OTC Healthcare in Canada to 2013

Introduction

This databook provides key data and information on the OTC healthcare market in Canada. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Canada increased at a compound annual growth rate of 3.6% between 2003 and 2008.

The vitamins and minerals category led the OTC healthcare market in Canada, accounting for a share of 20.7%.

Leading players in Canadian OTC healthcare market include Johnson & Johnson, GlaxoSmithKline Plc and Jamieson Laboratories.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Canada

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 31
Value analysis (Canadian Dollar), 2003?08 31
Value analysis (Canadian Dollar), 2008?13 33
Value analysis (US dollars), 2003?08 35
Value analysis (US dollars), 2008?13 36
Company and brand share analysis 38
Distribution analysis 45
Chapter 4 Leading Company Profiles 47
Johnson & Johnson 47
GlaxoSmithKline Plc 49
Chapter 5 Category Analysis: Analgesics 52
Value analysis (Canadian Dollar), 2003?08 52
Value analysis (Canadian Dollar), 2008?13 53
Value analysis (US dollars), 2003?08 55
Value analysis (US dollars), 2008?13 55
Company and brand share analysis 57
Distribution analysis 60
Chapter 6 Category Analysis: Topical OTC Medicines 62
Value analysis (Canadian Dollar), 2003?08 62
Value analysis (Canadian Dollar), 2008?13 63
Value analysis (US dollars), 2003?08 65
Value analysis (US dollars), 2008?13 66
Company and brand share analysis 68
Distribution analysis 71
Chapter 7 Category Analysis: Cough and Cold Preparations 73
Value analysis (Canadian Dollar), 2003?08 73
Value analysis (Canadian Dollar), 2008?13 74
Value analysis (US dollars), 2003?08 76
Value analysis (US dollars), 2008?13 77
Company and brand share analysis 79
Distribution analysis 83
Chapter 8 Category Analysis: Indigestion Preparations 85
Value analysis (Canadian Dollar), 2003?08 85
Value analysis (Canadian Dollar), 2008?13 86
Value analysis (US dollars), 2003?08 88
Value analysis (US dollars), 2008?13 88
Company and brand share analysis 90
Distribution analysis 93
Chapter 9 Category Analysis: Medicated Skin Products 95
Value analysis (Canadian Dollar), 2003?08 95
Value analysis (Canadian Dollar), 2008?13 96
Value analysis (US dollars), 2003?08 98
Value analysis (US dollars), 2008?13 99
Company and brand share analysis 101
Distribution analysis 104
Chapter 10 Category Analysis: First Aid Kits 106
Value analysis (Canadian Dollar), 2003?08 106
Value analysis (Canadian Dollar), 2008?13 107
Value analysis (US dollars), 2003?08 108
Value analysis (US dollars), 2008?13 108
Company and brand share analysis 109
Distribution analysis 112
Chapter 11 Category Analysis: Other OTC Healthcare Products 114
Value analysis (Canadian Dollar), 2003?08 114
Value analysis (Canadian Dollar), 2008?13 115
Value analysis (US dollars), 2003?08 117
Value analysis (US dollars), 2008?13 118
Company and brand share analysis 120
Distribution analysis 123
Chapter 12 Category Analysis: Plasters & Bandages 125
Value analysis (Canadian Dollar), 2003?08 125
Value analysis (Canadian Dollar), 2008?13 126
Value analysis (US dollars), 2003?08 128
Value analysis (US dollars), 2008?13 129
Company and brand share analysis 131
Distribution analysis 134
Chapter 13 Category Analysis: Traditional Medicines 136
Value analysis (Canadian Dollar), 2003?08 136
Value analysis (Canadian Dollar), 2008?13 137
Value analysis (US dollars), 2003?08 138
Value analysis (US dollars), 2008?13 138
Company and brand share analysis 139
Distribution analysis 142
Chapter 14 Category Analysis: Vitamins and Minerals 144
Value analysis (Canadian Dollar), 2003?08 144
Value analysis (Canadian Dollar), 2008?13 145
Value analysis (US dollars), 2003?08 147
Value analysis (US dollars), 2008?13 147
Company and brand share analysis 149
Distribution analysis 152
Chapter 15 Country Comparison 154
Value 154
Market share 158
Chapter 16 PESTLE Analysis 159
Summary 159
Political analysis 160
Economic analysis 163
Social analysis 167
Technological analysis 170
Legal analysis 175
