OTC Healthcare in Bulgaria to 2014

Introduction

This databook provides key data and information on the OTC healthcare market in Bulgaria. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

* Contains information on:analgesics,medicated skinproduct,topicalOTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Bulgaria increased at a compound annual growth rate of 12.1% between 2004 and 2009.

The cough and cold preparations category led the OTC healthcare market in Bulgaria, accounting for a share of 24.4%.

Leading players in Bulgarian OTC healthcare market include Bayer AG, GlaxoSmithKline Plc and Actavis Group.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Bulgaria

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 30
Value analysis (Bulgarian Lev), 2004?09 30
Value analysis (Bulgarian Lev), 2009?14 32
Value analysis (US dollars), 2004?09 35
Value analysis (US dollars), 2009?14 36
Company and brand share analysis 38
Distribution analysis 45
Chapter 4 Leading Company Profiles 47
Bayer AG 47
GlaxoSmithKline Plc 49
Chapter 5 Category Analysis: Analgesics 51
Value analysis (Bulgarian Lev), 2004?09 51
Value analysis (Bulgarian Lev), 2009?14 52
Value analysis (US dollars), 2004?09 54
Value analysis (US dollars), 2009?14 55
Company and brand share analysis 57
Distribution analysis 60
Chapter 6 Category Analysis: Topical OTC Medicines 62
Value analysis (Bulgarian Lev), 2004?09 62
Value analysis (Bulgarian Lev), 2009?14 63
Value analysis (US dollars), 2004?09 65
Value analysis (US dollars), 2009?14 66
Company and brand share analysis 68
Distribution analysis 71
Chapter 7 Category Analysis: Cough and Cold Preparations 73
Value analysis (Bulgarian Lev), 2004?09 73
Value analysis (Bulgarian Lev), 2009?14 74
Value analysis (US dollars), 2004?09 76
Value analysis (US dollars), 2009?14 77
Company and brand share analysis 79
Distribution analysis 82
Chapter 8 Category Analysis: Indigestion Preparations 84
Value analysis (Bulgarian Lev), 2004?09 84
Value analysis (Bulgarian Lev), 2009?14 85
Value analysis (US dollars), 2004?09 87
Value analysis (US dollars), 2009?14 87
Company and brand share analysis 89
Distribution analysis 92
Chapter 9 Category Analysis: Medicated Skin Products 94
Value analysis (Bulgarian Lev), 2004?09 94
Value analysis (Bulgarian Lev), 2009?14 95
Value analysis (US dollars), 2004?09 97
Value analysis (US dollars), 2009?14 98
Company and brand share analysis 100
Distribution analysis 103
Chapter 10 Category Analysis: First Aid Kits 105
Value analysis (Bulgarian Lev), 2004?09 105
Value analysis (Bulgarian Lev), 2009?14 106
Value analysis (US dollars), 2004?09 107
Value analysis (US dollars), 2009?14 107
Company and brand share analysis 108
Distribution analysis 111
Chapter 11 Category Analysis: Other OTC Healthcare Products 113
Value analysis (Bulgarian Lev), 2004?09 113
Value analysis (Bulgarian Lev), 2009?14 114
Value analysis (US dollars), 2004?09 116
Value analysis (US dollars), 2009?14 117
Company and brand share analysis 119
Distribution analysis 123
Chapter 12 Category Analysis: Plasters & Bandages 125
Value analysis (Bulgarian Lev), 2004?09 125
Value analysis (Bulgarian Lev), 2009?14 126
Value analysis (US dollars), 2004?09 128
Value analysis (US dollars), 2009?14 129
Company and brand share analysis 131
Distribution analysis 134
Chapter 13 Category Analysis: Traditional Medicines 136
Value analysis (Bulgarian Lev), 2004?09 136
Value analysis (Bulgarian Lev), 2009?14 137
Value analysis (US dollars), 2004?09 139
Value analysis (US dollars), 2009?14 139
Company and brand share analysis 140
Distribution analysis 143
Chapter 14 Category Analysis: Vitamins and Minerals 145
Value analysis (Bulgarian Lev), 2004?09 145
Value analysis (Bulgarian Lev), 2009?14 146
Value analysis (US dollars), 2004?09 148
Value analysis (US dollars), 2009?14 148
Company and brand share analysis 150
Distribution analysis 153
Chapter 15 Country Comparison 155
Value 155
Market share 159
Chapter 16 New Product Development 160
Product launches over time 160
Recent product launches 162
Chapter 17 Macroeconomic Profile 163
Macroeconomic Indicators 163
Chapter 18 Research Methodology 168
Methodology overview 168
Secondary research 169
Market modeling 170
Creating an initial data model 170
Revising the initial data model 170
Creating a final estimate 171
Creating demographic value splits 171
Primary research 171
Data finalization 172
Ongoing research 172
Chapter 19 Appendix 173
Future readings 173
How to contact experts in your industry 173
Disclaimer 173

