) 138
Table 99: Brazil traditional medicines brand share, by value, 2007?08 (%) 139
Table 100: Brazil traditional medicines value, by brand 2007?08 (BRLm, nominal prices) 139
Table 101: Brazil traditional medicines company share by value, 2007?08 (%) 140
Table 102: Brazil traditional medicines value, by company, 2007?08 (BRLm, nominal prices) 140
Table 103: Brazil traditional medicines distribution channels, by value, 2007?08 (%) 141
Table 104: Brazil traditional medicines value, by distribution channel, 2007?08 (BRLm, nominal prices) 141
Table 105: Brazil vitamins and minerals value, 2003?08 (BRLm, nominal prices) 143
Table 106: Brazil vitamins and minerals value forecast, 2008?13 (BRLm, nominal prices) 144
Table 107: Brazil vitamins and minerals value, 2003?08 ($m, nominal prices) 146
Table 108: Brazil vitamins and minerals value forecast, 2008?13 ($m, nominal prices) 146
Table 109: Brazil vitamins and minerals brand share, by value, 2007?08 (%) 148
Table 110: Brazil vitamins and minerals value, by brand 2007?08 (BRLm, nominal prices) 148
Table 111: Brazil vitamins and minerals company share by value, 2007?08 (%) 150
Table 112: Brazil vitamins and minerals value, by company, 2007?08 (BRLm, nominal prices) 150
Table 113: Brazil vitamins and minerals distribution channels, by value, 2007?08 (%) 151
Table 114: Brazil vitamins and minerals value, by distribution channel, 2007?08 (BRLm, nominal prices) 151
Table 115: Global OTC healthcare market value, 2008 153
Table 116: Global OTC healthcare market split (value terms ($m), 2008), top five countries 156
Table 117: Leading players, top five countries 157
Table 118: Analysis of Brazil’s political landscape 160
Table 119: Analysis of Brazil’s economy 163
Table 120: Analysis of Brazil’s social system 168
Table 121: Analysis of Brazil’s technology landscape 172
Table 122: Analysis of Brazil’s legal landscape 176
Table 123: Analysis of Brazil’s environmental landscape 180
Table 124: Brazil OTC healthcare new product launches reports, by company (top five companies), 2008 184
Table 125: Brazil OTC healthcare new product launches SKUs, by company (top five companies), 2008 184
Table 126: Brazil OTC healthcare new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 185
Table 127: Brazil OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2008 185
Table 128: Brazil OTC healthcare new product launches (reports), by package tags or claims (top 10 claims), 2008 186
Table 129: Brazil OTC healthcare new product launches - recent five launches 2008 186
Table 130: Brazil population, by age group, 2003?08 (millions) 187
Table 131: Brazil population forecast, by age group, 2008?13 (millions) 188
Table 132: Brazil population, by gender, 2003?08 (millions) 188
Table 133: Brazil population forecast, by gender, 2008?13 (millions) 189
Table 134: Brazil nominal GDP, 2003?08 (BRLbn, nominal prices) 189
Table 135: Brazil nominal GDP forecast, 2008?13 (BRLbn, nominal prices) 189
Table 136: Brazil real GDP, 2003?08 (BRLbn, 2000 prices) 190
Table 137: Brazil real GDP forecast, 2008?13 (BRLbn, 2000 prices) 190
Table 138: Brazil real GDP, 2003?08 ($bn, 2000 prices) 190
Table 139: Brazil real GDP forecast, 2008?13 ($bn, 2000 prices) 191
Table 140: Brazil consumer price index, 2003?08 (2000=100) 191
Table 141: Brazil consumer price index, 2008?13 (2000=100) 191



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