Environmental analysis 179
Chapter 17 New Product Development 183
Product launches over time 183
Recent product launches 185
Chapter 18 Macroeconomic Profile 186
Macroeconomic indicators 186
Chapter 19 Research Methodology 191
Methodology overview 191
Secondary research 192
Market modeling 193
Creating an initial data model 193
Revising the initial data model 193
Creating a final estimate 194
Creating demographic value splits 194
Primary research 194
Data finalization 195
Ongoing research 195
Chapter 20 APPENDIX 196
Future readings 196
How to contact experts in your industry 196
Disclaimer 196

LIST OF FIGURES
Figure 1: Canada OTC healthcare value and value forecast, 2003?13 (C$m, nominal prices) 34
Figure 2: Canada OTC healthcare category growth comparison, by value, 2003?13 37
Figure 3: Canada OTC healthcare company share, by value, 2007?08 (%) 42
Figure 4: Canada OTC healthcare distribution channels, by value, 2007?08 (%) 46
Figure 5: Canada analgesics value and value forecast, 2003?13 (C$m, nominal prices) 54
Figure 6: Canada analgesics category growth comparison, by value, 2003?13 56
Figure 7: Canada analgesics company share, by value, 2007?08 (%) 58
Figure 8: Canada analgesics distribution channels, by value, 2007?08 (%) 61
Figure 9: Canada topical OTC medicines value and value forecast, 2003?13 (C$m, nominal prices) 64
Figure 10: Canada topical OTC medicines category growth comparison, by value, 2003?13 67
Figure 11: Canada topical OTC medicines company share, by value, 2007?08 (%) 69
Figure 12: Canada topical OTC medicines distribution channels, by value, 2007?08 (%) 72
Figure 13: Canada cough and cold preparations value and value forecast, 2003?13 (C$m, nominal prices) 75
Figure 14: Canada cough and cold preparations category growth comparison, by value, 2003?13 78
Figure 15: Canada cough and cold preparations company share, by value, 2007?08 (%) 81
Figure 16: Canada cough and cold preparations distribution channels, by value, 2007?08 (%) 84
Figure 17: Canada indigestion preparations value and value forecast, 2003?13 (C$m, nominal prices) 87
Figure 18: Canada indigestion preparations category growth comparison, by value, 2003?13 89
Figure 19: Canada indigestion preparations company share, by value, 2007?08 (%) 91
Figure 20: Canada indigestion preparations distribution channels, by value, 2007?08 (%) 94
Figure 21: Canada medicated skin products value and value forecast, 2003?13 (C$m, nominal prices) 97
Figure 22: Canada medicated skin products category growth comparison, by value, 2003?13 100
Figure 23: Canada medicated skin products company share, by value, 2007?08 (%) 102
Figure 24: Canada medicated skin products distribution channels, by value, 2007?08 (%) 105
Figure 25: Canada first aid kits value and value forecast, 2003?13 (C$m, nominal prices) 107
Figure 26: Canada first aid kits company share, by value, 2007?08 (%) 110
Figure 27: Canada first aid kits distribution channels, by value, 2007?08 (%) 113
Figure 28: Canada other OTC healthcare products value and value forecast, 2003?13 (C$m, nominal prices) 116
Figure 29: Canada other OTC healthcare products category growth comparison, by value, 2003?13 119
Figure 30: Canada other OTC healthcare products company share, by value, 2007?08 (%) 121
Figure 31: Canada other OTC healthcare products distribution channels, by value, 2007?08 (%) 124
Figure 32: Canada plasters & bandages value and value forecast, 2003?13 (C$m, nominal prices) 127
Figure 33: Canada plasters & bandages category growth comparison, by value, 2003?13 130
Figure 34: Canada plasters & bandages company share, by value, 2007?08 (%) 132
Figure 35: Canada plasters & bandages distribution channels, by value, 2007?08 (%) 135
Figure 36: Canada traditional medicines value and value forecast, 2003?13 (C$m, nominal prices) 137
Figure 37: Canada traditional medicines company share, by value, 2007?08 (%) 140
Figure 38: Canada traditional medicines distribution channels, by value, 2007?08 (%) 143
Figure 39: Canada vitamins and minerals value and value forecast, 2003?13 (C$m, nominal prices) 146