LIST OF FIGURES
Figure 1: OTC healthcare, Bulgaria, value by category (BGNm), 2004?14 34
Figure 2: OTC healthcare, Bulgaria, category growth comparison, by value, 2004?14 37
Figure 3: OTC healthcare, Bulgaria, company share by value (%), 2008?09 42
Figure 4: OTC healthcare, Bulgaria, distribution channels by value (%), 2008?09 46
Figure 5: Analgesics, Bulgaria, value by segment (BGNm), 2004?14 53
Figure 6: Analgesics, Bulgaria, category growth comparison, by value, 2004?14 56
Figure 7: Analgesics, Bulgaria, company share by value (%), 2008?09 58
Figure 8: Analgesics, Bulgaria, distribution channels by value (%), 2008?09 61
Figure 9: Topical OTC medicines, Bulgaria, value by segment (BGNm), 2004?14 64
Figure 10: Topical OTC medicines, Bulgaria, category growth comparison, by value, 2004?14 67
Figure 11: Topical OTC medicines, Bulgaria, company share by value (%), 2008?09 69
Figure 12: Topical OTC medicines, Bulgaria, distribution channels by value (%), 2008?09 72
Figure 13: Cough and cold preparations, Bulgaria, value by segment (BGNm), 2004?14 75
Figure 14: Cough and cold preparations, Bulgaria, category growth comparison, by value, 2004?14 78
Figure 15: Cough and cold preparations, Bulgaria, company share by value (%), 2008?09 80
Figure 16: Cough and cold preparations, Bulgaria, distribution channels by value (%), 2008?09 83
Figure 17: Indigestion preparations, Bulgaria, value by segment (BGNm), 2004?14 86
Figure 18: Indigestion preparations, Bulgaria, category growth comparison, by value, 2004?14 88
Figure 19: Indigestion preparations, Bulgaria, company share by value (%), 2008?09 90
Figure 20: Indigestion preparations, Bulgaria, distribution channels by value (%), 2008?09 93
Figure 21: Medicated skin products, Bulgaria, value by segment (BGNm), 2004?14 96
Figure 22: Medicated skin products, Bulgaria, category growth comparison, by value, 2004?14 99
Figure 23: Medicated skin products, Bulgaria, company share by value (%), 2008?09 101
Figure 24: Medicated skin products, Bulgaria, distribution channels by value (%), 2008?09 104
Figure 25: First aid kits, Bulgaria, value (BGNm), 2004?14 106
Figure 26: First aid kits, Bulgaria, company share by value (%), 2008?09 109
Figure 27: First aid kits, Bulgaria, distribution channels by value (%), 2008?09 112
Figure 28: Other OTC healthcare products, Bulgaria, value by segment (BGNm), 2004?14 115
Figure 29: Other OTC healthcare products, Bulgaria, category growth comparison, by value, 2004?14 118
Figure 30: Other OTC healthcare products, Bulgaria, company share by value (%), 2008?09 121
Figure 31: Other OTC healthcare products, Bulgaria, distribution channels by value (%), 2008?09 124
Figure 32: Plasters & bandages, Bulgaria, value by segment (BGNm), 2004?14 127
Figure 33: Plasters & bandages, Bulgaria, category growth comparison, by value, 2004?14 130
Figure 34: Plasters & bandages, Bulgaria, company share by value (%), 2008?09 132
Figure 35: Plasters & bandages, Bulgaria, distribution channels by value (%), 2008?09 135
Figure 36: Traditional medicines, Bulgaria, value (BGNm), 2004?14 138
Figure 37: Traditional medicines, Bulgaria, company share by value (%), 2008?09 141
Figure 38: Traditional medicines, Bulgaria, distribution channels by value (%), 2008?09 144
Figure 39: Vitamins and minerals, Bulgaria, value by segment (BGNm), 2004?14 147
Figure 40: Vitamins and minerals, Bulgaria, category growth comparison, by value, 2004?14 149
Figure 41: Vitamins and minerals, Bulgaria, company share by value (%), 2008?09 151
Figure 42: Vitamins and minerals, Bulgaria, distribution channels by value (%), 2008?09 154
Figure 43: Global OTC healthcare market split (value terms, 2009), top five countries 156
Figure 44: Global OTC healthcare market value, 2004Ð09, top five countries 158
Figure 45: Annual data review process 169

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: OTC healthcare, Bulgaria, value by category (BGNm), 2004?09 31
Table 4: OTC healthcare, Bulgaria, value forecast by category (BGNm), 2009?14 33
Table 5: OTC healthcare, Bulgaria, value by category ($m), 2004?09 35
Table 6: OTC healthcare, Bulgaria, value forecast by category ($m), 2009?14 36
Table 7: OTC healthcare, Bulgaria, brand share by value (%), 2008?09 38
Table 8: OTC healthcare, Bulgaria, value by brand (BGNm), 2008?09 40
Table 9: OTC healthcare, Bulgaria, company share by value (%), 2008?09 43
Table 10: OTC healthcare, Bulgaria, value by company (BGNm), 2008?09 44
Table 11: OTC healthcare, Bulgaria, distribution channels by value (%), 2008?09 45
Table 12: OTC healthcare, Bulgaria, value by distribution channel (BGNm), 2008?09 45
Table 13: Bayer AG key facts 47
Table 14: GlaxoSmithKline Plc key facts 49
Table 15: Analgesics, Bulgaria, value by segment (BGNm), 2004?09 51
Table 16: Analgesics, Bulgaria, value forecast by segment (BGNm), 2009?14 52
Table 17: Analgesics, Bulgaria, value by segment ($m), 2004?09 54
Table 18: Analgesics, Bulgaria, value forecast by segment ($m), 2009?14 55
Table 19: Analgesics, Bulgaria, brand share by value (%), 2008?09 57
Table 20: Analgesics, Bulgaria, value by brand (BGNm), 2008?09 57
Table 21: Analgesics, Bulgaria, company share by value (%), 2008?09 59
Table 22: Analgesics, Bulgaria, value by company (BGNm), 2008?09 59
Table 23: Analgesics, Bulgaria, distribution channels by value (%), 2008?09 60
Table 24: Analgesics, Bulgaria, value by distribution channel (BGNm), 2008?09 60
Table 25: Topical OTC medicines, Bulgaria, value by segment (BGNm), 2004?09 62
Table 26: Topical OTC medicines, Bulgaria, value forecast by segment (BGNm), 2009?14 63
Table 27: Topical OTC medicines, Bulgaria, value by segment ($m), 2004?09 65
Table 28: Topical OTC medicines, Bulgaria, value forecast by segment ($m), 2009?14 66
Table 29: Topical OTC medicines, Bulgaria, brand share by value (%), 2008?09 68
Table 30: Topical OTC medicines, Bulgaria, value by brand (BGNm), 2008?09 68
Table 31: Topical OTC medicines, Bulgaria, company share by value (%), 2008?09 70
Table 32: Topical OTC medicines, Bulgaria, value by company (BGNm), 2008?09 70
Table 33: Topical OTC medicines, Bulgaria, distribution channels by value (%), 2008?09 71
Table 34: Topical OTC medicines, Bulgaria, value by distribution channel (BGNm), 2008?09 71
Table 35: Cough and cold preparations, Bulgaria, value by segment (BGNm), 2004?09 73
Table 36: Cough and cold preparations, Bulgaria, value forecast by segment (BGNm), 2009?14 74
Table 37: Cough and cold preparations, Bulgaria, value by segment ($m), 2004?09 76
Table 38: Cough and cold preparations, Bulgaria, value forecast by segment ($m), 2009?14 77
Table 39: Cough and cold preparations, Bulgaria, brand share by value (%), 2008?09 79
Table 40: Cough and cold preparations, Bulgaria, value by brand (BGNm), 2008?09 79
Table 41: Cough and cold preparations, Bulgaria, company share by value (%), 2008?09 81
Table 42: Cough and cold preparations, Bulgaria, value by company (BGNm), 2008?09 81
Table 43: Cough and cold preparations, Bulgaria, distribution channels by value (%), 2008?09 82
Table 44: Cough and cold preparations, Bulgaria, value by distribution channel (BGNm), 2008?09 82
Table 45: Indigestion preparations, Bulgaria, value by segment (BGNm), 2004?09 84
Table 46: Indigestion preparations, Bulgaria, value forecast by segment (BGNm), 2009?14 85
Table 47: Indigestion preparations, Bulgaria, value by segment ($m), 2004?09 87