Figure 40: Canada vitamins and minerals category growth comparison, by value, 2003?13 148
Figure 41: Canada vitamins and minerals company share, by value, 2007?08 (%) 150
Figure 42: Canada vitamins and minerals distribution channels, by value, 2007?08 (%) 153
Figure 43: Global OTC healthcare market split (value terms, 2008), top five countries 155
Figure 44: Global OTC healthcare market value, 2003–08, top five countries 157
Figure 45: Annual data review process 192

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: Canada OTC healthcare value, 2003?08 (C$m, nominal prices) 32
Table 4: Canada OTC healthcare value forecast, 2008?13 (C$m, nominal prices) 33
Table 5: Canada OTC healthcare value, 2003?08 ($m, nominal prices) 35
Table 6: Canada OTC healthcare value forecast, 2008?13 ($m, nominal prices) 36
Table 7: Canada OTC healthcare brand share, by value, 2007?08 (%) 38
Table 8: Canada OTC healthcare value, by brand 2007?08 (C$m, nominal prices) 40
Table 9: Canada OTC healthcare company share by value, 2007?08 (%) 43
Table 10: Canada OTC healthcare value, by company, 2007?08 (C$m, nominal prices) 44
Table 11: Canada OTC healthcare distribution channels, by value, 2007?08 (%) 45
Table 12: Canada OTC healthcare value, by distribution channel, 2007?08 (C$m, nominal prices) 45
Table 13: Johnson & Johnson key facts 47
Table 14: GlaxoSmithKline Plc key facts 49
Table 15: Canada analgesics value, 2003?08 (C$m, nominal prices) 52
Table 16: Canada analgesics value forecast, 2008?13 (C$m, nominal prices) 53
Table 17: Canada analgesics value, 2003?08 ($m, nominal prices) 55
Table 18: Canada analgesics value forecast, 2008?13 ($m, nominal prices) 55
Table 19: Canada analgesics brand share, by value, 2007?08 (%) 57
Table 20: Canada analgesics value, by brand 2007?08 (C$m, nominal prices) 57
Table 21: Canada analgesics company share by value, 2007?08 (%) 59
Table 22: Canada analgesics value, by company, 2007?08 (C$m, nominal prices) 59
Table 23: Canada analgesics distribution channels, by value, 2007?08 (%) 60
Table 24: Canada analgesics value, by distribution channel, 2007?08 (C$m, nominal prices) 60
Table 25: Canada topical OTC medicines value, 2003?08 (C$m, nominal prices) 62
Table 26: Canada topical OTC medicines value forecast, 2008?13 (C$m, nominal prices) 63
Table 27: Canada topical OTC medicines value, 2003?08 ($m, nominal prices) 65
Table 28: Canada topical OTC medicines value forecast, 2008?13 ($m, nominal prices) 66
Table 29: Canada topical OTC medicines brand share, by value, 2007?08 (%) 68
Table 30: Canada topical OTC medicines value, by brand 2007?08 (C$m, nominal prices) 68
Table 31: Canada topical OTC medicines company share by value, 2007?08 (%) 70
Table 32: Canada topical OTC medicines value, by company, 2007?08 (C$m, nominal prices) 70
Table 33: Canada topical OTC medicines distribution channels, by value, 2007?08 (%) 71
Table 34: Canada topical OTC medicines value, by distribution channel, 2007?08 (C$m, nominal prices) 71
Table 35: Canada cough and cold preparations value, 2003?08 (C$m, nominal prices) 73
Table 36: Canada cough and cold preparations value forecast, 2008?13 (C$m, nominal prices) 74
Table 37: Canada cough and cold preparations value, 2003?08 ($m, nominal prices) 76
Table 38: Canada cough and cold preparations value forecast, 2008?13 ($m, nominal prices) 77
Table 39: Canada cough and cold preparations brand share, by value, 2007?08 (%) 79
Table 40: Canada cough and cold preparations value, by brand 2007?08 (C$m, nominal prices) 80
Table 41: Canada cough and cold preparations company share by value, 2007?08 (%) 82
Table 42: Canada cough and cold preparations value, by company, 2007?08 (C$m, nominal prices) 82
Table 43: Canada cough and cold preparations distribution channels, by value, 2007?08 (%) 83
Table 44: Canada cough and cold preparations value, by distribution channel, 2007?08 (C$m, nominal prices) 83
Table 45: Canada indigestion preparations value, 2003?08 (C$m, nominal prices) 85