Table 48: Indigestion preparations, Bulgaria, value forecast by segment ($m), 2009?14 87
Table 49: Indigestion preparations, Bulgaria, brand share by value (%), 2008?09 89
Table 50: Indigestion preparations, Bulgaria, value by brand (BGNm), 2008?09 89
Table 51: Indigestion preparations, Bulgaria, company share by value (%), 2008?09 91
Table 52: Indigestion preparations, Bulgaria, value by company (BGNm), 2008?09 91
Table 53: Indigestion preparations, Bulgaria, distribution channels by value (%), 2008?09 92
Table 54: Indigestion preparations, Bulgaria, value by distribution channel (BGNm), 2008?09 92
Table 55: Medicated skin products, Bulgaria, value by segment (BGNm), 2004?09 94
Table 56: Medicated skin products, Bulgaria, value forecast by segment (BGNm), 2009?14 95
Table 57: Medicated skin products, Bulgaria, value by segment ($m), 2004?09 97
Table 58: Medicated skin products, Bulgaria, value forecast by segment ($m), 2009?14 98
Table 59: Medicated skin products, Bulgaria, brand share by value (%), 2008?09 100
Table 60: Medicated skin products, Bulgaria, value by brand (BGNm), 2008?09 100
Table 61: Medicated skin products, Bulgaria, company share by value (%), 2008?09 102
Table 62: Medicated skin products, Bulgaria, value by company (BGNm), 2008?09 102
Table 63: Medicated skin products, Bulgaria, distribution channels by value (%), 2008?09 103
Table 64: Medicated skin products, Bulgaria, value by distribution channel (BGNm), 2008?09 103
Table 65: First aid kits, Bulgaria, value (BGNm), 2004?09 105
Table 66: First aid kits, Bulgaria, value forecast (BGNm), 2009?14 106
Table 67: First aid kits, Bulgaria, value ($m), 2004?09 107
Table 68: First aid kits, Bulgaria, value forecast ($m), 2009?14 107
Table 69: First aid kits, Bulgaria, brand share by value (%), 2008?09 108
Table 70: First aid kits, Bulgaria, value by brand (BGNm), 2008?09 108
Table 71: First aid kits, Bulgaria, company share by value (%), 2008?09 110
Table 72: First aid kits, Bulgaria, value by company (BGNm), 2008?09 110
Table 73: First aid kits, Bulgaria, distribution channels by value (%), 2008?09 111
Table 74: First aid kits, Bulgaria, value by distribution channel (BGNm), 2008?09 111
Table 75: Other OTC healthcare products, Bulgaria, value by segment (BGNm), 2004?09 113
Table 76: Other OTC healthcare products, Bulgaria, value forecast by segment (BGNm), 2009?14 114
Table 77: Other OTC healthcare products, Bulgaria, value by segment ($m), 2004?09 116
Table 78: Other OTC healthcare products, Bulgaria, value forecast by segment ($m), 2009?14 117
Table 79: Other OTC healthcare products, Bulgaria, brand share by value (%), 2008?09 119
Table 80: Other OTC healthcare products, Bulgaria, value by brand (BGNm), 2008?09 120
Table 81: Other OTC healthcare products, Bulgaria, company share by value (%), 2008?09 122
Table 82: Other OTC healthcare products, Bulgaria, value by company (BGNm), 2008?09 122
Table 83: Other OTC healthcare products, Bulgaria, distribution channels by value (%), 2008?09 123
Table 84: Other OTC healthcare products, Bulgaria, value by distribution channel (BGNm), 2008?09 123
Table 85: Plasters & bandages, Bulgaria, value by segment (BGNm), 2004?09 125
Table 86: Plasters & bandages, Bulgaria, value forecast by segment (BGNm), 2009?14 126
Table 87: Plasters & bandages, Bulgaria, value by segment ($m), 2004?09 128
Table 88: Plasters & bandages, Bulgaria, value forecast by segment ($m), 2009?14 129
Table 89: Plasters & bandages, Bulgaria, brand share by value (%), 2008?09 131
Table 90: Plasters & bandages, Bulgaria, value by brand (BGNm), 2008?09 131
Table 91: Plasters & bandages, Bulgaria, company share by value (%), 2008?09 133
Table 92: Plasters & bandages, Bulgaria, value by company (BGNm), 2008?09 133
Table 93: Plasters & bandages, Bulgaria, distribution channels by value (%), 2008?09 134
Table 94: Plasters & bandages, Bulgaria, value by distribution channel (BGNm), 2008?09 134
Table 95: Traditional medicines, Bulgaria, value (BGNm), 2004?09 136
Table 96: Traditional medicines, Bulgaria, value forecast (BGNm), 2009?14 137
Table 97: Traditional medicines, Bulgaria, value ($m), 2004?09 139
Table 98: Traditional medicines, Bulgaria, value forecast ($m), 2009?14 139
Table 99: Traditional medicines, Bulgaria, brand share by value (%), 2008?09 140
Table 100: Traditional medicines, Bulgaria, value by brand (BGNm), 2008?09 140
Table 101: Traditional medicines, Bulgaria, company share by value (%), 2008?09 142
Table 102: Traditional medicines, Bulgaria, value by company (BGNm), 2008?09 142
Table 103: Traditional medicines, Bulgaria, distribution channels by value (%), 2008?09 143
Table 104: Traditional medicines, Bulgaria, value by distribution channel (BGNm), 2008?09 143
Table 105: Vitamins and minerals, Bulgaria, value by segment (BGNm), 2004?09 145
Table 106: Vitamins and minerals, Bulgaria, value forecast by segment (BGNm), 2009?14 146
Table 107: Vitamins and minerals, Bulgaria, value by segment ($m), 2004?09 148
Table 108: Vitamins and minerals, Bulgaria, value forecast by segment ($m), 2009?14 148
Table 109: Vitamins and minerals, Bulgaria, brand share by value (%), 2008?09 150
Table 110: Vitamins and minerals, Bulgaria, value by brand (BGNm), 2008?09 150
Table 111: Vitamins and minerals, Bulgaria, company share by value (%), 2008?09 152
Table 112: Vitamins and minerals, Bulgaria, value by company (BGNm), 2008?09 152
Table 113: Vitamins and minerals, Bulgaria, distribution channels by value (%), 2008?09 153
Table 114: Vitamins and minerals, Bulgaria, value by distribution channel (BGNm), 2008?09 153
Table 115: Global OTC healthcare market value, 2009 155
Table 116: Global OTC healthcare market split (value terms ($m), 2009), top five countries 158
Table 117: Leading players, top five countries 159
Table 118: Bulgaria OTC healthcare new product launches reports, by company (top five companies), 2009 160
Table 119: Bulgaria OTC healthcare new product launches SKUs, by company (top five companies), 2009 160
Table 120: Bulgaria OTC healthcare new product launches (reports), by flavor and fragrances 2009 161
Table 121: Bulgaria OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2009 161
Table 122: Bulgaria OTC healthcare new product launches (reports), by package tags or claims 2009 162
Table 123: Bulgaria OTC healthcare new product launches - recent five launches (2009) 162
Table 124: Bulgaria population, by age group, 2004?09 (millions) 163
Table 125: Bulgaria population forecast, by age group, 2009?14 (millions) 164
Table 126: Bulgaria population, by gender, 2004?09 (millions) 164
Table 127: Bulgaria population forecast, by gender, 2009?14 (millions) 165
Table 128: Bulgaria nominal GDP, 2004?09 (BGNbn, nominal prices) 165
Table 129: Bulgaria nominal GDP forecast, 2009?14 (BGNbn, nominal prices) 165
Table 130: Bulgaria real GDP, 2004?09 (BGNbn, 2000 prices) 166
Table 131: Bulgaria real GDP forecast, 2009?14 (BGNbn, 2000 prices) 166
Table 132: Bulgaria real GDP, 2004?09 ($bn, 2000 prices) 166
Table 133: Bulgaria real GDP forecast, 2009?14 ($bn, 2000 prices) 167
Table 134: Bulgaria consumer price index, 2004?09 (2000=100) 167
Table 135: Bulgaria consumer price index, 2009?14 (2000=100) 167



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