Table 46: Canada indigestion preparations value forecast, 2008?13 (C$m, nominal prices) 86
Table 47: Canada indigestion preparations value, 2003?08 ($m, nominal prices) 88
Table 48: Canada indigestion preparations value forecast, 2008?13 ($m, nominal prices) 88
Table 49: Canada indigestion preparations brand share, by value, 2007?08 (%) 90
Table 50: Canada indigestion preparations value, by brand 2007?08 (C$m, nominal prices) 90
Table 51: Canada indigestion preparations company share by value, 2007?08 (%) 92
Table 52: Canada indigestion preparations value, by company, 2007?08 (C$m, nominal prices) 92
Table 53: Canada indigestion preparations distribution channels, by value, 2007?08 (%) 93
Table 54: Canada indigestion preparations value, by distribution channel, 2007?08 (C$m, nominal prices) 93
Table 55: Canada medicated skin products value, 2003?08 (C$m, nominal prices) 95
Table 56: Canada medicated skin products value forecast, 2008?13 (C$m, nominal prices) 96
Table 57: Canada medicated skin products value, 2003?08 ($m, nominal prices) 98
Table 58: Canada medicated skin products value forecast, 2008?13 ($m, nominal prices) 99
Table 59: Canada medicated skin products brand share, by value, 2007?08 (%) 101
Table 60: Canada medicated skin products value, by brand 2007?08 (C$m, nominal prices) 101
Table 61: Canada medicated skin products company share by value, 2007?08 (%) 103
Table 62: Canada medicated skin products value, by company, 2007?08 (C$m, nominal prices) 103
Table 63: Canada medicated skin products distribution channels, by value, 2007?08 (%) 104
Table 64: Canada medicated skin products value, by distribution channel, 2007?08 (C$m, nominal prices) 104
Table 65: Canada first aid kits value, 2003?08 (C$m, nominal prices) 106
Table 66: Canada first aid kits value forecast, 2008?13 (C$m, nominal prices) 107
Table 67: Canada first aid kits value, 2003?08 ($m, nominal prices) 108
Table 68: Canada first aid kits value forecast, 2008?13 ($m, nominal prices) 108
Table 69: Canada first aid kits brand share, by value, 2007?08 (%) 109
Table 70: Canada first aid kits value, by brand 2007?08 (C$m, nominal prices) 109
Table 71: Canada first aid kits company share by value, 2007?08 (%) 111
Table 72: Canada first aid kits value, by company, 2007?08 (C$m, nominal prices) 111
Table 73: Canada first aid kits distribution channels, by value, 2007?08 (%) 112
Table 74: Canada first aid kits value, by distribution channel, 2007?08 (C$m, nominal prices) 112
Table 75: Canada other OTC healthcare products value, 2003?08 (C$m, nominal prices) 114
Table 76: Canada other OTC healthcare products value forecast, 2008?13 (C$m, nominal prices) 115
Table 77: Canada other OTC healthcare products value, 2003?08 ($m, nominal prices) 117
Table 78: Canada other OTC healthcare products value forecast, 2008?13 ($m, nominal prices) 118
Table 79: Canada other OTC healthcare products brand share, by value, 2007?08 (%) 120
Table 80: Canada other OTC healthcare products value, by brand 2007?08 (C$m, nominal prices) 120
Table 81: Canada other OTC healthcare products company share by value, 2007?08 (%) 122
Table 82: Canada other OTC healthcare products value, by company, 2007?08 (C$m, nominal prices) 122
Table 83: Canada other OTC healthcare products distribution channels, by value, 2007?08 (%) 123
Table 84: Canada other OTC healthcare products value, by distribution channel, 2007?08 (C$m, nominal prices) 123
Table 85: Canada plasters & bandages value, 2003?08 (C$m, nominal prices) 125
Table 86: Canada plasters & bandages value forecast, 2008?13 (C$m, nominal prices) 126
Table 87: Canada plasters & bandages value, 2003?08 ($m, nominal prices) 128
Table 88: Canada plasters & bandages value forecast, 2008?13 ($m, nominal prices) 129
Table 89: Canada plasters & bandages brand share, by value, 2007?08 (%) 131
Table 90: Canada plasters & bandages value, by brand 2007?08 (C$m, nominal prices) 131
Table 91: Canada plasters & bandages company share by value, 2007?08 (%) 133
Table 92: Canada plasters & bandages value, by company, 2007?08 (C$m, nominal prices) 133
Table 93: Canada plasters & bandages distribution channels, by value, 2007?08 (%) 134
Table 94: Canada plasters & bandages value, by distribution channel, 2007?08 (C$m, nominal prices) 134
Table 95: Canada traditional medicines value, 2003?08 (C$m, nominal prices) 136
Table 96: Canada traditional medicines value forecast, 2008?13 (C$m, nominal prices) 137
Table 97: Canada traditional medicines value, 2003?08 ($m, nominal prices) 138
Table 98: Canada traditional medicines value forecast, 2008?13 ($m, nominal prices) 138
Table 99: Canada traditional medicines brand share, by value, 2007?08 (%) 139
Table 100: Canada traditional medicines value, by brand 2007?08 (C$m, nominal prices) 139
Table 101: Canada traditional medicines company share by value, 2007?08 (%) 141
Table 102: Canada traditional medicines value, by company, 2007?08 (C$m, nominal prices) 141
Table 103: Canada traditional medicines distribution channels, by value, 2007?08 (%) 142
Table 104: Canada traditional medicines value, by distribution channel, 2007?08 (C$m, nominal prices) 142
Table 105: Canada vitamins and minerals value, 2003?08 (C$m, nominal prices) 144
Table 106: Canada vitamins and minerals value forecast, 2008?13 (C$m, nominal prices) 145
Table 107: Canada vitamins and minerals value, 2003?08 ($m, nominal prices) 147
Table 108: Canada vitamins and minerals value forecast, 2008?13 ($m, nominal prices) 147
Table 109: Canada vitamins and minerals brand share, by value, 2007?08 (%) 149
Table 110: Canada vitamins and minerals value, by brand 2007?08 (C$m, nominal prices) 149
Table 111: Canada vitamins and minerals company share by value, 2007?08 (%) 151
Table 112: Canada vitamins and minerals value, by company, 2007?08 (C$m, nominal prices) 151
Table 113: Canada vitamins and minerals distribution channels, by value, 2007?08 (%) 152
Table 114: Canada vitamins and minerals value, by distribution channel, 2007?08 (C$m, nominal prices) 152
Table 115: Global OTC healthcare market value, 2008 154
Table 116: Global OTC healthcare market split (value terms ($m), 2008), top five countries 157
Table 117: Leading players, top five countries 158
Table 118: Analysis of Canada’s political landscape 160
Table 119: Analysis of Canada’s economy 163
Table 120: Analysis of Canadian social system 167
Table 121: Analysis of Canada’s technological landscape 170
Table 122: Cost competitiveness – ranking by cost index 171
Table 123: Patents granted by the USPTO 174
Table 124: Analysis of Canada’s legal landscape 175
Table 125: Analysis of Canada’s environmental landscape 179
Table 126: Canada OTC healthcare new product launches reports, by company (top five companies), 2008 183
Table 127: Canada OTC healthcare new product launches SKUs, by company (top five companies), 2008 183
Table 128: Canada OTC healthcare new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 184
Table 129: Canada OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2008 184
Table 130: Canada OTC healthcare new product launches (reports), by package tags or claims (top 10 claims), 2008 185
Table 131: Canada OTC healthcare new product launches - recent five launches 2008 185
Table 132: Canada population, by age group, 2003?08 (millions) 186
Table 133: Canada population forecast, by age group, 2008?13 (millions) 187
Table 134: Canada population, by gender, 2003?08 (millions) 187
Table 135: Canada population forecast, by gender, 2008?13 (millions) 188
Table 136: Canada nominal GDP, 2003?08 (C$bn, nominal prices) 188
Table 137: Canada nominal GDP forecast, 2008?13 (C$bn, nominal prices) 188
Table 138: Canada real GDP, 2003?08 (C$bn, 2000 prices) 189
Table 139: Canada real GDP forecast, 2008?13 (C$bn, 2000 prices) 189
Table 140: Canada real GDP, 2003?08 ($bn, 2000 prices) 189
Table 141: Canada real GDP forecast, 2008?13 ($bn, 2000 prices) 190
Table 142: Canada consumer price index, 2003?08 (2000=100) 190
Table 143: Canada consumer price index, 2008?13 (2000=100) 190



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